About us

Yokoy is an award-winning Swiss FinTech company that leverages Artificial Intelligence to fully automate spend management (expenses, supplier invoices, and corporate credit/debit cards) for midsize and bigger corporations globally. With 50 employees and offices in Zürich, Vienna, and Munich, Yokoy has big ambitions to expand further within Europe and intercontinentally. In order to achieve these high ambitions and continue scaling our company, we are currently growing our strong team of analytical, curious, creative, and experienced marketers. A crucial role in making our brand well-known and establishing it as an expert across markets will play the new Head of Content & Brand reporting directly to the CMO.

Task

• Refine and scale our brand strategy with a structured approach
• Create and implement an overall content strategy to authentically engage with customers, prospects, and our community to drive brand awareness, consideration, and conversion
• Develop global and regional editorial plans and calendars to meet monthly and quarterly goals
• Own Yokoy’s media creation (incl. text, audio, and visual content) and ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
• Develop standards, systems, and best practices for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies
• Analyze current content, develop KPIs for additional or better content engagement, and scrutinize data to conduct potential analysis to make sure the content and brand strategy is working
• Build up, train, and lead the content and brand team
• Identify and maintain a strong network of influencers and content partners that can help build our brand and strengthen the content strategy
• Work cross-functionally with other teams to ensure that the content and brand strategy is in line with the overall goals of the business
• Get regional customer insights and translate these into relevant, creative, on-brand, and value-adding content and brand concepts, executions, and goals
• Own the website: develop a strategy and make sure the website meets all standards regarding content, brand, SEO, etc.

Requirements

• Min. 5 years of experience in content strategy and execution across multiple channels and formats
• Experience in building up, leading, and empowering a high-impact marketing team
• Expertise in building up brand equity and talking & executing on brand positioning, segmentation & targeting
• Good knowledge in using analytics and data insights to feed content development, strategy and optimization
• You’re a word wizard and love to create brilliant content either by yourself, with a team, or by sourcing from a network of partners across formats (incl. editorial, video, imagery, and audio)
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects and different stakeholders in a fast-paced environment
• A no-job-is-too-difficult-or-too-small-attitude
• Fluent in English and German
• Experience in FinTech and Finance topics is a plus

Benefits

• This is a unique opportunity to own the future of Yokoy’s brand & content strategy and be a visible leader within a fast-paced and globally expanding FinTech company
• We love to see people thrive! You'll have the resources to own and be able to shape things from day one.
• Work closely with the founders and the leadership team
• We’re fast - quickly measure and learn the impact of your work
• Grow - we’re growing fast, and you’re the expert. Help us shape our growth and take leadership
• Flexibility - everyone has their own highly productive times - you have found your sweet spot? Perfect, we look at the output and not at what time it was produced.
• Remote - we enjoy in-person sessions, but we have also learned (thank you Covid) how to be efficient with remote working
• Competitive startup package

1. Please upload your full application materials or send them to Melanie Gabriel via the recruiting email. The application should involve:

• A short text on what makes a great B2B brand strategy and an example of a company acing it
• Let us know about the content and/or brand strategy that you developed and implemented
• A short text about your motivation to join Yokoy and why you think you would be the perfect fit for Yokoy

2. We will get back to you within 1 week and if we think you’re a match you get invited to a first get-to-know-each-other call

That’s important to us: Yokoy is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.