Chief Content Officer
Harvard Business School
Founder & CEO, NYU-Professor
Barbara Sturm Molecular Cosmetics
Europe's biggest TikTok Influencers
Founder & Designer
Heron Preston Creative, Inc.
National Domestic Workers Alliance
CEO, Co-Founder and Editorial Director
Founder & Chairman
Tech for Campaigns
Co-Founder & CEO
Founder & CEO
Dirty Lemon (Iris Nova)
Global Media Manager
Kurzgesagt – In a Nutshell
Founder & CEO
Programmatic Trading Manager
BBC Global News
Chief Inbound Officer
Tastemaker, multiplier, trendsetter—no matter how you label him, Ronny Fieg knows and influences what the kids on the street like. He began his career purchasing goods in his cousin’s sporting goods store. While he was there, he landed a successful co-op with Asics. Soon after, he launched KITH, his own shop with several locations, where the young target audience regularly lines up around the block whenever the latest wares are dropped. As the "King of Collaborations," Fieg has not only collaborated with logical partners like Nike, Adidas and Tommy Hilfiger, but also with Coca-Cola, the Jetsons and the Power Rangers.
As Chief Content Officer, Dawn Ostroff has shaped Spotify’s content strategy since August 2018. She spent most of her career in the film, television and digital content businesses, before she started her work with the Swedish audio streaming service. One of her most important tasks: to keep the over 271 million users on the world’s largest audio platform entertained with audio entertainment content. Judging by Spotify’s most recent deals (and the over 700,000 shows available to users as we speak), exclusive formats and an extensive podcast catalogue are a key component to reaching those goals. In addition to content, Ostroff heads up the platform’s global advertising business and thus plays an important role in devising new advertising solutions.
It was one of the most-anticipated tech IPOs of 2019 in the states: Peloton Interactive collected a cool USD 1.2 billion on its IPO in September 2019. The company mission is to provide fitness studio-style course right in the comfort of users’ homes via interactive, livestreamed courses on connected bikes. Acquiring a Peloton bike is a bit of an investment: each bike itself costs a minimum of EUR 2300, plus a monthly membership fee. That Peloton has acquired over a half of a million users thus far despite the hefty price tag can be attributed to founder and CEO John Foley. The Harvard grad previously headed up the eReader division Nook at US bookstore chain Barnes & Noble Nook. With Peloton, Foley turned his hobby into his primary profession.
Former NBA Superstar Dwyane Wade, ski racer Lindsey Vonn, Rapper LL Cool J, R&B singer Ciara and former soccer star Oliver Kahn are among the illustrious grads of Anita Elberse’s Harvard summer course. Originally hailing from the Netherlands, Elberse not only teaches students about the ins and outs of the entertainment industry, but also gives athletes, musicians and actors well-founded, actionable strategies to push their careers and establish themselves as a personal brand. Elberse is one of the youngest women ever to achieve a professorship at the world’s most prestigious university. At OMR20, she will deliver in-depth insights into the sport, media and entertainment industries to the 7K plus attending the Conference.
As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.
When it comes to digital marketing, Scott Galloway has a knack for seeing what's next before the market does. Cases in point: He accurately nailed WeWork's unsuccessful IPO and Amazon's successful takeover of WholeFoods. In addition to being a digital marketing clairvoyant, Galloway is a professor of marketing at the NYU Stern School of Business, has founded and sold numerous success businesses, the most recent of which he sold to market researcher Gartner. On top of all of that, he co-hosts one of the most popular business podcasts on the planet in Pivot together with US tech journalist Kara Swisher.
Dr. Barbara Sturm is the absolute shooting-star among beauty doctors. Her unique, science-based skincare products have catapulted her Molecular Cosmetics line to go-to status among international celebrities. Her boutiques and spas around the world provide her famous treatments to clients, while simultaneously educating them on skincare. At OMR20, Dr. Sturm will talk about her journey from Germany to celebrity doctor status in the US and how she leveraged social media platforms and influencer campaigns to build her brand.
