Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach over 500 million daily active users within relevant contexts. The company has 22 offices worldwide and 1,800 employees.
It is no longer appropriate to impose advertising on people. Welect is the leading solution for Quality Ads. This enables advertisers and media agencies to achieve the best possible advertising impact for their campaigns. The secret is choice-driven advertising: people decide themselves which ad they want to see.
F*ck Data based targeting: Will the real best targeting please stand up?!
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Storytelling goes here: Wie Meta Menschen und Marken durch Videos auf Facebook und Instagram verbindet
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Creators for Brand & Commerce – Wie Marken Creator Marketing auf Instagram erfolgreich für sich nutzen können
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
YouTube is home to a vibrant ecosystem of fans, creators and brands. According to GfK, 49 million adults in Germany visit YouTube every month - that's 85 per cent of the German online population. On average, adults in Germany watch 40 minutes of YouTube videos every day; in May 2021, more than 20 million people in Germany watched YouTube on their TV. The platform helps advertisers reach their individual objectives throughout the sales funnel across all target and age groups. YouTube, LLC. is based in San Bruno, California (USA) and is a subsidiary of Google, LLC.
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, our modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.Teads offers a single access point to buy the inventory of many of the world’s best publishers. Teads enables advertisers and agencies to reach 1.9 billion unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.Teads partners with the leading marketers, agencies and publishers through a team of 1000+ people in 26 countries.
Smart Use of Data, Cookieless Targeting & Insights-driven Marketing: Just Buzz Words or a Must for Successful Campaigns?
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch.
Twitch x 5Gum: Life happens in 5 - Deep Dive
Tuesday, 17.05
14:45 - 15:05
German
FUTURE MOVES is the content platform for topics related to future-oriented mobility. With groundbreaking best cases, inspiring input, the New Mobility Summit and the podcast, FUTURE MOVES offers a platform for bold visions, surprising concepts and exciting projects for the mobility of the future.PHOTOPIA Hamburg is the four-day live event for photography and videography organised by Hamburg Messe und Congress. From 13 to 16 October it offers a unique happening with magical spaces to try out new creative ideas and equipment.Polaris brings a mix of themes from e-sports, gaming and Japan to Hamburg from 28 to 30 October. That means stage shows, tournaments, workshops, food, cosplay and much more over three days.
Xandr was born of great legacies to create meaningful connections that power the future of advertising. In a category of our own, Xandr is the innovator at the intersection of digital and TV. Championing partnerships to create an open industry alternative and solving for the greatest challenges for buyers and sellers, at the intersection of digital and TV, we offer the only open, end-to-end platform for scaled, sophisticated campaigns on premium inventory across screens, from OTT to CTV to video and more. Our combined assets, including trusted partnerships, powerful data-enabled technology and automation, and identity solutions, power one of the world’s largest marketplaces for premium advertising.
More than a DSP - Your own marketplace is your strongest differentiator
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Ad Alliance is an expert partner to advertising customers and media agencies, offering the custom creation and orchestration of cross-media campaigns and meeting a rising demand in the market for cross-category marketing services. Ad Alliance has been combining the expertise of a strong network of media partners since 2016: IP Deutschland, G+J e|MS, smartclip, Ligatus and SPIEGEL MEDIA – a quality portfolio spanning TV, print, online and mobile. It offers customised staging across every platform, including performance and influencer marketing and native advertising. As well as creating content, Ad Alliance offers technical solutions for the delivery of advertising, from pragmatic to data-based.
Campaign Booster Addressable TV: How to use ATV smart in your media mix
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Context is everything - The meaning of context in a cookieless world
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
VISOON VIDEO IMPACT is a TV and video marketer for big screen, connected TV, addressable TV, TV streaming, YouTube, online platforms, podcasts and social media. Our brand portfolio includes WELT, N24Doku, BILD, MTV, Comedy Central, Comedy Central+1, Nickelodeon and PlutoTV. In addition to classic spot and video advertising, VISOON develops and produces individual cross-platform communication and brand concepts - including influencer marketing approaches and brand experiences.
