Booth A2 R04



optilyz is Europe's leading direct mail automation software. Letters, postcards and self-mailers can be integrated into cross-channel marketing in a data-driven and personalized way via seamless integration into the respective MarTech landscape. Automations of print campaigns also enable an agile control of the channel. Europe's most innovative companies as well as large retailers use optilyz to manage print mailings like digital performance channels. Through the partnership with ClimatePartner, optilyz has been climate neutral since January 2021.


Bye bye brochure! OBI reveals how print becomes a data-driven performance channel

Tue, May 9th

14:30 - 16:00

Masterclass Track 6

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