Team Lead B2B Marketing & Growth (m/w/d)

Established in 1923, KNUTH is a leading, international machine tool supplier in the manufacturing industry, with a global presence across 4 continents. Today, the family-owned business is run by the 4th generation of the Knuth family with the group’s headquarters located in Germany.

KNUTH strives to become the digital leader in a traditional B2B market worth more than €100B. We currently acquire 50+% of our new customers through online channels and we plan to scale this even more.

In order to lift our marketing efforts to the next level we are looking for a Team Lead B2B Marketing & Growth (remote first).

Tasks

• Leading all online (70%) and offline (30%) marketing efforts as well as email nurturing flows to build a lead pipeline for our sales team
• Developing content, landing pages and print material that are relevant to our target group and support an effective lead generation strategy
• Conceptualizing a B2B customer journey from first contact to demo registration and RFQ as well as post purchase (e.g. email funnels for cross-selling, sales of services etc.)
• Executing an on-site and off-site SEO strategy
• Defining and hands-on executing a strategy to reactivate 100k+ cold leads and setting-up individual performance marketing campaigns (e.g., Google, Bing, etc.)
• Defining relevant KPIs along the entire funnel and monitoring of campaign results
• Close cooperation with Managing Directors as well as Digital Product Management, Sales and IT
• Translating our 100th anniversary into marketing initiatives
• Managing a marketing team of 4.5 FTE + hiring an additional FTE for online marketing

Requirements

• Degree in business, marketing, communication or media studies
• 5+ years experience in performance marketing, ideally in a B2B environment
• Experience in using all common marketing platforms (Google, Linkedin, Xing, Facebook etc.) as well as marketing automation tools (e.g. Marketo, Pardot, Hubspot)
• High degree of analytical thinking, creativity and attention to detail
• Fluency in English, basic skills in German a plus

Benefits

• Great freedom for personal development while building B2B marketing & lead generation strategies from scratch and executing them in markets around the globe (Europe, US, Russia, Africa, Middle East)
• Exciting projects that you work on and supervise independently
• Competitive compensation and benefits package (remote work possible)
• A creative working atmosphere in a family-owned business, flat hierarchies and an international team with more than 20 nationalities in several global offices (Wasbek near Hamburg, Chicago, Moscow, Johannesburg, Shenzhen)
• Digital-First: We are a global family business in a generational transition. Together, we are forging new, digital paths to question existing processes and to create new business models in Industry 4.0