TV goes Programmatic - Programmatic advertising for addressable TV incl. panel discussion with Vodafone, Xandr and Visoon
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Food is passion - at FOODBOOM, we're sure about that. We combine creation, consulting and media under one roof: As a leading food content producer, we create the most delicious recipes, videos and other formats; as a food publisher, we offer you a high-reach platform for your brand; and our in-house agency advises you on all strategic issues. With a lot of passion and creativity, we at FOODBOOM do everything we can to spread the love of food with delicious content. Nevertheless, our decisions are always data-driven and supported by a high level of technical know-how. We think along, think ahead - and always think new.
Content-Stacking #WieEinGourmet: how FOODBOOM & ODALINE push Video for ALDI on YouTube & Co.
Wednesday, 18.05
12:30 - 14:00
Halle B6
German
4 Faces, 4 Cases
Wednesday, 18.05
08:30 - 10:00
Halle B6
German
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
All eyes on CTV
Wednesday, 18.05
08:30 - 10:00
Halle B4
German
Pioneers in video marketing and communication software, TwentyThree was founded in Copenhagen in 2005 and is fully bootstrapped. Our video software is used by tens of thousands of marketing, sales and customer support teams around the world to humanize the way they communicate and do business.
With over 120 employees and offices in Berlin, Hamburg, Cologne and Vienna, the Intermate Group is one of the largest social agencies in DACH.With its own production company Truemates, its own content studios, a holistic and proprietary influencer technology and the influencer and social agency Intermate, the group was able to establish a leading position in the social market with its strong focus on creators.With a direct connection to the platforms and using its own technological infrastructure, the Intermate.Group offers the entire value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production and performance ads.
TikTok Superstars: How McDonald's, ALDI Nord, Kellog´s, Douglas, Deichmann or Storck conquer and master the fastest growing platform on Social Media
Tuesday, 17.05
12:30 - 14:00
Halle B1
German
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
The conversion happiness formula: putting UX in practice
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Beyond channels and target groups – this is what customers want
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
English
The playbook to really rock your next YouTube campaign
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Business success made even easier – with Google Ads
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Take on tomorrow today: rethinking agile media strategies
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
medialoopster is an enterprise video platform with which especially videos and related metadata can be optimally managed, used and distributed. With the help of an intelligent metadata system, time-related metadata is assigned and even individual images within a video can be found immediately. If individual video sections are reused, the metadata is adopted and transferred to future video generations - nothing is lost.With the integration of various AI services such as transcription, face and object recognition, translation, video workflows are automated and considerably accelerated.
Ströer is a leading German out-of-home advertiser and is focusing on the strength of the OOH business with its “OOH+” strategy, supported by the ‘Digital & Dialog Media’ and ‘DaaS & E-Commerce’ segments. Ströer commercializes and operates around 300,000 advertising spaces in the out-of-home business, offering its customers a wide range of different analog and digital out-of-home media. In the digital sector, the company markets high-reach websites. In addition, the media company is also one of the biggest digital publishers in Germany. Alongside watson, giga.de, desired.de, familie.de and other special interest portals, Germany's widest-reach news portal t-online is also part of the portfolio.
Punk rock or folk music. A matter of taste. But if you want to win fans, you have to go from the basement on to the stage. Right?
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Bambuser is a SaaS company and the world’s leading Live Video Shopping technology provider. Brands and Retailers use Bambuser’s powerful solutions to drive engagement and conversions, directly on their own sites.Bambuser is headquartered in Stockholm and is publicly traded on the Nasdaq First North Growth Market (BUSER). Its clients range from international market leaders like LVMH, Adidas, Samsung, Otto Group, and Tommy Hilfiger to startups like Schrammek Kosmetik, Flattered, and CV Beauty.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Flawless premium display ads. Clipcentric is a Creative Management Platform (SaaS) that makes creating fully responsive HTML5- video- & rich media ads much easier. Clipcentric's creative production platform puts powerful ad engineering technology at your fingertips, allowing any creative vision to come alive across devices. We've distilled 20+ years of ad tech experience into a robust platform for creating, deploying, and measuring ad formats that drive revenue, all backed by our superhuman support team.
