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        <title><![CDATA[OMR Daily]]></title>
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            <title><![CDATA[Global Platform Leaders at OMR26: ChatGPT, YouTube, OnlyFans]]></title>
            <description><![CDATA[Nick Turley (Head of ChatGPT), Lyor Cohen (Global Head of Music, YouTube), and Keily Blair (CEO, OnlyFans) are set to join the OMR Festival 2026 in Hamburg.]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-nick-turley-lyor-cohen-keily-blair/</link>
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            <pubDate>Thu, 09 Apr 2026 04:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[SSIO, ZAH1DE, David Puentez, Mark Forster & Co.: The 2026 OMR Festival Music Lineup]]></title>
            <description><![CDATA[SSIO, ZAH1DE, Mark Forster, David Puentez & many more await you on May 5 and 6 in Hamburg.]]></description>
            <link>https://omr.com/en/daily/ssio-zah1de-mark-forster-david-puentez-and-co-das-musik-lineup-des-omr-festivals-2026/</link>
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            <pubDate>Thu, 26 Mar 2026 05:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Two Generations, Two Social Sensations: Extraordinary Music Careers at OMR26]]></title>
            <description><![CDATA[Music and TikTok star ZAH1DE, her manager and Lunatix founder Serdar Boğatekin, and pop phenomenon Mark Forster are heading to OMR Festival 2026.]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-zah1de-serdar-bogatekin-mark-forster/</link>
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            <pubDate>Mon, 23 Mar 2026 05:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[AG1, Pinterest, Klarna: Leading Brands, Platforms & Fintechs at OMR26]]></title>
            <description><![CDATA[Kat Cole (CEO, AG1), Malik Ducard (CCO, Pinterest), and David Sandström (CMO, Klarna) Join the Lineup for OMR Festival 2026]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-kat-cole-malik-ducard-david-sandstroem/</link>
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            <pubDate>Mon, 16 Mar 2026 05:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Two 'Made in Germany' Global Icons: Heidi Klum and Roland Emmerich at OMR26, May 5–6]]></title>
            <description><![CDATA[Heidi Klum and Roland Emmerich are coming to the OMR Festival 2026 in Hamburg on May 5 and 6.]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-heidi-klum-roland-emmerich/</link>
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            <pubDate>Tue, 10 Mar 2026 05:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Big Search Ads Business, Community Power, and Global Brand Insights]]></title>
            <description><![CDATA[Brendon Kraham, Laura Nestler, and Leonardo Aizpuru are set to appear at OMR Festival 2026 in Hamburg on May 5–6]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-brendon-kraham-laura-nestler-leonardo-aizpuru/</link>
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            <pubDate>Thu, 19 Feb 2026 05:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Vice-Chancellor, Digital Minister and Female Food Entrepreneurs at OMR26]]></title>
            <description><![CDATA[Lars Klingbeil, Karsten Wildberger, Saliha Özcan and Caroline Nichols Are Coming to the OMR Festival 2026 in Hamburg on 5 and 6 May.]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-lars-klingbeil-saliha-oezcan-caroline-nichols-karsten-wildberger/</link>
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            <pubDate>Tue, 27 Jan 2026 05:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Analysis: How AI Search is Reshaping Travel Provider Visibility]]></title>
            <description><![CDATA[While traditional portals lose ground, AI-driven search is creating a whole new landscape of winners and losers.]]></description>
            <link>https://omr.com/en/daily/analysis-how-ai-search-is-reshaping-travel-provider-visibility/</link>
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            <pubDate>Thu, 01 Jan 2026 10:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Why AI is Increasing Workload Instead of Reducing It]]></title>
            <description><![CDATA[Beyond the Hype: How generative AI is reshaping our work habits into a high-speed trap.]]></description>
            <link>https://omr.com/en/daily/why-ai-is-increasing-workload-instead-of-reducing-it/</link>
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            <pubDate>Thu, 01 Jan 2026 10:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[TikTok Charts: Kicking Off the Year with Sports, Diverse News, and the Northern Lights]]></title>
            <description><![CDATA[From viral kicks to world news: Discover the brands and creators that dominated the TikTok charts this January.]]></description>
            <link>https://omr.com/en/daily/tiktok-charts-january-2026/</link>
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            <pubDate>Thu, 01 Jan 2026 10:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Affiliate Offensive: How Instagram and YouTube Are Hunting TikTok Shop]]></title>
            <description><![CDATA[The battle for social commerce dominance enters a new phase as tech giants roll out advanced monetization tools for creators.]]></description>
            <link>https://omr.com/en/daily/affiliate-offensive-how-instagram-and-youtube-are-hunting-tiktok-shop/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Video, Shopping, Ads: OpenAI Undergoes Massive Restructuring in Search of Focus]]></title>
            <description><![CDATA[The AI pioneer pivots toward enterprise business and advertising while killing off high-profile consumer projects]]></description>
            <link>https://omr.com/en/daily/video-shopping-ads-openai-undergoes-massive-restructuring-in-search-of-focus/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Big Tech's "Marlboro Moment"? Meta and Google Lose Landmark Addiction Lawsuit]]></title>
            <description><![CDATA[A Los Angeles court holds social media giants accountable for the mental health impact of addictive platform design on minors.]]></description>
            <link>https://omr.com/en/daily/meta-and-google-lose-addiction-lawsuit/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Experiment: How Does AI-Generated Content Perform at Google Search?]]></title>
            <description><![CDATA[A long-term study reveals the rapid rise and sudden fall of automated SEO content.]]></description>
            <link>https://omr.com/en/daily/experiment-how-does-ai-generated-content-perform-at-google-search/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Customer Reviews: The New SEO Currency of the AI Age]]></title>
            <description><![CDATA[As AI chatbots transform how consumers discover products, authentic user feedback is becoming the most critical driver for brand visibility.]]></description>
            <link>https://omr.com/en/daily/customer-reviews-the-new-seo-currency-of-the-ai-age/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Meta Disables 150,000 Scam Accounts in Southeast Asia – Why This Has Global Implications]]></title>
            <description><![CDATA[Meta’s massive crackdown on organized fraud networks highlights the growing intersection of artificial intelligence, human trafficking, and international cybercrime.]]></description>
            <link>https://omr.com/en/daily/meta-disables-150000-scam-accounts/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Integration Over Checkout: OpenAI Gets Serious About Advertising]]></title>
            <description><![CDATA[OpenAI is shifting its focus toward context-driven ad partnerships and high-growth revenue targets rather than building its own internal e-commerce infrastructure.]]></description>
            <link>https://omr.com/en/daily/integration-over-checkout-openai-gets-serious-about-advertising/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Delivered in a Flash: Meta Tests AI Shopping]]></title>
            <description><![CDATA[Mark Zuckerberg’s tech giant integrates personalized product search into its chatbot to challenge Google and OpenAI.]]></description>
            <link>https://omr.com/en/daily/delivered-in-a-flash-meta-tests-ai-shopping/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[How US Tech Giants Are Losing Their Independence]]></title>
            <description><![CDATA[The Pentagon’s clash with Anthropic and its deal with OpenAI signal a new era where national security dictates corporate ethics.]]></description>
            <link>https://omr.com/en/daily/how-us-tech-giants-are-losing-their-independence/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Search Evolution: How Text Ads are Crowding Out Organic Clicks – and How You Should Respond]]></title>
            <description><![CDATA[While AI captures the headlines, the real threat to your organic traffic is the aggressive resurgence of traditional paid search ads.]]></description>
            <link>https://omr.com/en/daily/search-evolution-aleyda-solis/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Payment Pioneer in Peril: Is PayPal Bracing for a Takeover?]]></title>
            <description><![CDATA[After years of market dominance, the digital payment giant faces a critical turning point.]]></description>
            <link>https://omr.com/en/daily/payment-pioneer-in-peril-is-paypal-bracing-for-a-takeover/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[OpenAI vs. Meta, Anthropic & Europe: The Winners and Losers of the Open Claw Hype]]></title>
            <description><![CDATA[Peter Steinberger’s high-profile move to OpenAI marks a turning point in the race for autonomous AI agents.]]></description>
            <link>https://omr.com/en/daily/openai-vs-meta-anthropic-and-europe-the-winners-and-losers-of-the-open-claw-hype/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[TikTok Star Zarou and Bayern Pro Kimmich Invest in Innovative Padel Format]]></title>
            <description><![CDATA[By merging high-stakes competition with digital-first storytelling, this new venture aims to transform the world’s fastest-growing racket sport into a global entertainment phenomenon.]]></description>
            <link>https://omr.com/en/daily/padel-city/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Australia as a Model: SPD Proposes Social Media Ban for Under-14s]]></title>
            <description><![CDATA[Germany’s government party aims to curb algorithmic manipulation and addiction through mandatory digital IDs and a radical "opt-in" model for feeds.]]></description>
            <link>https://omr.com/en/daily/australia-as-a-model-spd-proposes-social-media-ban-for-under-14s/</link>
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            <pubDate>Wed, 31 Dec 2025 23:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Startup Insights, Germany’s Top Bank, and the Hottest Live Shopping Platform]]></title>
            <description><![CDATA[Verena Pausder, Lea-Sophie Cramer, Christian Sewing, Grant LaFontaine: These are the next speakers for the OMR Festival 2026 on May 5th and 6th in Hamburg.]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-verena-pausder-lea-sophie-cramer-christian-sewing-grant-lafontaine/</link>
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            <pubDate>Wed, 10 Dec 2025 05:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[WHOOP Founder Will Ahmed, Commerzbank CEO Bettina Orlopp, and Marketing Prof Scott Galloway are Coming to OMR26]]></title>
            <description><![CDATA[Will Ahmed, Bettina Orlopp, Scott Galloway: These are the next speakers for the OMR Festival 2026 on May 5th and 6th in Hamburg.]]></description>
            <link>https://omr.com/en/daily/omr26-speakers-will-ahmed-bettina-orlopp-scott-galloway/</link>
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            <pubDate>Wed, 22 Oct 2025 04:05:00 GMT</pubDate>
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            <title><![CDATA[Quarterback Legend Tom Brady, Tech and AI Pioneer Meredith Whittaker and More: These Are the First OMR26 Speakers]]></title>
            <description><![CDATA[We are announcing the first speakers for the OMR Festival on 5 and 6 May earlier than ever before. Among them are football legend Tom Brady and Meredith Whittaker, President of Signal.]]></description>
            <link>https://omr.com/en/daily/omr26-first-speakers-tom-brady-meredith-whittaker/</link>
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            <pubDate>Tue, 16 Sep 2025 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Time for the next speaker: Ryan Reynolds comes to OMR25 in Hamburg]]></title>
            <description><![CDATA[Ryan Reynolds is coming to Hamburg as a speaker at the OMR Festival 2025]]></description>
            <link>https://omr.com/en/daily/ryan-reynolds-omr25-speaker/</link>
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            <pubDate>Mon, 03 Mar 2025 05:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[How AI-tools are impacting your campaign strategy on Instagram, Google Search and Tiktok.]]></title>
            <description><![CDATA[The advertising tools offered by the biggest platforms are all powered by AI—and promise to increase efficacy in campaign planning. Today, we're taking a closer look to see what's hype &  what's real.]]></description>
            <link>https://omr.com/en/daily/ai-campaign-tools-ig-google-tiktok/</link>
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            <pubDate>Tue, 27 Aug 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[How affiliate shopping app LTK is standing out from the competition]]></title>
            <description><![CDATA[Affiliate shopping app LTK helps influencers earn money through recommendations. To outpace the competition, the platform is morphing into a social media app.]]></description>
            <link>https://omr.com/en/daily/affiliate-shopping-app-ltk/</link>
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            <pubDate>Tue, 20 Aug 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[A success story 30-years in the making: luxury brand Miu Miu]]></title>
            <description><![CDATA[Despite a sluggish market on the whole, sales are booming for Prada subsidiary Miu Miu. A success story 30 years in the making.]]></description>
            <link>https://omr.com/en/daily/luxury-brand-miu-miu/</link>
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            <pubDate>Thu, 15 Aug 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[The new place to reach younger audiences is... on Reality TV? ]]></title>
            <description><![CDATA[Major brands are producing reality TV shows in an effort to reach new target groups. Today, we're breaking down the trend.]]></description>
            <link>https://omr.com/en/daily/docutainment-reality-tv-marketing/</link>
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            <pubDate>Thu, 08 Aug 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Millions in revenue with chatbots—Has Character.ai stumbled on the first-functioning AI business model?]]></title>
            <description><![CDATA[Millions in revenue with chatbots—Has Character.ai stumbled on the first-functioning AI business model? The US-startup has millions of chatbots and millions of users—and is valued at USD 1b.]]></description>
            <link>https://omr.com/en/daily/character-ai-story/</link>
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            <pubDate>Fri, 02 Aug 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Combining push and pull marketing—How TikTok ads can boost your Google search performance]]></title>
            <description><![CDATA[A new strategy combines the very opposite disciplines of push and pull marketing. But it's a lot easier to master than you might think.]]></description>
            <link>https://omr.com/en/daily/push-pull-marketing-tiktok/</link>
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            <pubDate>Fri, 26 Jul 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Why Trump merchandise is going through the roof on the internet ]]></title>
            <description><![CDATA[From shirts and key rings to can coolers: online retailers are making a quick buck with an already iconic photo of Donald Trump.]]></description>
            <link>https://omr.com/en/daily/why-trump-merchandise-viral/</link>
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            <pubDate>Thu, 18 Jul 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[GO big or go home? Breaking down the visibility and ROI for sponsors at EURO24]]></title>
            <description><![CDATA[Shikenso Analytics shows which strategies sponsors at EURO24 are employing to maximize their visibility at EURO24.]]></description>
            <link>https://omr.com/en/daily/euro-24-sponsorship-visibility/</link>
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            <pubDate>Tue, 09 Jul 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Trending stateside: Youtubers ditching the mother platform to build their own thang. ]]></title>
            <description><![CDATA[The Try Guys are some of Youtuber's most-successful creators. And now they're jumping ship. Read on to find out why.]]></description>
            <link>https://omr.com/en/daily/youtubers-building-platforms/</link>
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            <pubDate>Thu, 27 Jun 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech. ]]></title>
            <description><![CDATA[Thanks to its ingenious feature, Dupe.com went viral. Today, we're breaking down how the site works, why it's been a hit—and why success may not last.]]></description>
            <link>https://omr.com/en/daily/dupe-com-affiliate/</link>
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            <pubDate>Mon, 24 Jun 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Buzz Plug: Dressing football's top stars]]></title>
            <description><![CDATA[Moritz Bäumel and Luka Ouzounis had dreams of becoming professional footballers. Today, they're dressing international superstars—thanks to their network from their old playing days.]]></description>
            <link>https://omr.com/en/daily/buzzplug-personal-shoppers/</link>
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            <pubDate>Tue, 18 Jun 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[Kickoff time for Netflix? What are Netflix's live sports aspirations after the NFL deal?]]></title>
            <description><![CDATA[For years, Netflix's official position on live sports was clear: not interested. Those days would seem to be over—and in dramatic fashion. ]]></description>
            <link>https://omr.com/en/daily/netflix-nfl-deal/</link>
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            <pubDate>Mon, 10 Jun 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA["Parasite SEO" and AI deals are turning Reddit into a spam-infested mess]]></title>
            <description><![CDATA[Reddit has seen a massive spike in visibility on Google—incentive enough for spammers to come calling.]]></description>
            <link>https://omr.com/en/daily/eddit-google-affiliate-spam/</link>
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            <pubDate>Fri, 31 May 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA["AI Overviews"—Google's latest offering is set to completely overhaul the web as we know it ]]></title>
            <description><![CDATA[By year's end, over a billion users will be shown AI-generated summaries in Google's search results. A trivial update or representative of Google's new role in the digital ecosystem? ]]></description>
            <link>https://omr.com/en/daily/google-ai-overview-traffic/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/google-ai-overview-traffic/</guid>
            <pubDate>Thu, 23 May 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA["Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions]]></title>
            <description><![CDATA[Seemingly out of nowhere, drinks brands in the US and Europe are making millions in revenue—and now venture capitalists are lining up for a piece. ]]></description>
            <link>https://omr.com/en/daily/liquid-death-olipop-celsius-vc/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/liquid-death-olipop-celsius-vc/</guid>
            <pubDate>Thu, 16 May 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[Last-minute info for OMR24: What you need to know, before doors open on Tuesday!]]></title>
            <description><![CDATA[Getting there, accreditation, deposit—get some answers to the most-common OMR24 questions]]></description>
            <link>https://omr.com/en/daily/last-minute-info-omr24/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/last-minute-info-omr24/</guid>
            <pubDate>Sun, 05 May 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[Here are the on-stage eCommerce slots for OMR24.]]></title>
            <description><![CDATA[At OMR24, you can expect input and inspiration in spades on all 6 of our stages. Today, we're highlighting everything eCommerce. ]]></description>
            <link>https://omr.com/en/daily/omr24-ecommerce-speakers/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr24-ecommerce-speakers/</guid>
            <pubDate>Tue, 30 Apr 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[A DAX CEO and an AI expert, plus data privacy and social media experts highlight the Red Stage lineup privacy exp]]></title>
            <description><![CDATA[Zalando CO-CEO David Schneider will be there. Same goes for the Washington Post's Taylor Lorenz. Where? On the Red Stage at OMR24.]]></description>
            <link>https://omr.com/en/daily/omr24-red-stage/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr24-red-stage/</guid>
            <pubDate>Fri, 26 Apr 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[ Focus on eCommerce, podcasts and social media to sustainability, politics and mental health: This is the Blue Stage at OMR24 ]]></title>
            <description><![CDATA[Today, we're highlighting who and what's on the Blue Stage at the OMR Festival 2024, including speakers, topics and the complete timetable. ]]></description>
            <link>https://omr.com/en/daily/omr24-blue-stage/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr24-blue-stage/</guid>
            <pubDate>Thu, 25 Apr 2024 04:00:00 GMT</pubDate>
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            <title><![CDATA[OMR Festival 2024: The final day of the application phase]]></title>
            <description><![CDATA[Today is the last day for you to apply to attend Masterclasses, Guided Tours and Side Events at OMR24.]]></description>
            <link>https://omr.com/en/daily/omr-festival-2024-masterclasses-last-day/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-festival-2024-masterclasses-last-day/</guid>
            <pubDate>Wed, 24 Apr 2024 11:00:00 GMT</pubDate>
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            <title><![CDATA[Get your bearings at OMR24—with these Guided Tours on Wednesday]]></title>
            <description><![CDATA[The application phase is in full effect—you still have time to apply to these Guided Tours on Wednesday.]]></description>
            <link>https://omr.com/en/daily/guided-tours-omr-festival-2024-wed/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/guided-tours-omr-festival-2024-wed/</guid>
            <pubDate>Mon, 15 Apr 2024 11:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[OMR Festival 2024: Apply to attend these Masterclasses on Day 2 of the Festival]]></title>
            <description><![CDATA[The application phase is in full swing–be sure to complete your application to attend.]]></description>
            <link>https://omr.com/en/daily/omr-festival-202-masterclasses-2/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-festival-202-masterclasses-2/</guid>
            <pubDate>Fri, 12 Apr 2024 15:00:00 GMT</pubDate>
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            <title><![CDATA[The best way around the OMR Festival 2024: Guided Tours for OMR24 Day 1]]></title>
            <description><![CDATA[Led by industry experts, Guided Tours take attendees on a stroll across the OMR Festival 2024. To find out how to apply, read here.]]></description>
            <link>https://omr.com/en/daily/guided-tours-omr-festival-2024-day-1/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/guided-tours-omr-festival-2024-day-1/</guid>
            <pubDate>Wed, 10 Apr 2024 08:00:00 GMT</pubDate>
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            <title><![CDATA[OMR Festival 2024: Here are your Masterclasses for May 7 in Hamburg.]]></title>
            <description><![CDATA[You can apply to attend over 50 Masterclasses in English. The application phase runs through April 24. ]]></description>
            <link>https://omr.com/en/daily/omr-festival-2024-masterclasses-en/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-festival-2024-masterclasses-en/</guid>
            <pubDate>Wed, 10 Apr 2024 08:00:00 GMT</pubDate>
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            <title><![CDATA[OMR24—The application phase for Masterclasses, Guided Tours and Side Events starts today!]]></title>
            <description><![CDATA[Masterclasses, Guided Tours and Side Events are three of the most-popular OMR Festival events. Starting today, you can now apply. ]]></description>
            <link>https://omr.com/en/daily/omr24-application-phase-masterclasses-guided-tours-side-events/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr24-application-phase-masterclasses-guided-tours-side-events/</guid>
            <pubDate>Thu, 04 Apr 2024 04:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[OMR24 Timetables are now live! ]]></title>
            <description><![CDATA[International speakers from across the broad spectrum of the digital economy will converge on Hamburg for the OMR Festival 2024 on May 7 & 8.]]></description>
            <link>https://omr.com/en/daily/timetables-omr-festival-2024/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/timetables-omr-festival-2024/</guid>
            <pubDate>Thu, 28 Mar 2024 08:00:00 GMT</pubDate>
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            <title><![CDATA[Social media and sporting legends—more confirmed speakers to OMR24]]></title>
            <description><![CDATA[OMR Festival returns to Hamburg on May 7 and 8, 2024. From social media to sporting legends, speakers from across the digital economy will be there.]]></description>
            <link>https://omr.com/en/daily/speakers-omr-24-dagibee-oliver-bierhoff/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speakers-omr-24-dagibee-oliver-bierhoff/</guid>
            <pubDate>Thu, 21 Mar 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[These companies will be in Hamburg for #OMR24—and their calendars are filling up fast]]></title>
            <description><![CDATA[When the OMR Festival 2024 kicks off on May 7 & 8, we'll be joined by 70,000 attendees and over 1000 partners and exhibiting companies. ]]></description>
            <link>https://omr.com/en/daily/omr-festival-2024-partners/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-festival-2024-partners/</guid>
            <pubDate>Fri, 15 Mar 2024 15:54:00 GMT</pubDate>
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            <title><![CDATA[German politicians Robert Habeck and Christian Lindner to speak at OMR Festival]]></title>
            <description><![CDATA[This May 7 & 8 the OMR Festival returns to Hamburg with a premiere: leading ministers from the German government visiting us on both days.]]></description>
            <link>https://omr.com/en/daily/speakers-omr24-robert-habeck-christian-lindner/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speakers-omr24-robert-habeck-christian-lindner/</guid>
            <pubDate>Tue, 12 Mar 2024 05:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[Lego, Disney and a big bang: Fortnite is quickly becoming the world's first metaverse.  ]]></title>
            <description><![CDATA[Why is Fortnite, a video game, the most-promising place for a genuine metaverse to take shape? Brands and a big bang.]]></description>
            <link>https://omr.com/en/daily/fortnite-metaverse-update-2024/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/fortnite-metaverse-update-2024/</guid>
            <pubDate>Mon, 04 Mar 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[After launching Apple Sports, is Apple set to shake up the sports business game? ]]></title>
            <description><![CDATA[The Apple Sports app promises to deliver stats and data to fans from the world of professional sports. The app is still in its infancy, but it's potential is massive. ]]></description>
            <link>https://omr.com/en/daily/apple-sports-tech-giant-sports-business/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/apple-sports-tech-giant-sports-business/</guid>
            <pubDate>Thu, 29 Feb 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[Tech, VC and social media expertise: these topics highlight the next round of OMR24 speakers]]></title>
            <description><![CDATA[On May 7 & 8, 2024, the OMR Festival returns! Joining this year's list of speakers are Pinterest's CPO, a KKR VC kingpin and a social media expert.]]></description>
            <link>https://omr.com/en/daily/speakers-omr24-sabrina-ellis-philipp-freise-ann-katrin-schmitz/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speakers-omr24-sabrina-ellis-philipp-freise-ann-katrin-schmitz/</guid>
            <pubDate>Mon, 26 Feb 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[Tanner Leatherstein: The Luxury Cutup]]></title>
            <description><![CDATA[He destroys luxury leather goods on Youtube and Tiktok. But that’s just a side hustle for leather expert Volkan Yilmaz, whose D2C brand Pagai offers high-quality, yet affordable leather accessories.]]></description>
            <link>https://omr.com/en/daily/tanner-leatherstein-pegai/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/tanner-leatherstein-pegai/</guid>
            <pubDate>Tue, 20 Feb 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[Big Picture and Deep Dive: here is the next quartet of OMR24 speakers]]></title>
            <description><![CDATA[From the tangible practical to a closer look at the future of marketing and business—that would be a fine and fitting way to describe this here speaker drop.]]></description>
            <link>https://omr.com/en/daily/speakers-omr24-navarra-ernst-lachance-okelley/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speakers-omr24-navarra-ernst-lachance-okelley/</guid>
            <pubDate>Mon, 12 Feb 2024 05:00:00 GMT</pubDate>
