WEBINAR:
Software Buying in DACH

Based on the joint study by OMR Reviews and cse advisory, this webinar reveals what software buyers in DACH really expect from vendors, where deals get stuck and which factors ultimately influence the buying decision.
Register for free

Selling software in DACH comes with its own rules.

OMR Reviews and cse advisory surveyed close to 200 software buyers across Germany, Austria and Switzerland to understand what really drives their decisions. The result: three gates vendors need to pass to succeed in DACH: compliance, integration and trust. In our free live webinar on November 5, 2026 at 10:00 CET, Charlotte Altmann (cse advisory) and Marvin Müller (OMR Reviews) walk you through the key findings and what they mean for your go-to-market.

Register now and understand how DACH buyers really buy software

81% of buyers require GDPR compliance, 44% name integration as their biggest technical barrier and nearly seven in ten say external reviews strongly influence their buying decision. The data shows where vendors need to focus if they want to make the shortlist and move deals forward.
Learn how to...
  • meet the compliance expectations DACH buyers consider non-negotiable
  • position integrations with systems like SAP, DATEV and Microsoft 365 more effectively
  • build trust through reviews, references and the right local presence
  • adapt your sales motion to different deal sizes and company segments
  • understand where AI already influences software research and where human trust still decides the deal

WHAT DOES IT REALLY TAKE TO WIN SOFTWARE BUYERS IN DACH?

Selling software in Germany, Austria and Switzerland comes with its own rules. OMR Reviews and cse advisory surveyed close to 200 software buyers across DACH to understand what really drives their decisions. In this webinar, Marvin Müller from OMR Reviews and Charlotte Altmann from cse advisory break down the findings and show why vendors need to get three things right to succeed in the market: compliance, integration and trust.

Gate 1: Compliance

You’ll learn what DACH buyers expect when it comes to GDPR, data hosting and data sovereignty, and why EU hosting matters more than having your headquarters in Germany.

Gate 2: Integration

You’ll see why integration is one of the biggest barriers in the buying process and why compatibility with systems like SAP, DATEV and Microsoft 365 can make or break a deal.

Gate 3: Trust

You’ll find out which trust signals matter most to DACH buyers, why reviews and recommendations outperform brand reputation and what “local” really means in the buying process.

Our Experts

Charlotte Altmann

CEO @ cse advisory

Marvin Müller

VP Marketing @ OMR Reviews