Thu, 22.03
Masterclasses
16:30 - 18.00
Hall A4, 1st Floor

The Future of Retail Marketing

How personalized Cross Channel Marketing Drives Consumers Into Loyal And Engaging Customers At The POS.

Bonial is presenting a showcase of a 360° retail marketing journey which goes well beyond the broad borders of stationary retail. Personalization has a major impact on boosting the ROI in Drive-to-Store marketing and customer loyalty – the combination of owned channels and platform is the tool for successful customer engagement along the shopping lifecycle. The multi product architecture combines data, channels and customer engagement at the POS by using unique and state of the art tools. The session will be concluded with an outlook to where customer engagement will lead us in the future.