VLYBY is a fast growing adtech company from Munich which focuses on programmatic video advertising and self-service publisher solutions. VLYBY´s aim is to deliver the best technology for online publishers to simplify outstream video processes on all devices and open the path of higher independency. VLYBY’s product suite includes a header bidding wrapper for all relevant video demand partners, machine learning based yield optimization and a high performant video player solution combined with a self-service management and real-time reporting interface.
PTA IT Consulting has been developing customised and customer-oriented IT solutions since 1969. With its focus on organisational and IT projects, it accompanies its customers pragmatically and successfully into digitalisation. PTA is certified according to DIN EN ISO 9001 as well as ISO13485. PTA IT-Beratung has 12 locations in Germany and Switzerland. The PTA Group, headquartered in Mannheim, currently employs more than 400 people and primarily serves clients from the life sciences, manufacturing, retail & logistics, energy, finance and insurance industries. With the interactive video consulting assistant NEXOVI, PTA offers a solution for digital channels in customer service.
How video avatars and AI are revolutionising the customer experience
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
DynAdmic was founded in 2012 as an online advertising start-up in France. As an innovative provider of contextual video campaigns, DynAdmic has a unique targeting technology that can analyze and classify video content based on audio cognition. On this basis, user interest can be identified in real time and campaigns can be played out on various platforms. In this way, every user receives exactly the right advertising and agencies & advertisers receive the highest possible relevance and top KPIs.
Seedtag is one of the leading contextual advertising companies and develops high-impact, unique digital advertising solutions for brands and publishers. The company's contextual AI enables brands to communicate with users directly in their universe of interest without using cookies. Seedtag was founded in Madrid in 2014 by two ex-Googlers. Today, the company has over 200 employees and a strong international presence with offices in Spain, France, Italy, the UK, Benelux, Mexico, Brazil, Colombia and Germany. The latter establishment in Germany was achieved through the acquisition of recognified in early 2021.
Amobee wurde 2005 gegründet und ist eine Werbeplattform, die versteht, wie Menschen Inhalte konsumieren. Unser Ziel ist es, die Ergebnisse für Werbetreibende und Medienunternehmen zu optimieren und gleichzeitig ein besseres Kundenerlebnis zu bieten. Mit unserer Plattform unterstützen wir unsere Kunden bei der Entwicklung ihrer Zielgruppe, bei der Optimierung ihrer Cross-Channel-Performance über alle TV-, Connected-TV- und digitalen Medien hinweg sowie bei der Förderung des Neukundenwachstums durch detaillierte Analysen und Berichte. Amobee ist eine hundertprozentige Tochtergesellschaft von Singtel, einem der größten Kommunikationstechnologieunternehmen der Welt.
At smartclip, we are shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Our proprietary technology empowers brands with true cross-screen storytelling on all devices, and enables broadcasters and publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences. As a subsidiary of RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group.
All eyes on the ‘big screen’: Why the living room has become the place to be for advertisers
Wednesday, 18.05
12:45 - 14:15
Halle B2
English
Jellysmack is the global creator company that detects and develops the world’s most talented video creators through technology. Using a suite of proprietary AI tech and data, we enable creators to grow their audiences, maximize earnings and generate more revenue. All with no extra work on their part.We enable them to monetize content while saving time, minimizing risk, and letting them focus on creativity and larger aspirations. Today, we optimize and distribute content for >500 leading video creators on Facebook, Instagram, Snapchat, TikTok and YouTube. To date, Jellysmack powered creators have earned over $150M in revenue. We also provide YouTube Catalog Licensing, giving $500M to creators in upfront capital to fund their ambitions.
