TV was yesterday, streaming is today. Zattoo is the leading TV streaming provider in Europe for live and time-shifted TV on all internet-enabled devices such as CTVs, laptops or smartphones. By combining the most innovative advertising opportunities with 1st party targeting options, we not only offer the best quality for advertisers, but also but also an optimal target group coverage with highest awareness within a large heterogeneous reach. With the Dynamic Ad Substitution format, the TV Spot 2.0, the user is reached even more precisely by replacing the linear TV spot with a targeted spot. Together with a CTV usage of 88%, we offer the better alternative to classic TV advertising.