Initially, Nate Silver developed statistic models used to project future baseball performance making a name for himself among data-driven sport freaks. When his statistical models accurately called the 2008 US Presidential Election, with the exception of one state, he became synonymous around the world for the clever usage of data in predictive models. A year later, Time magazine named him one of the 100 most influential people in the world. Beginning in 2010 his data-journalism blog was embedded on the New York Times website. After ESPN bought the blog, Silver and his 20-member team publish analysis on the original domain FiveThirtyEight.com. At OMR18, Silver will speak about the possibilities and limitations of data in general, and how to effectively use data for marketing purposes.