Jessica Haag is an expert in (employer) branding and communication that inspires and delivers on the right goals. After more than six years in various startups, she has been managing communications and marketing activities at Exxeta, a technology and consulting company, for several years. Here, she has turned the brand around 180 degrees and created a common denominator and North Star for around 1,200 employees with the slogan “Hightech with a Heartbeat.” Most recently, she successfully implemented the employer branding campaign “Date us if you love IT,” which boldly and uniquely makes the hearts of the tech and AI world beat faster, appealing to both internal employees and applicants with humor and zeitgeist exactly where they are.