TECH

As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.

Several years of digital media experience and since 2019 consulting media agencies and advertiser at Ad-Tech company Welect. Welect invented Choice-Driven-Advertising, which allows advertisers to reach interested people without the use of cookies and identifiers, due to self-determined users choice.

Alexander Almerood, an international business economist with an additional bachelor's degree in Business Administration and Management, looks back on more than 10 years of leadership experience in various positions in well-known companies in the healthcare industry such as Teva ratiopharm, Amgen and Celgene. The focus of his career includes marketing, sales and digital transformation of companies. Since December 2020, Mr. Almerood has been Director Marketing & Sales of BioNTech. Here he is also responsible for the global digital infrastructure and was instrumental in the successful launch of the COVID-19 mRNA vaccine BNT162b2 in Germany.

Hendrik Brandis is co-founder and partner at Earlybird Venture Capital. As an investor, his current focus is primarily on tech-driven business models from the software and internet sectors. Prior to founding Earlybird, Hendrik Brandis was a partner at McKinsey. Hendrik Brandis studied mechanical engineering at the Technical University of Munich and holds a PhD in aerospace engineering.

Oliver Hülse has been with Integral Ad Science as Managing Director for Central & Eastern Europe since April 2017 and is responsible for the growth and positioning of the company in the regions. Hülse has been in the media industry for more than 20 years and was Managing Director at Rocket Fuel before joining IAS. He began his career in digital media sales at German media companies such as the Milchstrasse publishing group and Tomorrow Internet AG before he was appointed VP International Operations at Interactive Media CCSP GmbH.

Hi! My name is Daniil and I am all about product management. I worked as C-level, Director, and Head of in several startups and scaleups of 10-2000 size, and saw companies grow from 1M to 2B in valuation. My main focus is on monetization, experimentation, and growth strategies. On top of regular work, I coach other product managers (see https://www.product-universe.com/), run a leadership course (checkt https://aheadofproduct.com/), produce a podcast (listen https://anchor.fm/top-tier), and speak at conferences (like https://productmanagementfestival.com/).

Sven helps companies with initiatives within their data strategy, he supports product teams in building better digital products with the use of digital product analytics. Data is a part of Sven's DNA and he is very passionate about the impact of a data-culture and digital products in general. Before Amplitude, he worked at Nike writing his Master Thesis on the topic of strategic decision making in big data analytics.

Marion Koelling joined Xandr in July 2021 as Senior Director of Agencies & Brands for Central Europe, to manage Xandr’s buy side business. In her previous leadership positions, she has been managing operations as well as development units around programmatic business models in different HoldCo agencies. She was one of the first in Germany to introduce programmatic to advertisers (e.g., Telefonica, Nestlé). Prior to this 10 year buy side experience she was focused on the sell-side of digital advertising. She started her career as a web developer shaping her skills in consulting clients for analytics and business intelligence projects.

Miriam Thome joined Xandr in July 2019 as Senior Director, Market Sales Development. She is responsible for direct support for advertisers and agencies who book media inventory with Xandr partners via various demand-side platforms. On the other hand, she takes care of the technology companies' management, which have a Xandr integration. She brings many years of experience in the adtech industry. She spent seven years at Rubicon Project and most recently worked in New York as Director Revenue Solutions on the strategic development of buy-side products.

Bernhard Egger is a Retail and Customer Service Community Manager at the software company BSI. Bernhard Egger completed his apprenticeship as a men's tailor, studied textile engineering at the technical university and has proven his creative potential at the fashion school in St. Gallen. For the fashion company Walbusch, he built up the Swiss market and eventually also took over the management for Austria. Since the beginning of November 2019, he enriches the retail and customer service community at BSI with his customer experience know-how, his customer-focused visions and human-centered solution approaches.

Juliane Czepak is an expert in performance marketing and Senior CX Manager at HDI. She drives the further development of sales including the optimization of the hdi.de website and the customer experience management. Juliane knows what matters when it comes to lead generation and creating marketing and sales automation campaigns. She started her professional career at ERGO Insurance Group. After studying economics, she moved to HDI in 2018. There, she helped introducing the Customer Experience Platform from the very beginning, for which she is now primarily responsible. Since 2022, Juliane Czepak has been focusing on customer experience in the context of closing opportunities in direct sales and lead generation for exclusive sales.

They started out as an online shop themselves. Julius and his Co-Founder therefore know from their own experience the challenges one has to face when shipping to Non-EU countries. The fact that there had to be a streamlined and all-encompassing solution to these challenges was their motivation - and the birth of exporto. Today, exporto employs over 100 people and sets new standards in the areas of customs, taxes and logistics in cross-border e-commerce. exporto stands for an all-round package that lets online store operators forget about any worries they might have about handling their sales to Switzerland and England.

