OMR New Platform Marketing

Marketing conference
for modern platforms

August 2, 2017
DOCKS HAMBURG

About NPM

Discover real marketing potential
on new platforms

The NPM Conference is a one-day event dedicated to uncovering the newest chances and opportunities from all around the digital marketing universe. Whether it’s the latest approaches, trends or untapped channels, NPM (New Platform Marketing) delivers tangible insight and knowledge to advertisers, brands, publishers, influencers and anyone else looking for an edge in their marketing. Whether it’s incorporating a new platform into your marketing mix or being the first to try out something new—being a first-mover can catapult you to the top.

The Speakers

AKA: The NPM Marketing
Platform Pros for 2017

Philipp Dettmer

Philipp Dettmer

Founder, Kurzgesagt – In a Nutshell

Philipp Dettmer

Philipp Dettmer

Founder, Kurzgesagt – In a Nutshell

Philipp Dettmer is the founder and creative director of “Kurzgesagt – In a Nutshell”, one of the world’s biggest science channels on Youtube. 4 million subscribers to the channel, 240 million views and a monthly revenue of USD 30,000 through Patreon, a donation-based internet platform, prove that science can be sexy—and successful. Philipp is especially skilled at expressing and explaining complex subject matter to the masses through simple visuals. The 12-person team has been producing animated explanation videos for four years now. On the NPM stage, Philipp will give up the goods on how “Kurzgesagt” became such a success and which platforms beyond Patreon are relevant.

Philipp Dettmer

Philipp Dettmer

Founder, Kurzgesagt – In a Nutshell

+

Philipp Dettmer is the founder and creative director of “Kurzgesagt – In a Nutshell”, one of the world’s biggest science channels on Youtube. 4 million subscribers to the channel, 240 million views and a monthly revenue of USD 30,000 through Patreon, a donation-based internet platform, prove that science can be sexy—and successful. Philipp is especially skilled at expressing and explaining complex subject matter to the masses through simple visuals. The 12-person team has been producing animated explanation videos for four years now. On the NPM stage, Philipp will give up the goods on how “Kurzgesagt” became such a success and which platforms beyond Patreon are relevant.

Farina Opoku

Farina Opoku

Bloggerin, Novalanalove

Farina Opoku

Farina Opoku

Bloggerin, Novalanalove

If you are a follower of OMR, you’ll already know all about beauty and fashion blogger Farina Opoku (Novalanalove). As a social media influencer, she has already amassed 700,000 followers on Instagram and publishes several snaps a day. On her various social media accounts she present styles, unboxing videos and beauty trends. At last year’s NPM, she told us all about the advantages of Snapchat. This year she will be present a concrete case in the form of Babor, including figures on reach and pricing. Ergo, exactly that, what she hardly ever discusses in public.

Farina Opoku

Farina Opoku

Bloggerin, Novalanalove

+

If you are a follower of OMR, you’ll already know all about beauty and fashion blogger Farina Opoku (Novalanalove). As a social media influencer, she has already amassed 700,000 followers on Instagram and publishes several snaps a day. On her various social media accounts she present styles, unboxing videos and beauty trends. At last year’s NPM, she told us all about the advantages of Snapchat. This year she will be present a concrete case in the form of Babor, including figures on reach and pricing. Ergo, exactly that, what she hardly ever discusses in public.

Julian Jansen

Julian Jansen

Head of Idols, About You

Julian Jansen

Julian Jansen

Head of Idols, About You

Reading Julian Jansen’s CV certainly piques your curiosity: Head of Idols, Influencer, Community & Social Media at About You. Since starting at the eCommerce start-up three years ago, he has helped grow the You&Idol platform, as well as helping expand the company focus to include collaborations with influencers. At About You, he works closely with German influencers who have significant organic reach. Julian will go into detail at NPM on just how he leverages the reach of the “Idols”.

Julian Jansen

Julian Jansen

Head of Idols, About You

+

Reading Julian Jansen’s CV certainly piques your curiosity: Head of Idols, Influencer, Community & Social Media at About You. Since starting at the eCommerce start-up three years ago, he has helped grow the You&Idol platform, as well as helping expand the company focus to include collaborations with influencers. At About You, he works closely with German influencers who have significant organic reach. Julian will go into detail at NPM on just how he leverages the reach of the “Idols”.

