Front Row

Front Row B2B is the "marketing department in a box" behind some of the world's fastest growing SaaS companies. But how does high-end B2B marketing really work on LinkedIn? How can you leverage account-based marketing tactics successfully? How do you measure from ad impression to revenue in complex customer journeys? In this masterclass, Bjoern Sjut, co-founder and managing director of Front Row, shows you how successful digital B2B marketing works today - and how to make it measurable. This is how you turn your marketing costs into measurable investment.

Brand marketing on Amazon – for many, hard to grasp and with no clear ROI. With the Amazon Marketing Cloud, Front Row proved for Sennheiser that it can be different: with awareness initiatives such as Prime Video, a new customer base was built that gradually turned into measurable sales. The case shows that long-term brand marketing pays off in sustainable growth. In this session, Front Row reveals how Sennheiser balances awareness and performance – and why that is the key to scaling profitably with Amazon. Since strong product content is a prerequisite for successful advertising, Front Row also optimized Sennheiser’s content and improved the performance of their listings – an aspect that will be covered in the masterclass as well.

The consumer journey is no longer a straight line. It’s a maze of touchpoints, loops, and constant switching between digital and physical. Shoppers check reviews in-store, compare prices online, and weigh brand values before they ever reach the checkout. Consumers don’t see “channels”, they see your brand. To win in this world, brands must deliver a seamless, connected experience that transcends platforms and touchpoints. In this seminar, you'll get the tools to build a truly post-channel brand: one powered by unified digital systems, designed for fluid consumer behavior, and built to thrive in a world where every interaction matters.