Hamburger Morgenpost, or MOPO for short, is Hamburg's leading media brand. In addition to the print edition, MOPO.de is northern Germany's widest-reaching news portal with an average of 25,1 million visits per month (according to IVW, Feb. 2023). The cross-media reach is 3,55 million people per month (according to MA Konvergenz-Reichweiten Tageszeitungen 2022 GMA + AGOF, MOPO Print+ Digital). With the “Werbelokal” offer, it is the first media company with a hyper-local self-service tool for local SMEs: With just 4 clicks, advertisers in the Hanseatic city can place their advertising easily and themselves on mopo.de – even limited to individual districts .