Every exhibitor from the topic MOBILE.
Schober Information Group Deutschland GmbH
Chief Sales Officer
Smooth Customer Engagement and unique Customer Experience! With its GDPR compliant customer journey hub Schober integrates your individual data pools and systems as well as all your communication channels in one comprehensive platform. This enables a tailored customer experience across all touchpoints based on artificial intelligence and individual rules. Moreover, Schober provides all necessary steps on your way to automated and optimised customer communication: From CRM data cleansing to individual data generation as well as profound analytics of your target groups up to their delivery on all touchpoints.
Communications & Event Manager
Von A wie Apple Business Chat bis W wie WhatsApp: So setzt du Messenger & Chatbots erfolgreich für deine Unternehmensziele ein
Wed, 08.05 / 16:30 - 18:00 / GERMAN
MessengerPeople is the pioneering company in professional messenger services and the leading SaaS provider for messenger communication. The innovative Messenger Communication Platform allows companies an easy and GDPR-conform way to communicate with their customers using the most popular global messaging apps: WhatsApp, Facebook Messenger, Apple Business Chat, Telegram & Viber. Over 1,600 companies, cities, associations, institutions, political parties, and influencers from over 60 countries currently use the MessengerPeople solution.
As a digital agency, specialized in developing App- and Web-Solutions for your communication, we provide the full range of Services like strategic consulting, prototyping and - of cause - development and support. For that we use the advantages of agile project management (SCRUM).
INTERMATE Media GmbH
Volkswagen Influencer Best Case
Tue, 07.05 / 14:30 - 16:00 / GERMAN
Technology meets Creation - INTERMATE is one of the leading European Influencer Marketing Agencies with offices in Berlin & Hamburg. INTERMATE designs complex campaigns with an own creative unit and implements influencer activations on all social platforms. The production of complex formats takes place in-house with an own production company TRUEMATES, which focuses primarily on vertical video content. INTERMATE uses proprietary technology for influencer selection, campaign planning and reporting.
Selligent Marketing Cloud
SENIOR DIRECTOR, GLOBAL MARKETING
+49 1511 1169 6461
Connecting the CX Dots: Durch künstliche Intelligenz Konsumenten-Interaktionen maximieren
Tue, 07.05 / 10:45 - 12:15 / ENGLISH
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.
Sernior Marketing Director
Programmatic Strategies for Mobile First in Europe
Wed, 08.05 / 10:45 - 12:15 / ENGLISH
Applift is a leading mobile ad tech company that empowers businesses to connect with and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. Applift’s solutions are designed to deliver results at every point of the customer journey. Through Applift’s Mobile Journey Advertising solution, app advertisers across the globe can connect with their target audiences, acquire new users and activate and re-engage existing users to become true customers.
Acxiom Deutschland GmbH
Head of Sales
Hall B6 Dialog Area
Targeting und dessen Erfolgsmessung, auch unter EU-DSGVO – Datenschutz und Methoden
Tue, 07.05 / 12:45 - 14:15 / GERMAN
The Data Foundation For The World's Best Marketers: Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love. Innovation is constantly driving fragmentation and creating data silos within marketing departments, causing consumers to experience far too many marketing messages that are disconnected, untargeted, and wasteful. Acxiom helps thousands of clients and partners work together to address these challenges. A leader in ethical data use, Acxiom is dedicated to helping marketers achieve superior business results.
cobra computer's brainware GmbH
+49 7531 8101-66
Hall B6 Dialog Area
Since 1985 cobra has been developing and selling software solutions for enterprises of any size and industry. Due to our longlasting experience as CRM specialist, consulting and professional monitoring of CRM projects at the customers‘ sites are also among our core competencies. Since our solutions are easily scalable, implementation time is extremely short and Return on Investment therefore very quick. Besides our headquarter in Constance at the Lake of Constance, Germany, today we offer comprehensive consulting together with about 200 authorized partners in Germany, Austria and Switzerland.
