Audi stands for sporty vehicles, premium workmanship and progressive design – for “Vorsprung durch Technik”. Founded in 1899 by August Horch, the Audi Group is currently one of the most successful manufacturers of automobiles and motorcycles in the premium segment. In 2022, the Audi Group delivered around 1.61 million cars from the Audi brand to customers. Innovations like quattro permanent all-wheel drive are a part of Audi’s DNA. With the decision only to launch fully electric models on the global market starting in 2026, Audi is once again taking the lead, pursuing a clear strategy for an electric, digital and fully connected future. By 2026, Audi plans to have more than 20 fully electric models on offer.
Masterclasses
Audi x 4.screen: The car as a new customer touchpoint for contextual marketing
Wed, May 10th
14:30 - 16:00
Masterclass Track 9
Side events
My car, my cocoon. How AI and data create more mobile quality of life.
Wed, May 10th
09:00 - 10:00
Designing the future: What characterizes good design and why is recognizability so important?
Tue, May 9th
12:00 - 13:00
Start-Ups, Networks und Corporates – better together! How networking and collaborations push performance.
Wed, May 10th
12:30 - 13:30
Trust me, I am the brand! How founders and leaders shape their brand.
Tue, May 9th
09:00 - 10:00
Tripod One – Handgemachte Robotermusik. Moritz Simon Geist live!
Wed, May 10th
10:10 - 10:40