Expo Big
Picture Stage

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The Big Picture Stage

Expo Stage I - Halle A4

If you’re looking to go a bit more meta, look no further than the Big Picture Stage. What trends will be commonplace tomorrow? What platforms will everyone be using—and how can you get the most out of them? On the Big Picture Stage we’ll set you straight with insights on potential future champions, opportunities and challenges to help you succeed.

Expo Big Picture Stage

2 Tage Do, Fr AB 08:00 UHR Halle A4
11:25

The Age of the Customer – How Lego Pushes New Frontiers

11:45

Speed and Relevance – How Adidas Leverages a Global Football Brand

10:15

Your ticket to mobile growth: how to safeguard ad spend when running marketing at scale

Performance fraud is a cat and mouse game with 90% of some campaigns being affected, effectively burning your ad budget. See how your app compares to industry leading fraud benchmarks and learn the latest ways to spot and prevent fraud.
10:55

Countdown to GDPR: Realistic Steps to Prepare if You're Late in the Game

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Its implications have the potential to be very costly, with non-compliance leading to fines of 4% of revenue. However, many businesses still find themselves unprepared to meet the new data privacy requirements. Adform's Chief Strategy Officer Jochen Schlosser, along with Deutsche Telekom's Senior Manager for International Media, Gerhard Louw will be sharing their industry perspective about GDPR. Through this Q&A the two experts will show how Adform and Deutsche Telekom have set up their joint technology infrastructure to work compliantly with the new regulations which come into place in two months.
10:35

The importance of clean advertising

The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. Teads is taking a stand to improve the advertising experience for consumers, advertisers and publishers alike. Pierre Chappaz will discuss how advertisers ensure their ads are always seen by humans, are displayed in high-quality and brand-safe environments and leverage AI and state-of-the-art technology to create great user experiences for consumers.
15:15

The Path To Becoming A Video First Business

The business of video is a highly creative game in a consistently changing landscape. From creating social content made for sharing to short films driving the industry forward, Refinery29, the leading digital media and entertainment company that reaches 500 million women across all platforms, has built a holistically successful video business that owns the conversation wherever its audience is. Hear from Amy Emmerich, R29's Chief Content Officer, about how today’s audience engages with content across all screens. By mastering distribution across channels, sourcing distinct voices and spotlighting a diversity of topics that provide service and shareability, Amy will share the brand’s high/low and always-on approach.

Detailed schedule coming soon
for the Big Picture Stage!

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