Ina Fischer

Ina Fischer

Co-Founder, Pattydoo

Ina Fischer

Ina Fischer

Co-Founder, Pattydoo

Ina Fischer and partner Christian Jähnel are the brains behind sewing blog Pattydoo. An experienced tailor, Ina shares her insights through sewing videos, cutting patters and sewing instructions on the DIY blog. While Ina delivers the content, Christian is behind the camera. In addition to the blog, Pattydoo reaches a significant audience on Youtube, its own Facebook groups and a newsletter. On the NPM stage, the duo will discuss the common thread in reaching 500K site visitors and monetizing them.

Ina Fischer

Ina Fischer

Co-Founder, Pattydoo

+

Ina Fischer and partner Christian Jähnel are the brains behind sewing blog Pattydoo. An experienced tailor, Ina shares her insights through sewing videos, cutting patters and sewing instructions on the DIY blog. While Ina delivers the content, Christian is behind the camera. In addition to the blog, Pattydoo reaches a significant audience on Youtube, its own Facebook groups and a newsletter. On the NPM stage, the duo will discuss the common thread in reaching 500K site visitors and monetizing them.

Christian Jähnel

Christian Jähnel

Co-Founder, Pattydoo

Christian Jähnel

Christian Jähnel

Co-Founder, Pattydoo

Christian Jähnel and partner Ina Fischer are the brains behind sewing blog Pattydoo. While Ina leans on her experience as a tailor to deliver the content, Christian takes care of the design aspects of the brand, as well as the video shoots. In addition to the blog, Pattydoo reaches a significant audience on Youtube, its own Facebook groups and a newsletter. On the NPM stage, the duo will spin a yarn on how to reach 500K site visitors and how to monetize them.

Christian Jähnel

Christian Jähnel

Co-Founder, Pattydoo

+

Christian Jähnel and partner Ina Fischer are the brains behind sewing blog Pattydoo. While Ina leans on her experience as a tailor to deliver the content, Christian takes care of the design aspects of the brand, as well as the video shoots. In addition to the blog, Pattydoo reaches a significant audience on Youtube, its own Facebook groups and a newsletter. On the NPM stage, the duo will spin a yarn on how to reach 500K site visitors and how to monetize them.

Christina Reichmann

Christina Reichmann

Social Media Editor, Chefkoch.de

Christina Reichmann

Christina Reichmann

Social Media Editor, Chefkoch.de

Christina Reichmann is the social media editor at Germany’s most famous food portal Chefkoch.de. In addition to a-plus SEO work – first result on Google with the keyest of keywords Rezepte (recipes) – the portal is a hit on various social media channels. Chefkoch.de is especially successful on perfect-for-food-porn platform Pinterest, where their clever marketing activities have netted some (130,000 followers). Christina and her cohort Stefanie will take to the NPM stage to explain how the Gruner + Jahr’s cooking portal is able to use the image search to build reach and how they employ monetization.

Christina Reichmann

Christina Reichmann

Social Media Editor, Chefkoch.de

+

Christina Reichmann is the social media editor at Germany’s most famous food portal Chefkoch.de. In addition to a-plus SEO work – first result on Google with the keyest of keywords Rezepte (recipes) – the portal is a hit on various social media channels. Chefkoch.de is especially successful on perfect-for-food-porn platform Pinterest, where their clever marketing activities have netted some (130,000 followers). Christina and her cohort Stefanie will take to the NPM stage to explain how the Gruner + Jahr’s cooking portal is able to use the image search to build reach and how they employ monetization.

Stefanie Senn

Stefanie Senn

SEO Manager, Chefkoch.de

Stefanie Senn

Stefanie Senn

SEO Manager, Chefkoch.de

Stefanie Senn is the SEO manager at Chefkoch.de, the most famous food portal in Germany, which also ranks number one for the search term “Rezepte” (recipes). The food portal is not only a success when it comes to SEO, but has also built up an impressive following on various social media channels. Chefkoch.de is especially successful on perfect-for-food-porn platform Pinterest, where their clever marketing activities have netted some (130,000 followers). Stefanie and her colleague Christina will take to the NPM stage to explain how the Gruner + Jahr’s cooking portal is able to use the image search to build reach and how they employ monetization.