As Yokoy’s VP Customer Success, Christian Woese oversees Yokoy’s global client portfolio helping companies to automate a wide spectrum of their spend management. Prior to Yokoy, Christian has worked in Consulting in the Financial Services sector, and he has comprehensive international living background, with a particular focus on North America and China.

Anouschka Berger is Head of Sales CPG at Amazon Ads in Germany. She has worked in the TV and digital advertising media industry for 23 years and is an experienced digital business executive across industries. Anouschka has a Diploma in Business Administration at the University of Applied Science in Cologne. Throughout her career, she remained passionate about empowering women, and advocating for female leadership in the digital space. Anouschka is a member and Amazon Ambassador of the Leading Executives Advancing Diversity (LEAD) Network in the Consumer Goods sector and part of Amazon Advertising's Equity, Diversity & Inclusion taskforce and sponsor of Women@Amazon Advertising workstream in Germany.

Dan is based in the UK covering, global account customers. Dan has worked extensively with Small, Medium and Large Enterprises and also many of the world’s largest banks. Dan has a strong background with remote access, authentication and Mobile Security, he has spoken extensively on the subject authentication and customer security at events internationally. Dan is a Certified Information Systems Security Professional (CISSP) and has worked in Security for over 20 years.

Dmitrii Zhamanakov is Head of Product for Daily Banking at Vivid. In addition to stops at SAP, Idealo, and eBay Kleinanzeigen, he founded an e-learning platform for learning the German language with over 2 million users back in 2010. At Vivid, Zhamanakov is responsible for Cards, Accounts, Payments, and Transfers. Together with his teams, he develops solutions to integrate Vivid into customers' everyday lives even more closely. In addition to a Master of Business Administration, Dmitrii Zhamanakov holds two Bachelor's degrees in Information Technology.

Dr. Moritz Lukas is the Vice President of Sales and authorized signatory of Taxdoo GmbH. After studying business administration, Moritz worked as a consultant in a leading management consultancy for several years. He then decided to focus on getting his PhD in finance. Moritz has been responsible for Sales at Taxdoo since 2017 and in this role he is in daily contact with online merchants and their tax consultants, in order to discuss suitable solutions for the VAT challenges of cross-border online trading.

Oliver leads Reddit’s Large Customer Sales Team covering Germany, Austria and Switzerland. He is responsible for growing Reddit’s DACH advertising business and works closely with cross-functional teams to ensure innovative products and solutions are brought to the markets. Oliver has over 15 years of experience across Marketing, Media and Technology at Pinterest, Google, Facebook and Apple. Together with his team, Oliver seeks to provide best in class services and solutions for the biggest advertisers and their agencies in the regions.

Co-Founder & CEO at Timeless Investments. The first platform which fractionalizes collectibles and NFTs in Germany.

Sebastian Busse is Director Addressable TV International at smarclip Europe – the leading video ad-tech platform shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Busse started his career in digital media sales at several digital agencies, including NetRange, VOD solutions, and IMG Media. Today, Busse brings over 15 years of extensive experience in the broadcast and online advertising industry and has gained a thorough understanding of both the buy and supply side. With his passion for online video, connected TV, and addressable TV advertising, Busse is often seen on stage sharing his vision about how to pave the way for a future of true, addressable TV.

Carina Kern is responsible for Twilio product marketing in Germany, Austria and Switzerland. During her many years in Silicon Valley, she got to know and love the possibilities of digitalisation. During the last years, Carina had different product focuses on databases, data warehouses, IoT, customer engagement and experience. At Twilio, she now focuses on supporting customers in their digital transformation.

Timur Turlov is an entrepreneur and investor, founder, CEO and principal owner of Freedom Holding Corp, a business leader who succeeded in bringing a CIS brokerage company to the Nasdaq global exchange. Over 15 years of experience in international investments, Timur Turlov has specialised in the areas such as brokerage business, digital mortgages and portfolio asset management. In Freedom Finance's more than 12-year history, the holding company has been able to serve more than 500,000 clients from more than 30 countries. He has written analytical and business articles and commentaries for numerous media outlets such as Forbes, Reuters, Yahoo Finance. According to Forbes, he was ranked 1517 among the 2755 richest people in the world.

Melchior Neumann, a qualified tax clerk, is the office manager and co-initiator of Kontist Steuerberatung mbH in Berlin. After completing his training, he worked for KPMGand subsequently advised companies such as felix1, Lexoffice, Debitoor and Klarna. Nineyears ago, Melchior Neumann launched the portal steuerazubi.de.

