The ODOSCOPE Customer Engagement Platform specializes in AI-driven merchandising using the next level of personalization that takes into account a user's current behavior, context, and personal profile to predict their needs and present relevant products in online stores and digital touchpoints. The platform provides deep insights into product sales and conversion rates, and allows for detailed assortment control. Application areas include product lists, news feeds, and personalized recommendations among others. The platform allows business users to test different playout strategies using A/B/n tests and optimize touchpoints for metrics like conversion rate, revenue, and campaign efficiency.