Ann-Kathrin Schmitz is the person brands in Germany turn to for support with their social media efforts—especially when influencers are involved. In 2014, she co-founded fashion blog Novalanalove with her fellow student Farina Opoku. Under Schmitz’ management, Novalanalove evolved into first an influencer brand and then to a lifestyle brand. Today, the 32-year-old not only supports large companies and brands, but has evolved into a personal brand in her own right thanks to her business podcast “Baby Got Business.”
Ann-Katrin Schmitz at OMR
Back to the social future: A journey back in time to understand the future of social media.
Tue, May 7th
08:05 - 08:25
Red Stage
Navigating the Intersection of Artistry and Branding: Insights from Tokio Hotel
Tue, May 7th
11:25 - 11:45
Blue / Food Stage
