E-Commerce & CRM Manager (Shopify & Klaviyo)

E-Commerce & CRM Manager (Shopify & Klaviyo)

Location: Zurich, Switzerland (preferred) | Remote within Europe considered
Employment: Full-time

Help us take Dagsmejan's international e-commerce business to the next level.

At Dagsmejan, we believe better sleep leads to a better life.

We are a fast-growing Swiss premium sleepwear brand, combining sleep science, innovative natural materials and Swiss design to help people sleep better and recover faster.

Over the past ten years, we've grown from a Swiss start-up into an internationally recognised brand:

• Customers in more than 100 countries
• Over 300,000 customers worldwide
• More than 1 million products sold
• Over 30,000 five-star customer reviews
• Trusted by professional athletes and leading sports teams
• More than 80% of our business generated through direct-to-consumer channels

We're entrepreneurial, ambitious and passionate about building a premium international brand.

To support our continued growth, we're looking for a hands-on E-Commerce & CRM Manager who knows Shopify and Klaviyo inside out, enjoys making things happen and takes pride in delivering an exceptional online customer experience.

The role

You will take ownership of the day-to-day management, execution and continuous improvement of our international Shopify stores and Klaviyo CRM activities.

This is a role with real responsibility and direct commercial impact.

You'll work closely with our marketing, creative and product teams to ensure that our online stores are always up to date, campaigns and product launches run smoothly, and our email marketing continuously improves customer engagement, retention and revenue.

We're not looking for a developer or someone who primarily manages strategies and agencies. We're looking for someone who enjoys working directly in Shopify and Klaviyo, takes ownership and knows how to turn ideas into results.

What you'll do

E-Commerce & Shopify — Your main focus

• Own the day-to-day operation of our Shopify stores across multiple international markets.
• Manage product and collection pages, content updates, navigation, merchandising and landing pages.
• Set up and execute product launches, seasonal campaigns and promotions.
• Ensure a consistently excellent shopping experience across languages, countries and devices.
• Identify and implement opportunities to improve conversion rates, usability and customer experience.
• Monitor store performance, troubleshoot issues and coordinate with external developers when needed.
• Ensure flawless execution, accuracy and quality across all online customer touchpoints.

CRM & Email Marketing — Klaviyo

• Independently manage and execute email marketing campaigns in Klaviyo.
• Build, optimise and maintain automated lifecycle flows, including welcome, abandoned cart, post-purchase and win-back journeys.
• Develop customer segments and targeted campaigns to improve engagement and retention.
• Work with our creative team to translate marketing concepts into engaging, high-performing emails.
• Conduct A/B tests to continuously improve campaign and flow performance.
• Analyse email performance and identify opportunities to increase repeat purchases and customer lifetime value.
• Ensure accurate and timely campaign execution across international markets.

Performance & Continuous Improvement

• Monitor key e-commerce and CRM metrics, including conversion rate, average order value, email revenue and customer retention.
• Turn performance data into actionable improvements.
• Identify, prioritise and implement CRO opportunities across the customer journey.
• Continuously test and improve what we do.
• Take ownership of the details that make the difference between a good and an excellent online shopping experience.

What we're looking for

Must-have

• 3+ years of hands-on experience in e-commerce, CRM or digital marketing, preferably with a D2C consumer brand or e-commerce agency.
• Strong practical Shopify experience: You have personally managed online stores, products, collections, campaigns and content.
• Practical Klaviyo experience: You are comfortable executing email campaigns, building automated flows, creating segments and analysing performance.
• Solid understanding of e-commerce KPIs, conversion optimisation and customer retention.
• Strong analytical thinking and the ability to translate data into practical improvements.
• Excellent attention to detail and a structured, reliable way of working.
• Ability to manage multiple priorities and deliver independently.
• Fluent written and spoken English.
• A proactive, pragmatic and entrepreneurial mindset.

Most importantly, you are a doer. You enjoy getting things done, solving problems and taking full responsibility for your work.

Nice-to-have

• Experience with Shopify Plus and international Shopify Markets setups.
• Experience managing multilingual or multi-country e-commerce stores.
• Experience with GA4, Google Tag Manager, Hotjar or similar analytics tools.
• Experience with A/B testing and conversion rate optimisation.
• Background in premium consumer brands, fashion, lifestyle, wellness or sports.
• German language skills.

Why join Dagsmejan?

Make a real impact. You'll directly influence the performance of a growing international D2C business. Your work will be visible and measurable.

Take ownership. We are a lean, entrepreneurial team. You won't be buried under layers of approvals or organisational complexity.

Work with a brand that makes a difference. We're passionate about sleep, health and recovery, backed by science and product innovation.

Grow with us. As our international business expands, you'll have opportunities to develop your skills, responsibilities and impact.

Enjoy an international environment. Work with colleagues and partners across Europe on a brand serving customers around the world.

Location & flexibility

Our preferred location is Zurich, Switzerland, with a hybrid arrangement of three days per week in our office.

However, we recognise that great talent isn't limited by geography.

We're therefore also open to candidates based elsewhere in Europe who bring outstanding Shopify and Klaviyo expertise, a strong track record of independent execution and the ability to collaborate effectively in a remote environment.

For remote candidates, occasional travel to Zurich will be expected. Remote employment arrangements are subject to country-specific feasibility

Interested?

If you love e-commerce, know your way around Shopify and Klaviyo, and want to make a genuine difference in a growing international brand, we'd love to hear from you. Please send your application (CV and motivation letter) to careers@dagsmejan.com

Join us in helping the world sleep better.