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        <item>
            <title><![CDATA[The Super Bowl is a massive event followed by millions around the globe. For advertisers, however, it is by no means the only game in town.]]></title>
            <description><![CDATA[The Super Bowl is a massive event followed by millions around the globe. For advertisers, however, it is by no means the only game in town.]]></description>
            <link>https://omr.com/en/daily/super-bowl-alternatives/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/super-bowl-alternatives/</guid>
            <pubDate>Fri, 09 Feb 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[AI Influencers: why they could be a real game changer for the creator economy]]></title>
            <description><![CDATA[Generative AI tools makes it's easier than ever to create and manage a virtual character. With realistic content, cheaper fees and ultimate flexibility, they may be the next big thing. ]]></description>
            <link>https://omr.com/en/daily/ai-models-fanvue/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/ai-models-fanvue/</guid>
            <pubDate>Thu, 01 Feb 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[This is the OMR50 for 2024]]></title>
            <description><![CDATA[Impressive reach, viral hits and massive exits: these 50 individuals from across the digital space left their mark in 2024.]]></description>
            <link>https://omr.com/en/daily/omr50-2024/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr50-2024/</guid>
            <pubDate>Thu, 25 Jan 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[Kim Kardashian, Scott Galloway and Carsten Koerl to speak at OMR24 in Hamburg]]></title>
            <description><![CDATA[Businesswoman & pop culture icon Kim Kardashian, marketing professor Scott Galloway and sports -tech billionaire Carsten Koerl will speak in Hamburg at OMR24.  ]]></description>
            <link>https://omr.com/en/daily/speaker-omr24-kim-kardashian-scott-galloway-carsten-koerl/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speaker-omr24-kim-kardashian-scott-galloway-carsten-koerl/</guid>
            <pubDate>Thu, 11 Jan 2024 07:30:00 GMT</pubDate>
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        <item>
            <title><![CDATA[A Toniebox for grams and gramps? That's precisely what this trio has in mind]]></title>
            <description><![CDATA[Many have tried (and failed) to get a senior-friendly end device to market. A new player from Munich is betting on a concept approved by kids. ]]></description>
            <link>https://omr.com/en/daily/enna-systems-senior-computer/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/enna-systems-senior-computer/</guid>
            <pubDate>Tue, 09 Jan 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[Thanks to social media, these new sports have become viral hits]]></title>
            <description><![CDATA[Five sports. Anything but mainstream. Each of which entirely ignored by typical sports outlets. On social media, however, they're on fire.]]></description>
            <link>https://omr.com/en/daily/five-new-sports-viral-hits/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/five-new-sports-viral-hits/</guid>
            <pubDate>Tue, 02 Jan 2024 05:00:00 GMT</pubDate>
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            <title><![CDATA[The OMR Threads dossier: Everything you need to know about Meta's rival to X ]]></title>
            <description><![CDATA[To mark the official launch of Threads in Europe, we're taking a closer look at the platform—how it works, current users, major brand accounts and its potential for marketing.]]></description>
            <link>https://omr.com/en/daily/threads-meta-omr-closer-look/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/threads-meta-omr-closer-look/</guid>
            <pubDate>Thu, 14 Dec 2023 11:00:00 GMT</pubDate>
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            <title><![CDATA[Tokio Hotel and Ski Aggu—Today, we're dropping the first two live acts for the OMR Festival 2024]]></title>
            <description><![CDATA[When night falls, the OMR Festival goes from trade fair to concert venue. OMR24 is no exception. Please welcome to Hamburg Tokio Hotel and Ski Aggu.  ]]></description>
            <link>https://omr.com/en/daily/artists-omr24-tokio-hotel-ski-aggu/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/artists-omr24-tokio-hotel-ski-aggu/</guid>
            <pubDate>Tue, 12 Dec 2023 11:54:00 GMT</pubDate>
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            <title><![CDATA[Rick Rubin, Mrs. Bella and Bryan Johnson are all coming to OMR24!]]></title>
            <description><![CDATA[The OMR Festival returns to Hamburg May 7 & 8, 2024. Today, we're thrilled to announce, Rick Rubin, Mrs. Bella and Bryan Johnson.]]></description>
            <link>https://omr.com/en/daily/speaker-drop-2-omr24-rick-rubin-mrs-bella-bryan-johnson/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speaker-drop-2-omr24-rick-rubin-mrs-bella-bryan-johnson/</guid>
            <pubDate>Thu, 07 Dec 2023 11:43:00 GMT</pubDate>
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            <title><![CDATA[The OMR International podcast with Kolsquare CEO Quentin Bordage]]></title>
            <description><![CDATA[Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands.]]></description>
            <link>https://omr.com/en/daily/ceo-kolsquare-quentin-bordage/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/ceo-kolsquare-quentin-bordage/</guid>
            <pubDate>Wed, 06 Dec 2023 14:14:00 GMT</pubDate>
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            <title><![CDATA[The decentralization of Amazon: How the eCommerce behemoth aims to infiltrate third-party shops and platforms]]></title>
            <description><![CDATA[Decentralization at Amazon: In the future, customers will no longer have to go to the app or website to buy from Amazon. All they'll need to do is visit Instagram, Snap, Pinterest or Shopify Stores.  ]]></description>
            <link>https://omr.com/en/daily/amazon-decentralization/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/amazon-decentralization/</guid>
            <pubDate>Tue, 28 Nov 2023 16:01:00 GMT</pubDate>
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            <title><![CDATA[Meet my personal assistant, Mrs. Swift. Mrs. Taylor Swift. AI-powered chatbots may turn the future upside down]]></title>
            <description><![CDATA[ChatGPT, Grok, P.I.—Chatbots are all the rage at the moment. From Bill Gates to Elon Musk, why are the world's tech elite investing staggering sums in the most-promising players?]]></description>
            <link>https://omr.com/en/daily/taylor-swift-ai-chatbot-pi/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/taylor-swift-ai-chatbot-pi/</guid>
            <pubDate>Mon, 20 Nov 2023 17:10:00 GMT</pubDate>
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            <title><![CDATA[Tim Ferriss, Kara Swisher, Jeff Koons and Meredith Whittaker are OMR24 bound! The OMR24 First Four drops today]]></title>
            <description><![CDATA[The OMR Festival returns May 7 & 8, 2024. The OMR24 First Four includes: podcast and entrepreneur royalty, a tech thought leader, famed visual artist and an influential exec and AI critic.]]></description>
            <link>https://omr.com/en/daily/omr24-first-four-ferriss-swisher-koons-whittaker/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr24-first-four-ferriss-swisher-koons-whittaker/</guid>
            <pubDate>Tue, 14 Nov 2023 08:30:00 GMT</pubDate>
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        <item>
            <title><![CDATA[World-soccer star Toni Kroos and top German streamer Elias Nerlich set to launch The Icon League–and challenge Kings League and Baller League]]></title>
            <description><![CDATA[Toni Kross and Elias Nerlich are working on an en-vogue joint venture for soccer and streaming stars: a semi-professional soccer league]]></description>
            <link>https://omr.com/en/daily/toni-kross-the-icon-league/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/toni-kross-the-icon-league/</guid>
            <pubDate>Tue, 07 Nov 2023 00:40:00 GMT</pubDate>
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            <title><![CDATA[#Booktok is changing the economy of books and sending the industry into a state of upheaval]]></title>
            <description><![CDATA[At last week's Frankfurt book fair, the might of Booktok was on full display. It has left the future of industry incumbents up in the air. ]]></description>
            <link>https://omr.com/en/daily/tiktok-booktok-frankfurt-bookfair/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/tiktok-booktok-frankfurt-bookfair/</guid>
            <pubDate>Thu, 02 Nov 2023 10:21:00 GMT</pubDate>
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            <title><![CDATA[Forget FOMO, KPIs are driving the comeback of the metaverse]]></title>
            <description><![CDATA[The metaverse is dead; long live the metaverse? For Berlin-based startup Journee, the metaverse isn't just some fanciful notion—as they'Ve built a shop for Macy's with KPIs that are raising eyebrows.]]></description>
            <link>https://omr.com/en/daily/metaverse-comeback/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/metaverse-comeback/</guid>
            <pubDate>Fri, 20 Oct 2023 17:30:00 GMT</pubDate>
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            <title><![CDATA[The "Kitchen of the Future" with Nikolas Bullwinkel, CEO and Co-Founder Circus]]></title>
            <description><![CDATA[Nikolas Bullwinkel is co-founder & CEO of food delivery startup Circus. The venture, which  launched in May 2022, has is determined to create the "kitchen of the future." ]]></description>
            <link>https://omr.com/en/daily/nikolas-bullwinkel-ceo-co-founder-circus/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/nikolas-bullwinkel-ceo-co-founder-circus/</guid>
            <pubDate>Thu, 19 Oct 2023 07:39:00 GMT</pubDate>
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            <title><![CDATA[Temu, Shein and Tiktok Shop are reaching deep into their pockets to penetrate Western markets]]></title>
            <description><![CDATA[Chinese marketplaces such as Temu, Tiktok Shop and Shein are investing billions in efforts to expand westward—returns are already pouring in.]]></description>
            <link>https://omr.com/en/daily/temu-tiktok-investing-billions/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/temu-tiktok-investing-billions/</guid>
            <pubDate>Tue, 10 Oct 2023 18:35:00 GMT</pubDate>
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            <title><![CDATA["We saw GDPR coming, but not a scalable solution" -- Dataguard CEOs and Founders in the OMR International podcast]]></title>
            <description><![CDATA[Dataguard CEOs and co-founders Kivanc Semen and Thomas Regier joined the OMR podcast to discuss the current privacy and compliance landscape, their PIC SaaS platform and common misconceptions]]></description>
            <link>https://omr.com/en/daily/omr-international-podcast-dataguard-ceos-thomas-kivanc/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-international-podcast-dataguard-ceos-thomas-kivanc/</guid>
            <pubDate>Thu, 05 Oct 2023 23:00:00 GMT</pubDate>
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            <title><![CDATA[Pants are optional, insights are not: Vol. 6 of OMR's Digital Masterclasses are kicking off]]></title>
            <description><![CDATA[OMR's Digital Masterclasses are back! Vol. 6 is on from November 6th to the 9th. Load up on insights—without leaving the couch. Presented by OMR Education.  ]]></description>
            <link>https://omr.com/en/daily/dmcs-2023-volume-6/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/dmcs-2023-volume-6/</guid>
            <pubDate>Thu, 28 Sep 2023 17:13:00 GMT</pubDate>
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            <title><![CDATA[Viral AI dub tool Heygen: Is this the final step for globalizing the creator economy?]]></title>
            <description><![CDATA[Heygen can automatically dub videos into foreign languages and even sync lip movements and reproduce voices. With Youtube testing its own tool, the creator economy is set to be globalized.  ]]></description>
            <link>https://omr.com/en/daily/heygen-youtube-ai-uebersetzung/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/heygen-youtube-ai-uebersetzung/</guid>
            <pubDate>Fri, 15 Sep 2023 18:00:00 GMT</pubDate>
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            <title><![CDATA[Targeting the big "boys"—Munich startup "Spyra" takes aims at the competition with water guns. ]]></title>
            <description><![CDATA[Taking aim at the big "boys." Spyra" hopes its fully automatic water guns shoot down the competition and lands it a major piece of a billion-dollar market. ]]></description>
            <link>https://omr.com/en/daily/spyra-wasserpistole-kidults/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/spyra-wasserpistole-kidults/</guid>
            <pubDate>Fri, 08 Sep 2023 08:00:00 GMT</pubDate>
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            <title><![CDATA[Made in America? Nominal US footwear brand Autry is on pace for EUR 130m in revenue—thanks to the Italians]]></title>
            <description><![CDATA[Can Autry breakthrough and join the big brands in the long run? Or is just a trendy brand lacking staying power?]]></description>
            <link>https://omr.com/en/daily/autry-mit-retro-sneakers-und-geschicktem-vertrieb-zu-130-millionen-euro-umsatz/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/autry-mit-retro-sneakers-und-geschicktem-vertrieb-zu-130-millionen-euro-umsatz/</guid>
            <pubDate>Thu, 31 Aug 2023 12:57:11 GMT</pubDate>
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            <title><![CDATA[FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacy]]></title>
            <description><![CDATA[The international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...]]></description>
            <link>https://omr.com/en/daily/fifa-v-ea/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/fifa-v-ea/</guid>
            <pubDate>Wed, 23 Aug 2023 08:28:27 GMT</pubDate>
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            <title><![CDATA[A career change fit for a fitter? How BoxToxTV got nearly 10 billion Youtube views overnight]]></title>
            <description><![CDATA[Until a year ago, Evgenij Zaroznyi was still an unknown tractor mechanic from Germany’s North Rhine-Westphalia region. Today, his YouTube account BoxToxTV has over nine billion views and more than ...]]></description>
            <link>https://omr.com/en/daily/boxtoxtv-10-billion-views/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/boxtoxtv-10-billion-views/</guid>
            <pubDate>Fri, 18 Aug 2023 08:17:28 GMT</pubDate>
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            <title><![CDATA[“Golden Glove” winner Manuel Neuer launches food startup]]></title>
            <description><![CDATA[Healthy, certified organic, vegan, gluten-free and lactose-free. In just a few weeks, Health Yeah AG’s bars will be available for purchase through the company’s online shop and in select retail ...]]></description>
            <link>https://omr.com/en/daily/manuel-neuer-startup-snack-bars/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/manuel-neuer-startup-snack-bars/</guid>
            <pubDate>Fri, 11 Aug 2023 06:24:13 GMT</pubDate>
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            <title><![CDATA[Ballers wanted: New German indoor soccer league to launch this year with prominent backing.]]></title>
            <description><![CDATA[Should the German soccer scene be on disruptor alert? Internal documents exclusively made available to OMR suggest just that. The “Baller League” is to be launched this year, according to information ]]></description>
            <link>https://omr.com/en/daily/omr-exclusive-ballers-league/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-exclusive-ballers-league/</guid>
            <pubDate>Mon, 31 Jul 2023 06:33:34 GMT</pubDate>
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            <title><![CDATA[The great pink hype]]></title>
            <description><![CDATA[The Barbie movie is headline news everywhere at the moment—much to the delight of Mattel and Warner Bros., who invested huge sums to promote the flick. Campaigns with partners are forecasted to genera]]></description>
            <link>https://omr.com/en/daily/barbie-mattel-warner-hype/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/barbie-mattel-warner-hype/</guid>
            <pubDate>Thu, 27 Jul 2023 04:24:59 GMT</pubDate>
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            <title><![CDATA[“Super App” Stanly: Are superstars like Kylie Jenner planning to rebel against Instagram & Co.?]]></title>
            <description><![CDATA[It was a very cryptic announcement: “Hi guys, I’m launching a new top secret [sic] project and would love to invite a few of you to be the first to try it and share your feedback,” social ...]]></description>
            <link>https://omr.com/en/daily/super-app-stanly/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/super-app-stanly/</guid>
            <pubDate>Tue, 18 Jul 2023 15:02:48 GMT</pubDate>
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            <title><![CDATA[Breakfast cereal shakeup: How young cereal startups are turning to celebrities, pods and protein]]></title>
            <description><![CDATA[Magic Spoon, Crispy Fantasy and Spacies: A whole series of young startups are currently taking aim at incumbents on the breakfast cereal market. With products purported to be healthier than the sugary]]></description>
            <link>https://omr.com/en/daily/breakfast-cereal-shakeup/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/breakfast-cereal-shakeup/</guid>
            <pubDate>Fri, 14 Jul 2023 04:20:56 GMT</pubDate>
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            <title><![CDATA[“The nature of the problem has changed,” says Yuhki Yamashita, Chief Product Officer at Figma in the OMR Podcast]]></title>
            <description><![CDATA[Last year, Figma was headline news around the globe. Adobe announced it had reached a deal to acquire Figma for over USD 20 billion—which would make it one of the largest startup exits ever. While tha]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-figma-cpo-yuhki-yamashita/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-podcast-international-figma-cpo-yuhki-yamashita/</guid>
            <pubDate>Thu, 06 Jul 2023 06:56:50 GMT</pubDate>
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            <title><![CDATA[SocialPizza: This service gives you free tips for founding and setting up your start-up]]></title>
            <description><![CDATA[What do founders need to consider when setting up their start-up? The list of relevant topics is long and many questions often arise during the start-up process. This is where Techniker Krankenk]]></description>
            <link>https://omr.com/en/daily/socialpizza-this-service-gives-you-free-tips-for-founding-and-setting-up-your-start-up/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/socialpizza-this-service-gives-you-free-tips-for-founding-and-setting-up-your-start-up/</guid>
            <pubDate>Tue, 04 Jul 2023 06:46:11 GMT</pubDate>
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            <title><![CDATA[With more people flying than ever, startups, like Ersatz-Pilot, Rightnow and Flightright are taking off]]></title>
            <description><![CDATA[The business model is not new: For years, companies have been advocating for air passenger rights. In the event of severe delays or cancellations, travelers are entitled to a refund of at least a port]]></description>
            <link>https://omr.com/en/daily/with-more-people-flying-than-ever-startups-like-ersatz-pilot-rightnow-and-flightright-are-taking-off/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/with-more-people-flying-than-ever-startups-like-ersatz-pilot-rightnow-and-flightright-are-taking-off/</guid>
            <pubDate>Fri, 30 Jun 2023 07:23:37 GMT</pubDate>
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            <title><![CDATA[The selling power of invention? Brands have found success in feigned tradition]]></title>
            <description><![CDATA[“We have been in business for decades, have carved out and maintained a strong foothold in the market over time, ergo we know what we’re doing and people trust us.” This sums up the implicit ...]]></description>
            <link>https://omr.com/en/daily/brands-infused-with-fake-tradition/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/brands-infused-with-fake-tradition/</guid>
            <pubDate>Thu, 22 Jun 2023 11:29:58 GMT</pubDate>
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            <title><![CDATA[From LeBron and Serena to Roger and Götze: Just how successful are athletes as startup investors?]]></title>
            <description><![CDATA[“I spent a lot of money on booze, birds and fast cars. The rest I just squandered.” Much like George Best—perhaps the most famous footballer in the UK in the 1960s and 1970s—sports stars ...]]></description>
            <link>https://omr.com/en/daily/from-lebron-and-serena-to-roger-and-gotze-just-how-successful-are-athletes-as-startup-investors/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/from-lebron-and-serena-to-roger-and-gotze-just-how-successful-are-athletes-as-startup-investors/</guid>
            <pubDate>Fri, 16 Jun 2023 08:19:08 GMT</pubDate>
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            <title><![CDATA[Magic The Gathering & Lord of the Rings: One card to rule them all?]]></title>
            <description><![CDATA[The quest is nigh! In a fortnight, “Magic: The Gathering” is set to release its latest set, deep in the heart of Middle Earth. The collaboration with Lord of the Rings is by no means the first ...]]></description>
            <link>https://omr.com/en/daily/mtg-lotr-one-of-one/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/mtg-lotr-one-of-one/</guid>
            <pubDate>Fri, 09 Jun 2023 10:18:55 GMT</pubDate>
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            <title><![CDATA[Proving that if it ain’t broke, don’t fix it, Picclick continues to generate millions of clicks—despite the site remaining unchanged since 2008]]></title>
            <description><![CDATA[There always seem to be successful niche websites stuck in the past. Outdated design’s just fine, if the feature or function delivers as promised. Picclick has taken that ethos to the Nth degree. ...]]></description>
            <link>https://omr.com/en/daily/picclick-outdated-yet-thriving/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/picclick-outdated-yet-thriving/</guid>
            <pubDate>Fri, 02 Jun 2023 07:31:18 GMT</pubDate>
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            <title><![CDATA[Germany’s youngest-ever Master of Wine, Konstatin Baum, in the OMR Podcast International]]></title>
            <description><![CDATA[To many, it’s a dream job. Sipping, selling and speaking about wine professionally. For Konstantin Baum, the career in wine started off like so many others with an intent to work in gastronomy. As par]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-with-master-of-wine-konstatin-baum/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-podcast-international-with-master-of-wine-konstatin-baum/</guid>
            <pubDate>Mon, 22 May 2023 07:07:49 GMT</pubDate>
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            <title><![CDATA[Adtech, NFL and soccer: The world premieres at OMR Festival 2023]]></title>
            <description><![CDATA[There’s no need to go back over OMR23 at length. However, there are a few highlights worth a second look. Namely, new companies, new collaborations and even NFL games that were announced live on stage]]></description>
            <link>https://omr.com/en/daily/adtech-nfl-and-soccer-the-world-premieres-at-omr-festival-2023/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/adtech-nfl-and-soccer-the-world-premieres-at-omr-festival-2023/</guid>
            <pubDate>Fri, 19 May 2023 13:06:59 GMT</pubDate>
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            <title><![CDATA[OMR50: The top 50 players from the German digital scene]]></title>
            <description><![CDATA[Who’s leading the pack on current marketing trends? Which startups took home massive scores in exits or funding rounds? Which creators saw their profiles get a massive boost? These are the questions .]]></description>
            <link>https://omr.com/en/daily/omr50-the-top-50-players-from-the-german-digital-scene/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr50-the-top-50-players-from-the-german-digital-scene/</guid>
            <pubDate>Sun, 07 May 2023 12:33:21 GMT</pubDate>
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            <title><![CDATA[Climate activist Luisa Neubauer, a Climate-Tech panel, sustainable footwear and more at OMR23]]></title>
            <description><![CDATA[She is probably the most-prominent face in the German climate movement. She’s the co-organizer of Fridays for Future and one of Time Magazine’s TIME100 Next—a list of the top 100 up-and-coming individ]]></description>
            <link>https://omr.com/en/daily/climate-activist-luisa-neubauer-a-climate-tech-panel-sustainable-footwear-and-more-at-omr23/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/climate-activist-luisa-neubauer-a-climate-tech-panel-sustainable-footwear-and-more-at-omr23/</guid>
            <pubDate>Wed, 26 Apr 2023 07:13:38 GMT</pubDate>
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            <title><![CDATA[Time to get your guide. Here are your Guided Tours at OMR23—presented by Gerolsteiner.]]></title>
            <description><![CDATA[The application phase for Masterclasses, Guided Tours and Side Events is in full swing. In 45-minute expert-led walks around the Festival, Guided Tours provide inspiration and insights on current mark]]></description>
            <link>https://omr.com/en/daily/guided-tours-omr23-presented-by-gerolsteiner/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/guided-tours-omr23-presented-by-gerolsteiner/</guid>
            <pubDate>Thu, 20 Apr 2023 16:31:38 GMT</pubDate>
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            <title><![CDATA[Submit your applications today: These Masterclasses are on at OMR23]]></title>
            <description><![CDATA[The application phase for Masterclasses, Guided Tours and Side Events is in full swing. In 90-minute deep-dive seminars, Masterclasses are one of the most-popular content formats at the OMR Festival d]]></description>
            <link>https://omr.com/en/daily/submit-your-applications-today-these-masterclasses-are-on-at-omr23/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/submit-your-applications-today-these-masterclasses-are-on-at-omr23/</guid>
            <pubDate>Tue, 18 Apr 2023 07:27:44 GMT</pubDate>
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            <title><![CDATA[OMR23: The application phase for Masterclasses, Guided Tours and Side Events starts today]]></title>
            <description><![CDATA[Masterclasses, Guided Tours and Side Events have featured prominently at the OMR Festival for years as one of our core content offerings. OMR23 is no different, and all three will return this May 9 an]]></description>
            <link>https://omr.com/en/daily/omr23-the-application-phase-for-masterclasses-guided-tours-and-side-events-starts-today/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr23-the-application-phase-for-masterclasses-guided-tours-and-side-events-starts-today/</guid>
            <pubDate>Wed, 12 Apr 2023 08:31:49 GMT</pubDate>
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            <title><![CDATA[“Hinge is a dating app for people who want to get off dating apps,” Justin McLeod CEO and founder of Hinge in the OMR Podcast]]></title>
            <description><![CDATA[Things have never been better for Hinge. The app is used by over 23 million, 1 million of which are premium users, revenue is up from USD 8m in 2018 to USD 284m, a 44% year-on-year increase and intern]]></description>
            <link>https://omr.com/en/daily/hinge-ceo-justin-mcleod-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/hinge-ceo-justin-mcleod-omr-podcast/</guid>
            <pubDate>Wed, 05 Apr 2023 05:43:31 GMT</pubDate>
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            <title><![CDATA[The anti-Twitch: How Kick.com is luring users with juicy cuts—and few rules]]></title>
            <description><![CDATA[In mid-October last year, new gambling guidelines went into effect on Twitch. Since then, everything has been a bit stricter: streamers are no longer allowed to link casino sites or advertise with pro]]></description>
            <link>https://omr.com/en/daily/kick-com-anti-twich-gambling-streams/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/kick-com-anti-twich-gambling-streams/</guid>
            <pubDate>Thu, 30 Mar 2023 07:09:25 GMT</pubDate>
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            <title><![CDATA[He’s back–Macklemore to perform live at OMR Festival 2023]]></title>
            <description><![CDATA[When we put on the OMR Festival every year in Hamburg, Germany, our goal is to put on an event that delivers business-relevant insights, provides a platform for hundreds of speakers from across the di]]></description>
            <link>https://omr.com/en/daily/hes-back-macklemore-to-perform-live-at-omr-festival-2023/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/hes-back-macklemore-to-perform-live-at-omr-festival-2023/</guid>
            <pubDate>Wed, 22 Mar 2023 11:25:01 GMT</pubDate>
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            <title><![CDATA[Criteo, Hinge, Headspace, Contentsquare: Reps from international blue chips at OMR Festival 2023]]></title>
            <description><![CDATA[Last week we talked about the reunion of the German startup scene on the stages of the OMR Festival 2023. Of course, the OMR Festival is also full of international speakers – today we have a small ...]]></description>
            <link>https://omr.com/en/daily/unicorns-omr-festival-2023/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/unicorns-omr-festival-2023/</guid>
            <pubDate>Fri, 17 Mar 2023 07:23:39 GMT</pubDate>