The independent European technology company AdScanner develops data solutions for more transparency, control and speed in the medium of TV. AdScanner has been active since 2015, currently in the markets of Germany, Austria, Croatia, Serbia and Bulgaria. AdScanner's technological basis is its own AI-based video content recognition software, which, in combination with the processing of viewer data from IPTV or cable TV infrastructures, enables the second-by-second analysis of user behavior. More information: https://adscanner.tv
PlayPlay is the online video creation solution that enables anyone in your team to turn any message into a compelling video. With PlayPlay, your message gets across, no matter what you have to say. Information becomes easier to retain, explanations are more convincing, your brand storytelling more compelling, and your organization more human and engaging as a result. That’s why, across 15 countries, 1500+ companies trust us to strengthen the bond with their customers and employees, one video at a time.
Rügenwalder Mühle - family company since 1834. Meat and Plant Based Indulgence.
Rügenwalder Mühle & häppy: Veggie goes viral!
Wednesday, 18.05
10:30 - 12:00
Halle B6
German
Dexper enables Enterprises to tell their story. We add new and interactive touch points to our client's marketing and communication propositions through digital events and video platforms. We help you plan, design, build and manage every aspect of your event which seamlessly fits your corporate identity. Event done? Using DEX365 you can publish content to your website’s personalised video-on-demand environment for all relevant stakeholders to enjoy! Your brand and user experience matter! Engage your audience with a premium and branded digital event that your attendees will remember. Your brand story + digital events + DEX 365 = smart storytelling with a measurable effect.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels and creators.
Avoid the car crash: don’t just make your advertising safe, make it strategically suitable and consciously curated.
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Vistroem Studios is a full-service live streaming solution provider for businesses. The permanent installation of our solutions at our customers' premises means that the equipment for professional live streaming events, live shopping events or recordings is permanently available on our customers' premises. Our studios have a unique combination of TV features and innovative equipment. From unboxing videos, web seminars, product demonstrations with our holodesk to large live events, we cover a wide range of application scenarios excellently. Our studios can be operated without an operator. This saves specialist staff and costs.
Metaverse Expert, Author & Investor
EpyllionCo
Streamer, Entertainer & Entrepreneur
DIY Youtuber
Youtube Creator
Director Sales Consulting
Welect GmbH
Geschäftsführer
Welect GmbH
Director Sales Consulting
Welect GmbH
Head of Revenue Operations
Bambuser AB
As the term and concept of the metaverse have burst into public consciousness just in the last year, no voice has been more prominent, influential, and praised than Matthew Ball and his widely read Metaverse Primer. His publications on the topic have been read and recommended by Mark Zuckerberg (Facebook), Reed Hastings (Netflix), Tim Sweeney (Epic Games) and Brian Armstrong (Coinbase). Matthew Ball is the Managing Partner of EpyllionCo, which operates an early stage venture fund, as well as a corporate and venture advisory arm. In addition, Ball is a Venture Partner at the famed gaming investment fund Makers Fund, Industry Advisor to storied private equity giant KKR, and a co-founder of Ball Metaverse Research Partners, which creates and maintains the index behind the world’s first Metaverse ETF, the Roundhill Ball Metaverse ETF. From 2016–2018, Ball served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group’s Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin.
With 2 million followers on Twitch, Knossi is among the world’s most successful streamers and is the host of his own late-night show "Täglich frisch geröstet" (roasted fresh daily) on German TV. He has established himself as the king of the internet with a variety of entertainment formats on Twitch, which have become a popular meeting point for many creators, stars & co. As the co-founder of Digital Blast, he aims to continue shaping the entertainment industry by enabling viewers to interact and co-create show formats.
