fritz-kola is an independent and owner-managed Hamburg-based company that has not only grown from a start-up to a medium-sized company. The indie brand has more importantly become the market leader in the craft kola segment. fritz-kola was founded in 2002 by two students in Hamburg. The first kola was launched in 2003, followed by other kola variations and a number of lemonades and spritzers. For the sake of enjoyment and the environment, fritz-kola has relied on reusable glass bottles since its founding and is constantly expanding decentralised bottling close to the consumer. Mirco Wolf Wiegert and Florian Weins Winfried Rübesam are managing directors of the company, which has been called fritz-kulturgüter since 2014.
Masterclasses
fritz-kola shows how to initiate social debates as a brand.
Wed, May 10th
10:45 - 12:15
Masterclass Sustainability Track 23