Insa Schniedermeier is a journalist, blogger and digital pioneer at t3n, the leading platform for the digital economy. Insas career started in marketing, before she switched over to journalism – with the Business Punk Magazine as her staring point. Today, she is head of the startups & digital economy department at t3n and has been interviewing many thought leaders from the startup- & tech-scene. Among the main topics she covers with her work are health-, female-, climate- & conscious-tech as well as AI and biohacking. Her focal point: How can tech help us live a more conscious, healthier and happier life?

Jolanta Baboulidis has been the Country Director of Twitter Germany since 2018 and is responsible for Twitter's business in Germany. Prior to her current position, the 36-year-old has already worked in various positions and divisions of the company in San Francisco, Dublin, London and Hamburg. Among other things, Jolanta was instrumental in setting up Twitter's EMEA headquarters in Dublin and was one of the leading employees who developed the German advertising market for Twitter. Prior to her return to Twitter, she was responsible for developing the German market for Snapchat. She holds an MBA from the University of the Pacific in the U.S. and began her career at The OutCast Agency in San Francisco.

When the kindergarten friend becomes a business partner: Florian and co-founder Branko have created influence.vision, a marketplace for influencer marketing that stands for innovation and transparency. Starting as startup scouts in the US after completing their studies in finance, the two founded the Vienna AdNetwork and cleaned up the influencer market. The visionaries behind influence.vision want to show the brands that there are new ways to reach consumers.

Wiktor Stopa is Head of Growth DACH at Revolut. In this role, Wiktor is responsible for Revolut's growth in Germany, Austria and Switzerland through relevant marketing and business development activities. Over the years, Wiktor has gained a broad expertise in the marketing sector. His track record includes several senior positions with marketing focus in the German fintech scene - among others at Clark, where he was responsible for the entire offline marketing department, and at LIQID Investments. Thanks to his extensive knowhow, he will support Revolut in DACH in scaling its financial superapp as well as Revolut Bank to the mass market.

In her role as Conversion Specialist & UX Lead, Christina supports companies to grow by optimizing their web strategies. In doing so, she focusses on User Experience Design, Modern Web technologies and Website Speed. Christina started at Google more than 5 years ago. She has a business background and has gained experience in collaborating with a braod range of different industries ranging from Retail to Travel, LeadGen and more.

Ralf is a Conversion Specialist & Web Performance Expert at Google. He advises Google's largest retail and travel clients on their mobile strategy. His focus is on UX, loading speed, and modern web technologies like Progressive Web Apps to make the web a smooth experience for end customers. Before Google, Ralf was responsible for technical SEO at Zalando for 6 years and built performance marketing teams at Zalando.

Dr. Markus Wuebben is Chief Data Officer of CrossEngage and a marketing veteran for data-driven applications. For Rocket Internet, he developed a solution for multichannel campaign management that was used by more than 70 companies in 20 countries. Moreover, he was Customer Management Director at EPIC companies as well as Head of Industry Promotions at Arvato/Bertelsmann. He holds a Ph.D. in Data-Driven Marketing from the Technical University of Munich.

VP Collectible Culture at Timeless Investments. The first platform which fractionalizes collectibles and NFTs in Germany.

Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers.

Holger Neckenbürger is Client Director at Merkle DACH, where his responsibilities include managing the BioNTech account. With more than 17 years of experience in the digital industry, he brings extensive expertise in managing well-known clients as well as in building new business units (e.g. Marketing Services at Merkle DACH, formerly Namics) and agency expansions abroad (New York, Beijing, Istanbul).

Jens has over 20 years of hands-on experience in digital transformation across a wide range of industries and companies - from automotive to telecommunications, banking to life science, and from start-ups to global enterprises. As Director 'Digital Vision & Transformation' at Merkle, he drives digital strategies & innovations of his clients until their successful realization.

Tina Anschütz has been part of the IT Digitization team at OLYMP Bezner KG in Bietigheim-Bissingen since 2018 where she is responsible for all areas of innovation and digital transformation. With her expertise, she is pushing forward trailblazing projects like the OLYMP Digital Showroom or the digital product development of the fashion brand. Coming from a classical marketing background, Tina Anschütz started her career at MediaCom in Düsseldorf and as Senior Marketing Manager at Hubert Burda Media, before specializing in the execution of digitalization projects at United Digital Group and later as a Digital Manager at Unilever.

Christian Klugert has been UX Lead at Experience One since 2019. Together with clients such as Mercedes-Benz, Daimler, OLYMP and Baufritz, he designs user-centric platform experiences ranging from configurators and digital showrooms to complex information systems. After previous positions as an online editor and concept developer, the qualified information scientist dedicated himself to the development of insight-based user experiences in 2007 and has been advising companies and agencies as a usability consultant for 15 years. Klugert is also co-founder and co-developer of the Gigmit platform, one of the largest marketplaces in the live music booking segment, which was created in 2012.