Managing Director Berlin (DACH & Nordics)
Gewusst wie: personenbasierte Attribution. Ein Workshop für Vermarkter
Tue, 07.05 / 10:30 - 11:30 / ENGLISH
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,500+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 15 global offices to support marketers everywhere. To learn more, visit www.apps
Instagram - Alles was du wissen musst zu Branded Content, Shopping und neueste Insights zur deutschen Community. Special guest!
Tue, 07.05 / 14:45 - 16:15 / GERMAN
Watch it! Next level video advertising on Facebook & Instagram.
Tue, 07.05 / 16:45 - 18:15 / GERMAN
Performance Marketing - Lass Facebook für deine Unternehmensziele arbeiten
Tue, 07.05 / 10:45 - 12:15 / GERMAN
Kundenwert steigern mit Facebook Messenger & WhatsApp
Tue, 07.05 / 12:45 - 14:15 / GERMAN
Tue, 07.05 / 12:30 - 13:15 / EN
Guided Tour 2
Wed, 08.05 / 13:00 - 13:45 / EN
Guided Tour 1
Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. Today, more than two billion people use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Facebook helps businesses to create meaningful connections with people and linking them to a global mobile economy. For more than 70 million businesses all over the world Facebook is the mobile solution and supports the digital transformation and growth of small and local businesses.
Instagram is a unique platform for creative ideas where people from all over the world come together for inspiration, connect around their passions and share experiences. More than one billion Instagrammers build a diverse community. With Instagram Stories, the community can easily share their highlights and everything in between. Since June 2018, people have also been able to share longer videos of up to 60 minutes via IGTV. It is especially important for Instagram, that everyone can feel safe and secure on the platform. Brands and businesses have been an important part of the community from the beginning. With special business tools, Instagram helps businesses to be successful and to reach their business objectives
1.3 billion people around the world use Messenger every month to message, video chat and plan things—all in one place. The app makes it easy to message almost anyone — even without being friends on Facebook or having their phone number. On Messenger anyone can show their reaction, share photos and videos, share their location, play games and much more. Beyond connecting with friends, it has also become a thriving channel for brands, developers and consumers to connect with each other and the things they love.
WhatsApp is a private message app that is simple, reliable, and secure. More than 1.5 billion people in over 180 countries use WhatsApp to stay in touch with friends, family and businesses, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas. It's a simple and private way to share your favorite moments, send important information or catch up with a friend. You can send and receive photos, videos, documents and, when that's not enough, you can make a video call or share a voice message. All messages and calls are secure with end-to-end encryption. WhatsApp helps people connect and share no matter where they are in the world.
Ströer SE & Co. KGaA
OOH MEETS DIGITAL
Tue, 07.05 / 12:30 - 14:00 / GERMAN
Ströer is a leading German provider of out-of-home media and offers advertising customers individualized and fully integrated, end-to-end solutions along the entire marketing and sales value chain. With its “OOH plus” strategy, Ströer is focusing on the strengths of the OOH business, underpinned by the Digital OOH & Content and Direct Media segments. With this combination, the Company is in a position to continue expanding its customer relevance and, thanks to its strong market share and long-term contracts on the German market, has an excellent basis from which it can continue to reap more than its share of market growth over the coming years.
Booth VIP Lounge Food & Networking
eMoteev is THE branding solution dedicated to brand awareness and/or qualified traffic generation. eMoteev achieves amazing campaign results by developing bold creative ads and by displaying them multi-channel in a local or an international, premium and safe environment. eMoteev relies on its internal creative studio, its digital supply chain expert team and also on three proprietary unique technologies: 1. A rendering technology allowing us to develop and display high definition interactive ads in a few milliseconds 2. Algorithms that analyze data to predict the conversion rate of ads on a given user 3. Display technologies connected to more than one billion users around the world. Its team of 40 people is based in Paris and Düsseldorf.
