Is this guy really responsible for the Trump presidency?

Exclusive: CEO Alexander Nix’s keynote at OMR Festival

Alexander Nix at OMR Festival 2017 (image: Miguel Brusch)

Did big data firm Cambridge Analytica really help Donald Trump win the US presidency? Or is it just a cleverly placed PR coup? These questions have been discussed heavily in the press and public domain over the past weeks and months. At OMR Festival 2017, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people’s behavior and how data analytics factors into political campaigns.
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How to pack 48 hours into 5 minutes: the official recap video for OMR 2017

Neistat, Vaynerchuk, Masterclasses, Expo, Conference and parties galore: a look back at OMR Festival 2017

OMR Festival 2017

Casey Neistat at OMR Festival 2017. (Source: Julian Huke Photography)

We can hardly believe it, but OMR Festival 2017 has come and gone. Months of preparation and long hours for weeks on end, all for 48 hours with 25K people in the extended OMR Family. Hopefully, you could generate solid business leads, engage in meaningful exchange with fellow marketing makers and find new sources of inspiration. Enough said. Time to let pictures do the talking:
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The State of the German Internet: The OMR Market Study on the German online industry

GIX, GAFA and current marketing quick wins


What is the current state of the German online industry? Which companies are poised to make a major breakthrough? How do German companies fare compared to their major US counterparts? What are the current chances for German companies in online marketing? We set out to answer these questions and more in our OMR market study “State of the German Internet,” which we unveiled at OMR Festival 2017.

 

The State of the German Internet—from afar and up close

We tackled the macro for an overview of the status quo around the world, dug deep into the micro for an in-depth look at the crucial nuances for success and, of course, packed in some pointers and insight that you can incorporate into your business operations today for a “quick win.”

Get your copy of our study here.
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The Rockstars 50: The biggest names on Germany’s digital marketing scene.

More than just the Autobahn and Bier—Germany also knows a thing or 50 about online marketing

Who generated massive buzz over the past 12 months in Germany? Who impressed without much or any fanfare? Who is poised to land a breakthrough in the coming 12 months? For the second year in a row, we’ve set about the task of answering exactly these questions and more to create our ranking of the most exciting, promising and influential names in Germany. This is The Rockstars 50 ranking for 2016-2017.
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From Dusseldorf to a billion dollar NASDAQ IPO—trivago founder on stage at OMR Festival 2017

trivago founder Rolf Schrömgens to appear at OMR Festival 2017

For its most recent IPO, trivago generated a massive valuation—roughly USD 4.7 billion to be precise—making the hotel search engine one of the most successful digital companies ever founded in Germany. What better guest to have on stage at OMR Festival 2017 than trivago co-founder and CEO Rolf Schrömgens. He’ll divulge some insight into the company’s marketing strategies that helped trivago achieve such unprecedented success.
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Cambridge Analytica CEO Alexander Nix on stage at OMR Festival 2017

Hear CEO Alexander Nix speak on March 3, in Hamburg

Alexander Nix, CEO von Cambridge Analytica

Alexander Nix, CEO of Cambridge Analytica

When Donald Trump won the election in the US last November, no one saw it coming. No one, that is, except big data firm Cambridge Analytica.
Cambridge Analytica gained prominence through its work for Donald Trump’s successful election bid this past November. While political pundits speculated about the role CA played in influencing voter opinion, marketing professionals saw a shrewd microtargeting campaign.

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The Rockstars 50 for 2016. The fifty biggest names on the German online scene

More than just cars and Bier—Germany also knows a thing or 50 about online marketing

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When it comes to digital marketing, Germany is uncharted terrain for most beyond the borders of the Fatherland. As a Hamburg, Germany-based company proud of our roots—and one convinced of the digital-know how and potential waiting to be tapped into—we decided to shed some light on the German digital marketing landscape. For our list, we scoured the land and spoke to experts to compile a list of the biggest movers and shakers, trailblazers and hidden champions in the German online marketing industry. Who they are and what they do, you can read here, in the inaugural Rockstars 50.
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Adtech companies continue to fight, although Google and Facebook have already won

Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast

Brian Morrissey

Digiday Editor-in-Chief Brian Morrissey

As Editor-in Chief at Digiday, Brian Morrissey knows the INs and OUTs of the digital marketing scene stateside. In the latest OMR Podcast, Brian paints a pretty bleak picture of the industry at present, while still finding rays of hope on the landscape in the form of some successful companies. In his chat with OMR founder Philipp Westermeyer, Brian discussed at length the latest developments in the publishing and adtech-business landscapes, who he thinks will emerge victorious in the impending platform battle and why paid content is a realistic chance for modern publishers.
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Pre-register now for Masterclasses and Guided Tours at OMR Festival 2017!

Pre-registration for Masterclasses and Guided Tours is LIVE!

OMR17 Expo Masterclasses

Starting now you can pre-register for 53 Masterclasses and 13 Guided Tours.

There is a total of 53 Masterclasses on 49 different topics and 13 Guided Tours that will be taking place during OMR Festival 2017 this March 2 & 3 in Hamburg, Germany. And starting today, you can pre-register for the classes and tours that work with your agenda—of course, only if you already have your ticket to the Expo. Read on to learn more about the pre-registration process and about a few of the Masterclasses.
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60 million views in 30 days: how a German tabloid portal outperformed Youtubers with their own content

Celeb gossip in Germany nets a quarter of a billion views in six months

Impressions for German online tabloid portal Promiflash are shooting through the roof. So much so that it’s now the fastest growing German-language Youtube channel. Over 200 million views in 6 months—and over 60 million of those in the past 30 days alone. No matter how you spin it, those are insane numbers. Online Marketing Rockstars explains, how after relaunching the channel things really took off—and what that means moneywise.

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