About the speaker
Marc is the founder of SCHEMA M - the Paid Social Powerhouse from Mannheim, which manages Germany's flagship DTC brands such as SNOCKS, ESN, waterdrop, Rosental Organics and BLACKROLL with a team of 35 marketers.
SCHEMA M is known for its innovative creative strategies that combine brand and performance.
Marc also co-founded the Germany-wide leading tracking & attribution tool "Tracify", which helps hundreds of eCommerce companies to correctly track and efficiently control their performance marketing activities.
To this end, Tracify has developed a patented AI-supported solution that enables GDPR-compliant tracking and tracking of every touchpoint of the customer journey without modeling.
Marc Weindinger at OMR
Companies using multichannel marketing face major challenges: cookie restrictions, GDPR requirements, and complex customer journeys make precise marketing decisions difficult. In this masterclass, Tracify will show you how to close your conversion gap in compliance with GDPR and finally make decisions based on complete data. Tracify will provide practical insights into how modern AI-supported tracking approaches and alternative multichannel attribution models can future-proof your marketing strategies. You’ll learn how to allocate your budget based on data and draw strategic conclusions from your data—even with increasing data protection requirements and the phase-out of third-party cookies.
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