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            <title><![CDATA[Drop #2 to OMR23: These speakers know a thing or two about reach]]></title>
            <description><![CDATA[What are effective strategies for generating reach and attention on social media today? At OMR23, many speakers will be dedicating their time slots to answering precisely that question. The quartet we]]></description>
            <link>https://omr.com/en/daily/speaker-drop-2-omr23/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/speaker-drop-2-omr23/</guid>
            <pubDate>Tue, 28 Feb 2023 09:00:29 GMT</pubDate>
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            <title><![CDATA[Scooter Braun, Pamela Reif and Ronnie Fieg are coming to the OMR Festival 2023]]></title>
            <description><![CDATA[At long last, here we are again—smack dab in the middle of the run-up to the OMR Festival 2023. Over the coming days, weeks and months, we’ll be spamming your inbox and socials with the latest on spea]]></description>
            <link>https://omr.com/en/daily/first-speaker-drop-omr23/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/first-speaker-drop-omr23/</guid>
            <pubDate>Wed, 22 Feb 2023 09:07:47 GMT</pubDate>
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            <title><![CDATA[USD 37m in funding. This Youtube car influencer launched his own car marketplace to break away from the mother platform.]]></title>
            <description><![CDATA[One of the biggest challenges digital content creators have is overcoming the financial dependence on the platforms through which you have built your reach. Do that and you’re well on your way to winn]]></description>
            <link>https://omr.com/en/daily/usd-37m-in-funding-this-youtube-car-influencer-launched-his-own-car-marketplace-to-break-away-from-the-mother-platform/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/usd-37m-in-funding-this-youtube-car-influencer-launched-his-own-car-marketplace-to-break-away-from-the-mother-platform/</guid>
            <pubDate>Thu, 16 Feb 2023 12:05:44 GMT</pubDate>
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            <title><![CDATA[For the biggest German YouTube channel, making millions was child’s play.]]></title>
            <description><![CDATA[Since launching in 2015, Germany’s “Kinder Spielzeug Kanal” channel (Children’s toy channel) has amassed over 20 million subscribers on YouTube and generated more than 10 billion ...]]></description>
            <link>https://omr.com/en/daily/for-the-most-popular-german-youtube-channel-making-millions-was-childs-play/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/for-the-most-popular-german-youtube-channel-making-millions-was-childs-play/</guid>
            <pubDate>Thu, 09 Feb 2023 07:36:18 GMT</pubDate>
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            <title><![CDATA[Snapchat founder Evan Spiegel doesn’t see AR glasses breakthrough until end of decade]]></title>
            <description><![CDATA[By founding Snapchat in his mid-20s, Evan Spiegel reached billionaire status at a very early age. Today, some 350 million people use the app globally. In the OMR Podcast, he talks about the failure of]]></description>
            <link>https://omr.com/en/daily/omr-podcast-snapchat-founder-evan-spiegel/</link>
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            <pubDate>Thu, 02 Feb 2023 08:33:17 GMT</pubDate>
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            <title><![CDATA[The snapping, crackling and popping success of ASMR creators]]></title>
            <description><![CDATA[It’s bigger than Taylor Swift. And bigger than Mr. Beast. Despite ASMR’s global appeal, it’s not yet cracked the mainstream. As it’s early days for ASMR creators, there are plenty ...]]></description>
            <link>https://omr.com/en/daily/the-snapping-crackling-and-popping-success-of-asmr-creators/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/the-snapping-crackling-and-popping-success-of-asmr-creators/</guid>
            <pubDate>Thu, 26 Jan 2023 08:30:21 GMT</pubDate>
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            <title><![CDATA[“Our decisions led to distasteful content and produced toxic mixes,” Ex-Google ads SVP Sridhar Ramaswamy in the OMR Podcast.]]></title>
            <description><![CDATA[In less than a decade, Sridhar Ramaswamy went from Google grunt to Senior VP of Ads and Commerce. After a decade and a half at Google, Sridhar decided he’d had enough with data-driven search and that ]]></description>
            <link>https://omr.com/en/daily/omr-international-with-neeva-founder-and-ceo-sridhar-ramaswamy/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-international-with-neeva-founder-and-ceo-sridhar-ramaswamy/</guid>
            <pubDate>Thu, 19 Jan 2023 07:23:06 GMT</pubDate>
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            <title><![CDATA[One last look in the crystal ball: What the pros foresee in 2023.]]></title>
            <description><![CDATA[Every year, industry pundits sound the horn, bang the drum and thump their proverbial chests with daring predictions about what we can expect in the next 12 months in tech and marketing. Being the hel]]></description>
            <link>https://omr.com/en/daily/expert-predictions-for-2023/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/expert-predictions-for-2023/</guid>
            <pubDate>Fri, 13 Jan 2023 07:29:09 GMT</pubDate>
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            <title><![CDATA[The 15 best Discord bots]]></title>
            <description><![CDATA[Discord is currently one of the most popular online services for chat and instant messaging, voice, and video conferencing. Originally, Discord was intended purely for the gaming community and was a s]]></description>
            <link>https://omr.com/en/daily/best-discord-bots/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/best-discord-bots/</guid>
            <pubDate>Thu, 12 Jan 2023 12:45:13 GMT</pubDate>
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            <title><![CDATA[The 9 best eCommerce business ideas]]></title>
            <description><![CDATA[Long live the internet! Why? Because the invention of the internet has paved a glorious path for countless business ideas and opportunities. More and more eCommerce projects are emerging faster and fa]]></description>
            <link>https://omr.com/en/daily/best-e-commerce-business-ideas/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/best-e-commerce-business-ideas/</guid>
            <pubDate>Wed, 11 Jan 2023 14:47:02 GMT</pubDate>
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            <title><![CDATA[Overview of all Sizes for Instagram Posts and Stories 2023]]></title>
            <description><![CDATA[Instagram celebrates its 13th birthday this year, and over the past few years, the app has steadily evolved and gained new features. It has long ceased to be merely a platform where you only upload, e]]></description>
            <link>https://omr.com/en/daily/sizes-for-instagram-posts/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/sizes-for-instagram-posts/</guid>
            <pubDate>Tue, 10 Jan 2023 12:47:44 GMT</pubDate>
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            <title><![CDATA[The 7 best social media management tools in comparison]]></title>
            <description><![CDATA[Social media is here to stay and is evolving rapidly. In addition to new platforms and apps entering the market and thus expanding the social media landscape, existing providers are upgrading, especia]]></description>
            <link>https://omr.com/en/daily/best-social-media-management-tools/</link>
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            <pubDate>Mon, 09 Jan 2023 12:48:11 GMT</pubDate>
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            <title><![CDATA[The 7 best free image editing software]]></title>
            <description><![CDATA[It’s a situation we all know too well. We get back from our hard-earned vacation and scroll through the plethora of picture we took only to find that they fail to capture the natural beauty of the ...]]></description>
            <link>https://omr.com/en/daily/best-photo-image-editing-software/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/best-photo-image-editing-software/</guid>
            <pubDate>Sun, 08 Jan 2023 12:48:31 GMT</pubDate>
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            <title><![CDATA[Best of 2022: The Top-10 OMR pieces from the year that was]]></title>
            <description><![CDATA[Year-end, best-of lists can be a useful exercise. They serve to take stock at the year that was, what trends and topics moved and captivated us, while occasionally providing us with a glimpse of what’]]></description>
            <link>https://omr.com/en/daily/best-of-2022/</link>
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            <pubDate>Thu, 05 Jan 2023 09:56:25 GMT</pubDate>
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            <title><![CDATA[Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru]]></title>
            <description><![CDATA[Everything seemed laid out for Adrian Bianco. A promising player in the German ad scene, where he led teams of “creatives” and had a bevy of resources at his disposal. And yet, three years ...]]></description>
            <link>https://omr.com/en/daily/culture-made-in-germany-adrian-bianco-is-crafting-culture-in-japan-with-sabukaru/</link>
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            <pubDate>Thu, 29 Dec 2022 07:31:08 GMT</pubDate>
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            <title><![CDATA[Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club]]></title>
            <description><![CDATA[Celebrities such as Justin Bieber, Jimmy Fallon, Snoop Dogg, Madonna and Paris Hilton are alleged to have publicly promoted the NFT project Bored Ape Yacht Club in return for compensation—without mark]]></description>
            <link>https://omr.com/en/daily/bayc-class-action-lawsuit/</link>
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            <pubDate>Wed, 21 Dec 2022 08:43:54 GMT</pubDate>
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            <title><![CDATA[“We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast]]></title>
            <description><![CDATA[Maybe when Tim Brown retired from professional soccer in 2012, he should have seen it coming: swapping out cleats for shoes. It was in fact his shock at the amount of plastic in the footwear freebies ]]></description>
            <link>https://omr.com/en/daily/omr-international-podcast-allbirds-founder-tim-brown/</link>
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            <pubDate>Thu, 15 Dec 2022 07:02:33 GMT</pubDate>
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            <title><![CDATA[Not your average tourist—She turned her passion for film and travel into this digital business]]></title>
            <description><![CDATA[Hamburg’s Andrea David has what any would deem a dream job: traveling to legendary film locations around the world, taking shots and sharing them on Instagram. For the past 18 years, she’s ...]]></description>
            <link>https://omr.com/en/daily/filmtourismus-passion-turned-business/</link>
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            <pubDate>Thu, 08 Dec 2022 09:25:32 GMT</pubDate>
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            <title><![CDATA[Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”]]></title>
            <description><![CDATA[With 30 million registered users, 2.7 million of those being “funded brokerage accounts”, and a daily trading volume north of 5 billion US, eToro is a titan among fintech startups. In the OMR ...]]></description>
            <link>https://omr.com/en/daily/omr-podcasat-etoro-yoni-assia/</link>
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            <pubDate>Wed, 23 Nov 2022 09:27:16 GMT</pubDate>
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            <title><![CDATA[Women’s Best: From Austria to global D2C fitness brand with millions in sales]]></title>
            <description><![CDATA[It’s not every day that a company born and raised in Austria makes it to the big time and has a genuine global impact, especially in the USA. You may have to go all the way back to the Terminator ...]]></description>
            <link>https://omr.com/en/daily/womens-best/</link>
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            <pubDate>Thu, 17 Nov 2022 07:33:26 GMT</pubDate>
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            <title><![CDATA[Streetwear OG Stüssy: The comeback of a true original]]></title>
            <description><![CDATA[Among streetwear brands, the first that typically comes to mind is Supreme. And with good reason, as Supreme has absolutely been crushing hype marketing and perfecting now mainstay strategies such as ]]></description>
            <link>https://omr.com/en/daily/streetwear-og-stussy-the-comeback-of-a-true-original/</link>
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            <pubDate>Wed, 09 Nov 2022 13:05:32 GMT</pubDate>
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            <title><![CDATA[“It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast]]></title>
            <description><![CDATA[It has been an eventful 12 months for French martech company Contentsquare. From rolling out new AI capabilities and a cookieless solution, among others, they have also been very aggressive on the acq]]></description>
            <link>https://omr.com/en/daily/jon-cherki-ceo-content-square-omr-podcast/</link>
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            <pubDate>Fri, 04 Nov 2022 09:25:31 GMT</pubDate>
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            <title><![CDATA[How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions]]></title>
            <description><![CDATA[Up to 150,000 new people sign up for the Finanztip newsletter each and every quarter. And it has now become the largest journalistic newsletter in Germany. We spoke with the braintrust behind Finanzti]]></description>
            <link>https://omr.com/en/daily/finanztip-newsletter-success-story/</link>
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            <pubDate>Fri, 28 Oct 2022 08:06:25 GMT</pubDate>
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            <title><![CDATA[“We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast]]></title>
            <description><![CDATA[Using the power of money to end poverty and combat climate change. That is the stated goal of Mohammed Yunus and Saskia Bruysten, CEOs and co-founders of Yunus Social Business. Those ambitions are lof]]></description>
            <link>https://omr.com/en/daily/omr-international-podcast-muhammed-yunus-saskia-bruysten/</link>
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            <pubDate>Wed, 19 Oct 2022 09:40:26 GMT</pubDate>
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            <title><![CDATA[This startup sells water disguised as craft beer—and is valued at over USD 700m]]></title>
            <description><![CDATA[No one wants to be "that" guy or gal at a party or concert. The person killing the vibe because they don’t (want to) drink alcohol. Tapping into that angst, it’s one of Liquid Death's central promises]]></description>
            <link>https://omr.com/en/daily/liquid-death/</link>
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            <pubDate>Mon, 10 Oct 2022 06:50:57 GMT</pubDate>
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            <title><![CDATA[Digital Masterclasses 2022: Apply now to attend!]]></title>
            <description><![CDATA[Everyone knows the OMR Festival rules the spring. That’s just science. Equally true is autumn is all about the Digital Masterclasses presented by Asana. Keep it seasonal from November 7th through ...]]></description>
            <link>https://omr.com/en/daily/digital-masterclasses-2022-application-phase/</link>
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            <pubDate>Tue, 04 Oct 2022 05:47:17 GMT</pubDate>
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            <title><![CDATA[Could Cheex soon become the Netflix of erotic content?]]></title>
            <description><![CDATA[Adult content is one of the biggest markets in the world—and it’s changing fast. In previous generations, U.S. production companies ruled with VHS and DVD. Then the dominant players were free platform]]></description>
            <link>https://omr.com/en/daily/cheex-netflix-erotic-content/</link>
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            <pubDate>Thu, 29 Sep 2022 13:12:23 GMT</pubDate>
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            <title><![CDATA[Margrethe Vestager: “My job is not to be at war with specific companies.”]]></title>
            <description><![CDATA[For the past 8 years, Margrethe Vestager has taken the fight to the world’s biggest tech companies in her role as EU commissioner for competition. Despite the incredibly deep pockets of tech lobbyists]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-margrethe-vestager/</link>
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            <pubDate>Wed, 21 Sep 2022 09:34:42 GMT</pubDate>
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            <title><![CDATA[With more revenue and increased control, Apple is set to be the dominant global marketing player.]]></title>
            <description><![CDATA[Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among]]></description>
            <link>https://omr.com/en/daily/apple-marketing/</link>
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            <pubDate>Thu, 15 Sep 2022 07:02:30 GMT</pubDate>
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            <title><![CDATA[The true story of faux-crime creators. How influencers fake their own abductions and make bank]]></title>
            <description><![CDATA[From podcasts and YouTube videos to long-form stories in print, true-crime stories captivate millions regularly. There is, however, a sinister underbelly to the genre. Influencers faking a woebegone f]]></description>
            <link>https://omr.com/en/daily/faux-crime-creators-make-bank/</link>
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            <pubDate>Tue, 06 Sep 2022 08:04:53 GMT</pubDate>
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            <title><![CDATA[Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.]]></title>
            <description><![CDATA[Almost exactly one year ago today, Morgan Selzer was appointed CCO at mindfulness platform Headspace. In that time, she has spearheaded content expansion on the platform, which now includes music, gui]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-cco-headspace-morgan-selzer/</link>
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            <pubDate>Thu, 01 Sep 2022 05:57:37 GMT</pubDate>
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            <title><![CDATA[Cashback or cash out? How will inflation affect coupon and cashback providers?]]></title>
            <description><![CDATA[With inflation on the wrong side of seven percent, rapidly rising energy and food prices are the source of mounting concern among consumers. That’s great news for those dealing in coupons and cashback]]></description>
            <link>https://omr.com/en/daily/global-savings-ceo/</link>
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            <pubDate>Wed, 24 Aug 2022 07:04:20 GMT</pubDate>
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            <title><![CDATA[Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10]]></title>
            <description><![CDATA[It’s hard standing out amongst the tens of thousands of German-language podcasts. But after learning a cunning trick from The Hustle CEO and founder Sam Parr, we generated a surge of views numbering .]]></description>
            <link>https://omr.com/en/daily/tiktok-reach-booster-omrcuts/</link>
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            <pubDate>Fri, 19 Aug 2022 11:12:44 GMT</pubDate>
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            <title><![CDATA[The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco]]></title>
            <description><![CDATA[It’s been a minute since we last got together for a shindig of epic proportions. But this September 21, we are back and ready to tear down Bootshaus in Cologne. Come night fall on day 1 of Dmexco ...]]></description>
            <link>https://omr.com/en/daily/omr-aftershow-2022/</link>
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            <pubDate>Mon, 15 Aug 2022 09:52:54 GMT</pubDate>
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            <title><![CDATA[Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding]]></title>
            <description><![CDATA[The biggest threat facing Amazon these days are the slew of fast fashion apps from the East. Shopee from Singapore, Shein from China and Meesho from India were downloaded more frequently than Amazon i]]></description>
            <link>https://omr.com/en/daily/fast-fashion-app-cider/</link>
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            <pubDate>Mon, 08 Aug 2022 11:34:27 GMT</pubDate>
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            <title><![CDATA[Disrupting death: These founders are digitizing mourning and grieving]]></title>
            <description><![CDATA[If you’re in mourning, Unvergessen is a platform for grieving in the digital space, where survivors can create memorial pages for their dead and light candles in remembrance. Behind the platform ...]]></description>
            <link>https://omr.com/en/daily/disrupting-dead/</link>
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            <pubDate>Wed, 03 Aug 2022 07:49:06 GMT</pubDate>
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            <title><![CDATA[CEO at Mister Spex Mirko Caspar in the OMR Podcast International]]></title>
            <description><![CDATA[In this episode of the OMR Podcast, we are chatting with Mirko Caspar, CEO of omnichannel eyewear provider Mister Spex. Since Mirko has been at the helm, he has focussed on enhancing brand perception ]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-ceo-mr-spex/</link>
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            <pubDate>Thu, 28 Jul 2022 04:38:57 GMT</pubDate>
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            <title><![CDATA[How faceless car influencer “Gercollector” has reached millions and revved up his business]]></title>
            <description><![CDATA[Meet Michael Spegel, aka Gercollector, an enigmatic German car influencer who lets his impressive cadre of expensive wheels do the talking, while he stays silent and hidden behind his trademark helmet]]></description>
            <link>https://omr.com/en/daily/gercollector-car-collection-business/</link>
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            <pubDate>Fri, 22 Jul 2022 07:23:27 GMT</pubDate>
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            <title><![CDATA[The Tour de France is a business tour de force]]></title>
            <description><![CDATA[Without question the Tour de France is one of the biggest sporting events of the year. From Berlin to Bahrain and stateside to Down Under, billions from around the world follow the Tour every summer. ]]></description>
            <link>https://omr.com/en/daily/marketing-tour-de-france/</link>
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            <pubDate>Wed, 13 Jul 2022 07:11:06 GMT</pubDate>
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            <title><![CDATA[“We want to be the biggest D2C brand in Europe for basic fashion,” Johannes Kliesch CEO, Snocks, in the OMR Podcast International]]></title>
            <description><![CDATA[Johannes Kliesch is co-founder and CEO of Snocks, a basic fashion startup from Mannheim, Germany that has grown considerably since its founding in 2016 thanks primarily to its clever D2C business mode]]></description>
            <link>https://omr.com/en/daily/omr-podcast-johannes-kliesch-snocks/</link>
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            <pubDate>Thu, 07 Jul 2022 09:03:36 GMT</pubDate>
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            <title><![CDATA[Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.]]></title>
            <description><![CDATA[It used to be that if you wanted to learn how to play the piano the only way was to find a teacher and pay a pretty penny for lessons—rulers punishing knuckles for every missed key included. While tha]]></description>
            <link>https://omr.com/en/daily/flowkey-app-marketing/</link>
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            <pubDate>Fri, 01 Jul 2022 07:16:21 GMT</pubDate>
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            <title><![CDATA[In a plot twist: Tiktok shows off its page-turning power with #booktok]]></title>
            <description><![CDATA[Millions of readers are recommending their favorite books with the hashtag #booktok. With nearly 60 billion posts featuring the hashtag, it didn’t take long for the book industry to get the plot. ...]]></description>
            <link>https://omr.com/en/daily/booktok/</link>
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            <pubDate>Thu, 23 Jun 2022 03:12:55 GMT</pubDate>
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            <title><![CDATA[“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.]]></title>
            <description><![CDATA[When Google introduced “Accelerated Mobile Pages” (AMP) in 2015, it hoped that by loading publisher pages faster it would lead to a traffic spike for Google. That has not only faltered, but ...]]></description>
            <link>https://omr.com/en/daily/amp-google-end/</link>
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            <pubDate>Wed, 15 Jun 2022 06:04:21 GMT</pubDate>
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            <title><![CDATA[“Team Ukraine Love is the best example of why Yes Theory exists,” says Ammar Kandil in the OMR Podcast]]></title>
            <description><![CDATA[The OMR Festival is a place for the unexpected. From the guests and speakers to everything else, it’s a series of moments that surprise and inspire. While surprising certainly qualifies for talking ..]]></description>
            <link>https://omr.com/en/daily/team-ukraine-love-yes-theory/</link>
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            <pubDate>Fri, 10 Jun 2022 13:27:08 GMT</pubDate>
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            <title><![CDATA[How New Balance is making dad shoes cool]]></title>
            <description><![CDATA[New Balance is back. Or maybe just now arriving—depending on who you ask. For decades associated with dad’s, it’s recently had to endure widespread fakes coming out of China and an attempted ...]]></description>
            <link>https://omr.com/en/daily/new-balance-is-cool/</link>
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            <pubDate>Fri, 03 Jun 2022 06:31:05 GMT</pubDate>
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            <title><![CDATA[What Tony Fadell, inventor of the iPod and Nest founder, has to say about climate change and Spotify]]></title>
            <description><![CDATA[Our guest today in the OMR Podcast was not only instrumental in revolutionizing the music industry by inventing the iPod, but also helped lay the groundwork for the iPhone and founded—and sold—Nest ..]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-tony-fadell/</link>
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            <pubDate>Fri, 27 May 2022 04:21:40 GMT</pubDate>
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            <title><![CDATA[OMR22 is now history. Let’s take a quick look back at two epic days in Hamburg.]]></title>
            <description><![CDATA[What a ride! 70,000 visitors, 800+ speakers, 1000 partners and exhibitors, Masterclasses, Guided Tours, the Conference, Future Moves, Finance Forward and all the other stages, parties and surprises. I]]></description>
            <link>https://omr.com/en/daily/omr22-look-back/</link>
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            <pubDate>Fri, 20 May 2022 10:02:08 GMT</pubDate>
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            <title><![CDATA[There could be up to 70,000 people in attendance at the OMR Festival 2022: What you therefore need to know]]></title>
            <description><![CDATA[Today, we’re dropping a line that is from the “haven’t heard that one in a while” category: The OMR Festival on May 17 & 18 is going to be massive and we’re expecting ...]]></description>
            <link>https://omr.com/en/daily/important-information-admission/</link>
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            <pubDate>Wed, 11 May 2022 18:02:33 GMT</pubDate>
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            <title><![CDATA[All work and no play is no fun at all. Here’s where you can decompress at OMR22]]></title>
            <description><![CDATA[If you’re like us, you’re counting the days to OMR22 (only 8 more to go!) Then it’s time to network at the Expo, stock up on insights on the 10-plus stages, in Masterclasses, Guided Tours—not ...]]></description>
            <link>https://omr.com/en/daily/omr22-parties/</link>
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            <pubDate>Mon, 09 May 2022 06:25:14 GMT</pubDate>
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            <title><![CDATA[Get your bearings, network and connect on over 70 Guided Tours at OMR22]]></title>
            <description><![CDATA[Three years, 1105 days, a kabillion corona waves. No matter how you cut it, it’s been FOREVER since we all met last time at the OMR Festival in Hamburg. On May 17, that changes. In just about three ..]]></description>
            <link>https://omr.com/en/daily/guided-tours-omr22/</link>
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            <pubDate>Fri, 29 Apr 2022 06:49:08 GMT</pubDate>
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            <title><![CDATA[“It’s kind of an obscure industry,” says Awin CEO Adam Ross in the OMR Podcast International]]></title>
            <description><![CDATA[In early 2021, Adam Ross was appointed CEO at Awin, the world’s largest affiliate network. He moved up the ranks from Director of Client Services to COO, to the executive board and all the way to ...]]></description>
