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emetriq

Data & AnalyticsProgrammatic

We take programmatic advertising and make it more relevant, more targeted, and more equitable. Based on the largest German data pool, emetriq develops data-driven solutions to ensure greater efficiency in media buying. That includes high-quality, high-reach target group segments for intelligent targeting and "emetriq Multi-ID" for cross-device identification of users in compliance with data protection laws. With "TV Reach+" emetriq increases the incremental reach of TV campaigns based on MagentaTV data. Furthermore, emetriq manages the programmatically traded campaigns and social media buying of Telekom Deutschland.

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Masterclasses

Brands x Gaming: How brands conquer new target groups!

Wed, May 8th

08:30 - 10:00

Track 25, B1