Head of CRM (m/f/x) - Berlin

Description

#You is a young, ambitious and fast growing technology-enabled brand builder in the field of direct-to-consumer e-commerce. Founded by an experienced team with a track record of launching and scaling DTC brands, we set ourselves apart with state of the art technology & operations, best in class marketing, creative content and a strong community of loving customers. All these provide the backbone to the fast growth of our brand portfolio.

AVA & MAY is the first brand incubated in the vertical of home & wellness and is one of the fastest growing DTC brands in Europe. Its sister brand FAYNT is the latest addition to the Hashtag You portfolio and about to revolutionize the personal fragrance space. And we do not stop there - with new categories, new products and manifold growth opportunities still to come.

We are searching for a Head of CRM (m/f/x) to drive our global CRM strategy across brands and marketing countries:

Your tasks

• Lead and develop the global CRM strategy across brands and marketing countries on the level of our brand builder #You
• Drive our group-wide CRM growth while pursuing a holistic campaign approach, from online and offline mailings to our loyalty and referral program, to dynamic web channel content
• Lead the implementation of CRM campaigns, automated life cycle programs and list-building measures to prospect customers, engage and convert them, as well as to continuously improve retention and LTV
• Monitor and improve our CRM analytics, develop A/B testings and advanced segmentation strategies to drive our growth targets
• Monitor the technical functionality of our referral and VIP program, CRM tools / integrations and email templates
• Be a central spokesperson for CRM inside the company and coordinate across departments
• Build up a strong CRM team that helps you realize your vision and enables you to identify new, innovative CRM tactics in line with trends in the D2C space

Your profile

• 4+ years of CRM experience in a fast growing company, ideally in a D2C e-commerce environment, with at least 1-2 years of leadership experience
• In-depth, holistic experience with using marketing automation softwares, ideally Emarsys (or similar, e.g. Braze, Salesforce, Sendgrid), from online and offline campaigns, to loyalty, to web channel tactics. Experience with Shopify+ is a plus
• Proven track record of conceptualizing and implementing an omni-channel CRM strategy to meet high growth targets
• Data-driven mindset with excellent knowledge over CRM analytics and corresponding KPIs. Basic technical knowledge over HTML, SQL and / or JSON is a plus
• Highly structured and result-oriented, with a can-do attitude, a collaborative mindset and excellent project management skills
• High energy, creativity and innovation drive, deep knowledge of trends in CRM incl. corresponding tactics
• Fluent in English, fluency in German is a plus

Benefits

• Become part of an ambitious, international team and grow with us
• Get your unlimited employment contract, your own Macbook and a free public transport ticket
• Obtain a high degree of responsibility and decision-making freedom on all job levels - bring in your own ideas from day 1!
• Benefit from regular 360° feedbacks, quarterly feedbacks and development paths
• Participate in internal and external trainings from our Hashtag You Academy and find new inspiration in our growing library
• Take advantage of the opportunity to work from home or in our modern, new office in Berlin with free drinks and snacks and everything else you need
• Join our (digital) team events and Yoga classes
• Get regular surprise packages and discounts on all our products