Fri, 23.03
Masterclasses
12:30 -14:00
Hall A4, 1st Floor

Finally Start Making Money With Apps

State of App Monetization - Publishers Back in the Driver's Seat

Mobile ad spend in Germany is expected to reach $4.38 Billion in 2018, according to eMarketer. The majority of this spend will be going to Facebook & Google, with premium app publishers being dependent on their direct sales team to drive satisfactory CPMs. Publishers can get back in the driver seat, and start building trust with consumers. By using a combination of better in-app creatives, data intelligence and location to build true experiences for users, eCPM will go-up without negative impact on user satisfaction. Join Jaron, Managing Director of DACH at Verve, to explore new ways to monetize your app reach in 2018.