About the speaker
Throughout my 15 years of professional experience, I have always focused on improving digital customer communication. My aim is to bring data and content together to create personalised digital experiences. It has become clear that successful companies that know their customers and engage with them on a personal level are able to stand out from the competition. AI has transformed the world of MarTech: Content is being produced at a whole new pace, and marketers need to adapt their processes. That is why, over the past year, I have focused on identifying marketing approaches that show how AI can help marketing professionals whilst boosting their efficiency.
Michał Kaczmarek at OMR
Search is changing fundamentally: ChatGPT, Google, and others deliver answers directly – without human clicks to your website. The crucial question: What must you do to ensure your brand appears in AI answers, not just search results? In this masterclass, you'll learn what's changing and how Agentic AI helps: understanding AI crawlers, deriving recommendations, restructuring content, scaling, and personalizing. Optimizely shows what this looks like in a live demo.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.