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The Big Picture Stage
Expo Stage I - Hall A4
If you’re looking to go a bit more meta, look no further than the Big Picture Stage. What trends will be commonplace tomorrow? What platforms will everyone be using—and how can you get the most out of them? On the Big Picture Stage we’ll set you straight with insights on potential future champions, opportunities and challenges to help you succeed.
Being a Personal Brand and Urban Outlaw
About You: 360-Degree Marketing with Lena Gercke
Influencer Marketing Is Growing Up—Here's How You Can Put It to Good Use
The Age of the Customer – How Lego Pushes New Frontiers
Speed and Relevance – How Adidas Leverages a Global Football Brand
Mobile/Messaging Presented by Google
Brands and Brand Building in the Digital Age - Panel Discussion
Mobile Experiences in the Age of Assistance
Next Generation Mobile Web - Brand Lighthouse Cases
The ESL story: from a small player to the biggest eSports brand in the world
How to Transform an Analogue Sports League into a Digital 360° Platform
How Germany’s Biggest Youtube Stars Reach Their 6.2 Million Subscribers
5 Facts on Platforms that Scare Even Amazon
What Ever Happened to Start-Up Wunderkind Foodist?
Douglas: Beauty as a Service – How Will the Beauty Industry Change in the Digital Future?
Digital Payment at the Pump—How Lekkerland Mastered the Digital Transformation
ePrivacy is Coming: Where do Europe and Germany Stand on the Global Digital Market?
From Obama to Macron: How Data and Technology Have Transformed Electoral Campaigns
The Importance of Clean Advertising
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketing at Scale
Countdown to GDPR: Realistic Steps to Prepare if You're Late in the Game
Intelligent Tech Mix: Adtech plus TV
The Future of AI-driven Marketing
The Agency is Dead: Introducing the Marketing Company of the Future
VR Concepts in Retail: How to Digitally Enhance the In-Store Experience
Why Blockchain Won't Only Disrupt the Financial Industry
Video/Streaming Presented by Google
Youtube: Come and See Why Our Audience is Yours
How Ads are Evolving with the Unskippable Future of Video
The Platform Strategy for a Global News Brand
The Path To Becoming A Video First Business
Data Driven Content. In Context.
Native Advertising is not a Trend—It’s Here to Stay
Next Generation Living
How Digital Marketing Disrupts B2B Sales
From Zero to Hero – Optimizing Digital Marketing for B2B eCommerce
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