
As Senior Product Marketing Manager, Felix helps position Salesforce marketing solutions towards customers and prospects in an effective and pragmatic way. He has extensive B2C & B2B marketing experience from his roles at Unilever, Red Bull and Hilti.As Senior Product Marketing Manager, Felix helps position Salesforce marketing solutions towards customers and prospects in an effective and pragmatic way. He gained broad experience in B2C & B2B marketing in his previous roles at Unilever, Red Bull, and Hilti.
Which current trends are marketing experts focusing on worldwide? And what role does AI play in this? Salesforce provides insights into the latest developments and findings from the State of Marketing report. The focus is clear: without data, no AI—discover how an effective data strategy enables scalable personalization. Salesforce will show how to strengthen customer loyalty through account-based interactions and how to use AI intelligently in marketing. Plus, what exactly is Agentforce? In the focus topic “AI and data”, Salesforce presents practical use cases to elevate your marketing strategy.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.