There isn’t a more iconic metal band in the world than Metallica. And in 2018, drummer and founding member Lars Ulrich will take the OMR Conference stage. In 1981 he founded Metallica with James Hetfield and after more than 30 years, Metallica is still going strong selling out shows around the world. Their latest album "Hardwired...To Self-Destruct" went platinum in the US. Ulrich is not only one of the world’s most respected drummers, but he’s also in charge of the business side of the band—and he’s not afraid to stand up for his band’s rights and interests as evinced by the Napster case in 2001.