brandung GmbH & Co. KG
brandung is a digital agency for the fields: Digital Communication, E-Commerce and Online-Marketing. Over 110 employees look after well-known companies from the retail, fashion, sports, healthcare, insurance and finance sectors. From the consultation, creation and technical realization up to the Controlling of on-line communication and E-Commerce activities stands brandung for a holistic beginning. brandung was created 2003 in Cologne and is active since 2007 also with a location in Berlin.We offer you all the services you need. brandung is an innovative partner to its customers and guides them transparently, honestly and at eye level through digital change. As an owner-managed agency, we offer our clients both the highest technical compe
+49 30 2591 74 572
The Sky is the Limit. Wie man Data, Content, Retargeting clever kombiniert und mit hohem Werbedruck Conversion generiert.
Tue, 07.05 / 12:30 - 14:00 / GERMAN
Entertain first. Sell Second: Weshalb digitale Publisher die besseren Content Marketer sind
Tue, 07.05 / 12:20 - 12:40 / EN
WELT.de meets Content Verticals: Starke Marken, starke Themen, starke Gäste
Tue, 07.05 / 14:30 - 16:00 / GERMAN
Video 2019 – Was kommt, was bleibt, was kann weg?
Tue, 07.05 / 16:30 - 18:00 / GERMAN
Are you looking for creative, innovative and tailor-made solutions for your campaigns? Media Impact is your partner of choice. We are one of Germany’s leading providers for print, online and mobile advertising and the digital sport marketer no 1 #sport1!. As a joint venture of Axel Springer SE and Funke Mediengruppe, we combine high-quality brands and unique media products and services. Our portfolio includes more than 100 strong brands to stage your messages individually, effectively and with best storytelling skills. #contentmarketing #nativeadvertising No matter which target group – we offer a great reach and best content to place your ads.
OUTLET SHOPPING 3.0- from offline to online to offline
Tue, 07.05 / 12:45 - 13:45 / GERMAN
Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. Our AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.
Field Marketing Manager
The marketers challenge – owning strategy, delivering the number and executing in a complex environment.
Wed, 08.05 / 10:30 - 12:00 / ENGLISH
Domo helps all employees – from the CEO to the front-line worker – optimise business performance by connecting them to the right data and people they need to improve business results. Domo’s Business Cloud is the world’s first customisable platform that enables decision makers to identify and act on strategic opportunities in real time.
Marketing & Events Manager Europe
Vision to Reality: Developing your Personalization Ecosystem
Tue, 07.05 / 16:30 - 18:00 / ENGLISH
Pre-OMR eCommerce Dinner
Mon, 06.05 / 19:00 - 23:00 /
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield is used by more than 250 brands globally ncluding industry leaders like IKEA, URBN, Ocado, Michael Kors, and more. Headquartered in New York, the company has 200 employees across the globe.
Country General Manager, Germany
+49 170 4400 402
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees more than 30 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com
SPM Sportplatz Media
Senior Account Manager
+49 40 537 986 322
Hall B6 Sports Area
Sportplatz Media MeetUp
Mon, 06.05 / 18:00 - 23:00 /
Sportplatz Media is an IT service provider and innovation driver in the field of football and sports media. As a marketer of Germany's largest football and sports media network, SPM also offers unique access to active footballers, athletes, teams, clubs and associations. Without wastage, national and regional, cross-media. Its core products are the Sportplatz Media FUSSBALL- and SPORT-KOMBI, Germany's largest amateur football and sports media network; the "deinsportplatz" sports portal CMS, a content management system for sports media, publishers and associations; and SpielerPlus, the market leader in team organization apps.
Klarna is one of the leading payment providers in Europe and a licensed bank that revolutionizes the payment experience for buyers and merchants. Founded in 2005 in Stockholm, Sweden, Klarna gives online shoppers the option of paying by invoice, instalment payment or directly when completing an order by direct debit or Sofortüberweisung - and offers a secure and simple checkout and shopping experience: true to the motto "Smoooth Payments". Klarna works with around 100,000 retailers in Europe and North America - including numerous well-known brands and shops such as asos, Babywalz, Deutsche Bahn, Flaconi, Mediamarkt and Spotify. The company employs a total of 2,000 people in 14 countries.
