About the speaker
Elyes Ouertani is the Lead Performance Marketing Manager at trendtours Touristik. In this role, he is responsible for developing and implementing performance marketing strategies across channels such as SEA, remarketing, display, and affiliate marketing. His extensive expertise plays a key role in enhancing the brand’s digital visibility and optimizing the efficiency of marketing campaigns. Elyes brings over 10 years of experience in the travel industry, having worked at prominent companies like Thomas Cook and Express Travel International. Since 2016, he has been part of trendtours Touristik, leveraging his in-depth knowledge of the industry to help achieve the company’s goals.
Elyes Ouertani at OMR
In many industries, CPC costs are skyrocketing, limiting growth potential through traditional optimization. To sustain long-term success, it's crucial to diversify your marketing mix and explore emerging, less competitive channels. In this digital masterclass, uppr will introduce you to the potential of performance partnerships for unlocking new growth opportunities in the B2C sector. uppr will explain how these partnerships differ from traditional affiliate programs and highlight the advantages they offer your business. Using trendtours as a case study, uppr will provide practical insights on how to integrate performance partnerships into your marketing strategy to drive growth.
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