Laura Kampf is a maker! Not ringing any bells? She creates crazy things in her workshop and uploads videos of the creation process to her YouTube channel–and her 300,000 followers. Whether it’s a beer bike, a children’s bicycle carousel, a tiny house and a drill-propelled raft, every new workshop and project sharpens and expands Kampf’s skillset and motivate the world to engaging in DIY activities. Furthermore, she appears in seminal German kids show "Sendung mit der Maus" and has built a bottle opener with Mythbusters legend Adam Savage.
Talisa Tossell began her full-time career in social media in 2016, making a slime account to post all the videos she found herself liking from different corners of the world. After gaining more and more subscribers, Talisa made her first slime tutorial and received millions of views overnight. Since then, her audience has grown to over 2 Million subscribers on YouTube and over 900k on Instagram. Talisa also expanded to posting on TikTok and Snapchat, cultivating a strong and engaging community across all platforms.
Britta Mikulcic has 20years + agency experience in media consulting and strategy. Now she is sales consultant for choice-driven advertising at Welect. She is a video advertising enthusiasts in terms of creating user-centered brand experience and highest advertising impact without using 3rd party cookies.
Several years of digital media experience and since 2019 consulting media agencies and advertiser at Ad-Tech company Welect. Welect invented Choice-Driven-Advertising, which allows advertisers to reach interested people without the use of cookies and identifiers, due to self-determined users choice.
Albrecht is the Head of Revenue Operations at Bambuser. He leads a cross-functional team with the goal of making the world's leading provider of Live Shopping solutions more efficient and effective. Prior to joining Bambuser, Albrecht worked at Google, consulting some of their biggest advertising clients in the DACH market on digital growth.
Justice Mvemba has been working in eCommerce since 2017. As a Customer Success Manager, she dealt holistically with the topic of live shopping and looked after customers such as Douglas, Tamaris, Hagebau and many more. Together with the brands, she developed the first successful live shopping channels in Germany. With her experience of more than 600 live shows, she can contribute her expertise on the topics of generating reach and winning new customers in a targeted manner. As Head of 42 Stream, she not only focuses on holistic advice and the development of live shopping channels, but also ensures that clients hit the desired number of viewers in the live shopping streams through the innovative "42 Stream" technology.
Matthias is co-founder and CEO at DDCMN, a leading growth marketing partner for digital brands. From the start, his mission has been to combine technology and media expertise to help brands rapidly scale with trackable, ROI-driven offline and online campaigns. A serial entrepreneur, Matthias founded and managed several e-commerce ventures prior to establishing DCMN in 2010 with co-founder Andreas Dengler. The full-service agency now counts over 150 multi-disciplined marketing experts across 5 offices worldwide. To date, DCMN has helped over 400 digital brands achieve their growth goals with its holistic, data-driven approach.
As Video Sales Lead, Franziska consults advertisers on the development of their individual YouTube strategy, specializing in Discovery & Action Ads and how they complement the social media strategy. With a background in media and film production, she has a profound understanding of the media landscape and is particularly passionate about the creative potential of video.
Dr. Michalina Seekamp is Video Sales Lead at Google and consults companies on optimizing their holistic video strategy on YouTube. Before joining Google in 2010, she worked for Warner Music Central Europe and Sony Europe. She holds a degree in business administration and a PhD from the Free University of Berlin in the field of media management on the subject of digital change and industry culture.
Jan is a retailer at heart - for more than ten years he has been supporting Retail companies to get maximum return from their Google campaigns. His passion has always been video: Since 2018, he is leading the Display & Video business in the Retail sector, and develops joint strategies, to effectively use these ad solutions along the entire customer journey. Before his time at Google, Jan worked as a print journalist for close to ten years, among other jobs as the co-founder of a special interest sports magazine.
