About the speaker
Stefan von Lieven studied mechanical engineering and business administration at RWTH Aachen University and is co-founder of ELAINE technologies GmbH, formerly known as artegic AG - the provider of the ELAINE customer engagement platform. Von Lieven has many years of experience in the online sector and is involved in associations and as a guest lecturer for the modernisation of customer relationships via digital dialogue marketing.
Stefan von Lieven at OMR
Personalisation is no longer a “nice-to-have” but a decisive competitive advantage. True relevance requires more than automated emails – it needs AI-ready data and the ability to turn it into real-time experiences. In this masterclass, Elaine and Epoq will show you how brands can make the leap: from siloed data to integrated structures, from standard campaigns to tailored experiences, and from manual effort to scalable, AI-powered orchestration. Through practical use cases, you will discover how data and AI unleash the full power of personalisation—driving growth, loyalty, and measurable impact.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.