Uniserv vs. DYMATRIX Customer Data Platform

The DYMATRIX Customer Data Platform (CDP) collects and combines data from all relevant customer data sources - including store platforms, email marketing software, social media, web analysis tools and CRM systems. It uses this data to create Golden Profiles and thus supports the development of data-driven marketing strategies and the delivery of highly personalized campaigns. The DYMATRIX CDP thus enables companies to optimize the customer experience at all touchpoints based on data and to continuously improve the customer experience.

The DYMATRIX CDP consolidates real-time events, historical transaction data, user consents, personal data and product catalogs in compliance with GDPR. The Golden Profiles are created in real time across all devices and are available to all consuming systems with high performance - accessible via connectors, REST APIs, webhooks or file transfer. Through data collection, enrichment, segmentation and activation, the DYMATRIX CDP ensures that companies better understand and effectively reach their customers.