Expo Deep
Dive Stage

How-to-Guides and Practical
Insider Marketing Tips

The Deep Dive Stage:
At a glance

Expo-Stage II - Halle A2

Do you want to boost your marketing game with concrete tips you can implement and profit from immediately? On the Deep Dive Stage, you’ll get the playbook to lead you to victory. Successful industry pros and show you how to get the most out of your marketing. It’s essentially two days of premium Masterclasses live, on stage.

Detailed schedule coming soon
for the Expo Deep Dive Stage!

Expo Deep Dive Stage

2 Tage Do, Fr AB 10:00 UHR Halle A2
10:15

Great Creative Matters

If we’re serious about having the best mobile ad creative drive our upcoming 2018 campaigns, then we need to refresh the rapidly aging approaches of the past. The problem with today’s mobile creative: it doesn’t deliver on the promise of the device and we’re focusing on old formats. How can we make it better? It starts with building a beautiful relationship, marrying two powerful players in our space — location data and great creative. Walter Geer, Vice President and Creative Director of Verve, will show why creative matters.
11:30

Human Driven Personalization Doesn't Scale, But AI Does

Artificial intelligence is permeating multiple facets of how travel marketers are creating more frictionless experiences for customers. Within 5-10 years, AI will move from an influencing technology to an integral core of the travel (marketing) industry, and become the nucleus of how travel marketers provide cutting-edge personalized experiences for travelers. Raj Balasundaram, Vice President Solutions and Strategic Services at Emarsys, will have a look into the future.

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