About the speaker
Alexander is developing messaging into a central dialogue channel between brands and customers. In his role overseeing A2P messaging and business development for Direct Carrier Billing, he unites dialogue marketing and payment within conversational commerce: from direct customer engagement and consultation in messenger apps to activation and seamless transactions. In this context, RCS for Business opens up new possibilities to shape digital customer interactions along the entire customer journey in an impactful and commercially viable way.
Alexander Santl at OMR
RCS Business Messaging is becoming the most exciting channel in digital dialogue marketing. Interactive messages, rich visuals, and native messaging app integration drive significantly higher engagement and conversion rates than classic channels. In this masterclass, Alexander provides a current overview of RCS Business Messaging and shares key learnings with you. Two exciting practical cases with EDEKA Stroetmann and FreeNow illustrate how you can use RCS successfully in retail and e-commerce.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.