Sebastian Thurn is the director of the AI Lab at Stanford University, where he dispatched the first fleet of autonomous driving cars in the mid-aughts. Later, he helped build the clandestine research department at Google X. It’s therefore not a stretch to say that Thrun is the father of self-driving automobiles at Google. In 2011, he co-founded Udacity, a successful global online academy. Currently, Thrun is working on commercial flying vehicles at "Kitty Hawk.”
If you’re looking for the poster child for the power and potential of fashion hypes, look no further than Josh Luber. In 2016, he founded resale platform StockX in 2016 with three friends. On it, rare shoes and clothing items are traded–mostly those that are sold out and discontinued. StockX now enjoys its status as unicorn and Luber is planning on transforming the retail market with “IPOs” for shoes. He’ll spell out the plan at OMR20.
Sky & Tami are probably the most successful influencers on TikTok in Europe. Their international backgrounds (she’s Japanese, he’s originally from the Ukraine and grew up in Argentina; today they live in Spain) has helped propel them to 12.9 million followers and more than 3 billion views on their dance and comedy videos. The pair has already worked with major brands including BMW and German shoemaker Deichmann. At OMR20, they’ll talk about how TikTok works and which tips and tricks they have for generating reach on the world’s hottest platform.
Heron Preston can pretty much do it all. He’s a designer, artist, DJ and content creator—but he made a name for himself as Kanye West’s art director, where he designed the rapper’s famed merch. At the same time, he launched the hype brand Been Trill with Virgil Abloh and Matthew Williams. Today, he’s known among fashion-conscious young men for his eponymous brand Heron Preston.
She’s been dubbed the “Political Ninja”–a very apt description if you’re familiar with Jess Morales Rocketto. She’s one of the most restless activists you’ll find anywhere in the states. As Political Director of the National Domestic Workers Alliance, it’s her goal to improve working conditions for vulnerable workers. As co-chair of the NGO “Families Belong Together,” she fights for immigrants whose families have been separated through deportations. AND: she’s co-founder of the initiative “Supermajority,” which is dedicated to mobilizing women voters ahead of the upcoming 2020 US Presidential Elections. Morales Rocketto has unfinished business with the current occupant of the White House—she cut her political teeth in as the Director of Digital Organizing for the Clinton campaign in 2016.
More unique users than Forbes, Bloomberg and the Wallstreet Journal: Business Insider has the largest reach of any financial publication in the US. The brand was built from the ground up by former financial analyst Henry Blodget. After the dot.com bubble burst, Blodget masterminded Business Insider’s rise to profitability through the use of clever traffic levers. In 2015, Axel Springer acquired BI for nearly EUR 300 million. Blodget recently released his latest growth targets: within the next five years, the number of paying subscribers is to increase five-fold: from 200,000 to a million, while the number of monthly uniques is to exceed 1 billion from the current 375 million.
At the beginning of Tech for Campaigns, Jessica Alter and two tech entrepreneurial friends, all of whom were upset at the polarized political situation in the USA, asked themselves a simple question: Is there a smarter way of becoming politically engaged beyond investing time and money? What if people like themselves—experts for web development, big data, social media and marketing—applied their professional skill sets? In less than three years, the group has transformed into an organization of 10,000 volunteers, who have to date supported hundreds of political campaigns with top-quality websites, ad strategies and fundraising tools.
Valentin Stalf is co-founder and CEO at N26. In 2013, he founded N26 together with his long-time Maximilian Tayenthal N26. From day 1, it was the duo’s vision to found a bank that people around the world liked using. Launched in 2015, N26 now has 3.5 million customers in 26 markets, which includes the USA since 2019. The company has received over USD 650 million in seed funding from well-known investors. With a full banking license, modern technologies and no local branches, N26 is redefining banking in the 21st century.