Accengage, an Airship company
Regional Manager Germany, Austria, Switzerland
Booth F17 + F18
Magical Customer Experiences mit Gastrednern von DFB, bonprix & limango (Otto Group)
Wed, 08.05 / 14:30 - 16:00 / GERMAN
Accengage was acquired by Urban Airship in January 2019 to create the world’s leading Digital Customer Engagement Company. Together, we provide the technology to create magical customer experiences via Push Notifications, In-App Messaging, SMS, Email, Social Messaging, Mobile Wallets and more. Thanks to intelligent orchestration, artificial intelligence, predictive machine learning and real-time automation, leading brands are taking their customer engagement to the next level. Today, over 1,500 international clients such as bonprix, Lidl, AXA, BNP Paribas, Adidas, Gelbe Seiten, ASOS, Sky, Starbucks Coffee, BBC, fluege.de, Air France, Lotto 24, McDonald’s, Otto Group, Zalando and ZDF rely on our technology to boost their performance.
madvertise media GmbH
Head of Sales
Mobile Advertising Hacks
Wed, 08.05 / 10:30 - 12:00 / GERMAN
The Mobile ad tech pioneer madvertise has been active on the market since 2008 and has innovated mobile advertising solutions and products. As a premium publisher, madvertise specializes in innovative branding solutions with activating forms of advertising such as rich media, pre-rolls and exclusive special placements for mobile devices. Thanks to the in-house creative department, the focus is on creative mobile conception with extraordinary special formats. Performance-based solutions and programmatic deals complete the offer.
+49 179 948 5861
Consented Mobile Marketing: Identifiziere und erreiche den idealen User, mit Reichweite
Wed, 08.05 / 16:30 - 18:00 / GERMAN
Founded in 2014, Ogury provides the most advanced Mobile Journey Marketing solution, where organizations can access the integrated data and technologies necessary to understand the entire mobile user journey, and market across it. In full compliance with the most stringent laws protecting users, brands, and publishers, and with a sharp focus on operational simplicity, Ogury's MJM solution delivers unmatched user engagement and mobile asset revenue to 900 brands and 3500 publishers across the globe.
#loveAudio mit Spotify, Rubicon Project und Google: Erlebe Audio und entdecke das kreative Potenzial mit Programmatic
Wed, 08.05 / 10:45 - 12:15 / GERMAN
Your audience is listening to music throughout the day. The Streaming Intelligence from Spotify for Brands helps you to understand their listening behaviour in order to reach them in the right moment and relevant context. Leverage our data-driven ad solutions for your campaign, from audio, video and display to podcasts, programmatic and custom creative solutions.
Managing Director Northern Europe
Header Bidding & die Zukunft von Programmatic Advertising
Tue, 07.05 / 10:30 - 12:00 / GERMAN
Founded in 2007, Rubicon Project’s pioneering technology created a new model for the advertising industry. Today, our automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe enabling them to reach more than 1 billion consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.
Head of Sales B2B
MyPostcard is your #1 app to send photos as real postcards and greeting cards. We print, stamp, and mail them worldwide! We are a creative and international team passionately upholding the postcard tradition in the digital age. We deliver memories. We support movements. We send postcards to inmates, to Trump, to grandmas, representatives, moms, and celebrities. The MyPostcard App has been downloaded over 2+ million times and is available in 10 languages on iOS, Android and web, providing 10.000+ designs for just about any occasion. We are a privately funded company, based in Berlin and New York, and are part of the German Accelerator Incubator as well as Facebook's FbStart program.
