Ideenzug (IdeasTrain) is a project of DB Regio AG, in which concepts for the regional transport of the future were developed consistently from the perspective of the passengers. In the meantime, three fully functional and walk-in 1:1 models show a wide variety of ideas and concept solutions for the regional and suburban rail transport of the future.
Masterclasses
Physical staging as a success factor in B2B/B2G marketing - or: how Ideenzug (IdeasTrain) moves the public transport industry
Wed, May 10th
14:45 - 16:15
Masterclass Track 11