            <link>https://omr.com/en/daily/awin-ceo-adam-ross-omr-podcast-international/</link>
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            <pubDate>Thu, 28 Apr 2022 08:07:24 GMT</pubDate>
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            <title><![CDATA[Today is go time! The application phase for Masterclasses and Guided Tours]]></title>
            <description><![CDATA[Since their inception five years ago, Masterclasses and Guided Tours have been one of the central foramts at the OMR Festival. At OMR22, you can not only expect them back and better than ever, but whe]]></description>
            <link>https://omr.com/en/daily/application-phase-masterclasses-guided-tours/</link>
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            <pubDate>Tue, 19 Apr 2022 10:14:14 GMT</pubDate>
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            <title><![CDATA[Masterclasses and Guided Tours at OMR Festival 2022]]></title>
            <description><![CDATA[Masterclasses and Guided Tours are among the most popular activities at every OMR Festival. The former delivers in-depth insights in 90-minute seminar-style presentations on the most important digital]]></description>
            <link>https://omr.com/en/daily/masterclasses-and-guided-tours-at-omr-festival-2022/</link>
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            <pubDate>Tue, 12 Apr 2022 06:14:34 GMT</pubDate>
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            <title><![CDATA[Hamburg welcomes Hollywood: Ashton Kutcher to speak at OMR Festival 2022]]></title>
            <description><![CDATA[Actor, investor, producer and philanthropist Ashton Kutcher will take the Conference stage on May 18, 2022. A Tinseltown fixture for over two decades and a prolific tech investor to boot, Ashton Kutch]]></description>
            <link>https://omr.com/en/daily/omr22-ashton-kutcher-keynote/</link>
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            <pubDate>Mon, 04 Apr 2022 13:35:08 GMT</pubDate>
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            <title><![CDATA[The latest trend stateside to take over the old world? Why celebs and legacy brands are getting in on booze]]></title>
            <description><![CDATA[It’s been a trend among celebs across the pond for years: a personal brand of booze. Thanks to the creator economy, the trend is now catching on in Germany. Today, we’re taking a close look at the ...]]></description>
            <link>https://omr.com/en/daily/celeb-alcohol-brands/</link>
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            <pubDate>Fri, 01 Apr 2022 08:00:23 GMT</pubDate>
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            <title><![CDATA[This Red Bull boss became famous thanks to Netflix]]></title>
            <description><![CDATA[Christian Horner runs one of the top racing teams in all of Formula 1: Red Bull Racing. In the OMR Podcast, he speaks with Philipp Westermeyer about this past season, one of the most exciting in recen]]></description>
            <link>https://omr.com/en/daily/this-red-bull-boss-become-famous-netflix/</link>
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            <pubDate>Mon, 21 Mar 2022 12:54:31 GMT</pubDate>
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            <title><![CDATA[Exhibitor Drop No. 1: Start booking your appointments with these companies at OMR Festival 2022]]></title>
            <description><![CDATA[It’s been three long years since we last met. That all changes this May 17 & 18 as the stage(s) is set for the return of the OMR Festival in Hamburg! While the entire OMR team is burning the ...]]></description>
            <link>https://omr.com/en/daily/exhibitor-drop-no-1/</link>
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            <pubDate>Tue, 15 Mar 2022 12:18:27 GMT</pubDate>
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            <title><![CDATA[The smiley turns 50—the unlikely origin and rise of a copyright worth millions]]></title>
            <description><![CDATA[Peace, recycling and heart. The list of symbols more widespread and more well known than the smiley is short—and it may even top that list. What’s neither of those things, however, is the company ...]]></description>
            <link>https://omr.com/en/daily/smiley-turns-50/</link>
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            <pubDate>Thu, 10 Mar 2022 10:43:26 GMT</pubDate>
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            <title><![CDATA[Hollywood director Quentin Tarantino headlines OMR Festival 2022]]></title>
            <description><![CDATA[After enduring two years of COVID-induced cancellations, the OMR Festival is set to return this May 17 & 18 with Quentin Tarantino, digital thought-leader Rutger Bregman and China expert Lillian Li ..]]></description>
            <link>https://omr.com/en/daily/omr22-first-speaker-drop-tarantino/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr22-first-speaker-drop-tarantino/</guid>
            <pubDate>Sat, 26 Feb 2022 07:13:52 GMT</pubDate>
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            <title><![CDATA[“We chose vision, product and people over money,” Carsten Thoma on his record-setting exit in the OMR International Podcast.]]></title>
            <description><![CDATA[In 2013, SAP bought up CRM and cloud service provider Hybris for 1.5 billion USD. At the time, the deal was the largest of its kind for a European entrepreneur. It also came at a time when cloud techn]]></description>
            <link>https://omr.com/en/daily/omr-international-podcast-carsten-thoma/</link>
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            <pubDate>Wed, 23 Feb 2022 14:26:02 GMT</pubDate>
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            <title><![CDATA[Bored Apes Yacht Club: The monkey business behind the world's most expensive NFTs]]></title>
            <description><![CDATA[The Bored Ape Yacht Club has become one of the most-prestigious NFT projects on the planet. But what kind of tactics did it employ to tower above the millions of other not-really-dissimilar NFT?]]></description>
            <link>https://omr.com/en/daily/bored-apes-yacht-club-bayc/</link>
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            <pubDate>Tue, 15 Feb 2022 15:00:24 GMT</pubDate>
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            <title><![CDATA[Don’t call them pictures—static meme videos are the latest IG growth hack]]></title>
            <description><![CDATA[The raison d’etre for millions of Instagram marketers around the world is finding ways of generating organic reach and visibility. Several meme page operators have found a trick that delivers absurdly]]></description>
            <link>https://omr.com/en/daily/static-meme-video-growth-hack-instagram/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/static-meme-video-growth-hack-instagram/</guid>
            <pubDate>Thu, 10 Feb 2022 10:37:35 GMT</pubDate>
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            <title><![CDATA[Game on in Germany: Media giants Axel Springer launch sports streaming service]]></title>
            <description><![CDATA[Game on in Germany. Outgoing German Football League (DFL) president Christian Seifert is launching a sports streaming service with the backing of Axel Springer. The market is already flooded with comp]]></description>
            <link>https://omr.com/en/daily/axel-springer-livesports-streaming-service/</link>
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            <pubDate>Thu, 03 Feb 2022 08:13:42 GMT</pubDate>
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            <title><![CDATA[With 1.5 million followers on Instagram, this 17-year-old already has the chops to succeed]]></title>
            <description><![CDATA[What were you doing when you were 17? If you are anything like the majority of humans, you were pushing boundaries, annoyed with school and embarrassed by your parents. You had a small circle, maybe e]]></description>
            <link>https://omr.com/en/daily/omr-podcast-maya-leinenbach-fitgreenmind/</link>
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            <pubDate>Thu, 27 Jan 2022 10:20:29 GMT</pubDate>
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            <title><![CDATA[Can the Digital Services Act and the Digital Markets Act finally get Big Tech to comply?]]></title>
            <description><![CDATA[It was in fact quite the odd alliance that formed in October 2021. The heads of booking.com, Zalando, bol.com, Allegro, eMag, Delivery Hero, Vinted and Wolt penned a joint letter to EU lawmakers. What]]></description>
            <link>https://omr.com/en/daily/eu-regulation-dsa-dma/</link>
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            <pubDate>Thu, 20 Jan 2022 11:52:45 GMT</pubDate>
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            <title><![CDATA[Predictions 2022: What Scott Galloway, Ben Evans, John Battelle et. al see on the horizon]]></title>
            <description><![CDATA[The time for looking back is over! After scads of year-in-review articles, we’ve reached peak prognostication time! Popular talking heads from the tech scene and wildly successful companies are tossin]]></description>
            <link>https://omr.com/en/daily/predictions-2022/</link>
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            <pubDate>Thu, 13 Jan 2022 12:03:43 GMT</pubDate>
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            <title><![CDATA[Best of 2021: The 10 most-read OMR articles of the year]]></title>
            <description><![CDATA[After a week of holiday cheer, festive feasts and very unmerry spats with insufferable in-laws, it’s that time of year where everyone looks back on the year that was (hopefully from the comfort of ...]]></description>
            <link>https://omr.com/en/daily/top-10-for-2021-omr/</link>
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            <pubDate>Wed, 29 Dec 2021 09:46:00 GMT</pubDate>
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            <title><![CDATA[3m subs on YouTube with modelling clay? Go figure]]></title>
            <description><![CDATA[When it comes to crazy ideas that become online juggernauts, we’ve seen it all. Or at least we thought we had until we discovered a German artisté, who’s turned modeling clay into a massive ...]]></description>
            <link>https://omr.com/en/daily/clayclaim-clay-youtube-patreon/</link>
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            <pubDate>Thu, 09 Dec 2021 08:16:03 GMT</pubDate>
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            <title><![CDATA[SassyClassy: Why this fashion label is suddenly taking over your Insta-feed]]></title>
            <description><![CDATA[If you were to poll your circle of fashion-affine friends on who the most-prevalent advertisers on Facebook and Instagram are right now, SassyClassy figures to be at the top of the list. Founded in 20]]></description>
            <link>https://omr.com/en/daily/sassyclassy-fashion-instagram-feed/</link>
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            <pubDate>Wed, 24 Nov 2021 10:32:52 GMT</pubDate>
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            <title><![CDATA[What's the latest tool for marketers on Tiktok? Comments. Here's what they're saying.]]></title>
            <description><![CDATA[Every month, more than 1 billion people log into TikTok at least once, according to a company statement in September.]]></description>
            <link>https://omr.com/en/daily/tiktok-comments-brands-marketing/</link>
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            <pubDate>Tue, 23 Nov 2021 19:55:17 GMT</pubDate>
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            <title><![CDATA[French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.]]></title>
            <description><![CDATA[While Gucci, Dior, Versace, Balenciaga and even Nike are synonymous with fashion, Jacquemus is not. All the more surprising that a label otherwise only known by fashion freaks and professionals would ]]></description>
            <link>https://omr.com/en/daily/jacquemus-luxury-fashion-instagram/</link>
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            <pubDate>Wed, 17 Nov 2021 10:15:59 GMT</pubDate>
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            <title><![CDATA[Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand]]></title>
            <description><![CDATA[Thanks to loud, eye-popping colors and a global pandemic, roller skates are experiencing a revival. Leading the pack: US skate-maker Moxi. Run by skating legend Michelle Steilen, we are breaking down ]]></description>
            <link>https://omr.com/en/daily/moxi-skates-lovebrand/</link>
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            <pubDate>Wed, 10 Nov 2021 07:57:45 GMT</pubDate>
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            <title><![CDATA[Great, another random abbreviation. What DAO? The OMR DAO primer]]></title>
            <description><![CDATA[Apologies if you’ve had it up to here with random crypto abbreviations, but after NFT blew up last year the time is now for DAO. To make things easier for all of you, OMR has put together a DAO primer]]></description>
            <link>https://omr.com/en/daily/what-is-a-dao/</link>
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            <pubDate>Mon, 01 Nov 2021 09:12:02 GMT</pubDate>
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            <title><![CDATA[This 17-year-old vegan food blogger added over 1M followers just on Reels]]></title>
            <description><![CDATA[Vegan recipes are having a moment online. But even taking into consideration the current popularity of vegan cuisine ...]]></description>
            <link>https://omr.com/en/daily/fitgreenmind-maya-leinenbach-instagram-reels/</link>
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            <pubDate>Mon, 25 Oct 2021 12:25:09 GMT</pubDate>
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            <title><![CDATA[100,000 subscribers in four months: Father and son react to albums and Youtube can't get enough]]></title>
            <description><![CDATA[Taste is per sè subjective. Personal experiences interwoven into the fabric of who we are and what we like. No where is this more true than when it comes to music...]]></description>
            <link>https://omr.com/en/daily/turning-the-tables-youtube-music-reactions/</link>
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            <pubDate>Fri, 15 Oct 2021 14:04:49 GMT</pubDate>
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            <title><![CDATA[Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures]]></title>
            <description><![CDATA[Founded in 2016, GotBag produces sustainable backpacks made from plastics fished out of the sea and ocean. Three years on, the German start-up has generated 8-figures in revenue. GotBag founder Benjam]]></description>
            <link>https://omr.com/en/daily/gotbag-eco-startup-backpack/</link>
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            <pubDate>Tue, 12 Oct 2021 10:51:10 GMT</pubDate>
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            <title><![CDATA[Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.]]></title>
            <description><![CDATA[Last call for digital insights? If things go as planned, then yes this is it! When May 2022 rolls around and we reopen the OMR Festival at long last, we’ll be delivering you with the latest marketing ]]></description>
            <link>https://omr.com/en/daily/digital-masterclasses-2021-part-2-start/</link>
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            <pubDate>Mon, 04 Oct 2021 08:35:19 GMT</pubDate>
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            <title><![CDATA[Skinfluencers? How four dermatologists have used TikTok to get 300K downloads]]></title>
            <description><![CDATA[We’ve all been there. Some sudden discomfort or a blemish sends us frantically searching for an appointment ASAP, the earliest of which is days and weeks if not months away. For skin issues, dermanost]]></description>
            <link>https://omr.com/en/daily/dermanostic-app-tiktok/</link>
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            <pubDate>Fri, 01 Oct 2021 05:21:13 GMT</pubDate>
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            <title><![CDATA[Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game]]></title>
            <description><![CDATA[Last month, Axie Infinity became the world’s valuable NFT collection on the planet. An out-of-this-world success primarily driven by a simple factor: players can earn money while playing. Is the busin]]></description>
            <link>https://omr.com/en/daily/axie-infinity-nfts/</link>
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            <pubDate>Thu, 16 Sep 2021 11:33:15 GMT</pubDate>
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            <title><![CDATA[Sugargang: what happens when streamers get a sweet-tooth]]></title>
            <description><![CDATA[The original plan for Adrian Balbegi was to import a flavor of Fanta and sell it in his fastfood chain “Food Brother.” Plans are meant to change and after sales of the imported softdrink never fizzled]]></description>
            <link>https://omr.com/en/daily/sugargang-ia-international/</link>
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            <pubDate>Wed, 08 Sep 2021 05:38:32 GMT</pubDate>
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            <title><![CDATA[A nine-figure exit? How Oceans Apart became a DTC brand worth millions]]></title>
            <description><![CDATA[When Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press—let alone .]]></description>
            <link>https://omr.com/en/daily/oceans-apart-exit/</link>
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            <pubDate>Thu, 02 Sep 2021 05:05:21 GMT</pubDate>
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            <title><![CDATA[Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant]]></title>
            <description><![CDATA[Almost 27 years to the day after Amazon sold its first product, founder Jeff Bezos has now stepped down as the company’s CEO. But even under new boss Andy Jassy, the online retailer is likely to conti]]></description>
            <link>https://omr.com/en/daily/amazons-weak-points/</link>
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            <pubDate>Thu, 26 Aug 2021 06:11:55 GMT</pubDate>
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            <title><![CDATA[What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.]]></title>
            <description><![CDATA[No question that in 2021, there have been two terms that have dominated the digital industry: “Metaverse” and “NFT.” As is nearly always the case with the latest in-vogue terms, ...]]></description>
            <link>https://omr.com/en/daily/nft-crypto-blockchain-explainer/</link>
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            <pubDate>Thu, 26 Aug 2021 00:40:24 GMT</pubDate>
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            <title><![CDATA[Waterdrop. The Viennese startup making millions with flavor cubes]]></title>
            <description><![CDATA[Waterdrop is taking on “big water” and soft-drink producers with aroma cubes. Founded in 2015 in Vienna, the start-up is now active in 13 countries and projecting revenue this year to approach ...]]></description>
            <link>https://omr.com/en/daily/waterdrop-startup/</link>
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            <pubDate>Thu, 19 Aug 2021 07:56:15 GMT</pubDate>
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            <title><![CDATA[“In the next 5 years, the number of large European companies will double or triple.” – Activant Capital CEO Steve Sarracino, in the OMR Podcast]]></title>
            <description><![CDATA[Founded in 2015, Activant Capital was a relatively unknown VC fund until recently. A string of higher publicity investments saw Activant and its CEO & founder thrust into the proverbial limelight, ...]]></description>
            <link>https://omr.com/en/daily/omr-podcast-activant-capital-steve-sarracino/</link>
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            <pubDate>Thu, 05 Aug 2021 08:31:47 GMT</pubDate>
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            <title><![CDATA[The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time]]></title>
            <description><![CDATA[Love ‘em or hate ‘em, the Nelk Boys are the current kings of pranks and party videos—and have become something akin to the Jackass crew for Gen Z. Chugging fake beer behind the wheel, jetsetting ...]]></description>
            <link>https://omr.com/en/daily/nelk-boys-business/</link>
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            <pubDate>Wed, 28 Jul 2021 07:32:09 GMT</pubDate>
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            <title><![CDATA[OMR Podcast International: Refocused—Some stories are worth a second look]]></title>
            <description><![CDATA[Last November, Lithuanian second-hand clothing app Vinted announced a bold strategic plan for Germany and its 8.5 million “Vinties.” It would gradually discontinue Mamikreisel and Kleiderkreisel, ...]]></description>
            <link>https://omr.com/en/daily/omr-podcast-refocussed-vinted/</link>
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            <pubDate>Thu, 22 Jul 2021 08:19:34 GMT</pubDate>
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            <title><![CDATA[“Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?]]></title>
            <description><![CDATA[Sometimes the key to dominating a billion-dollar market is a ridiculously simple idea. A prime example here is Tinder. With its swipe-and-match logic, it quickly became the gold standard for anyone lo]]></description>
            <link>https://omr.com/en/daily/gen-z-dating-apps/</link>
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            <pubDate>Thu, 15 Jul 2021 12:58:41 GMT</pubDate>
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            <title><![CDATA[State of the German Internet 2021: The OMR keynote is back!]]></title>
            <description><![CDATA[For the second year in a row, Philipp Westermeyer was not able to deliver his annual “State of the German Internet” keynote live and in-person to the 7000+ attendees at the OMR Festival. As ...]]></description>
            <link>https://omr.com/en/daily/state-of-the-german-internet-2021-the-omr-keynote-is-back/</link>
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            <pubDate>Thu, 08 Jul 2021 03:22:45 GMT</pubDate>
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            <title><![CDATA[He knows exactly what you want to watch—each and every night]]></title>
            <description><![CDATA[Among the most pressing problems for zoomers nowadays, include crushing student loan debt, rampant climate change aaaaaaand finding something to watch on Netflix. Christian Dwarica found a way to solv]]></description>
            <link>https://omr.com/en/daily/the-film-zone/</link>
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            <pubDate>Wed, 30 Jun 2021 07:56:27 GMT</pubDate>
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            <title><![CDATA[Seventh heaven: the story of how Gymshark bulked up to a billion-dollar DTC fitness brand]]></title>
            <description><![CDATA[If it were film, you’d think Hollywood had taken significant liberties with factual accuracy. And yet, the genesis of Gymshark, now a billion-dollar DTC fitness fashion brand, begins with all the ...]]></description>
            <link>https://omr.com/en/daily/gymshark-ben-francis-omr-pod/</link>
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            <pubDate>Tue, 22 Jun 2021 09:07:07 GMT</pubDate>
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            <title><![CDATA[Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash]]></title>
            <description><![CDATA[Talk about a start. The day after launch, social media app Poparazzi ascended to the top of Apple’s App Store in 24 countries. While Poparazzi is without a doubt the darling app of digitally-versed zo]]></description>
            <link>https://omr.com/en/daily/poparazzi-launch-campaign/</link>
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            <pubDate>Tue, 01 Jun 2021 10:19:56 GMT</pubDate>
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            <title><![CDATA[A real game changer? Experiences to elevate Roblox to a metaverse]]></title>
            <description><![CDATA[When compiling a short list of the world’s most successful and influential video games, Fortnite, Minecraft and perhaps Animal Crossing figure to come off in short order. It’s not until the ...]]></description>
            <link>https://omr.com/en/daily/roblox-update-metaverse/</link>
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            <pubDate>Thu, 27 May 2021 19:00:34 GMT</pubDate>
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            <title><![CDATA[Is this where the Clubhouse comeback starts? These NYU Girls may help save the social audio platform]]></title>
            <description><![CDATA[Last February, as the Clubhouse hype in Europe was just kicking off, a collective of eight girls from NYC launched “NYU Girls Roasting Tech Guys.” While the hype around the social audio app has tapere]]></description>
            <link>https://omr.com/en/daily/nyu-girls-clubhouse-brand/</link>
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            <pubDate>Fri, 21 May 2021 04:28:34 GMT</pubDate>
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            <title><![CDATA[“We are the reference marketplace in Europe,” Cardmarket CEO Marko Schädlich in the OMR Podcast International]]></title>
            <description><![CDATA[Today’s episode is all about one of the hottest things anywhere on the internet—Pokémon cards! Search for TCG, trading card games, and unboxing, or some combination thereof on YouTube and you ...]]></description>
            <link>https://omr.com/en/daily/omr-podcast-cardmarket/</link>
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            <pubDate>Tue, 11 May 2021 04:02:05 GMT</pubDate>
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            <title><![CDATA[Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch]]></title>
            <description><![CDATA[It may be social media public enemy #1, but 2.85 billion people still log into Facebook at least once a month; 1.25 billion of those consume videos when they do. That traffic has helped create an ecos]]></description>
            <link>https://omr.com/en/daily/trash-video-facebook-watch/</link>
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            <pubDate>Wed, 05 May 2021 06:37:41 GMT</pubDate>
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            <title><![CDATA[Time is running out! Apply now to attend Digital Masterclasses 2021]]></title>
            <description><![CDATA[It’s the closest you’ll come to the OMR Festival 2021: We digitized our Masterclasses last year and this year they are back—presented to you by DELL. From May 17 to 21, you can take part ...]]></description>
            <link>https://omr.com/en/daily/dmc-2021/</link>
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            <pubDate>Wed, 28 Apr 2021 06:18:14 GMT</pubDate>
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            <title><![CDATA[“Our presentations were lame and our meetings ineffective.”  – Phil Libin in the OMR Podcast International]]></title>
            <description><![CDATA[“It was the first time I had first seen people smile in a while.” As the pandemic drags on and we (in Europe at least) are still in lockdown, it’s easy to forget that times were scary ...]]></description>
            <link>https://omr.com/en/daily/podcast-phil-libin/</link>
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            <pubDate>Tue, 27 Apr 2021 05:28:56 GMT</pubDate>
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            <title><![CDATA[Don’t get stuck in line: Apply for your spot at OMR’s Digital Masterclasses 2021!]]></title>
            <description><![CDATA[While corona’s continued “rona-ing” won’t let us put on the OMR Festival this May (sad), we’re offering the most popular Festival element as a week of digital sessions: The ...]]></description>
            <link>https://omr.com/en/daily/digital-masterclasses-2021/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/digital-masterclasses-2021/</guid>
            <pubDate>Mon, 19 Apr 2021 06:55:34 GMT</pubDate>
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            <title><![CDATA[Delivery startup Gorillas: Soon delivering 100 million in revenue and a billion-dollar valuation?]]></title>
            <description><![CDATA[Despite forays into the world of celebrity, influencers and other personalities, the bread and butter, meat and potatoes of The OMR Podcast are business people and entrepreneurs. Suffice to say then t]]></description>
            <link>https://omr.com/en/daily/startup-gorillas/</link>
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            <pubDate>Thu, 15 Apr 2021 08:34:12 GMT</pubDate>
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            <title><![CDATA[Should brands take note? How an unknown card game went viral on TikTok—and what it means for other brands]]></title>
            <description><![CDATA[From Instagram to TikTok, the most successful types of brands are beauty and fashion, where products lend themselves to visually appealing content that regularly amasses followers in the millions. An ]]></description>
            <link>https://omr.com/en/daily/brand-playbook-tiktok/</link>
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            <pubDate>Thu, 08 Apr 2021 08:28:23 GMT</pubDate>
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            <title><![CDATA[OMR buys Reebok (we wish): Here’s how the brand could return to its glory days]]></title>
            <description><![CDATA[“Reebok is for sale.” For the multitudes of people around the world, from hardcore sneaker heads to tangential observers of sneaker and pop-culture, that four-word declaration is the definition ...]]></description>
            <link>https://omr.com/en/daily/omr-buys-reebok/</link>
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            <pubDate>Thu, 25 Mar 2021 13:48:35 GMT</pubDate>