Sebastian Busse is Director Addressable TV International at smarclip Europe – the leading video ad-tech platform shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Busse started his career in digital media sales at several digital agencies, including NetRange, VOD solutions, and IMG Media. Today, Busse brings over 15 years of extensive experience in the broadcast and online advertising industry and has gained a thorough understanding of both the buy and supply side. With his passion for online video, connected TV, and addressable TV advertising, Busse is often seen on stage sharing his vision about how to pave the way for a future of true, addressable TV.
In December 2018, Marcel started in Vodafone's newly created digital brand team. Since the beginning of 2022, as Senior Digital Marketing Manager, he has been responsible for the strategic and operational planning of digital advertising campaigns. Marcel holds a Bachelor of Science in Information Economics, which he obtained from TH Köln & Manchester Metropolitan University. He has been in the digital advertising industry since graduating in 2013. He has accumulated positions in the areas of affiliate, mobile and performance marketing, as well as in strategic partnership management, the latter at the HRS Group.
Franziska leads the Creative Partnerships Team in DACH/NL. Her team is responsible for onboarding and networking with creative agencies, content/sound production and artists & brand collaboration. Through Franziska's years of agency experience (including at Heimat, GREY, DDB, Publicis and Jung von Matt), she knows the importance of excellent creation for brands.
Pauline Schmeling has been working at ODALINE since May 2021 and taking care of ALDI SÜD as a client from the very beginning. Due to her experience in film production, she was able to significantly shape the format "Like A Gourmet". During her studies, she kept working on various social media productions and started working directly as a producer at KollektivZwo after finishing her bachelor's degree. Besides her job, she runs the brand frohnatur NATURWEINE.
Benjamin Pahnke is Deputy Director Creative Studio & Head of Creation at Ad Alliance – so, very close to creative, special solutions and innovative ideas for all kinds of customers. For 10 years he has been responsible for ideation and production of innovative, special and out-of-the box advertisment formats for display, mobile and video. Today Benjamin leads a team of creative talents of designers, developers and editors to create custom ads and special advertising solutions in the areas of Print, Native, Display, In-Stream, Out-Stream and ATV
Alex works at Google as a video lead. He consults advertisers and agencies on how to implement communication strategies on YouTube. This includes topics such as cross-media planning and effectiveness measurement. His focus area is Responsibility in Central Europe. This includes all measures relating to brand safety & brand suitability that make YouTube a safe platform for users and advertisers. Prior to joining Google in 2010, he was responsible for consulting media agencies at AOL and managing the sales activities of the online shop at Talkline.
Lioba is specialist in the area of video advertising and advises brands and agencies on the implementation of their media and marketing activities on YouTube. This includes topics such as cross-media planning and effectiveness measurement. She focusses on clients from the finance industry.
Sina Stieding is the Culture & Trends Manager at YouTube for Germany and Austria. There she looks at trends every day and tries to explain why viewers love what they love. Previously, she managed the trending product on Amazon Alexa in Germany and worked as a freelance journalist for several years.
Ludwig works as a measurement specialist in Google's Media Effectiveness team. His main focus is on measurement solutions that allow to quantify the effectiveness and efficiency of online advertising in the offline world. Ludwig consults large advertisers from the CPG industry on how to measure the incremental value of their advertising based on marketing experiments. Moreover Ludwig leads Google's Global Marketing Mix Modeling Program for the region Central Europe. Prior to joining Google in 2012 he worked as a market research consultant at Kantar.
Friederike has been working at Google in the Agency & Partner team for over 4 years. In her current role she partners with strategic consultancies. Before her time at Google, she was active in digital performance marketing on both the client and agency side.
With over 8 years of experience as a SEA advertiser and Google specialist, Bjarne has seen firsthand how Search has evolved into a channel full of automation. As a Search Growth Lead, he works closely with advertisers and agencies in Central Europe to help them capitalize on this trend and achieve their business goals.
As Search Growth Lead, Michaela works with advertisers and agencies across Central Europe to design and implement sustainable growth strategies using automation in Google search. She has been with Google for almost 10 years and previously worked as a specialist for holistic audience strategies and ad formats as well as a key account manager in the areas of tech, B2B and travel.
