Booth A2 C04

Objective Platform

AI & InnovationData & AnalyticsSOFTWARE

Objective Platform is a unified marketing measurement solution that helps brands increase the effectiveness and accountability of their marketing. To do so it employs advanced modelling helps to attribute business outcomes to media investments and other relevant factors. Our platform's dashboards and optimisation tools provide marketers with all the insights they need to learn from past activities, plan future investments and better predict campaign results. Data, modelling and decision making in one platform - a single source of truth.

Masterclasses

The Future of Marketing Analytics: Putting Next-gen MMM Into Practice

Wed, May 10th

10:30 - 12:00

Masterclass Track 14

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