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            <title><![CDATA[Cardmarket: Europe’s largest trading card platform is riding the Pokémon wave]]></title>
            <description><![CDATA[While NFTs have been grabbing headlines around the world, analogue trading cards, the OGs in modern collectables have been doing just fine tyvm. From the sports world, where a 1952 Mickey Mantle and a]]></description>
            <link>https://omr.com/en/daily/cardmarket-trading-card-platform/</link>
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            <pubDate>Tue, 16 Mar 2021 12:46:42 GMT</pubDate>
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            <title><![CDATA[OMR Podcast International with New York Times tech and culture reporter Taylor Lorenz]]></title>
            <description><![CDATA[While most of you in Germany and Europe were finally getting your digital hands on an invite to Clubhouse, Taylor Lorenz had already had enough. As someone who writes about the social media economy, f]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-taylor-lorenz/</link>
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            <pubDate>Thu, 11 Mar 2021 12:01:33 GMT</pubDate>
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            <title><![CDATA[The Nu Company story: how shock and chocolate spurred revenues by 200%]]></title>
            <description><![CDATA[Consumption as a means of saving the world—can that really work? There are scores of new consumable-goods startups that propagate that exact message. The Nu Company from Leipzig, Germany is among the ]]></description>
            <link>https://omr.com/en/daily/the-nu-company-shockvertising-chocolate/</link>
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            <pubDate>Fri, 05 Mar 2021 04:36:16 GMT</pubDate>
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            <title><![CDATA[“We are building an entertainment giant,” Sorare CEO Nicolas Julia in the OMR Podcast]]></title>
            <description><![CDATA[Unless your name is corona, there is nothing bigger globally speaking at the moment than NFTs. NFTs, which stands for non-fungible tokens, are a blockchain technology that enables the creation of digi]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-sorare-ceo-nicolas-julia/</link>
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            <pubDate>Tue, 23 Feb 2021 11:16:20 GMT</pubDate>
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            <title><![CDATA[“We started with a feature not a full solution,” Getsafe CEO Christian Wiens in the OMR Podcast]]></title>
            <description><![CDATA[Being a disruptor is a coveted status among startups. A badge of honor. An indicator that your product and or company is innovative enough to make established entities lurch into action or remain comp]]></description>
            <link>https://omr.com/en/daily/omr-podcast-international-getsafe-christian-wiens/</link>
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            <pubDate>Mon, 22 Feb 2021 19:29:49 GMT</pubDate>
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            <title><![CDATA[Testing, testing. 1, 2. The OMR GPT-3 test, part 2. Is automated marketing content just a click away?]]></title>
            <description><![CDATA[Far-fetched fantasy or impending reality? Will AI soon be able to create the bulk of online content leaving human button crunchers in its wake? You’d be forgiven for thinking as much given that over .]]></description>
            <link>https://omr.com/en/daily/omr-gpt-3-test-part-2/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-gpt-3-test-part-2/</guid>
            <pubDate>Tue, 16 Feb 2021 10:42:16 GMT</pubDate>
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            <title><![CDATA[“They were so stupid”: How Amazon merchants experienced negotiations with FBA buyers]]></title>
            <description><![CDATA[A villa? A yacht? Or maybe just spend your days on the golf course? With those options the Berlin Brands Group hoped to attract willing marketplace sellers to its website. The eCommerce company spent ]]></description>
            <link>https://omr.com/en/daily/thrasio-clones-fba-experience/</link>
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            <pubDate>Fri, 12 Feb 2021 09:55:44 GMT</pubDate>
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            <title><![CDATA[OMR and the machine: Is GPT-3 a bunch of hot air or the AI revolution?]]></title>
            <description><![CDATA[It’s one of the most popular and talked about topics in tech circles: GPT-3. An autoregressive language model based on AI, GPT-3 and its so-called transformer is touted as being able to draft intellec]]></description>
            <link>https://omr.com/en/daily/omr-gpt-3-part-1/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-gpt-3-part-1/</guid>
            <pubDate>Fri, 05 Feb 2021 09:13:05 GMT</pubDate>
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            <title><![CDATA[This London teen deals kicks to big-time soccer stars]]></title>
            <description><![CDATA[In hip-hop jargon, a “plug” is someone who can get anything. PS5? Holla at the plug. Rolex Datejust? Get the plug on it. Order today, delivery tomorrow. Express. “Plug Leon,” the ...]]></description>
            <link>https://omr.com/en/daily/plug-leon-sneakers/</link>
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            <pubDate>Thu, 28 Jan 2021 12:29:50 GMT</pubDate>
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            <title><![CDATA[How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany]]></title>
            <description><![CDATA[Anyone in Germany who is even remotely involved with marketing and digital communication, and who happened to be on either LinkedIn, Twitter or Instagram, in the last days was bombarded by a single to]]></description>
            <link>https://omr.com/en/daily/clubhouse-hype-germany/</link>
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            <pubDate>Wed, 20 Jan 2021 10:26:37 GMT</pubDate>
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            <title><![CDATA[Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist]]></title>
            <description><![CDATA[Tuning in to watch your favorite cartoon character as it sings, plays and interacts live with its gang of animated friends sounds cute and fun. But what if you’re able to join in on the fun and games ]]></description>
            <link>https://omr.com/en/daily/vtubers-hololive-kizuna-ai/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/vtubers-hololive-kizuna-ai/</guid>
            <pubDate>Tue, 12 Jan 2021 08:17:49 GMT</pubDate>
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            <title><![CDATA[Best of 2020: The ten most-read articles of the year]]></title>
            <description><![CDATA[At long last, 2020 is in the books. A challenge in every respect, we could fill many a digital page with loads of gobs and scads of Eff Yous to 2020. We could, but we won’t. Instead, we’re ...]]></description>
            <link>https://omr.com/en/daily/best-of-2020-the-ten-most-read-articles-of-the-year/</link>
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            <pubDate>Tue, 05 Jan 2021 09:48:36 GMT</pubDate>
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            <title><![CDATA[Yext CEO Howard Lerman returns to the OMR Podcast]]></title>
            <description><![CDATA[Howard Lerman is the CEO and founder of Yext, an NYC-based global data management company. Lerman and Yext are a familiar face in the OMR cosmos as regular participants in OMR events, including Lerman]]></description>
            <link>https://omr.com/en/daily/omr-podcast-howard-lerman/</link>
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            <pubDate>Thu, 17 Dec 2020 19:12:46 GMT</pubDate>
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            <title><![CDATA[57K for a digital trading card? The soaring NSFW prices of NFTs]]></title>
            <description><![CDATA[Non-Fungible Tokens, aka NFT. Behind the cumbersome term lies the technology based on the Etherium blockchain that transforms digital objects into unique and 100% counterfeit-proof collector’s items. ]]></description>
            <link>https://omr.com/en/daily/nft-sorare-digital-trading-cards/</link>
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            <pubDate>Fri, 11 Dec 2020 08:58:08 GMT</pubDate>
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            <title><![CDATA[This couple transformed an Amazon project into a toy brand—and millions in revenue]]></title>
            <description><![CDATA[Although there are several examples of brands who’ve taken their Amazon project and transformed it into a fully-fledged business, it is no easy undertaking. Corinna and Patrick Links are turning ...]]></description>
            <link>https://omr.com/en/daily/kindsgut-toys-amazon/</link>
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            <pubDate>Thu, 26 Nov 2020 09:50:11 GMT</pubDate>
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            <title><![CDATA[Riding high on home fitness, Peloton and CEO John Foley set the pace in next-gen fitness]]></title>
            <description><![CDATA[John Foley should have been on the Conference Stage at OMR20 this past May. It would have been fantastic to see him in-person discuss Peloton, but the story he would have told, would have been markedl]]></description>
            <link>https://omr.com/en/daily/omr-podcast-peloton-john-foley/</link>
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            <pubDate>Fri, 20 Nov 2020 06:45:01 GMT</pubDate>
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            <title><![CDATA[Second-hand platform “Vinted” is minting a new app—can it merge its nearly 9 million users?]]></title>
            <description><![CDATA[The secondhand market is poised to reach a total volume of USD 51 billion. In our home market of Germany, Zalando and About You just launched platforms dedicated to selling used threads. While those a]]></description>
            <link>https://omr.com/en/daily/vinted-bold-move/</link>
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            <pubDate>Fri, 13 Nov 2020 08:12:42 GMT</pubDate>
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            <title><![CDATA[Playrix: You may not know this billion-dollar gaming company, but you know their ads]]></title>
            <description><![CDATA[Two Russian brothers started off creating video games in their bedrooms. In the two decades that followed, they’ve turned it into a billion-dollar company. Despite the fact that the Playrix story ...]]></description>
            <link>https://omr.com/en/daily/playrix-hidden-gaming-champion/</link>
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            <pubDate>Fri, 06 Nov 2020 06:17:06 GMT</pubDate>
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            <title><![CDATA[Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pockets]]></title>
            <description><![CDATA[It’s a crucial hurdle for most startups: overcoming a lack of budgetary resources. When it comes to cosmetics, that can be compensated if you are an influencer or have reach to leverage. Jennifer ...]]></description>
            <link>https://omr.com/en/daily/gitti-up-nail-polish-startup/</link>
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            <pubDate>Thu, 29 Oct 2020 08:37:20 GMT</pubDate>
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            <title><![CDATA[Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attend]]></title>
            <description><![CDATA[Back when corona forced us to cancel OMR 2020, it was clear that we’d transplant as many of the Festival’s core elements into the digital space as possible. First and foremost, that meant digitizing .]]></description>
            <link>https://omr.com/en/daily/digital-masterclasses-round-2/</link>
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            <pubDate>Wed, 21 Oct 2020 09:24:05 GMT</pubDate>
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            <title><![CDATA[Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn]]></title>
            <description><![CDATA[Back in 2016, posts on LinkedIn generated over 9 billion page impressions. Per week. In the four years since, that number figures to have increased. And with growing reach, people are clamoring to get]]></description>
            <link>https://omr.com/en/daily/shady-linkedin-influencers/</link>
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            <pubDate>Fri, 16 Oct 2020 05:54:11 GMT</pubDate>
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            <title><![CDATA[Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers]]></title>
            <description><![CDATA[The timing’s not great. Right before the start of the all important Q4 with Black Friday and the Christmas shopping season, Facebook dropped a bombshell for online marketing makers: beginning October ]]></description>
            <link>https://omr.com/en/daily/facebook-shrinks-attribution/</link>
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            <pubDate>Thu, 01 Oct 2020 05:44:12 GMT</pubDate>
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            <title><![CDATA[The inside story of “The Hut Group” and how it reached a USD-6b valuation]]></title>
            <description><![CDATA[British holding company The Hut Group has been making news lately thanks to a highly publicized IPO. What is The Hut Group? Who’s behind it? Today, we’re answering those questions as we go into detail]]></description>
            <link>https://omr.com/en/daily/the-inside-story-of-the-hut-group-and-how-it-reached-a-usd-6b-valuation/</link>
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            <pubDate>Wed, 23 Sep 2020 08:55:14 GMT</pubDate>
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            <title><![CDATA[The fun and games of free shares: neo broker Bux turns a clever giveaway into scores of new customers]]></title>
            <description><![CDATA[Neo Brokers, i.e. the new type of finance app that permit users to trade stocks, usually without any additional fees, are having a moment. Popping up all over the place, companies like Robinhood, Scal]]></description>
            <link>https://omr.com/en/daily/bux-free-shares-growth/</link>
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            <pubDate>Fri, 18 Sep 2020 04:13:02 GMT</pubDate>
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            <title><![CDATA[Metaverse – The full story behind the hottest buzzword in the tech scene]]></title>
            <description><![CDATA[It seems that whenever the world’s tech elite starts talking about their vision of how the internet of tomorrow will be, there’s one term they’re apt to drop: “Metaverse.” ...]]></description>
            <link>https://omr.com/en/daily/metaverse-snow-crash/</link>
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            <pubDate>Fri, 11 Sep 2020 07:05:08 GMT</pubDate>
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            <title><![CDATA[Building a billion-dollar business on Youtube: Toy behemoth MGA is largely an unknown—but it’s bigger than Mattel]]></title>
            <description><![CDATA[In 2019, Lego generated an annual revenue of USD 5.2b, Hasbro made USD 4.7b and Mattel USD 4.5b. If you don’t consider the entertainment conglomerate Disney, those are the most widely recognized names]]></description>
            <link>https://omr.com/en/daily/mga-entertainment-toy-behemoth/</link>
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            <pubDate>Tue, 01 Sep 2020 09:55:32 GMT</pubDate>
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            <title><![CDATA[Hacking the charts? Why Warner Music is paying USD 85 million for meme accounts]]></title>
            <description><![CDATA[How can you make a chart-topping hit in the streaming age? Being a star helps. But going from unknown artist to superstar requires another strategy. There is an entire generation of rappers who’ve cli]]></description>
            <link>https://omr.com/en/daily/warner-meme-daquan/</link>
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            <pubDate>Thu, 27 Aug 2020 08:22:31 GMT</pubDate>
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            <title><![CDATA[It’s the latest drop: is “drop servicing” a passing fad or the latest opportunity to get rich quick online?]]></title>
            <description><![CDATA[It’s a dream with legs: making bank online without much effort. After dropshipping attracted its fair share of fortune hunters, drop servicing is the latest in-vogue trend for one-man enterprises look]]></description>
            <link>https://omr.com/en/daily/dropservicing/</link>
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            <pubDate>Thu, 20 Aug 2020 04:55:54 GMT</pubDate>
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            <title><![CDATA[Social Commerce: The Ultimate Guide to the plethoral murk of shop, shops and shopping functions on Instagram]]></title>
            <description><![CDATA[For many brands, Instagram has been the absolute go-to platform for communicating with existing and acquiring new customers for some time. Globally, there are over 160 million companies active on the ]]></description>
            <link>https://omr.com/en/daily/instagram-ultimate-guide-social-commerce/</link>
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            <pubDate>Thu, 13 Aug 2020 06:18:24 GMT</pubDate>
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            <title><![CDATA[Is the Clubhouse buzz a sign of bigger things to come for social audio?]]></title>
            <description><![CDATA[Tiktok, Instagram, Snapchat have two things in common: 1) they recently became social app juggernauts and 2) the user experience on these platforms revolves around visual content, i.e. videos or image]]></description>
            <link>https://omr.com/en/daily/social-audio-buzz/</link>
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            <pubDate>Thu, 06 Aug 2020 03:33:06 GMT</pubDate>
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            <title><![CDATA[600,000 subs in 1 month: The viral fairytale of Berlin Jam Skater Oumi Janta]]></title>
            <description><![CDATA[It was one just like all the others on her Instagram profile, Oumi Janta remembers. For whatever reason, however, it’s the clip, the one where the 29-year-old is grooving to an electro beat on the ...]]></description>
            <link>https://omr.com/en/daily/berlin-jam-skater-oumi-janta/</link>
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            <pubDate>Tue, 28 Jul 2020 08:11:12 GMT</pubDate>
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            <title><![CDATA[StockX Founder Josh Luber: “Trust facilitates the larger StockX model.”]]></title>
            <description><![CDATA[In many respects sneakers and streetwear are the last of a dying breed: hyped items drop and draw crowds to camp out (pre-corona, at least) for the chance at securing the latest object of desire. You ]]></description>
            <link>https://omr.com/en/daily/stockx-founder-josh-luber-omr-podcast/</link>
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            <pubDate>Fri, 24 Jul 2020 04:41:05 GMT</pubDate>
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            <title><![CDATA[The LinkedIn ranking: Here are the leading LinkedInfluencers and companies]]></title>
            <description><![CDATA[LinkedIn is one of the platforms currently trending upwards: User numbers and reach on the business platform continue to skyrocket; simultaneously, LinkedIn continues to morph further into a content p]]></description>
            <link>https://omr.com/en/daily/linkedin-ranking-omr/</link>
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            <pubDate>Thu, 16 Jul 2020 09:34:16 GMT</pubDate>
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            <title><![CDATA[Over USD 1 Million per post despite corona–This is the “Instagram Rich List 2020”]]></title>
            <description><![CDATA[It’s basically a company secret, but one that applies to an entire industry: How much do brands really pay the influencers, athletes and all other manner of celebs with oodles of reach to publish a pa]]></description>
            <link>https://omr.com/en/daily/instagram-rich-list-2020/</link>
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            <pubDate>Fri, 10 Jul 2020 08:02:31 GMT</pubDate>
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            <title><![CDATA[State of the German Internet 2020: The brand new keynote from OMR CEO Philipp Westermeyer]]></title>
            <description><![CDATA[Normally, Philipp Westermeyer delivers his keynote “State of the German Internet” each year at the OMR Festival in front of a 7K strong audience. There has, however, been little normal about ...]]></description>
            <link>https://omr.com/en/daily/state-of-the-german-internet-2020/</link>
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            <pubDate>Thu, 02 Jul 2020 09:00:33 GMT</pubDate>
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            <title><![CDATA[Dutch Unicorn Picnic has designs on revolutionizing grocery shopping]]></title>
            <description><![CDATA[We’ve all been there, were there last week and will probably be there next week: the supermarket. One of the weekly TO-DOs that elicits excitement at the notion of having a full fridge and annoyance .]]></description>
            <link>https://omr.com/en/daily/dutch-unicorn-picnic-has-designs-on-revolutionizing-grocery-shopping/</link>
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            <pubDate>Thu, 18 Jun 2020 05:13:35 GMT</pubDate>
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            <title><![CDATA[Catching up with Fabian Thylmann: The Zuckerberg of free porn]]></title>
            <description><![CDATA[For someone who built an empire as “the ruler in the realms of lust,” founder and (former) CEO of Youporn and Pornhub Fabian Thylmann is notoriously private. He rarely gives interviews and despite ...]]></description>
            <link>https://omr.com/en/daily/fabian-thylmann/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/fabian-thylmann/</guid>
            <pubDate>Fri, 12 Jun 2020 05:33:38 GMT</pubDate>
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            <title><![CDATA[Calendar Marketing: How media outlets and brands are taking aim at your calendar]]></title>
            <description><![CDATA[We live in an age where the biggest digital platforms dominate. Whether it’s with unpaid, organic traffic or constantly squeezing out more ad spend from advertisers, they have made it exceedingly diff]]></description>
            <link>https://omr.com/en/daily/calendar-marketing-phone/</link>
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            <pubDate>Thu, 04 Jun 2020 11:17:49 GMT</pubDate>
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            <title><![CDATA[All eyes on Facebook after Giphy takeover]]></title>
            <description><![CDATA[Earlier this month, Facebook bought Giphy. It’s not the first time Facebook has snatched up a company that while frequently and widely used is not exactly a revenue-generating machine. The newly ...]]></description>
            <link>https://omr.com/en/daily/facebook-giphy-takeover/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/facebook-giphy-takeover/</guid>
            <pubDate>Fri, 29 May 2020 05:13:04 GMT</pubDate>
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            <title><![CDATA[Here’s why you should sign up for the Digital Masterclasses 2020]]></title>
            <description><![CDATA[The Masterclasses are one of, if not the most popular activity at the OMR Festival each year. These 90-minute seminars give attendees a chance to go into depth on a range of current marketing topics a]]></description>
            <link>https://omr.com/en/daily/digital-masterclasses-2020/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/digital-masterclasses-2020/</guid>
            <pubDate>Wed, 27 May 2020 11:27:11 GMT</pubDate>
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            <title><![CDATA[How Stefanie Giesinger and Marcus Butler are pushing their new sustainable fashion label]]></title>
            <description><![CDATA[German influencer Stefanie Giesinger and British internet celebrity Marcus Butler have made names for themselves as models, Instagrammers and Youtubers—now they hope to become synonymous with somethin]]></description>
            <link>https://omr.com/en/daily/omr-podcast-nu-in/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-podcast-nu-in/</guid>
            <pubDate>Fri, 22 May 2020 04:56:15 GMT</pubDate>
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            <title><![CDATA[Did German jewelry startup “Purelei” perfect the social commerce playbook?]]></title>
            <description><![CDATA[Brands like Kapten & Son showed early on how brands could overcome challenges by leveraging influencer partnerships and clever Instagram strategies. The founders behind Mannheim, Germany-based startup]]></description>
            <link>https://omr.com/en/daily/purelei-social-commerce/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/purelei-social-commerce/</guid>
            <pubDate>Fri, 08 May 2020 06:01:24 GMT</pubDate>
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            <title><![CDATA[Google Shopping is now free (sort of)—Should Amazon be worried?]]></title>
            <description><![CDATA[Things may have just gotten cheaper for merchants. Last week, Google announced that it would soon begin offering free product listings in Google Shopping to merchants, making the prospect of free reac]]></description>
            <link>https://omr.com/en/daily/google-shopping-free/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/google-shopping-free/</guid>
            <pubDate>Thu, 30 Apr 2020 08:42:05 GMT</pubDate>
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            <title><![CDATA[Getting more reach for less is (nearly) impossible: Testing The TikTok Ad Tool]]></title>
            <description><![CDATA[TikTok is one of the most-observed and most-discussed platforms in marketing circles at the moment. And yet, it is not open to everyone who would like to advertise on it—access to its self-serve tool ]]></description>
            <link>https://omr.com/en/daily/tiktok-ad-manager-test/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/tiktok-ad-manager-test/</guid>
            <pubDate>Thu, 16 Apr 2020 10:12:59 GMT</pubDate>
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            <title><![CDATA[ManoMano: French startup looks to hammer out a role in Germany as an Amazon for home improvement]]></title>
            <description><![CDATA[Our home market of Germany is flooded with passionate DIY enthusiasts. In Germany alone, home improvement retailers generate annual revenue of EUR 50 billion. However, less than 10% of that is generat]]></description>
            <link>https://omr.com/en/daily/manomano-amazon-home-improvement/</link>
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            <pubDate>Wed, 08 Apr 2020 04:44:32 GMT</pubDate>
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            <title><![CDATA[China’s thriving livestream sector—and how small retailers can use the format]]></title>
            <description><![CDATA[As retailers around the world have been forced to close their shops in the wake of the corona crisis, many have turned to digital in a last-ditch effort to maintain their livelihoods, launching online]]></description>
            <link>https://omr.com/en/daily/china-livestream-corona/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/china-livestream-corona/</guid>
            <pubDate>Fri, 03 Apr 2020 08:12:02 GMT</pubDate>
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            <title><![CDATA[What’s up with the changes to ad prices on performance marketing giants Facebook and Google]]></title>
            <description><![CDATA[The entire world is currently in the midst of a completely unprecedented state of emergency, the impacts of which are felt far and wide. That includes marketers and people who oversee advertising budg]]></description>
            <link>https://omr.com/en/daily/corona-impacts-advertising-costs/</link>
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            <pubDate>Tue, 24 Mar 2020 15:36:42 GMT</pubDate>
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            <title><![CDATA[Major thanks from OMR for all of your support!]]></title>
            <description><![CDATA[It’s been a couple of days since we announced last Thursday that we had to cancel the OMR Festival 2020. Believe us, it was an incredibly emotional situation for every single one of us at OMR. We ...]]></description>
            <link>https://omr.com/en/daily/major-thanks-from-omr/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/major-thanks-from-omr/</guid>
            <pubDate>Mon, 16 Mar 2020 11:16:08 GMT</pubDate>
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            <title><![CDATA[OMR FESTIVAL 2020 HAS BEEN CANCELLED]]></title>
            <description><![CDATA[Dear OMR partners, attendees, fans, listeners and readers, It is with a heavy heart that I’m announcing today that we have to cancel the OMR Festival 2020 that was scheduled to take place on May 12 & ]]></description>
            <link>https://omr.com/en/daily/corona-omr20-cancelled/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/corona-omr20-cancelled/</guid>
            <pubDate>Thu, 12 Mar 2020 09:30:33 GMT</pubDate>
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        <item>
            <title><![CDATA[Growth plateau? Google omits core metric from its quarterly report]]></title>
            <description><![CDATA[How much and to what extent is it possible for a massive, market-dominating company to grow? This question is something industry observers have been asking themselves for years with respect to Google.]]></description>
            <link>https://omr.com/en/daily/growth-plateau-google-omits-core-metric-from-its-quarterly-report/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/growth-plateau-google-omits-core-metric-from-its-quarterly-report/</guid>
            <pubDate>Mon, 09 Mar 2020 15:33:55 GMT</pubDate>
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            <title><![CDATA[“3 Companies To Watch”: Seize your chance to showcase your company on an OMR Stage]]></title>