Stefanie Senn

Stefanie Senn

SEO Manager, Chefkoch.de

+

Stefanie Senn is the SEO manager at Chefkoch.de, the most famous food portal in Germany, which also ranks number one for the search term “Rezepte” (recipes). The food portal is not only a success when it comes to SEO, but has also built up an impressive following on various social media channels. Chefkoch.de is especially successful on perfect-for-food-porn platform Pinterest, where their clever marketing activities have netted some (130,000 followers). Stefanie and her colleague Christina will take to the NPM stage to explain how the Gruner + Jahr’s cooking portal is able to use the image search to build reach and how they employ monetization.

Thorsten Helmes

Thorsten Helmes

Director Online Division, Babor

Thorsten Helmes

Thorsten Helmes

Director Online Division, Babor

Thorsten Helmes ist Director Online Division beim Kosmetikhersteller Babor. 2007 kam er als Marketing Communications Manager zu dem Familienuternehmen, das mithilfe eigener Hautpflegeforschung am Firmensitz in Aachen Luxus-Produkte entwickelt. Thorsten wird erzählen, welche Influencer-Marketing-Strategie für Babor extrem gut funktioniert – und bringt den erfolgreichsten Case gleich mit: Gemeinsam mit Beauty-Bloggerin Farina Opoku (Novalanalove) wird er exklusive Zahlen über Reichweite und Pricing der Zusammenarbeit offenlegen.

Thorsten Helmes

Thorsten Helmes

Director Online Division, Babor

+

Thorsten Helmes ist Director Online Division beim Kosmetikhersteller Babor. 2007 kam er als Marketing Communications Manager zu dem Familienuternehmen, das mithilfe eigener Hautpflegeforschung am Firmensitz in Aachen Luxus-Produkte entwickelt. Thorsten wird erzählen, welche Influencer-Marketing-Strategie für Babor extrem gut funktioniert – und bringt den erfolgreichsten Case gleich mit: Gemeinsam mit Beauty-Bloggerin Farina Opoku (Novalanalove) wird er exklusive Zahlen über Reichweite und Pricing der Zusammenarbeit offenlegen.

Martin Gerecke

Martin Gerecke

Lawyer, CMS

Martin Gerecke

Martin Gerecke

Lawyer, CMS

Dr. Martin Gerecke advises companies and individuals in copyright law, press and privacy law and in all new media aspects (domain and internet law, social media, games, digital business). He assists in the preservation of intellectual property rights (copyrights, trademarks). He further focuses on the negotiation and drafting of media-specific contracts such as license, agency or artist contracts in the film and TV sector. Dr. Martin Gerecke is also experienced of competition law and advises in the creation of advertising and product materials and online shops.

Martin Gerecke

Martin Gerecke

Lawyer, CMS

+

Dr. Martin Gerecke advises companies and individuals in copyright law, press and privacy law and in all new media aspects (domain and internet law, social media, games, digital business). He assists in the preservation of intellectual property rights (copyrights, trademarks). He further focuses on the negotiation and drafting of media-specific contracts such as license, agency or artist contracts in the film and TV sector. Dr. Martin Gerecke is also experienced of competition law and advises in the creation of advertising and product materials and online shops.

Bjoern Sjut

Bjoern Sjut

Managing Director, Finc3

Bjoern Sjut

Bjoern Sjut

Managing Director, Finc3

Bjoern Sjut is an old friend of the OMR family. He was once one of the 200-person strong marketing team at international dating platform B2, before starting his own baby Finc3 and going deep into the world of B2B marketing and Messenger. Last year, Bjoern’s presentation at NPM netted the most requests afterwards for his charts. This year, we have asked him to discuss the opportunities and strategies for B2B marketing on Linkedin, Xing, Quora, Medium and co.

Bjoern Sjut

Bjoern Sjut

Managing Director, Finc3

+

Bjoern Sjut is an old friend of the OMR family. He was once one of the 200-person strong marketing team at international dating platform B2, before starting his own baby Finc3 and going deep into the world of B2B marketing and Messenger. Last year, Bjoern’s presentation at NPM netted the most requests afterwards for his charts. This year, we have asked him to discuss the opportunities and strategies for B2B marketing on Linkedin, Xing, Quora, Medium and co.

