It’s got the goods. How stripped-down erotic forum Joyclub turns a major profit — but no tricks.

Community building in Bavaria and Saxony

Joyclub

Lonely hearts searching for a flirt, or the man or woman of your dreams has long since been relocated to the digital world. Online dating / matchmaking / hookups is a billion-dollar industry dominated by dating apps like Tinder. But while the major mobile players reap the lion’s share, smaller portals with archaically designed forums continue to persist, exist and thrive in their niches. Joyclub is one such example.

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SWITCHING SIDES: HOW DJ KHALED USED SNAPCHAT TO GET BIG ONLY TO JUMP SHIP FOR INSTAGRAM

Ruling social media monarch DJ Khaled launches Instagram show and shifts away from Snapchat

DJ Khaled Snapchat Instagram
It’s been a rough couple of weeks for Snap. First Facebook straight up jacked several functions from Snap, then chief executive chosen one Evan Spiegel reported massively disappointing quarterly figures and user growth leading to the collapse of its share price. And now Snap’s top influencer, DJ Khaled, is set to launch his own show on Instagram, i.e. the competition. The show has some hefty backing, too, receiving funding from a media company that is a part of the extended Disney family—and which previously was exclusively active on Snapchat, and is now only on Instagram. Whether it’s a sign of the beginning of the end or merely a bump in the road, it’s not optimal.
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Marketing with Amazon Alexa: A first look at reach figures

Will “Skills” soon be paying the bills?

Amazon Echo has officially been available in Germany since mid-February—and with it, Alexa, Amazon’s voice assistant. The device opens up a new realm of marketing opportunities for companies through voice-automated apps called “Skills,” which anyone can develop and distribute on the mother platform. We spoke to several first movers to learn more about the current opportunities and challenges facing players on the fledgling platform, and to get a feel for the current reach figures popular skills can expect to achieve.
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CASEY NEISTAT AMASSED 5 MILLION YOUTUBE FANS IN A SINGLE YEAR—HERE’S HOW

Casey Neistat, one of YouTube’s biggest stars, in the OMR Podcast

Casey Neistat
He has amassed over 7 million subscribers on YouTube, sold his company for USD 25 million and relaunched the Vlog that propelled him to fame. Casey Neistat is one of YouTube’s biggest stars and he sat down in the OMR Podcast to explain just how he built his massive reach by publishing daily content and why brands—without exercising any control of content—jump at the chance to work with him.
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Hope after all: How a Yemeni immigrant built a massive community with science videos

A German graduate from Yemen is a Facebook superstar

Hashem Al-Ghaili bei seiner Abschlussrede an der Jacobs Universität in Bremen (Quelle)

Hashem Al-Ghaili holding his keynote address on graduation day at Jacobs University in Bremen (source).

Actually, Hashem Al-Ghaili was supposed to be farmer. Today, though, the 26-year-old Yemeni holds two degrees and informs his six million plus Facebook followers on the latest scientific developments and technological advancements with science videos. In less than a year, his videos have generated more than 2 billion impressions. Al-Ghaili told OMR the details of his story, shared some secrets to his success and what’s essential for science videos to be successful.
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Scams, subscriptions and bot chats: How one German fauxporn Youtube star screws her fans

Private pics and promises of direct contact have fans blowing their loads

Katja Krasavice

Videos boasting risqué titles, thumbnails teasing gobs of bare skin and steamy sexual indiscretions—all of which end up being more hot air than hot stuff. Katja Krasavice has teased, baited and badgered her way to a bulging fan base: 800,000 Youtube subscribers and 200 million views. The aspiring sex star has milked the shady practice for everything it’s got—and spread it to other platforms in increasingly dubious ways. OMR got down and dirty for a closer look at the budding fauxporn star.
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Is there an adtech giant on the rise in Poland?

Far from the usual European tech hubs lies Codewise—

Europe’s fastest-growing adtech startup

Das Codewise-Team (Quelle: Codewise.com)

Happy faces at Codewise (source: Codewise.com)

Revenue growth north of 13,000 percent (no, that’s not a typo) from 2011 to 2015 and a purported “annual run rate” of USD 50 million: figures that would impress no matter the market—but even more so when you find out that online startup Codewise isn’t based in Silicon Valley, but Krakow, Poland. Is there a hidden champion in central Europe poised to explode? We took a look to find out if the hype is real or just a bunch of smoke.
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OMR Podcast, Episode 6: Facebook VP Ads and Business Platform Andrew Bosworth

OMR Podcast Special: Andrew “Boz” Bosworth, the inventor of Newsfeed and author of Ads at Facebook drops by the OMR Podcast during OMR Festival 2017

Andrew Boz Bosworth OMR17

Andrew “Boz” Bosworth on the Conference stage at OMR Festival 2017.

He was once Mark Zuckerberg’s teaching assistant at Harvard and later followed him to Facebook as the 9th employee ever after a two-year interlude at Microsoft. In his time at FB, Boz has left an indelible mark on the company developing Newsfeed and pushing mobile ads. Today, he is VP of Ads and Business Platform Silicon Valley behemoth. After delivering the opening keynote at OMR Festival 2017, Boz sat down with German marketing trailblazer and VC magician Florian Heinemann (Project A Ventures, Thrillist, Trivago and many more) to talk about the past, present and future at Facebook.
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Is this guy really responsible for the Trump presidency?

Exclusive: CEO Alexander Nix’s keynote at OMR Festival

Alexander Nix at OMR Festival 2017 (image: Miguel Brusch)

Did big data firm Cambridge Analytica really help Donald Trump win the US presidency? Or is it just a cleverly placed PR coup? These questions have been discussed heavily in the press and public domain over the past weeks and months. At OMR Festival 2017, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people’s behavior and how data analytics factors into political campaigns.
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How to pack 48 hours into 5 minutes: the official recap video for OMR 2017

Neistat, Vaynerchuk, Masterclasses, Expo, Conference and parties galore: a look back at OMR Festival 2017

OMR Festival 2017

Casey Neistat at OMR Festival 2017. (Source: Julian Huke Photography)

We can hardly believe it, but OMR Festival 2017 has come and gone. Months of preparation and long hours for weeks on end, all for 48 hours with 25K people in the extended OMR Family. Hopefully, you could generate solid business leads, engage in meaningful exchange with fellow marketing makers and find new sources of inspiration. Enough said. Time to let pictures do the talking:
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