Booth A2 H02


ADTECHConsulting & AgencyData & AnalyticsVideo & Streaming

AdScanner, currently active in five European countries, has been active in Germany since 2021 as a specialist for the analysis of TV content on a broad data basis. To this end, video data is combined with proprietary technologies for analysis and usage-based Big Data algorithms. AdScanner automatically detects TV campaigns, for example, and generates performance values and target group analyses in parallel. In Germany, this happens in cooperation with Vodafone - and thus for the first time offers the possibility to examine the TV usage behavior of about one million Vodafone households in an intuitive tool down to the second.

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