As Partnership Manager for the global partnership between PUMA and HYROX, Lena Saffer helps shape the strategic alliance between one of the world’s leading sports brands and one of the fastest-growing fitness communities. In addition to developing global initiatives to increase external visibility, she supports PUMA in bringing the partnership to life internally by making physical activity, team spirit, and community an integral part of the company culture. Translated with DeepL.com (free version)