About the speaker
Arne Lummerzheim is Senior Solution Architect at Optimizely and has been working as a software specialist and consultant in the tech industry for over 20 years. He has been working at Optimizely since 2018 and advises customers and interested parties on the Optimizely solutions CMS, Content and Product Recommendations as well as the Content Marketing Platform to facilitate the work of marketers.
Arne Lummerzheim at OMR
Search is changing fundamentally: ChatGPT, Google, and others deliver answers directly – without human clicks to your website. The crucial question: What must you do to ensure your brand appears in AI answers, not just search results? In this masterclass, you'll learn what's changing and how Agentic AI helps: understanding AI crawlers, deriving recommendations, restructuring content, scaling, and personalizing. Optimizely shows what this looks like in a live demo.
OMR Festival in Hamburg
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