            <description><![CDATA[“3 Companies To Watch” has been a staple of the OMR Festival since its inception in 2011. Every year, we invite three innovative marketing and advertising startups on stage to present their ...]]></description>
            <link>https://omr.com/en/daily/3-companies-to-watch-omr20/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/3-companies-to-watch-omr20/</guid>
            <pubDate>Tue, 25 Feb 2020 14:23:29 GMT</pubDate>
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            <title><![CDATA[Transforming from hot dog to big dog takes Hustle: CEO and founder Sam Parr’s story behind the world’s biggest newsletter]]></title>
            <description><![CDATA[Over the course of his career as an entrepreneur, Sam Parr has tried his hand at just about everything: from slinging used shoes on Ebay and Craigslist and running successful YouTube channels featurin]]></description>
            <link>https://omr.com/en/daily/the-hustle-sam-parr/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/the-hustle-sam-parr/</guid>
            <pubDate>Thu, 13 Feb 2020 12:49:43 GMT</pubDate>
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            <title><![CDATA[Dank drops and collabs: How Dixxon turned flannel shirts into USD 20 mil]]></title>
            <description><![CDATA[When it comes to boosting awareness and revenue, drops and collabs are standard marketing tools on the streetwear scene. However, the practice is pretty unique when you’re dealing flannel shirts ...]]></description>
            <link>https://omr.com/en/daily/dixxon-flannels-business-model/</link>
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            <pubDate>Thu, 06 Feb 2020 12:14:34 GMT</pubDate>
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            <title><![CDATA[The King of Streetwear collabs, a superstar Harvard prof. and two of tech’s biggest voices]]></title>
            <description><![CDATA[It’s speaking announcement day! For us, It’s one of the most exciting non-Festival days of the year for us at OMR. It officially kicks off the pre-Festival phase and we can finally see the ...]]></description>
            <link>https://omr.com/en/daily/first-speakers-at-omr20/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/first-speakers-at-omr20/</guid>
            <pubDate>Mon, 27 Jan 2020 06:47:38 GMT</pubDate>
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            <title><![CDATA[How a small Berlin nail boutique leverages Instagram for growth]]></title>
            <description><![CDATA[When it comes to Instagram, most larger companies and brands treat it as one big gallery, where they, correctly, showcase only the very best of what they have to offer. But what about for small mom-an]]></description>
            <link>https://omr.com/en/daily/isla-berlin/</link>
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            <pubDate>Thu, 16 Jan 2020 14:05:46 GMT</pubDate>
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            <title><![CDATA[The enigmatic flywheel trend — what’s behind the marketing buzzword du jour]]></title>
            <description><![CDATA[“Using funnels to acquire customers is old news—you need to build a flywheel!” That’s paraphrasing the battle cry to be heard and read from many a marketing guru in the past months. ...]]></description>
            <link>https://omr.com/en/daily/flywheel-marketing/</link>
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            <pubDate>Thu, 09 Jan 2020 09:14:34 GMT</pubDate>
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            <title><![CDATA[OMR Best of: 2019 Edition]]></title>
            <description><![CDATA[Before we train our sights firmly on 2020, we’re taking one final look back at what went down in 2019. We welcomed 50K of you to the OMR Festival 2019 in Hamburg in May, we launched a brand new intern]]></description>
            <link>https://omr.com/en/daily/omr-best-of-2019-edition/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-best-of-2019-edition/</guid>
            <pubDate>Mon, 30 Dec 2019 07:04:27 GMT</pubDate>
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            <title><![CDATA[The top viral videos on Tiktok in 2019]]></title>
            <description><![CDATA[How can I generate reach on Tiktok and what kind of content tends to work on the platform? These are just two of the questions that many in the digital marketing industry figure to be asking about the]]></description>
            <link>https://omr.com/en/daily/the-top-viral-videos-on-tiktok-in-2019/</link>
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            <pubDate>Thu, 19 Dec 2019 12:35:53 GMT</pubDate>
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            <title><![CDATA[The OMR Podcast–Fiete Gastro Takeover Edition with Jamie Oliver]]></title>
            <description><![CDATA[This episode of the OMR podcast is a special crossover episode with our friends at Fiete Gastro, the OMR-produced culinary podcast hosted by star German chef Tim Mälzer. Fiete Gastro features Mälzer, ]]></description>
            <link>https://omr.com/en/daily/fiete-gastro-takeover-podcast-with-jamie-oliver/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/fiete-gastro-takeover-podcast-with-jamie-oliver/</guid>
            <pubDate>Thu, 12 Dec 2019 08:44:00 GMT</pubDate>
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            <title><![CDATA[$25m in revenue with screenshots–Elon Musk’s marketing masterpiece]]></title>
            <description><![CDATA[Let’s play a quick game to start, ok? Good. Word association. Here goes: Cybertruck! I can feel the hate and jeers from behind my keyboard. There’s no question that Elon Musk’s new pickup model, ...]]></description>
            <link>https://omr.com/en/daily/elon-musk-cybertruck-memebait/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/elon-musk-cybertruck-memebait/</guid>
            <pubDate>Thu, 05 Dec 2019 12:00:14 GMT</pubDate>
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            <title><![CDATA[How a German Influencer Leveraged Instagram Filters into 3 Billion Views]]></title>
            <description><![CDATA[As it becomes increasingly difficult to grow organically on social platforms, many brands and influencers are searching for tricks, levers and clever strategies that give their views and followers a m]]></description>
            <link>https://omr.com/en/daily/ar-filters-instagram-billions-of-views/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/ar-filters-instagram-billions-of-views/</guid>
            <pubDate>Thu, 28 Nov 2019 14:29:25 GMT</pubDate>
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            <title><![CDATA[10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.]]></title>
            <description><![CDATA[Being the biggest XYZ “you’ve never heard of” is an effective attention-grabber commonly thrown about. Sometimes it’s just, other times, not so much. For US adtech company The Trade ...]]></description>
            <link>https://omr.com/en/daily/the-trade-desk-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/the-trade-desk-omr-podcast/</guid>
            <pubDate>Thu, 21 Nov 2019 15:44:38 GMT</pubDate>
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            <title><![CDATA[35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China]]></title>
            <description><![CDATA[It happened just this past Monday while you were sleeping: The world’s biggest shopping event, Singles’ Day, was the catalyst for Chinese eCommerce behemoth, Alibaba, to turn over nearly EUR 35 ...]]></description>
            <link>https://omr.com/en/daily/singles-day-2019/</link>
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            <pubDate>Thu, 14 Nov 2019 14:20:52 GMT</pubDate>
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            <title><![CDATA[Beating the drop: Bots are no match for this Frankfurt skateshop]]></title>
            <description><![CDATA[Most site operators would be stoked with over 700,000 clicks per minute. Frankfurt-based skateshop Bonkers is not most operators. When Bonkers places exclusive, limited edition shoes on its online sho]]></description>
            <link>https://omr.com/en/daily/bonkers-beat-bots/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/bonkers-beat-bots/</guid>
            <pubDate>Fri, 08 Nov 2019 07:55:30 GMT</pubDate>
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            <title><![CDATA[Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product]]></title>
            <description><![CDATA[For Sophie Trelles Tvede, founding Invisibobble was a headache. Literally. Invisibobble, you see, is in the business of hair ties—something that always gave Travde splitting headaches. But thanks to .]]></description>
            <link>https://omr.com/en/daily/invisibobble-sophie-trelles-tvede-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/invisibobble-sophie-trelles-tvede-omr-podcast/</guid>
            <pubDate>Fri, 01 Nov 2019 09:42:30 GMT</pubDate>
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            <title><![CDATA[2.3 billion views: Did this German agency just set the advertising standard on Tiktok?]]></title>
            <description><![CDATA[It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from]]></description>
            <link>https://omr.com/en/daily/tiktok-hashtag-challenge-youownit/</link>
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            <pubDate>Thu, 24 Oct 2019 11:08:29 GMT</pubDate>
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            <title><![CDATA[Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes]]></title>
            <description><![CDATA[Recordings of ambient sounds have been commonplace on Youtube and podcasts for years. Intimate whispers, soothing crackling sounds and the white noise of sanding objects attracts fans and views in the]]></description>
            <link>https://omr.com/en/daily/german-asmr-youtuber-traditional-dishes/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/german-asmr-youtuber-traditional-dishes/</guid>
            <pubDate>Thu, 17 Oct 2019 13:37:01 GMT</pubDate>
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            <title><![CDATA[eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”]]></title>
            <description><![CDATA[It’s one of the biggest eCommerce trends at the moment: Direct To Consumer (DTC), as well as vertical brands, selling their wares, wait for it, direct to consumers—typically exclusively online. The ..]]></description>
            <link>https://omr.com/en/daily/ecommerce-guru-david-bell/</link>
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            <pubDate>Thu, 10 Oct 2019 06:27:24 GMT</pubDate>
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            <title><![CDATA[Uncovering second-hand fashion platform Depop]]></title>
            <description><![CDATA[Creating a fashion empire from the confines of your own bedroom—That’s the promise British second-hand marketplace Depop uses to acquire new users. Quite successfully apparently: with more than 10 ...]]></description>
            <link>https://omr.com/en/daily/uncovering-second-hand-fashion-platform-depop/</link>
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            <pubDate>Wed, 02 Oct 2019 06:21:26 GMT</pubDate>
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            <title><![CDATA[Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?]]></title>
            <description><![CDATA[Charlie Sheen flips on the camera in his kitchen and records some praise for Andre Alpar and our podcast #askOMR. Legendary rapper Ice-T also sent a video greeting to the OMR team from his living room]]></description>
            <link>https://omr.com/en/daily/cameo-omr/</link>
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            <pubDate>Thu, 26 Sep 2019 12:18:33 GMT</pubDate>
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            <title><![CDATA[Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?]]></title>
            <description><![CDATA[Is it legitimate for affiliate publishers to piggyback off the reach of established media brands with coupon offers or product comparisons to vault said affiliates to the top of the Google rankings—so]]></description>
            <link>https://omr.com/en/daily/white-label-affiliate-controversy/</link>
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            <pubDate>Fri, 13 Sep 2019 07:18:01 GMT</pubDate>
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            <title><![CDATA[How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.]]></title>
            <description><![CDATA[Hip-hop artists like Chris Brown, Cypress Hill, Stormzy and Yung Hurn have shared his clips, he counts Rihanna among his Instagram followers, which have exploded up to 1.5 million within a calendar ye]]></description>
            <link>https://omr.com/en/daily/uwe-baltner-karaoke/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/uwe-baltner-karaoke/</guid>
            <pubDate>Mon, 26 Aug 2019 08:14:35 GMT</pubDate>
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            <title><![CDATA[These teens generate billions of views with AR effects Instagram and Snapchat]]></title>
            <description><![CDATA[An 18-year-old influencer from the US notched 17 billion views with just over 2 dozen augmented reality lenses on Snapchat, while a Russian teen needed just over a fortnight for over a billion views f]]></description>
            <link>https://omr.com/en/daily/ar-effects-instagram-and-snapchat/</link>
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            <pubDate>Mon, 19 Aug 2019 12:52:58 GMT</pubDate>
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            <title><![CDATA[Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry]]></title>
            <description><![CDATA[Back in February, Matt Lieber and Alex Blumberg sold off controlling interest of their podcast company Gimlet Media to Spotify for a reported USD 230 million. The deal with the streaming behemoth is t]]></description>
            <link>https://omr.com/en/daily/gimlet-media-co-founder-matt-lieber/</link>
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            <pubDate>Thu, 15 Aug 2019 06:43:07 GMT</pubDate>
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            <title><![CDATA[Russian programmers lap the competition with paid car apps]]></title>
            <description><![CDATA[When scrolling the Apple Appstore for free shopping apps, you see the usual suspects: Amazon, Ebay, Otto & co. With pay apps, however, it is a completely different story. “TechApp for BMW,” ...]]></description>
            <link>https://omr.com/en/daily/russian-programmers-lap-the-competition-with-paid-car-apps/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/russian-programmers-lap-the-competition-with-paid-car-apps/</guid>
            <pubDate>Thu, 08 Aug 2019 06:39:45 GMT</pubDate>
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            <title><![CDATA[The answer to “the question is what is the question?” IS your lineup for OMRAS19]]></title>
            <description><![CDATA[Imagine the following: The first strenuous day at Dmexco is finally nearing its end, you’re exhausted and would like nothing more than to grab a cold one and unwind to some good tunes with friends—thi]]></description>
            <link>https://omr.com/en/daily/omras-lineup-2019/</link>
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            <pubDate>Wed, 10 Jul 2019 05:04:23 GMT</pubDate>
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            <title><![CDATA[How to get a job and start a career at  Google]]></title>
            <description><![CDATA[Google is one of the most attractive companies to work for anywhere—and not just in the online sector. Jobs are sought-after and hard to come by, with about only 0.2% of all Google applicants landing ]]></description>
            <link>https://omr.com/en/daily/how-to-get-a-job-at-google-sponsored/</link>
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            <pubDate>Fri, 05 Jul 2019 10:48:14 GMT</pubDate>
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            <title><![CDATA[How this ex-chef made millions with fitness content on an adult platform]]></title>
            <description><![CDATA[Jem Wolfie is a curvy model and influencer from Australia and has over 2.6 million followers on Instagram—more than enough to work with to leverage ad deals into a steady source of income. Wolfie, how]]></description>
            <link>https://omr.com/en/daily/jem-wolfie-onlyfans-millions/</link>
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            <pubDate>Thu, 20 Jun 2019 10:36:07 GMT</pubDate>
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            <title><![CDATA[Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow]]></title>
            <description><![CDATA[If it were up to the people in charge of the world’s largest platforms, the entire internet will soon be “shoppable.” In the past year, all the major players have introduced formats, ...]]></description>
            <link>https://omr.com/en/daily/megatrend-shoppable-ads/</link>
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            <pubDate>Fri, 14 Jun 2019 13:08:00 GMT</pubDate>
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            <title><![CDATA[Getting the drop—Amazon is now betting on the marketing strategy du jour]]></title>
            <description><![CDATA[“Never before … and maybe never again.” That’s how Amazon is communicating its new drops, fashion collections designed by influencers and only available for purchase for a limited ...]]></description>
            <link>https://omr.com/en/daily/amazon-drop/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/amazon-drop/</guid>
            <pubDate>Tue, 04 Jun 2019 12:38:42 GMT</pubDate>
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            <title><![CDATA[“Instagram is not about the photos. It’s a utility.”]]></title>
            <description><![CDATA[With over 80,000 followers on Twitter, she really should be considered an influencer. Officially, however, she is a journalist for The Atlantic, where her writing focusses on technology and the social]]></description>
            <link>https://omr.com/en/daily/gen-z-taylor-lorenz/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/gen-z-taylor-lorenz/</guid>
            <pubDate>Tue, 21 May 2019 12:18:25 GMT</pubDate>
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            <title><![CDATA[This Danish lawmaker grabs votes, where others grab themselves—on pornhub.]]></title>
            <description><![CDATA[“Yeah, I’m the guy from Pornhub,” posted Joachim B. Olsen just a few days ago to his Facebook page. But you will not find the Danish politician acting in any videos on the erotic platform, ...]]></description>
            <link>https://omr.com/en/daily/porno-marketing/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/porno-marketing/</guid>
            <pubDate>Mon, 20 May 2019 12:29:54 GMT</pubDate>
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            <title><![CDATA[State of the German Internet 2019: The OMR keynote for OMR19 - including slides]]></title>
            <description><![CDATA[In our annual State of the German Internet keynote, held by OMR founder and CEO Philipp Westermeyer, we take a closer look at the German digital and marketing scene.]]></description>
            <link>https://omr.com/en/daily/state-of-the-german-internet-2019-keynote/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/state-of-the-german-internet-2019-keynote/</guid>
            <pubDate>Fri, 10 May 2019 12:56:28 GMT</pubDate>
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            <title><![CDATA[State of the German Internet 2019: The OMR keynote for OMR19—including slides]]></title>
            <description><![CDATA[In our annual State of the German Internet keynote, held by OMR founder and CEO Philipp Westermeyer, we take a closer look at the German digital and marketing scene and then compare it to its internat]]></description>
            <link>https://omr.com/en/daily/state-of-the-german-internet-2019/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/state-of-the-german-internet-2019/</guid>
            <pubDate>Fri, 10 May 2019 09:02:10 GMT</pubDate>
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            <title><![CDATA[Thank you! Our quick look back at OMR19]]></title>
            <description><![CDATA[OMR Festival 2019 is in the books. Today, we’re taking one last look at the two days that were OMR19. There’s been a ton written about the Festival already, posts published and content across ...]]></description>
            <link>https://omr.com/en/daily/omr19-look-back/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr19-look-back/</guid>
            <pubDate>Thu, 09 May 2019 14:06:32 GMT</pubDate>
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            <title><![CDATA[OMR City Guide: Here’s how to get the most out of Hamburg during your stay for OMR19]]></title>
            <description><![CDATA[OMR19 doesn’t just attract locals, but thousands of people unfamiliar with the Pearl on the Elbe. Every year, we put our collective noggins together to give you non-locals a heads up on where to find ]]></description>
            <link>https://omr.com/en/daily/omr-city-guide-2019/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-city-guide-2019/</guid>
            <pubDate>Wed, 01 May 2019 11:52:13 GMT</pubDate>
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            <title><![CDATA[Are you coming to OMR19? Here’s what’s new]]></title>
            <description><![CDATA[At every OMR Festival, there are a host of changes and updates designed to building and improving on the previous Festival. These go from content to payment, all the way to which halls will be in use ]]></description>
            <link>https://omr.com/en/daily/omr19-heres-whats-new/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr19-heres-whats-new/</guid>
            <pubDate>Mon, 29 Apr 2019 12:33:16 GMT</pubDate>
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            <title><![CDATA[The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet]]></title>
            <description><![CDATA[It’s a premiere for us as well: this year we are flying over a select group of representatives from the US digital scene to Hamburg in a chartered plane for the OMR Festival 2019, where they will ...]]></description>
            <link>https://omr.com/en/daily/the-omr19-new-york-jet/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/the-omr19-new-york-jet/</guid>
            <pubDate>Fri, 26 Apr 2019 12:48:04 GMT</pubDate>
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            <title><![CDATA[Ellie Goulding: Singer-Songwriter Superstar coming to OMR19 for Interview on the Conference Stage]]></title>
            <description><![CDATA[One of the biggest music stars in recent memory, Ellie Goulding has captivated hundreds of millions of fans around the globe. She makes videos that notch views in the billions, sells out concerts in t]]></description>
            <link>https://omr.com/en/daily/ellie-goulding-omr19-announcement/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/ellie-goulding-omr19-announcement/</guid>
            <pubDate>Thu, 25 Apr 2019 08:13:26 GMT</pubDate>
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            <title><![CDATA[WeChat, Alibaba, Tik Tok, JD and 830 million potential clients: OMR19 goes China]]></title>
            <description><![CDATA[830 million people log onto the internet every single day in China—almost all of them do so on mobile. China has the world’s largest eCommerce market, the highest digital marketing spend, the most ...]]></description>
            <link>https://omr.com/en/daily/omr19-goes-china/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr19-goes-china/</guid>
            <pubDate>Tue, 23 Apr 2019 13:52:53 GMT</pubDate>
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            <title><![CDATA[Day 1 on the Deep Dive Stage: from Amazon Hack’s to Facebook Groups and WeChat Marketing]]></title>
            <description><![CDATA[There’s not a marketer on the planet who couldn’t use some tips and tricks here and there to fine tune and improve their marketing. Helping you get a greater return on your marketing dollar ...]]></description>
            <link>https://omr.com/en/daily/day-1-deep-dive-stage/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/day-1-deep-dive-stage/</guid>
            <pubDate>Tue, 23 Apr 2019 05:26:01 GMT</pubDate>
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            <title><![CDATA[Helping advance women in digital and foreign companies navigate the German market: Introducing 50/50 & Access]]></title>
            <description><![CDATA[As the OMR Festival grows with every passing year, we as a company are constantly looking for ways to expand and create more value for attendees through meaningful connections and discussions. 2019 is]]></description>
            <link>https://omr.com/en/daily/50-50-access-omr19/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/50-50-access-omr19/</guid>
            <pubDate>Thu, 18 Apr 2019 10:14:07 GMT</pubDate>
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            <title><![CDATA[Looking for a helping hand to show you around? 30+ Guided Tours at OMR19 show you who’s who and what’s new.]]></title>
            <description><![CDATA[26 days and counting! In just over three weeks, OMR19 will return with more speakers, more exhibitors and more Masterclasses. With so much content on offer, it’s easy to lose track of who’s who and ..]]></description>
            <link>https://omr.com/en/daily/guided-tours-omr19/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/guided-tours-omr19/</guid>
            <pubDate>Fri, 12 Apr 2019 12:48:32 GMT</pubDate>
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            <title><![CDATA[Save the date: The application phase for 150 Masterclasses at OMR Festival 2019]]></title>
            <description><![CDATA[The wait is nearly over! OMR Festival 2019 will finally launch in less than a month. Sure to be among the favorite offerings in 2019: Masterclasses. To keep step with the ever-increasing demand, we’ve]]></description>
            <link>https://omr.com/en/daily/masterclasses-omr-festival-2019/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/masterclasses-omr-festival-2019/</guid>
            <pubDate>Wed, 10 Apr 2019 08:47:53 GMT</pubDate>
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            <title><![CDATA[Ex-WPP Head Sir Martin Sorrell’s plan to reinvent the agency landscape? “Faster, better, cheaper”]]></title>
            <description><![CDATA[Sir Martin Sorrell turned his company WPP from a shopping cart manufacturer into one of the largest advertising holding companies on the planet. After 30 years at the helm, Sir Martin stepped down as ]]></description>
            <link>https://omr.com/en/daily/sir-martin-sorrell-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/sir-martin-sorrell-omr-podcast/</guid>
            <pubDate>Thu, 04 Apr 2019 13:59:01 GMT</pubDate>
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            <title><![CDATA[Insights for free at the Experience Festival: You’ll need a device and a little time]]></title>
            <description><![CDATA[You certainly have an entry in your diary for the OMR Festival being held on 7thand 8thMay. A month beforehand you will be getting a preview of what our partner Adobe is delivering there: The Experien]]></description>
            <link>https://omr.com/en/daily/adobe-experience-festival-sponsored/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/adobe-experience-festival-sponsored/</guid>
            <pubDate>Tue, 19 Mar 2019 09:57:25 GMT</pubDate>
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            <title><![CDATA[Amazon’s cutthroat advertising tactics could cause merchant margins to crash]]></title>
            <description><![CDATA[When it comes to maintaining visibility for brands and merchants active on Amazon, purchasing ads is a must. But not only has the price of those ads steadily gone up, but now there is a brand new nigh]]></description>
            <link>https://omr.com/en/daily/amazon-plunders-merchant-ads/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/amazon-plunders-merchant-ads/</guid>
            <pubDate>Tue, 26 Feb 2019 13:16:59 GMT</pubDate>
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            <title><![CDATA[Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH]]></title>
            <description><![CDATA[While Silicon Valley is the tech hub, New York remains the primary stage and source of inspiration when attempting to discern the future of digital media. With recent layoffs at both Vice and Buzzfeed]]></description>
            <link>https://omr.com/en/daily/gimlet-media-cheddar-fatherly/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/gimlet-media-cheddar-fatherly/</guid>
            <pubDate>Fri, 22 Feb 2019 06:57:16 GMT</pubDate>
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            <title><![CDATA[Wanna showcase your stuff at OMR19? Here’s why it makes sense for you and your company]]></title>
            <description><![CDATA[Hard to believe, but true. The OMR Festival 2019 is right around the corner. As such we’ve begun prepping for when doors open on May 7 & 8. That means the office is filling up, the team is putting ...]]></description>
            <link>https://omr.com/en/daily/omr19-expo-exhibitors/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr19-expo-exhibitors/</guid>
            <pubDate>Tue, 05 Feb 2019 15:00:36 GMT</pubDate>
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            <title><![CDATA[Pokémon, Yu-Gi-Oh & Magic: The Gathering: The huge online business of analogue cards]]></title>
            <description><![CDATA[If you grew up in the 90s or the aughts, there’s a good chance you either yourself partook or knew those who did in Yu-Gi-Oh card fights or traded cards with other Pokémon collectors. Trading cards ..]]></description>
            <link>https://omr.com/en/daily/pokemon-yu-gi-oh-magic-the-gathering-card-business/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/pokemon-yu-gi-oh-magic-the-gathering-card-business/</guid>
            <pubDate>Thu, 31 Jan 2019 12:44:57 GMT</pubDate>
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            <title><![CDATA[Back from the dead? Vine, Winamp and Motorola Razr are betting on nostalgia in comeback effort]]></title>
            <description><![CDATA[Sometimes massive companies, international digital behemoths, who’ve become an irreplaceable part of our daily lives, just disappear. Go by the wayside, never to be heard from again. Names like Winamp]]></description>
