Reports to

Owner Neverland Music & Director, Digital Marketing

Division

Nettwerk

Responsible for

Devising and overseeing the digital campaigns for artists and releases of Nettwerk’s European roster.

Position Summary

The Digital Marketing Manager’s role will focus on all digital aspects of an artist and product release – balancing both creative and commercial objectives through the setting and achieving of campaign-specific objectives & KPIs. They will create and execute regularly updated social media plans and be responsible for preparing reports to inform management and label of strategy moving forward.

Working closely with artists, artist management, label colleagues in Marketing, PR, A&R as well as key external partners – i.e. Twitter, Facebook, Instagram, YouTube, Spotify, TikTok, Snapchat etc in order to gain maximum exposure for artists, build fan bases and deliver on release strategies.

About Neverland Music & Nettwerk

Neverland Music is currently a team of 5 people and Nettwerk Music Group is the biggest client for over 15 years now and a full-service artist development and music intellectual property brand builder with a history spanning over 30 years. Nettwerk operates a global organization with offices in major cities around the world and an infrastructure to match. At Nettwerk we pride ourselves on our ability to anticipate shifts in consumer behaviour and to effectively leverage technology in order to place great music in the hands of fans. We’re looking for inspired, skilled and energetic people to help us deliver on that promise.

We work with over 100 clients across a variety of genres, with an overarching philosophy to help inspiring artists grow their careers and realize their creative vision.

Main Duties

Promotion:

●  Creating innovative content strategies to maximize existing content, create content and propose original commissions

●  Devising and implementing best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends

●  Identifying emerging content, tech and social trends and infuse artist campaigns with creative applications of new technology

●  Determining and applying correct tone of voice, content and branding for each artist, using agreed artist vision brief

●  Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels

●  Establishing and overseeing approval processes with management/artist/within the label

●  Analyzing campaigns and artist specific data with a range of other platforms/tools to analyze audience-related and performance data, creating meaningful reports that inform the wider label

●  Weekly report creation of assigned artists streaming figures

●  Managing and creating mailers for direct marketing

●  Creating online paid advertising to maximize organic marketing where appropriate and monitoring those campaigns

●  Uploading artist content across all social networks

●  Creating and maintaining direct relationships with all key existing DSP's and emerging platforms

●  Copy writing for artist websites/website upkeep

● Stay up to date on key trends, pop culture, new social media platform features, and marketing technology to ensure all campaigns are relevant and cutting-edge

Budgets:

●  Abide by the budgets being set by the Product Manager in respect to the promotions activated for Nettwerk artists.

●  Track digital spend for each artist so they can tally with the bigger marketing budget set by the Product Manager.

Collaboration/Teamwork:

●  The Digital Manager will be part of Neverland Music’s Nettwerk EU team as well as Nettwerk’s ww IM team; it is important they have a positive willingness to dedicate themself to making the EU team work within the larger global Nettwerk team.

●  The Digital Manager will be involved in weekly calls with the North American and European Nettwerk offices, to discuss the progress and roll out of content and artist releases.

Requirements:

Qualified candidates for this position should have:

●  2-3 years digital promotion experience preferred;

●  University degree preferred;

●  Fluent in written and spoken English;

● Passion for music!

● Music industry experience;

● Experience with Photoshop, HTML, and Adobe Premiere Pro or Davinci Resolve;

●  Strong marketing strategy & development skills; willingness to constantly explore new platforms and opportunities;

●  In depth experience with social media platforms, analytics, steaming and mobile services and apps, especially Facebook Business Manager

●  Experience with email marketing management;

●  Sense of urgency and commitment to meeting deadlines;

●  Strong communication skills, both verbal and written;

●  Strong interpersonal skills and ability to work with many different departments/personalities;

●  Thrives in a team environment;

●  Ability to work well under pressure and multi-task in a fast-paced environment;

●  Outstanding organizational skills;

●  Tech-savvy.

We offer:

●  Fulltime employment starting Sept 1st 2021 (or August 1st 2021)

●  Flexible working hours in a cosy office in Hamburg’s Schanzenviertel balanced with home office opportunities

● Working with a competitive Apple Laptop

●  Participation in industry conferences such as Reeperbahn Festival

●  Opportunities for further training