Jule is Retail Performance Specialist and is working with various different DACH Retailers on improving their Text, Shopping and Performance Max activities. In her 6 years in Google, Jule worked in Customer Support and Key Account Management before joining the Performance Specialist Team.
As Industry Manager, Eva is consulting multichannel retailers on their digital transformation journey. Her key areas of expertise are marketing technologies and online to offline activation.
Selcuk is a Display & Video Specialist for Central Europe. As a DV Expert in Central Europe he is focusing on our biggest retail clients. Before his time with Google, he worked in Berlin for different digital companies in Performance Marketing, where he started, optimized and scaled several Online Marketing Channels.
Oliver helps his clients understand and systematically improve the performance of their marketing activities - both in terms of the efficiency of digital campaigns and the effective allocation of marketing spend across channels (online and beyond) and also along the entire funnel. In doing so, he either enables efficiency gains or - much more preferably - frees up marketing budget that can be invested in further growth. His client portfolio includes both B2C and B2B companies and he is driven by the question ""what is next"" in marketing performance measurement.
At the intersection of food & media, you'll find Sebastian Heinz: Through stations as a media expert, consultant, entrepreneur and co-founder of FOODBOOM, he knows all the nooks and crannies of the food marketing industry. With his expertise, FOODBOOM quickly became the leading food content producer in the DACH region and serves clients such as Kaufland & Dr. Oetker. And as if that is not enough, Sebastian is also managing director of the food accelerator Food Harbour, sits on the advisory board for next.Media and oversees the Journalism Innovator Program at Hamburg Media School.
With a strong focus on fashion, beauty and lifestyle, Anika entertains her 163,000 followers on Instagram and 107,000 subscribers on YouTube on a daily basis. Anika lives by the motto "Nobody needs to be perfect" and shows her community that not everything always works out as anticipated. Her content includes "Try-On-Hauls", "Style and Talks" and vlogs about her travels and everyday life. Her joyful personality is not only popular on social media, Anika is also an experienced presenter.
Lisa is responsible for the innovation lab of first mover display, in-stream and out-stream special ads. As the supervisor of AdSpecial project management at Ad Alliance, she and her team are constantly on the lookout for innovative advertising ideas for clients such as BMW, Disney and Aldi. For her thinking big and moving forward are the topics of the time - as her professional career also shows: In 2016 she started as a project manager for AdSpecials at G+J e|MS and as adspecial leader accompanied the change to Ad Alliance. Through constant exchange with clients and agencies, she knows what moves the advertising market and sets advertising trends instead of running after them.
Petra Klemmer, born in Cologne in 1984, studied media management in Cologne. During her studies she already worked as a student assistant at RTL and IP Germany. Since 2009 she has worked at Ad Alliance as Senior Conception Manager. Within the Ad & Concept studio, she is responsible, among other things, for the marketing of the daily series on RTL (GZSZ, AWZ and UU) and for the formats on RTL+.
In the role as a Business Developer at bonprix, Anika is the holistic view in bonprix’s Digital Marketing. She collaborates with various stakeholders and focusses on testing new advertising partners, formats, campaigns as well as drives the interaction of different marketing channels. Previously, Anika worked in Paid Search, where her responsibilities included the expansion of feed management as well as campaigns in PLA, SEA and PSM at bonprix.
Kai Ladwig has been CMO of the video marketer VISOON Video Impact since January 2016. He has also been a member of the Executive Board of Axel Springer All Media since the beginning of 2021. Previously, as Managing Director of Thads Media, he was responsible for marketing of the TV channel N24. Kai Ladwig also brings further marketing expertise from his work at IQ Media Marketing GmbH. As Commercial Director, he was responsible for the TV & Print division. The next big challenge is the data and media-side linking of all internal and external BigScreen inventories at VISOON.