            <link>https://omr.com/en/daily/wineamp-vine-razr-comeback/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/wineamp-vine-razr-comeback/</guid>
            <pubDate>Thu, 24 Jan 2019 13:08:18 GMT</pubDate>
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            <title><![CDATA[With phased-out goods to Hidden Champion—why Outlet46 quit paying for marketing]]></title>
            <description><![CDATA[Three brothers from a small German village no-one’s heard of, run one of Germany’s largest online outlets—while flying completely under the radar both at home and abroad. Outlet46 has over ...]]></description>
            <link>https://omr.com/en/daily/hidden-champion-outlet46/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/hidden-champion-outlet46/</guid>
            <pubDate>Fri, 11 Jan 2019 10:16:59 GMT</pubDate>
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            <title><![CDATA[Best of 2018: Here are the 10 most-read OMR articles of 2018]]></title>
            <description><![CDATA[Over the past 365 days, we’ve been dedicated to researching, writing and publishing interesting articles on a slew of relevant digital marketing topics for your reading pleasure on OMR Daily. Full ...]]></description>
            <link>https://omr.com/en/daily/top-10-omr-2018/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/top-10-omr-2018/</guid>
            <pubDate>Fri, 04 Jan 2019 15:01:11 GMT</pubDate>
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            <title><![CDATA[Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?]]></title>
            <description><![CDATA[It’s not exactly commonplace for a teenager to become an entrepreneur while still living with mom and dad. And it’s an even rarer feat when their entrepreneurial efforts are met with success. ...]]></description>
            <link>https://omr.com/en/daily/supbot-teen-toronto/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/supbot-teen-toronto/</guid>
            <pubDate>Thu, 20 Dec 2018 14:06:06 GMT</pubDate>
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            <title><![CDATA[“Print is a pain in the a$§—that’s why it’s died”—Beastie Boys’ Mike D in the OMR Podcast]]></title>
            <description><![CDATA[Punk rockers in their youth, hip-hop legends in their prime and influential in music and politics beyond. Seminal NYC hip-hop trio The Beastie Boys have influenced countless artists around the world. ]]></description>
            <link>https://omr.com/en/daily/omr-podcast-mike-d/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-podcast-mike-d/</guid>
            <pubDate>Fri, 14 Dec 2018 11:43:55 GMT</pubDate>
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            <title><![CDATA[Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy]]></title>
            <description><![CDATA[In 2011, Robby Stein left Google after nearly 4 years to develop check-in app Stamped, which he sold to Yahoo some 20 months later. He then left Yahoo for Instagram in May 2016, where he has launched ]]></description>
            <link>https://omr.com/en/daily/robby-stein-product-director-instagram-interview/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/robby-stein-product-director-instagram-interview/</guid>
            <pubDate>Mon, 10 Dec 2018 11:54:37 GMT</pubDate>
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            <title><![CDATA[“Brand friendly, but audience first,” VICE Head of International Dom Delporte in the OMR Podcast]]></title>
            <description><![CDATA[TV journalist, Emmy winner, start-up CEO, media agency exec, Dom Delport is a man for the spotlight. In his new gig as Head of International at VICE, Delport will oversee the global media activities f]]></description>
            <link>https://omr.com/en/daily/vice-head-of-international-dom-delport-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/vice-head-of-international-dom-delport-podcast/</guid>
            <pubDate>Mon, 03 Dec 2018 12:27:16 GMT</pubDate>
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            <title><![CDATA[How Taboola tackles the fake news problem: “You need humans to solve human problems.”]]></title>
            <description><![CDATA[The past 12 months have seen some drastic changes to the world’s largest content-recommendation engine. From a 25% increase to the workforce and eclipsing USD 1B in revenue, to the successful launch .]]></description>
            <link>https://omr.com/en/daily/taboola-adam-singolda-return-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/taboola-adam-singolda-return-omr-podcast/</guid>
            <pubDate>Tue, 20 Nov 2018 13:14:34 GMT</pubDate>
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            <title><![CDATA[Headspace co-founder Andy Puddicombe on stage at OMR19]]></title>
            <description><![CDATA[Today is a huge day for us at OMR, as it marks the official begin to the unofficial Festival season. Why? Because we are announcing our first four speakers for OMR19. Slowly, but surely, we’ll be ...]]></description>
            <link>https://omr.com/en/daily/first-four-speakers-omr19/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/first-four-speakers-omr19/</guid>
            <pubDate>Thu, 15 Nov 2018 16:19:27 GMT</pubDate>
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            <title><![CDATA[2 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?]]></title>
            <description><![CDATA[“Initiative Q is an attempt by ex-PayPal guys to create a new payment system—There’s nothing to lose but if this payment system becomes a world leading payment method your Qs can be worth ...]]></description>
            <link>https://omr.com/en/daily/initiative-q-story/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/initiative-q-story/</guid>
            <pubDate>Thu, 08 Nov 2018 12:46:19 GMT</pubDate>
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            <title><![CDATA[The scoop on the drop: where did the latest marketing strategy come from and how does it work?]]></title>
            <description><![CDATA[Is there a bigger boost to a brand’s reputation and popularity than throngs of customers queuing up around the block just to have a chance at getting their hands on its latest merch? The fashion and .]]></description>
            <link>https://omr.com/en/daily/supreme-drop-strategy/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/supreme-drop-strategy/</guid>
            <pubDate>Tue, 30 Oct 2018 13:25:38 GMT</pubDate>
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            <title><![CDATA[3.4 million impressions with a single posts—the latest reach trick on Facebook]]></title>
            <description><![CDATA[“Organic reach is dead on Facebook” is something you hear from the marketing industry almost on repeat. If that’s the case, then how was a page from Germany able generate 3.4 million ...]]></description>
            <link>https://omr.com/en/daily/latest-organic-reach-facebook/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/latest-organic-reach-facebook/</guid>
            <pubDate>Thu, 18 Oct 2018 09:14:25 GMT</pubDate>
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            <title><![CDATA[USD 10 million for 17.5 billion views: The story behind the sale of the world’s 10th largest Youtube channel]]></title>
            <description><![CDATA[With 17.5 billion impressions, “Little Baby Bum” is the world’s tenth-largest Youtube channel—and its 16.5 million subscribers are nothing to sneeze at either. And despite the performance, ...]]></description>
            <link>https://omr.com/en/daily/10-million-little-baby-bum/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/10-million-little-baby-bum/</guid>
            <pubDate>Thu, 11 Oct 2018 11:32:00 GMT</pubDate>
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            <title><![CDATA[Junk pages rip off Instagram verbatim; resulting in millions of reach]]></title>
            <description><![CDATA[The KPIs are of course killer: 7.5 million, 3.4 million and 2.8 million impressions. Pages that do nothing more than steal and publish entire chunks of Instagram content to their own sites—including .]]></description>
            <link>https://omr.com/en/daily/junk-pages-rip-off-instagram/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/junk-pages-rip-off-instagram/</guid>
            <pubDate>Thu, 04 Oct 2018 12:11:54 GMT</pubDate>
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            <title><![CDATA[“Every huge lesson I have learned is because I have taken risks”]]></title>
            <description><![CDATA[In today’s episode of the OMR Podcast, Nasty Gal and Girlboss Founder Sophia Amoruso joins guest host David Noel. Recorded during OMR Festival 2018, David and Sophia talk personal brand, learning ...]]></description>
            <link>https://omr.com/en/daily/sophia-amoruso-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/sophia-amoruso-omr-podcast/</guid>
            <pubDate>Tue, 02 Oct 2018 12:53:03 GMT</pubDate>
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            <title><![CDATA[China’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar revenues]]></title>
            <description><![CDATA[Approximately EUR 15.8 billion in market volume, influencer training camps and virtual influencers. The Chinese influencer-marketing sector is an eclectic mix of the bizarre and the massive. The indus]]></description>
            <link>https://omr.com/en/daily/china-influencer-marketing/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/china-influencer-marketing/</guid>
            <pubDate>Mon, 24 Sep 2018 12:15:17 GMT</pubDate>
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            <title><![CDATA[“If you want users to be engaged, don’t think about making money—create value first.”]]></title>
            <description><![CDATA[“We thought it was useless,” says Ray Chan, “so we kept working on other projects—but all of the others failed—except 9GAG.” That’s how 9GAG CEO and co-founder Ray Chan ...]]></description>
            <link>https://omr.com/en/daily/9gag-founder-ray-chan-omr-podcast/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/9gag-founder-ray-chan-omr-podcast/</guid>
            <pubDate>Thu, 20 Sep 2018 12:24:57 GMT</pubDate>
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            <title><![CDATA[What a night in Cologne! A look back at the OMR Aftershow party in pictures.]]></title>
            <description><![CDATA[By now you are surely aware of what the OMR Aftershow on the first night at Dmexco is all about. Now it its fifth year, the digital industry came together once again to rock out at Bootshaus in Cologn]]></description>
            <link>https://omr.com/en/daily/omr-aftershow-party-2018/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/omr-aftershow-party-2018/</guid>
            <pubDate>Mon, 17 Sep 2018 03:58:33 GMT</pubDate>
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            <title><![CDATA[More views than Game of Thrones, Adidas and Bayern Munich: This agency gets Giphy]]></title>
            <description><![CDATA[Major, international brands have long since incorporated GIFs into their marketing mix. Small wonder, too, as the GIFs boom continues to roll on into infinity. The world’s largest GIF platform, giphy.]]></description>
            <link>https://omr.com/en/daily/giphy-billion-views-hannover-agency/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/giphy-billion-views-hannover-agency/</guid>
            <pubDate>Mon, 10 Sep 2018 09:16:06 GMT</pubDate>
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            <title><![CDATA[Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”]]></title>
            <description><![CDATA[“Dear user, Are you really, really sure you want to buy a more expensive name brand instead of our own in-house Amazon brand?” That’s essentially what Amazon has started asking its users (aka customer]]></description>
            <link>https://omr.com/en/daily/amazon-targets-vendors/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/amazon-targets-vendors/</guid>
            <pubDate>Wed, 05 Sep 2018 13:01:09 GMT</pubDate>
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            <title><![CDATA[What US hiphop could learn from the German rap game]]></title>
            <description><![CDATA[German hip-hop. Not something your standard Yank, Brit or Aussi generally takes note of. But when it comes to promotion, there are some lessons to be learned stateside from German MCs. The latest exam]]></description>
            <link>https://omr.com/en/daily/ufo361-mobile-game-album-promotion/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/ufo361-mobile-game-album-promotion/</guid>
            <pubDate>Thu, 30 Aug 2018 07:02:20 GMT</pubDate>
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            <title><![CDATA[“The best technology is invisible”]]></title>
            <description><![CDATA[Founding executive editor at Wired, perennial tech first-mover, digital prognosticator, best-selling author, China expert: Kevin Kelly is a man of many talents and his writing has appeared in the New ]]></description>
            <link>https://omr.com/en/daily/kevin-kelly-omr-podcast/</link>
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            <pubDate>Tue, 21 Aug 2018 05:44:19 GMT</pubDate>
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            <title><![CDATA[Can word-of-mouth marketing ever work at scale?]]></title>
            <description><![CDATA[For brands and event organizers, there is hardly a more valuable marketing instrument than actual fans spreading the word about products and events. The question has never been about its obvious benef]]></description>
            <link>https://omr.com/en/daily/word-of-mouth-marketing/</link>
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            <pubDate>Mon, 13 Aug 2018 12:56:28 GMT</pubDate>
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            <title><![CDATA[3 billion likes: The 20 most successful brands on Instagram in 2018]]></title>
            <description><![CDATA[With the first six months of 2018 firmly in the rearview mirror, we thought now is as good a time as any to take a look at some trends and notable performers in the international marketing scene so fa]]></description>
            <link>https://omr.com/en/daily/top-20-brands-instagram-2018/</link>
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            <pubDate>Thu, 09 Aug 2018 09:43:15 GMT</pubDate>
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            <title><![CDATA[“I need to make whatever I dream happen, in order to survive.”]]></title>
            <description><![CDATA[A perfect 1600 on the SATs, Harvard grad at 19, successful Youtuber, R&B recording artist and producer with a grammy-nomination and a Kanye collaboration—it’s hard to hear Ryan Leslie’s ...]]></description>
            <link>https://omr.com/en/daily/ryan-leslie-omr-podcast/</link>
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            <pubDate>Thu, 02 Aug 2018 11:55:36 GMT</pubDate>
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            <title><![CDATA[When will advertisers start targeting the LGBTI communities?]]></title>
            <description><![CDATA[Roughly six million people in Germany identify as a member of the LGBTI community: lesbian, gay, bisexual, transgender or intersexual. The high-spending and shop-happy segment is incredibly interestin]]></description>
            <link>https://omr.com/en/daily/gay-marketing/</link>
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            <pubDate>Wed, 25 Jul 2018 11:34:29 GMT</pubDate>
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            <title><![CDATA[“Numbers trigger weird things in people’s brains”]]></title>
            <description><![CDATA[After forcing the political mainstream to take notice in 2008 and one-upping his success four years later in the 2012 US Presidential Elections, Nate Silver and his predictive data models took a beati]]></description>
            <link>https://omr.com/en/daily/nate-silver-podcast/</link>
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            <pubDate>Thu, 19 Jul 2018 12:43:41 GMT</pubDate>
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            <title><![CDATA[“Whatsapp for Enterprises”: An exclusive first look at how Facebook intends to monetize its green app]]></title>
            <description><![CDATA[Since snapping up Whatsapp in 2014 for USD 19 billion, Facebook has struggled to find an apt monetization strategy for the texting app. After releasing a few minor steps, including the recent “Whatsap]]></description>
            <link>https://omr.com/en/daily/whatsapp-for-enterprises/</link>
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            <pubDate>Mon, 16 Jul 2018 13:17:11 GMT</pubDate>
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            <title><![CDATA[Brick hero: This Lego nerd from Germany is building a kingdom with reviews and rants]]></title>
            <description><![CDATA[The cush IT job at a employment company Monster soon became a drag for Thomas Panke. Serendipitously, he discovers the potential of retail sales with Lego and opens up a brick-and-mortar shop close to]]></description>
            <link>https://omr.com/en/daily/lego-reviews-held-der-steine/</link>
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            <pubDate>Thu, 12 Jul 2018 11:59:03 GMT</pubDate>
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            <title><![CDATA[“I am trying to find the 1 person in 1000 who doesn’t just like, but loves what I’m doing.”]]></title>
            <description><![CDATA[When it comes to publishing, Tim Urban is an outlier, employing a business model that flies in the face of conventional practice. He doesn’t adhere to any set post frequency, forgoes titles designed .]]></description>
            <link>https://omr.com/en/daily/tim-urban-omr-podcast/</link>
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            <pubDate>Thu, 05 Jul 2018 10:10:58 GMT</pubDate>
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            <title><![CDATA[The next generation of Chinese super apps is here]]></title>
            <description><![CDATA[Of the world’s 20 most valuable Internet companies, nine are based in China. Baidu, Alibaba and Tencent are known commodities, but what the other big Chinese players? Today, OMR is taking a closer loo]]></description>
            <link>https://omr.com/en/daily/chinese-super-apps/</link>
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            <pubDate>Thu, 28 Jun 2018 11:09:56 GMT</pubDate>
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            <title><![CDATA[OMR goes Dansk!]]></title>
            <description><![CDATA[OMR goes Dansk! OMR is paying a visit to our neighbor to the North! We invite you to attend “Tackling Tyskland” on June 28, 2018, a networking event in conjunction with Copenhagen’s leading start-up .]]></description>
            <link>https://omr.com/en/daily/omr-goes-dansk/</link>
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            <pubDate>Tue, 26 Jun 2018 10:37:13 GMT</pubDate>
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            <title><![CDATA[Meme-baiting your way to the top: the Balenciaga playbook]]></title>
            <description><![CDATA[Last year, antiquated brand Balenciaga made a sudden return to relevancy as a luxury brand, earning the unofficial label of “hottest brand in the world” and making serious headway to a billion in reve]]></description>
            <link>https://omr.com/en/daily/balenciaga-meme-baiting/</link>
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            <pubDate>Mon, 18 Jun 2018 09:26:32 GMT</pubDate>
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            <title><![CDATA[“It’s more evolution than transformation”]]></title>
            <description><![CDATA[Facebook VP of Ads, Mark Rabkin, on evolution, leadership and learning from Cambridge Analytica During the OMR Festival 2018 back in March, VP of Ads at Facebook Mark Rabkin dropped by the OMR Podcast]]></description>
            <link>https://omr.com/en/daily/mark-rabkin-omr-podcast/</link>
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            <pubDate>Thu, 07 Jun 2018 08:03:32 GMT</pubDate>
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            <title><![CDATA[“Like the lime on a taco.” That’s what data is for mobile.de, Onefootball and Quandoo]]></title>
            <description><![CDATA[Long before the rise of the platform economy, companies knew the value of data. Only businesses that vigorously analyze the behavior and motivation of their clients can really pinpoint and optimize th]]></description>
            <link>https://omr.com/en/daily/lime-taco-data/</link>
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            <pubDate>Tue, 29 May 2018 08:53:44 GMT</pubDate>
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            <title><![CDATA[May day! Why OMR Festival 2019 is switching seasons]]></title>
            <description><![CDATA[In 2019, the OMR Festival will move from its usual weekend slot in late February and March to midweek in early May. After we officially communicated the new dates via the usual channels, we received s]]></description>
            <link>https://omr.com/en/daily/may-day-omr-festival-2019-switching-seasons/</link>
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            <pubDate>Thu, 17 May 2018 11:20:07 GMT</pubDate>
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            <title><![CDATA[Crisis? What crisis? It’s all smooth sailing for this travel site]]></title>
            <description><![CDATA[Drops in traffic, widespread layoffs and continued monetization problems—the majority of recent news emanating from the digital publishing scene has been negative. But one European publisher has thriv]]></description>
            <link>https://omr.com/en/daily/culture-trip-bucks-trend/</link>
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            <pubDate>Fri, 11 May 2018 05:42:35 GMT</pubDate>
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            <title><![CDATA[FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world]]></title>
            <description><![CDATA[Fortnite is that rare creation uniting kids and adults around the world. Seemingly overnight, the game’s battle royale mode turned a sputtering IP into a global mass phenomenon. OMR takes a closer loo]]></description>
            <link>https://omr.com/en/daily/fortnite-taking-over-world/</link>
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            <pubDate>Fri, 04 May 2018 12:28:08 GMT</pubDate>
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            <title><![CDATA[The one and only Scott Galloway in an OMR Podcast exclusive]]></title>
            <description><![CDATA[“GAFA” – Scott Galloway spends roughly 90% of his time dealing with the four biggest digital companies in the world. But how does the NYU prof see the state of digital in Germany? And what ...]]></description>
            <link>https://omr.com/en/daily/scott-galloway-omr-podcast/</link>
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            <pubDate>Thu, 19 Apr 2018 14:27:48 GMT</pubDate>
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            <title><![CDATA[Youtube instead of the boob tube—these TV broadcasters are winning on Youtube]]></title>
            <description><![CDATA[While more and more TV broadcasters around the world attempt to reach their audiences not just through content on official mediatheques, but by establishing YouTube channels, there are those that are ]]></description>
            <link>https://omr.com/en/daily/youtube-tv-broadcasters-winning-youtube/</link>
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            <pubDate>Thu, 12 Apr 2018 13:30:25 GMT</pubDate>
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            <title><![CDATA[State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing]]></title>
            <description><![CDATA[How did the German digital sector evolve in the past year? And how does it compare to the state of affairs abroad? Team OMR set out to tackle these questions and more in the past few months. At last m]]></description>
            <link>https://omr.com/en/daily/state-of-the-german-internet-2018/</link>
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            <pubDate>Fri, 06 Apr 2018 11:33:16 GMT</pubDate>
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            <title><![CDATA[The official recap trailer for OMR Festival 2018]]></title>
            <description><![CDATA[After the storm comes the quiet: The entire OMR team needed a few days to collect our, um, collective breath and process everything we witnessed and celebrated with all 40,000+ of you. We can only hop]]></description>
            <link>https://omr.com/en/daily/recap-trailer-omr-festival-2018/</link>
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            <pubDate>Fri, 30 Mar 2018 12:22:03 GMT</pubDate>
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            <title><![CDATA[What’s new at OMR Festival 2018?]]></title>
            <description><![CDATA[OMR Festival 2018 marks the eighth time that we’ve put on our little celebration of the digital marketing industry. As is the case every year, there are some new changes to this year’s Festival ...]]></description>
            <link>https://omr.com/en/daily/whats-new-omr-festival-2018/</link>
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            <pubDate>Tue, 20 Mar 2018 14:19:41 GMT</pubDate>
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            <title><![CDATA[Top tips for every OMR18 attendee in Hamburg]]></title>
            <description><![CDATA[  On March 22 & 23, over 40,000 marketing aficionados will be descending upon the Northern German Port City of Hamburg for the OMR Festival 2018. To make sure you get the absolute most out of ...]]></description>
            <link>https://omr.com/en/daily/top-tips-hamburg-omr18/</link>
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            <pubDate>Thu, 08 Mar 2018 11:53:27 GMT</pubDate>
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            <title><![CDATA[The bare truth—OMR exposes Vero’s secret to success]]></title>
            <description><![CDATA[An app launches with next to no fanfare, plods along for three years and then suddenly shoots to the top of the app charts in numerous countries. Vero’s success could be complete coincidence—but could]]></description>
            <link>https://omr.com/en/daily/secret-behind-vero/</link>
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            <pubDate>Tue, 06 Mar 2018 13:44:24 GMT</pubDate>
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            <title><![CDATA[OMR Fifty: and Germany’s biggest digital marketing players for 2018 are …]]></title>
            <description><![CDATA[Who made a splash on the online marketing scene in the past 12 months? Who are we expecting big things from in the future? For the third year in a row, we’ve set about answering these questions and ..]]></description>
            <link>https://omr.com/en/daily/omr-fifty-2018/</link>
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            <pubDate>Fri, 02 Mar 2018 14:36:48 GMT</pubDate>
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            <title><![CDATA[Guided Tours and politics at OMR18]]></title>
            <description><![CDATA[And down the stretch we come! In just four weeks, OMR18 will be kicking off! Today we’re taking a look at some Guided Tours and our very special panel discussion on Digital Policy in the EU. But ...]]></description>
            <link>https://omr.com/en/daily/guided-tours-politics-omr18/</link>
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            <pubDate>Thu, 22 Feb 2018 14:01:57 GMT</pubDate>
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            <title><![CDATA[YEXTra, YEXTra, hear all about it: Yext founder Howard Lerman in the OMR Podcast!]]></title>
            <description><![CDATA[Building a global presence on a local level. That is the conundrum Howard Lerman is seeking to solve with Yext, his digital information management company that he founded a decade ago. In this edition]]></description>
            <link>https://omr.com/en/daily/yext-founder-howard-lerman/</link>
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            <pubDate>Wed, 07 Feb 2018 14:19:21 GMT</pubDate>
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            <title><![CDATA[What’s on at OMR18? Masterclasses and Exhibitors]]></title>
            <description><![CDATA[With over 40,000 attendees at this year’s OMR Festival on March 22 & 23, we’re expecting to nearly double attendance compared to OMR17. To keep step with the growing number of attendees, ...]]></description>
            <link>https://omr.com/en/daily/masterclasses-exhibitors-omr18/</link>
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            <pubDate>Thu, 01 Feb 2018 11:38:28 GMT</pubDate>
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            <title><![CDATA[Ebay, Nasty Gal, Girlboss, Netflix—the ridiculous success story of Sophia Amoruso]]></title>
            <description><![CDATA[At 22, Sophia Amoruso was selling secondhand clothing on eBay. Just a few years later, her online shop Nasty Gal posted revenue upward of USD 300 million and she cracked the Forbes list of richest wom]]></description>
            <link>https://omr.com/en/daily/sophia-amoruso-omr18-hamburg/</link>
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            <pubDate>Thu, 18 Jan 2018 12:44:13 GMT</pubDate>
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            <title><![CDATA[This SEO pro is reinventing the travel industry]]></title>
            <description><![CDATA[Viventura founder Kiwitz has been honing his SEO skills since 2001 and now runs a platform for small tour operators When tourism major André Kiwitz launched Viventura, he had a three passions: the Int]]></description>
            <link>https://omr.com/en/daily/seo-pioneer-viventura-travel/</link>
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            <pubDate>Fri, 05 Jan 2018 04:42:25 GMT</pubDate>
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            <title><![CDATA[From the battlefield to the boardroom. How former soldier Adam Singolda built Taboola]]></title>
            <description><![CDATA[Taboola founder Adam Singolda in the latest OMR Podcast Adam Singolda spent 7 years in the Israeli Army as a tech analyst. In 2007, not even a year after getting out, he founded Taboola, a content dis]]></description>