What’s the biggest media brand for young men stateside? No, it’s not Vice—it’s Complex. Through a clever mix of sneakers, music, food and everything in between, Complex reigns supreme. While it’s a relatively unknown commodity in Germany, the head honcho at Complex hails from the Fatherland. Christian Baesler began his career at Bauer Media, where he was in charge of the company’s US endeavors. Today, he’s the president at Complex, overseeing 300 staff members and generates an annual revenue in the 9-figure range.
For the past decade plus, Zak Normandin has been shaking up the consumer goods industry. Although engineering was his original calling, Normandin founded Little Duck, a brand for healthy children’s snacks after his second child was born in 2009. Then came his wellness lemonade brand Dirty Lemon, which runs for USD 45 to 65 per six pack and is primarily sold via SMS orders. So far, some 2 million bottles of Dirty Lemon have been sold. Most recently Normandin founded a holding company, Iris Nova, who not only counts Dirty Lemon as one of its holdings, but also a variety of other beverage trademarks. Since 2018, Coca-Cola has had a minority stake in Iris Nova.
Verena Bahlsen is an innovation consultant, brand strategist, and food industry expert, and the founder of HERMANN’S. After studying in New York and London, Bahlsen returned to work at Bahlsen at age 21. While working, she discovered innovations were occurring outside of the food industry, which inspired HERMANN’S to actively screen this new food movement, bridge the gap between innovators and industry, and strategize with companies for a sustainable future.
We in the OMR office are (nearly) all long-time subscribers of the US newsletter "The Hustle." Each and every day, interesting and humorously written updates on the latest business news pop up in our inboxes—and in those of the over one million subscribers worldwide. Sam Parr is the man behind the company that leverages mailings into a steadily growing paid content and event business. Mission 2025: eclipsing USD 100 million in revenue.
Alex Lieberman, co-founder and CEO of Morning Brew, a multi-platform business media startup, heads up the company’s creative vision, content strategy and brand strategy. Today, Morning Brew provides quick and digestible business news to more than 1.7 million readers, successfully changing the way young professionals engage with the business world. The company’s offerings include a daily newsletter, two industry-specific newsletters (in Emerging Technology & Retail), and a weekly podcast. Prior to founding Morning Brew in 2015, Lieberman was an Agency MBS Trader at Morgan Stanley. He is a 2019 Forbes 30 Under 30 award recipient, and has been featured in publications ranging from Business Insider to Digiday.
Usually, fintech fill their CMO posts with performance marketers. Not so at Stockholm-based payment provider Klarna, where David Sandström has led the marketing efforts since April 2017. Prior to joining Klarna, Sandström was CEO and partner at Stockholm digital agency DBB. The very same agency that launched the now legendary “Smoooth” campaign in 2016, gave Klarna its new plush pastel look and turned a relatively unknown service provider into a lifestyle product with hip testimonials by hip-hop legend Snoop Dogg.
Stephan Schambach is a eCommerce-legend in Germany. He founded and brought Intershop and Demandware to IPOs with multi-billion dollar market caps, and in 2016, Salesforce announced it would acquire Demandware for $2.8 billion. Schambach has created enormous value by capitalizing on the major turning points in eCommerce. With NewStore, Schambach is setting out to change the eCommerce market once again; this time by building a mobile-first platform from the ground-up.
Programmatic Trading Manager for EMEA, at BBC Global News; Emily Roberts is responsible for the development of programmatic advertising across the portfolio of BBC properties represented by Global News Limited, as well as focusing on global strategy. Prior to the BBC, Roberts has worked at Google, The Guardian and has run a start up advertising agency.
Chris Kubbernus, also known as Chris Kubby on his social profiles, is an avid entrepreneur and keynote speaker. He is the founder and CEO of Kubb&co, a digital marketing agency based in Copenhagen. Chris is an expert when it comes to helping brands become bigger, better & more effective. He has worked with both start-ups and large corporations on digital strategy and social media with his strong personal brand, he teaches others how to take their marketing and their businesses to new heights.