Philipp Westermeyer

Philipp Westermeyer

Co-Founder, OMR & Moderator

Philipp Westermeyer

Philipp Westermeyer

Co-Founder, OMR & Moderator

OMR is Philipp’s brainchild. He co-founded digital marketing tech companies adyard and metrigo together with partners. With the OMR podcast, one of the 50 largest podcasts in Germany, he speaks to 15,000 listeners every week. Philipp’s always got his eye on the digital marketing scene, networking and testing, testing, testing.

Philipp Westermeyer

Philipp Westermeyer

Co-Founder, OMR & Moderator

+

OMR is Philipp’s brainchild. He co-founded digital marketing tech companies adyard and metrigo together with partners. With the OMR podcast, one of the 50 largest podcasts in Germany, he speaks to 15,000 listeners every week. Philipp’s always got his eye on the digital marketing scene, networking and testing, testing, testing.

Our Conference Schedule

09:00

09:30

We will once again be kicking off NPM, this time giving you a rundown of the current state of the platform world: which new platforms are underused and provide excellent marketing opportunities? And which formats and methods promise success on established major platforms? We’ll provide some clarity on that to start the day and then also give you a brief overview of what’s to come.

10:00

For more than four years, the team around founder Philipp Dettmer has been producing animated explanation videos for the Youtube channel “Kurzgesagt – in a Nutshell.” And it is the international version that has brought about the most success for the 12-person team. Over four million subscribers, 240 million views and a monthly revenue of nearly 30,000 dollars through donation platform Patreon speak loudly and clearly to the channel’s success. At NPM, they will go into detail on how they became such a resounding success and which platforms beyond Youtube and Patreon are relevant for their business.

10:30

11:00

Head of Idols? No, that’s not a typo. The entire scope of influencer activities at About You go through Julian Jansen. In Germany, there isn’t a brand that knows more about getting the most from influencer marketing, with 37 of the country’s most prominent influencers represented on the About You platform with their own shop. Jansen will take to the stage at NPM to discuss the unique 360-degree approach at About You.

11:30

12:00

Influencer Marketing is pretty much a must for beauty brands. Thorsten Helmes is Director Online Division at cosmetics manufacturer Babor, who used in-house skincare research to develop its own line of luxury articles. At NPM, we will discuss which influencer-marketing strategies perform particularly well for Babor— and will be bringing his absolute best case with him: beauty blogger Farina Opoku, aka Novalanalove. Together, they will divulge exclusive figures on reach and pricing.

12:30

13:30

Chefkoch is Germany’s biggest recipe portal. And yet, the people behind the project at Gruner + Jahr are still working hard figuring out ways of reaching hungry users. In addition to SEO, Pinterest has been instrumental to Chefkoch’s success. On the NPM stage, Stefanie Senn and Christina Reichmann, will talk about how they push the brand on Pinterest and how they distribute their recipes (SPOILER: cleverly).

14:00

14:30

Bjoern is the prototypical smart-as-a-whip online marketing maker. Last year, he dove deep on the topic of Messenger. This year, he will be offering up the lowdown in another specialized area: B2B marketing and lead generation via modern platforms. Bjoern will show how to build reach and reputation on Quora, Medium, Linkedin or Xing. 100% “news to use.”

15:00

15:30

DIY is one of the biggest trends at present—and it’s not something that only the biggest publishers can profit from. On platforms like Youtube, a blog, newsletter and a Facebook group, Pattydoo built up a massive organic reach. On the NPM stage, Ina Fischer and Christian Jähnel—the brains behind the project—will shed some light on how they amassed 500,000 monthly visitors to the website and how they monetize cutting patterns.

16:00

For many, influencer marketing is akin to the Wild West, where chaos reigns. To get some hard facts on the matter, we’re calling in the sheriff to take the stage in the person of Martin Gerecke, from international law firm CMS. At CMS, Martin is specialized in all things legal pertaining to marketing and distribution channels. At NPM, he’ll be giving us an update on the most important legal changes and developments.

16:30

17:00

Contact

Get in touch!

If you want to offer support as a sponsor or if you have any questions about the NPM conference on August 2, 2017, then give us a shout. We’re here to help.

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