Fabian Hielscher
Market Lead Germany for RCS for Business
About the speaker
Fabian transforms static customer engagement into dynamic, bidirectional conversational commerce. As Market Lead at Google, he helps global brands future-proof their revenue and customer relationships in a privacy-first world—by turning the native messaging inbox into a seamless, AI-powered storefront.
Fabian Hielscher at OMR
RCS Business Messaging is becoming the most exciting channel in digital dialogue marketing. Interactive messages, rich visuals, and native messaging app integration drive significantly higher engagement and conversion rates than classic channels. In this masterclass, Alexander provides a current overview of RCS Business Messaging and shares key learnings with you. Two exciting practical cases with EDEKA Stroetmann and FreeNow illustrate how you can use RCS successfully in retail and e-commerce.
OMR FESTIVAL 2027
Three days filled with inspiring keynotes, engaging discussions, and exclusive networking opportunities – that’s OMR27 in Hamburg.