Bonial International GmbH
Senior Vice President
+49 (0) 160 97236154
https://www.bonial.de, www.kaufda.de, www.meinprospekt.de
Booth P D02
Bonial International, part of Axel Springer SE, is the innovation leader and partner in digital offer communication in Germany and Europe. The company with over 300 employees from 40 nations inspires millions of shoppers every month with the platforms "kaufDA" and "MeinProspekt" - and connects them to their favorite shops and brand worlds on site. More than 1.500 of the largest retailers and brands in a wide range of retail segments rely on Bonial's tailor-made Drive-to-Store solutions to promote their offers and products accurately. They achieve measurable business and marketing results with a high ROI.
Mariona Prat Vila
Head of Marketing
Zeotap is the only global data & identity platform that offers a deterministic end2end solution to onboard, understand and activate 1st party customer data across Europe, North America, LATAM and India. zeotap works with exclusive data sources such as 10 tier-1 telecom operators globally and many others. Thanks to its patented tech platform and a privacy and security by design approach resulting in 9 certifications including GDPR & ISO 27001, zeotap today is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald's & Mercedes-Benz.
Event Marketing Manager
tyntec provides simple ways for businesses to power their communications, applications, and authentications to reach people globally, boost innovation, and provide mobility. Our enterprise customers use SMS, Mobile Chat, Voice and WhatsApp Business solution to communicate with their customers in over 150 countries.
Admitad is a global network of Cost-per-Action affiliate programs that connects thousands of the world’s most recognised brands and hundreds of thousands of publishers around the globe. Admitad was founded in Germany in 2009 and today is comprised of 7 offices worldwide and 400+ employees fluent in 15+ languages. Admitad’s extensive experience in affiliate marketing practices ensures dedicated service, strategic industry insight, the security and the growth our clients strive to reach and expect.
hello again GmbH
Hall B6 Start-up Area
hello again is a specialist for digital customer loyalty and individual communication. Using the latest digital technology, we develop customized apps for digital retention. We support companies in building their own customer retention programs and establishing lines of personal communication with their customers. This strengthens the relationship and turns loyal customers into brand ambassadors.With our solutions and features, we are already one of the leading providers within Europe. The urge to constantly implement new innovative product enhancements has already convinced more than 200 companies to cooperate with us.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
The Jodel Venture GmbH
Head of Social Ads
+49 30 692 007 846
Hall B6 Start-up Area
Jodel instantly connects you with the people around you. It's a live social feed of your community's hottest news, questions, events, stories, and jokes. Never miss out on what's happening around you again!
ShowHeroes provides publishers with a one-stop-solution to Mobile First Video Strategies, ranging from video content production to player technology and distribution. While this helps fighting dwindling ad revenues, it creates new premium video inventory for brands and advertisers, effectively increasing their reach across premium publishers’ native video inventory for marketing communications. ShowHeroes Matched Content Targeting enables marketeers to put their messages within highly relevant, premium video content, yielding higher view through rates and overall performance.
Founded in 2012 by X. Mariani, E. Eychenne and F. Leroy, Adikteev is backed by French VCs ISAI, Ventech and Ring Capital. Since inception, Adikteev’s development has been driven by both organic growth (incl. office opening in NYC in 2016, in SF in 2017) and acquisitions (Motion Lead, a French mobile creative company acquired in 2015 and Trademob, German Mobile platform acquired in 2016). Thus, Adikteev works closely with brands and app developers and is focused on increasing digital brand & product awareness and on retargeting app users and increasing their LTV. The foundation of its business is a combination of Science and Creativity. Adikteev now has over 130 employees, 40% of that being engaged in R&D.
Online Marketing till the cows come home
The OMR Festival 2019 is our absolute highlight of the year—Don’t miss it. Get your ticket now! Find out all the details on available ticket categories and the benefits of purchasing an All-Incl ticket here. If you’ve attended in the past and know which category you want, we still have the same Expo and All-Incl ticket categories—but now they have much more to offer.Compare Tickets