Digital Marketing Specialist – Germany

Business Unit: Atento 

Department: Marketing 

Reports To: Marketing Director 

Location: Germany (Hybrid)

The Atento Vision: Global Scale Meets Local Impact

Atento Founded in 2018, Atento is Germany’s most flexible gift card solution, designed to replace generic corporate gifts with meaningful community impact. We connect givers to a broad network of over 12,000 authentic local redemption venues, providing an agile platform that champions small businesses.

Overview

This role sits within a wider pan-EMEA  team cross-functionally across Atento and it's client, Blackhawk Network Germany.  The Digital Marketing Manager plans and develops the performance marketing and content marketing strategy for our ecommerce site and executes our digital marketing and paid social media marketing campaigns for Restaurant Gutscheingold. Working closely with our digital agency, you’re a strong analytical thinker who’ll possess a strong sense of responsibility, clarity of thinking and follow through. A creative, skilled and detail-orientated wordsmith, you’ll also be responsible for emails, blogs, websites and social media, and copywriting as required. You’ll work cross-functionally with the wider team including Product Marketing Managers, Product & Technology, Design, and DTC teams. You’ll be joining a dynamic and creative pan-EMEA team who enjoy cross-collaboration and deploying fun, exciting campaigns, and marketing activities. You must be passionate about all things digital marketing, have a thirst for knowledge, and expertise in driving positive brand awareness and affinity in the market. You must be comfortable working cross-functionally within this important region, contributing towards driving high-converting traffic to our website, increasing followers and subscribers, and in turn, incremental sales and redemptions. This role requires occasional travel.

Responsibilities

• Plan and execute a digital and content marketing plan for ecommerce including the creation of social media campaigns, emails, blogs and promotions.
• Create and develop an annual, centralized ecommerce digital and content marketing calendar.
• Participate in regular meetings with stakeholders on content ideation and themes.
• Execute email and blog engagement strategies, adopting an A/B testing mindset; writing, distributing, and reporting on monthly consumer and campaign emails.
• Develop, write and execute commercial-focused blogs and landing pages with SEO/GEO front of mind.
• Drive ongoing refresh of older content for SEO-compliance. Lead on regular website audits for copy and visual assets creation for ecommerce website.
• Plan, develop and create a range of BAU and key gifting occasions campaign content including the production of videos, gifs, statics, infographics, product stills, animations, memes, location videography and photoshoots, voxpops, and more, from briefing into Design Studio or using AI technologies.
• Act as brand guardian for ecommerce websites ensuring excellent attention to detail on communications, and visual consistency, tone of voice, and brand personality is executed across all content marketing outputs.
• Support Social Media & Community Manager on influencers and loyalty strategies and executions; and ensure ongoing tracking and reporting is delivered.
• Report on marketing performance, evaluation and refine activity using learnings and evaluate return on marketing investment.
• Deliver marketing updates and reports as required.

Qualifications

• Minimum 3 years’ experience with proven track record in a similar digital role in the consumer space.
• Excellent verbal and written skills.
• Proven ability to write engaging copy and create compelling, contemporary content across all platforms.
• Must have excellent attention to detail.
• Ability to work in fast paced environment and work to tight deadlines.
• Resourceful and curious – if you don’t know the answer, you’ll find it or craft it yourself and share.
• Ability to build effective relationships across several stakeholders pan-EMEA.
• Ability to work to multiple projects and campaign deadlines and adapt to changing situations.
• Entrepreneurial mindset with the ability to spot original marketing opportunities.
• Experience with eCommerce is desirable but not essential.
• Additional fluency in other European languages is highly desirable.
• Food & Restaurant background e.g. food blogger, restaurant work experience, food journalist etc. will be viewed as highly desirable!
• If you eat, sleep and breathe all things food, we’d like to hear from you.