Authenticity is a topic close to Alisha’s heart—whether it comes to people or brands. At PUMA, she works on global initiatives related to talent and employer branding, drawing on her experience in learning & development, training, and personal branding. Her focus is on further developing the employer brand both internally and externally and making PUMA an authentic employer to experience—with the goal of reaching the right talent, inspiring them, and building a long-term connection with the brand.