Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels and creators. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands.
Masterclasses
Brand Suitability meets maximum KPI impact on YouTube. Improve your targeting of video ads by focussing on your brand values.
Wed, May 10th
08:45 - 10:15
Masterclass Track 8