As Teamlead Paid Search, Sven has been responsible for managing all of OTTO's paid search activities (Shopping Ads & Text Ads) since the beginning of 2022. In this role he benefits from his previous experience in product data marketing with a focus on Google Shopping. In total, Sven now has over ten years of professional experience in online marketing and is certain that automated marketing with structured product data has huge potential.
Alex is a self-taught digital media professional. His lateral entry 10 years ago came with natural instinct - and hard work. Driven by simplicity and intuition, he worked his way up at Unruly Media. He played a key role in the company's success story by taking care of key clients and made a name for himself as Sales Director. After 8 years, it was time to take new perspectives that first led him to Upljft before he decided to become a part of Channel Factory in 2022. In the end, the content challenges, the strong product and the great team were the deciding factors.
Sumi Chumpuree-Reyntjes has been the Sales Director DACH at Twitch for four and a half years. Her career in marketing and sales in digital media spans more than 18 years. Prior to joining Twitch, Chumpuree-Reyntjes was Country Sales Lead at Spotify and other notable positions include leading roles in ad sales at Unruly and Vibrant Media.
Inga Kapteina (30) ist Senior Conception Managerin im Ad + Concept Studio bei der Ad Alliance und ist für die Entwicklung crossmedialer und hochindividueller Kampagnenkonzepte für Werbekunden verantwortlich. Nach ihrem Marketing Studium im Bereich „Kommunikations- und Multimediamanagement“ an der Hochschule Düsseldorf sammelte sie praktische Erfahrungen im Bereich Redaktion & Produktion um dann ihre Karriere bei der IP Deutschland in der Entwicklung digitaler Werbekonzepte mit Fokus auf innovativen Ad Special Formaten startete.
Dr. Vesper has over 10 years of experience in digital business management, with a focus on online advertising, video advertising, connected TV, OTT and addressable TV (ATV). He has expertise in Adtech (Broadcaster Ad Server, Programmatic SSP and ATV HbbTV Infrastructure), business development, operations, sales and controllership along the whole digital video and ATV value chain. He joined smartclip in 2009 as Director Business Development and has been Co-CEO and MD Media & Operations since March 2020.
As Chief Marketing & Operations Officer of RTL AdConnect, Daniel Bischoff oversees all marketing functions, is responsible for strategy & development, pan-European digital and TV planning & buying, cross country total video research, development of scalable inventory products, the identification of new business and all sales support. Prior to joining RTL AdConnect in 2016, Daniel was head of strategic Marketing at IP Deutschland after joining from MediaCom Germany where he held various positions, including Managing Partner. Daniel Bischoff is 41 years old, married with three children. He studied Theater, Film and Media Sciences as well as Philosophy in Frankfurt, Brussels and Berlin.
Mila Kocianova joined Spotify in 2019. As Senior Account Manager she is responsible for the Tech & Telco and CPG verticals. In addition to developing campaign strategies and detailed planning, she also focuses on topics such as brand measurement, audio and podcast creation, and insight collection. Mila learned her media trade at OMD in Düsseldorf, where she supported clients in the automotive and entertainment sectors holistically in all media, before diving into the digital audio world at Spotify.
Maria Miersch (32) ist Online Marketing Managerin im Digital Branding Bereich bei Otto in Hamburg. Dort verantwortet sie u.a. die Kampagnen- und Mediaplanung sowie die Agentursteuerung für digitale Branding Kanäle (Bewegtbild, Display, ATV, Podcast). Zuvor war sie im Display Advertising (Performance) Bereich für die Planung, Kreation, Optimierung & Reporting von lieferanten- und eigenfinanzierten Kampagnen im Kanal Display tätig. Dort kreierte, organisierte und optimierte sie die lieferanten- und eigenfinanzierten Kampagnen, für die sie verantwortlich war. Ihr Studium der Betriebswissenschaftslehre mit Schwerpunkt Marketing und Medien im Bereich Unternehmensführung hat sie in Hamburg absolviert.