            <link>https://omr.com/en/daily/adam-singola-taboola-founder-omr-podcast/</link>
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            <pubDate>Fri, 22 Dec 2017 12:38:30 GMT</pubDate>
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            <title><![CDATA[Showcase your product to 40,000 digital marketing movers and shakers!]]></title>
            <description><![CDATA[Generate leads without having your back against the wall In the past couple of weeks, we’ve had a considerable increase in potential exhibitors interested in presenting their products and services at ]]></description>
            <link>https://omr.com/en/daily/showcase-40000-omr18-digital-marketing/</link>
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            <pubDate>Wed, 13 Dec 2017 09:10:22 GMT</pubDate>
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            <title><![CDATA[Experts in analytics, Alexa, SEO … and finger nails? The Expo Stage at OMR18 is getting a makeover.]]></title>
            <description><![CDATA[Get insights and inspiration from 100 speakers on the “Big Picture” and “Deep Dive” stages at OMR18 100 speakers for 25 euro—pretty good deal, huh? It’s an OMR first this March ...]]></description>
            <link>https://omr.com/en/daily/analytics-alexa-seo-nails-expo-stage-omr18/</link>
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            <pubDate>Wed, 06 Dec 2017 12:50:59 GMT</pubDate>
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            <title><![CDATA[OMR Festival 2018: Metallica’s Lars Ulrich on the world’s biggest metal band]]></title>
            <description><![CDATA[Also featuring Scott Galloway (NYU) and Lars Silberbauer (Lego) With over 120 million records sold, Metallica is one of the most successful and well-known metal bands on the planet. At OMR18, Lars wil]]></description>
            <link>https://omr.com/en/daily/metallica-lars-ulrich-speakers-omr-18/</link>
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            <pubDate>Tue, 28 Nov 2017 08:00:40 GMT</pubDate>
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            <title><![CDATA[Is LaVar Ball—the loudest man in sports—an idiot or a marketing genius?]]></title>
            <description><![CDATA[Brand Building via provocative PR: How LaVar Ball pumped up the “Big Baller Brand” by insulting everyone Until recently, he was nothing more than an unsuccessful ex-hoopster with three incredibly ...]]></description>
            <link>https://omr.com/en/daily/lavar-ball-loudest-man-in-sports/</link>
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            <pubDate>Mon, 13 Nov 2017 12:32:53 GMT</pubDate>
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            <title><![CDATA[HOW AN ENGINEER WITH A THIRST FOR WHISKEY TURNED TESLA INFLUENCER]]></title>
            <description><![CDATA[German whiskey king Horst Lüning spends millions on domains and dominates Youtube In early 2014, the domain whisky.com changed hands for a cool USD 3.1 million–and continues to be one of the most expe]]></description>
            <link>https://omr.com/en/daily/whiskey-influencer-tesla/</link>
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            <pubDate>Fri, 03 Nov 2017 10:10:27 GMT</pubDate>
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            <title><![CDATA[Who’s the most GIF-ted? These brands are killing it on GIPHY]]></title>
            <description><![CDATA[OMR crawled and ranked the largest branded channels on GIPHY 30 years. That’s how long GIFs have been around. But GIFs (pronounced GIF or JIF—if you like being wrong) have never been as popular as ...]]></description>
            <link>https://omr.com/en/daily/biggest-brands-on-giphy/</link>
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            <pubDate>Mon, 23 Oct 2017 11:51:56 GMT</pubDate>
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            <title><![CDATA[OMR Festival 2018—Speaker announcement #1:]]></title>
            <description><![CDATA[The Fortune Teller, the Fitness Queen and two publishing heavyweights 40,000 attendees. That’s our goal for OMR18. To reach it, we’re literally going to reach for the stars. Our star-studded ...]]></description>
            <link>https://omr.com/en/daily/omr-festival-2018-speaker-announcement-1/</link>
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            <pubDate>Wed, 18 Oct 2017 13:53:00 GMT</pubDate>
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            <title><![CDATA[Share begging and recycled tech vids: traffic tricks a la Axios and Cheddar]]></title>
            <description><![CDATA[How the new darlings of the US publishing scene build an audience They are two of the most talked about projects in digital publishing: Axios and Cheddar. The former a new news agency covering politic]]></description>
            <link>https://omr.com/en/daily/traffic-tricks-a-la-axios-cheddar/</link>
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            <pubDate>Mon, 09 Oct 2017 13:02:08 GMT</pubDate>
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            <title><![CDATA[“I don’t give a sh*t about legacy.”]]></title>
            <description><![CDATA[Agency legend Bob Greenberg on the OMR Podcast He’ll soon be 70 and still doesn’t show any signs of slowing down. Bob Greenberg, R/GA founder is a legend among ad agencies—although he could care ...]]></description>
            <link>https://omr.com/en/daily/bob-greenberg-rga-founder-omr-podcast/</link>
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            <pubDate>Wed, 04 Oct 2017 07:22:24 GMT</pubDate>
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            <title><![CDATA[The Rockstars 50: The biggest names on Germany's digital marketing scene.]]></title>
            <description><![CDATA[More than just the Autobahn and Bier—Germany also knows a thing or 50 about online marketing]]></description>
            <link>https://omr.com/en/daily/rockstars-50-top-50-digital-marketing-germany/</link>
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            <pubDate>Tue, 03 Oct 2017 16:23:00 GMT</pubDate>
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            <title><![CDATA[Ellesse: the story of a comeback through digital marketing]]></title>
            <description><![CDATA[Titans of 80s sport’s fashion returns to center court through platforms like Asos and Instagram With a revenue increase of 45% only a handful of other sport brands could come close to matching Ellesse]]></description>
            <link>https://omr.com/en/daily/ellesse-comeback-digital-marketing/</link>
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            <pubDate>Thu, 21 Sep 2017 07:32:49 GMT</pubDate>
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            <title><![CDATA[10 dollars to check your kicks: Yeezy Busta knows what you’re wearing]]></title>
            <description><![CDATA[600,000 Followers on the 19 year old’s Instagram account The sneaker hype online shows no signs of slowing. Models like “Yeezy” by Adidas and Kanye West and their absolute limited supply give rise ...]]></description>
            <link>https://omr.com/en/daily/10-dollars-to-check-your-shoes-yeezy-busta/</link>
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            <pubDate>Tue, 05 Sep 2017 07:10:58 GMT</pubDate>
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        <item>
            <title><![CDATA[The youth shall inherit the internet]]></title>
            <description><![CDATA[From pop-up ads in Germany to affiliate network kingpin in Russia—and €180 million in revenue Sometime last week, OMR grand poobah and founder Philipp burst into the office. Short of breath and all ..]]></description>
            <link>https://omr.com/en/daily/admitad-alexander-bachmann/</link>
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            <pubDate>Tue, 22 Aug 2017 04:44:47 GMT</pubDate>
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            <title><![CDATA[Mary Meeker is a moneymaker: Here are her 6 top online shops worth copying]]></title>
            <description><![CDATA[The Meek shall inherit the Internet It’s appointment viewing for the industry. Mary Meeker’s “Internet Trends” turns marketing heads from across the industry. On over 350 slides, Meeker, a partner ...]]></description>
            <link>https://omr.com/en/daily/mary-meeker-6-online-shops-worth-copying/</link>
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            <pubDate>Tue, 08 Aug 2017 13:40:19 GMT</pubDate>
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            <title><![CDATA[This is the German company behind the nightmarish phone cases on Amazon]]></title>
            <description><![CDATA[Proof of Amazon’s increasing relevance as an SEO platform Eczema-ridden hands, old men in diapers or a good old-fashioned butt plug are just three of some 30K motifs that “my-handy-design” was ...]]></description>
            <link>https://omr.com/en/daily/my-handy-design-nightmarish-phone-cases-amazon/</link>
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            <pubDate>Tue, 25 Jul 2017 10:57:26 GMT</pubDate>
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            <title><![CDATA[Marketing that’s a riot.]]></title>
            <description><![CDATA[What better way to boost affiliate marketing revenue than by capitalizing on social unrest? Last week, Hamburg took center stage in the world’s media consciousness—first as host of the much-anticipate]]></description>
            <link>https://omr.com/en/daily/marketing-thats-a-riot/</link>
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            <pubDate>Tue, 11 Jul 2017 13:34:48 GMT</pubDate>
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            <title><![CDATA[It’s got the goods. How stripped-down erotic forum Joyclub turns a major profit — but no tricks.]]></title>
            <description><![CDATA[Community building in Bavaria and Saxony Lonely hearts searching for a flirt, or the man or woman of your dreams has long since been relocated to the digital world. Online dating / matchmaking / hooku]]></description>
            <link>https://omr.com/en/daily/erotic-forum-joyclub-profit-no-tricks/</link>
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            <pubDate>Mon, 03 Jul 2017 11:38:17 GMT</pubDate>
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            <title><![CDATA[SWITCHING SIDES:  HOW DJ KHALED USED SNAPCHAT TO GET BIG ONLY TO JUMP SHIP FOR INSTAGRAM]]></title>
            <description><![CDATA[Ruling social media monarch DJ Khaled launches Instagram show and shifts away from Snapchat It’s been a rough couple of weeks for Snap. First Facebook straight up jacked several functions from Snap, .]]></description>
            <link>https://omr.com/en/daily/dj-khalid-switching-snapchat-instagram/</link>
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            <pubDate>Thu, 15 Jun 2017 10:33:18 GMT</pubDate>
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            <title><![CDATA[CASEY NEISTAT AMASSED 5 MILLION YOUTUBE FANS IN A SINGLE YEAR—HERE’S HOW]]></title>
            <description><![CDATA[Casey Neistat, one of YouTube’s biggest stars, in the OMR Podcast He has amassed over 7 million subscribers on YouTube, sold his company for USD 25 million and relaunched the Vlog that propelled him .]]></description>
            <link>https://omr.com/en/daily/casey-neistat-omr-podcast/</link>
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            <pubDate>Thu, 20 Apr 2017 07:08:41 GMT</pubDate>
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            <title><![CDATA[Hope after all: How a Yemeni immigrant built a massive community with science videos]]></title>
            <description><![CDATA[A German graduate from Yemen is a Facebook superstar Actually, Hashem Al-Ghaili was supposed to be farmer. Today, though, the 26-year-old Yemeni holds two degrees and informs his six million plus Face]]></description>
            <link>https://omr.com/en/daily/yemeni-immigrant-massive-community-science-videos/</link>
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            <pubDate>Wed, 12 Apr 2017 11:36:38 GMT</pubDate>
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        <item>
            <title><![CDATA[Scams, subscriptions and bot chats: How one German fauxporn Youtube star screws her fans]]></title>
            <description><![CDATA[Private pics and promises of direct contact have fans blowing their loads Videos boasting risqué titles, thumbnails teasing gobs of bare skin and steamy sexual indiscretions—all of which end up being ]]></description>
            <link>https://omr.com/en/daily/fauxporn-katja-krasavice-scams-fans/</link>
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            <pubDate>Thu, 06 Apr 2017 07:37:58 GMT</pubDate>
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        <item>
            <title><![CDATA[Is there an adtech giant on the rise in Poland?]]></title>
            <description><![CDATA[Far from the usual European tech hubs lies Codewise— Europe’s fastest-growing adtech startup Revenue growth north of 13,000 percent (no, that’s not a typo) from 2011 to 2015 and a purported ...]]></description>
            <link>https://omr.com/en/daily/adtech-giant-rise-poland-codewise/</link>
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            <pubDate>Thu, 30 Mar 2017 12:29:17 GMT</pubDate>
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        <item>
            <title><![CDATA[OMR Podcast, Episode 6: Facebook VP Ads and Business Platform Andrew Bosworth]]></title>
            <description><![CDATA[OMR Podcast Special: Andrew “Boz” Bosworth, the inventor of Newsfeed and author of Ads at Facebook drops by the OMR Podcast during OMR Festival 2017 He was once Mark Zuckerberg’s teaching ...]]></description>
            <link>https://omr.com/en/daily/omr-podcast-episode-6-andrew-bosworth/</link>
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            <pubDate>Wed, 15 Mar 2017 09:23:42 GMT</pubDate>
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        <item>
            <title><![CDATA[Is this guy really responsible for the Trump presidency?]]></title>
            <description><![CDATA[Exclusive: CEO Alexander Nix’s keynote at OMR Festival Did big data firm Cambridge Analytica really help Donald Trump win the US presidency? Or is it just a cleverly placed PR coup? These questions ha]]></description>
            <link>https://omr.com/en/daily/clever-pr-or-the-key-to-swinging-an-election/</link>
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            <pubDate>Fri, 10 Mar 2017 15:10:19 GMT</pubDate>
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        <item>
            <title><![CDATA[How to pack 48 hours into 5 minutes: the official recap video for OMR 2017]]></title>
            <description><![CDATA[Neistat, Vaynerchuk, Masterclasses, Expo, Conference and parties galore: a look back at OMR Festival 2017 We can hardly believe it, but OMR Festival 2017 has come and gone. Months of preparation and l]]></description>
            <link>https://omr.com/en/daily/official-recap-video-omr-2017/</link>
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            <pubDate>Thu, 09 Mar 2017 09:53:46 GMT</pubDate>
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        <item>
            <title><![CDATA[The State of the German Internet: The OMR Market Study on the German online industry]]></title>
            <description><![CDATA[GIX, GAFA and current marketing quick wins What is the current state of the German online industry? Which companies are poised to make a major breakthrough? How do German companies fare compared to th]]></description>
            <link>https://omr.com/en/daily/state-german-internet-omr-study-german-online/</link>
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            <pubDate>Fri, 03 Mar 2017 08:28:37 GMT</pubDate>
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            <title><![CDATA[From Dusseldorf to a billion dollar NASDAQ IPO—trivago founder on stage at OMR Festival 2017]]></title>
            <description><![CDATA[trivago founder Rolf Schrömgens to appear at OMR Festival 2017 For its most recent IPO, trivago generated a massive valuation—roughly USD 4.7 billion to be precise—making the hotel search engine ...]]></description>
            <link>https://omr.com/en/daily/trivago-schromgens-omr-festival-2017/</link>
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            <pubDate>Mon, 20 Feb 2017 16:12:52 GMT</pubDate>
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            <title><![CDATA[The Rockstars 50 for 2016. The fifty biggest names on the German online scene]]></title>
            <description><![CDATA[More than just cars and Bier—Germany also knows a thing or 50 about online marketing When it comes to digital marketing, Germany is uncharted terrain for most beyond the borders of the Fatherland. As ]]></description>
            <link>https://omr.com/en/daily/rockstars-50-2016-digital-marketing-germany/</link>
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            <pubDate>Mon, 13 Feb 2017 08:46:57 GMT</pubDate>
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            <title><![CDATA[Adtech companies continue to fight, although Google and Facebook have already won]]></title>
            <description><![CDATA[Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast As Editor-in Chief at Digiday, Brian Morrissey knows the INs and OUTs of the digital marketing scene ]]></description>
            <link>https://omr.com/en/daily/omr-podcast-digiday-brian-morrissey/</link>
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            <pubDate>Wed, 08 Feb 2017 11:36:01 GMT</pubDate>
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            <title><![CDATA[Pre-register now for Masterclasses and Guided Tours at OMR Festival 2017!]]></title>
            <description><![CDATA[Pre-registration for Masterclasses and Guided Tours is LIVE! There is a total of 53 Masterclasses on 49 different topics and 13 Guided Tours that will be taking place during OMR Festival 2017 this ...]]></description>
            <link>https://omr.com/en/daily/masterclasses-guided-tours-omr-festival-2017/</link>
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            <pubDate>Mon, 30 Jan 2017 14:18:19 GMT</pubDate>
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            <title><![CDATA[60 million views in 30 days: how a German tabloid portal outperformed Youtubers with their own content]]></title>
            <description><![CDATA[Celeb gossip in Germany nets a quarter of a billion views in six months Impressions for German online tabloid portal Promiflash are shooting through the roof. So much so that it’s now the fastest grow]]></description>
            <link>https://omr.com/en/daily/60-million-views-30-days-promiflash-youtube/</link>
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            <pubDate>Mon, 23 Jan 2017 15:34:54 GMT</pubDate>
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            <title><![CDATA[Present your project in front of 5500 people! Be one of our 3 Companies to Watch]]></title>
            <description><![CDATA[Submit your application for a spot in our marketing startup spotlight “3 Companies To Watch” Are you the founder of a marketing or advertising startup and want to be on the same stage as Gary ...]]></description>
            <link>https://omr.com/en/daily/3-companies-watch-omr-festival-2017/</link>
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            <pubDate>Thu, 19 Jan 2017 16:13:37 GMT</pubDate>
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            <title><![CDATA[The names keep coming: 24 more exhibitors at the OMR Expo during OMR Festival 2017]]></title>
            <description><![CDATA[Set appointments, expand your network and gain invaluable insights In just a few weeks, Hamburg will be the center of the digital marketing universe with big-name companies such as Oracle, Yahoo, Xing]]></description>
            <link>https://omr.com/en/daily/exhibitors-omr-expo-omr-festival-2017/</link>
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            <pubDate>Thu, 19 Jan 2017 14:13:46 GMT</pubDate>
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            <title><![CDATA[Straight from the source: Gary Vee in the new OMR Podcast]]></title>
            <description><![CDATA[Gary Vaynerchuk talks about his brand and his Facebook shares in the new OMR podcast CEO of a $100-million digital media agency, angel investor, author of bestsellers and entrepreneur. Despite all tha]]></description>
            <link>https://omr.com/en/daily/gary-vee-omr-podcast/</link>
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            <pubDate>Wed, 11 Jan 2017 11:40:34 GMT</pubDate>
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            <title><![CDATA[CASEY, CLEVER ADVERTISERS AND SEO LEGENDS: LIVE ON THE EXPO STAGE]]></title>
            <description><![CDATA[Content flood on the Expo stage on March 2 & 3 How about a one-of-a-kind lineup of speakers? Maybe for just €25? You got it! From the time the doors open to closing time, you can look forward to ...]]></description>
            <link>https://omr.com/en/daily/casey-advertisers-seo-omr-expo-stage/</link>
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            <pubDate>Tue, 10 Jan 2017 15:02:15 GMT</pubDate>
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        <item>
            <title><![CDATA[How a simple strategy made this entrepreneur 7 figures in a year]]></title>
            <description><![CDATA[Svejna Teichmann cashed in using clever Amazon-SEO on Germany’s biggest retail platform Founder and CEO of Disset Mode, Svenja Teichmann Successful businesses in today’s digital marketplace ...]]></description>
            <link>https://omr.com/en/daily/simple-strategy-entrepreneur-7-figures/</link>
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            <pubDate>Tue, 03 Jan 2017 14:40:31 GMT</pubDate>
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            <title><![CDATA[Wanna beef up your conversions? Try a clever targeting campaign with all the fixins]]></title>
            <description><![CDATA[Clever copy, inside jokes and burger close-ups: an inside look at how clever Facebook ads turned into 30K burgers and €500K of revenue in just a year All throughout Germany, the so-called burger boom ]]></description>
            <link>https://omr.com/en/daily/flipping-burgers-facebook-ads-boom/</link>
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            <pubDate>Wed, 14 Dec 2016 12:14:43 GMT</pubDate>
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            <title><![CDATA[Become a B2B influencer in 30 days—how to generate 1.5 million views in a month]]></title>
            <description><![CDATA[Charles Chu’s got the answers—and used them on Quora to nab 30K newsletter subscribers If you have a question, Quora has the answer. At its essence, Quora is Q&A platform where users ask, answer, ...]]></description>
            <link>https://omr.com/en/daily/b2b-influencer-quora-growth-hack/</link>
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            <pubDate>Tue, 06 Dec 2016 10:12:50 GMT</pubDate>
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            <title><![CDATA[Casey Neistat in Hamburg at OMR Festival 2017!]]></title>
            <description><![CDATA[Internet sensation appearing at Online Marketing Festival 2017 not once, but twice He’s one of the biggest YouTube stars worldwide, and now one of the richest. Just last week, Casey Neistat announced ]]></description>
            <link>https://omr.com/en/daily/casey-neistat-hamburg-omr-festival-2017/</link>
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            <pubDate>Wed, 30 Nov 2016 12:32:47 GMT</pubDate>
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        <item>
            <title><![CDATA[Put this in your pipe and smoke it—Snoop’s swag propels Canadian start-up to 3000% growth]]></title>
            <description><![CDATA[Within a month, Madlipz exploded stateside and in Germany—going from the dustbin to the top ten. Landing a hit app as a start-up is as much about being lucky as it is about the product you create. ...]]></description>
            <link>https://omr.com/en/daily/snoops-swag-canadian-start-up-growth/</link>
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            <pubDate>Thu, 24 Nov 2016 11:49:11 GMT</pubDate>
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            <title><![CDATA[He’s the go-to for those in the know—Ben Thompson: Live at OMR FESTIVAL 2017]]></title>
            <description><![CDATA[Thompson is the creator and brains behind Stratechery, the US-based tech blog generating $200K in annual revenue About three years ago, Thompson, then an unknown former analyst at Apple and Microsoft,]]></description>
            <link>https://omr.com/en/daily/ben-thompson-stratechery-omr-festival-live/</link>
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            <pubDate>Fri, 18 Nov 2016 15:45:21 GMT</pubDate>
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        <item>
            <title><![CDATA[Don’t miss these master marketers and more—this March in Hamburg, Germany]]></title>
            <description><![CDATA[Vaynerchuk, Dickinson and Bosworth: Live on stage at OMR Festival 2017 OMR Festival 2017 is just around the corner! This year’s festival lineup builds on the success of last year’s festival that saw .]]></description>
            <link>https://omr.com/en/daily/marketing-speakers-hamburg-live/</link>
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            <pubDate>Mon, 14 Nov 2016 17:54:56 GMT</pubDate>
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        <item>
            <title><![CDATA[SEX, DRUGS AND SEO—LIFE AS A BLACK HAT AIN’T EASY]]></title>
            <description><![CDATA[Jeff Deutsch made bank spamming Google Working ten hours a week, banking $50K a month and making it rain like a monsoon. For most of us it sounds like a ridiculous dream. For Jeff Deutsch, such ridicu]]></description>
            <link>https://omr.com/en/daily/black-hat-seo-sex-drugs-spam/</link>
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            <pubDate>Fri, 11 Nov 2016 09:21:27 GMT</pubDate>
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            <title><![CDATA[The Boom and Bust of Song Lyric Pages]]></title>
            <description><![CDATA[Song lyric pages were once a sure-fire cash cow. But what Google once giveth, hath taken away For years, song lyrics have provided resourceful online marketing pioneers with a solid source of easy inc]]></description>
            <link>https://omr.com/en/daily/boom-bust-song-lyric-pages/</link>
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            <pubDate>Sat, 05 Nov 2016 12:50:08 GMT</pubDate>
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        <item>
            <title><![CDATA[Exclusive: The Story of MMOGA’S Virtual Currency and its Real $300M Exit]]></title>
            <description><![CDATA[33-year-old founder sold the online portal to the Chinese without saying a word It is one of the largest exits ever in the German online industry: MMOGA, an online trading platform specialized in trad]]></description>
            <link>https://omr.com/en/daily/mmoga-currency-real-exit/</link>
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            <pubDate>Tue, 01 Nov 2016 12:49:37 GMT</pubDate>
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        <item>
            <title><![CDATA[Spam in your Analytics? Ours, too. Here’s the who, the what and the how to hit back]]></title>
            <description><![CDATA[Referral spam has our traffic numbers askew “Secret.Google.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!” No, wait! Stop! Don’t do it… That is merely verbatim ...]]></description>
            <link>https://omr.com/en/daily/spam-analytics-inside-scoop/</link>
            <guid isPermaLink="true">https://omr.com/en/daily/spam-analytics-inside-scoop/</guid>
            <pubDate>Sun, 30 Oct 2016 09:53:40 GMT</pubDate>
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        <item>
            <title><![CDATA[Turning Trash into Cash—The New Generation of Instagram Brand Makers]]></title>
            <description><![CDATA[Brand building with the Kardashians Teas that help you detox and trim down, creams that plump up your rump and gummi bears that promise to boost hair growth. That’s just a small sample of products tha]]></description>
            <link>https://omr.com/en/daily/trash-cash-instagram-brand-rich/</link>
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            <pubDate>Sat, 29 Oct 2016 10:05:34 GMT</pubDate>
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            <title><![CDATA[Kneel before the German Instagram Queen]]></title>
            <description><![CDATA[Fitness Instagrammer Pamela Reif has 2.5 million followers—a level of popularity reached otherwise only by pro athletes With hardly anyone taking notice, 19-year-old head-turner Pamela Reif from Karls]]></description>
            <link>https://omr.com/en/daily/pamela-reif-germany-instagram-queen/</link>
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            <pubDate>Wed, 26 Oct 2016 10:58:00 GMT</pubDate>
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            <title><![CDATA[How Two 13-Year-Old Girls Built Germany’s Most Successful Instagram Account]]></title>
            <description><![CDATA[Lisa and Lena: two million fans in just four months It’s an unprecedented story of success. In less than four months, Lisa and Lena, 13-year-old twin sisters from the Stuttgart area, amassed approx. .]]></description>
            <link>https://omr.com/en/daily/two-girls-germany-successful-instagram-account/</link>
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            <pubDate>Wed, 26 Oct 2016 07:09:42 GMT</pubDate>
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            <title><![CDATA[The 104th largest website in the world launched in a kid’s room in Hanover—now it’s raking in six figures a month]]></title>
            <description><![CDATA[Thanks to a simple YouTube to MP3 converter, 25-year-old student Philip Matesanz is making millions, and he’s taking on the music and ad tech industries in the process. Up to 200 million visits a mont]]></description>
            <link>https://omr.com/en/daily/104th-website-world-hanover-millions-youtube-mp3-converter/</link>
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            <pubDate>Wed, 03 Aug 2016 05:48:44 GMT</pubDate>
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