Dr. Moritz Lukas is the Vice President of Sales and authorized signatory of Taxdoo GmbH. After studying business administration, Moritz worked as a consultant in a leading management consultancy for several years. He then decided to focus on getting his PhD in finance. Moritz has been responsible for Sales at Taxdoo since 2017 and in this role he is in daily contact with online merchants and their tax consultants, in order to discuss suitable solutions for the VAT challenges of cross-border online trading.

As a freelance hacker and cyber security specialist, Dr. Michel Gschwender is an expert in phishing defence, ransomware readiness and IT security concepts. His clients come from all areas of business and society, including start-ups, non-governmental organizations (NGOs) and public administration institutions, which he supports with pentesting, IT security audits and IT security training. Since 2022 he has been co-responsible as a lecturer for the Communication Psychology module. In addition to his teaching and consulting work, Dr. Michael Gschwender regularly writes articles about current developments in the hacker scene.

Dr. Lasse Meißner moves between the spheres of business, entrepreneurship & science. As CDO of BUTLERS he is responsible for all digital services such as digital marketing, international eCommerce, marketplace activities and digital category management. Previously founder of an IT startup in the field of machine learning and self-employed consultant and project manager in the fields of digitalization, corporate development, marketing and sustainability. He is a former scholarship holder of the EXIST Gründerfonds, ERASMUS program and the Friedrich-Ebert-Stiftung and a member of the Managerkreis and Young-Leaders-Club of the FES.

Lucas Bemer is the Co-Founder of quantilope, the Insights Automation platform empowering brands to free all marketing decisions from gut feel. As CPO, Lucas leads the product development and data science of quantilope’s app, working to transform the ways brands run and manage their consumer insights and market research processes. Prior to founding quantilope, Lucas received international awards for his expertise in consumer insights due to his academic research.Since 2014, quantilope has been automating insights and the entire market research process rooted in the core values of speed, substance, and empowerment. quantilope reduces the average length of a consumer research project from months to just a few days.

Head of Collectibles & Business Development at Timeless Investments. The first platform which fractionalizes collectibles and NFTs in Germany.

I am made up of one part IT & data geek and one part integrated marketing tool expert, this hybrid professional straddles the fence between both worlds. Experience as a super user for a bunch of MarTech stack allows me to work across all digital channels to improve business performance.My current role “Product Manager of Integrations & Tracking” focuses on unlocking marketing (Growth & Acquisition) teams to truly leverage our marketing tech infrastructure for their KPIs.

Thomas joined SNOCKS in September 2020 and is responsible for all marketplaces (OTTO, Zalando, About You, limango, except Amazon) and the online shop. He was originally trained as an IT specialist and then decided to study International Fashion Management. This combination of IT, business and fashion now helps him in my current position to advance the most diverse requirements of technical connection between the individual internal and external systems, the onboarding of new marketplaces and products, the management and different requirements of product data & media and the go-live including sales-driving measures such as performance and awareness marketing.

Malte Rau is CEO and Co-Founder of pliant - the corporate credit card that combines digital card management with high limits, premium card benefits and attractive cashbacks. In the last ten years, he has worked for well-known fintechs such as auxmoney and Lendico, as well as helping to build a debt investment fund for Rocket.

Klaus Müller, Founder and Co-CEO, is responsible for the commercial side of JENTIS. In his career, he can already look back on more than 20 years of experience in the Internet business. Among other things, he brought the Blackberry to Austria at T-Mobile in 2002. After that he was head of product management and later product marketing & CRM at the first UMTS provider H3G Austria. As Head of Industry for Google, Klaus was responsible for business development and sales and looked after clients such as Red Bull and XXXLutz globally. Together with his co-founders, he now wants to reinvent web tracking with JENTIS, the innovative hybrid tracking solution for 1st party data.

A reformed email addict, Daniel has only written ten emails since joining Slack, filling the void with emojis and automated workflows. With over a decade of product and marketing leadership experience across a range of organisations, each a leader or pioneer in their space, Daniel has developed a passion for digital experiences that improve our personal and professional lives. Before joining Slack, he headed up international product marketing for Adobe's content solutions. Currently, Daniel is Slack's Senior Director for Product Marketing, helping organisations reimagine the employee experience in a digital-first world.

As Head of Fragmented Markets, Çağrı Çaylak joined Bayer Consumer Health(CH) Digital Transformation & IT team in 2020. Based in Switzerland, he is globally responsible for Pharmacy and Doctors channels digital transformation agenda in Bayer CH Fragmented Markets (CRM, HCP activation and overall sales enablement). Çağrı has 16 years of experience as an IT executive under his belt leading transformation projects for many multi-national companies across different industries.

Jackson leads the eCom business for Puma in Europe, and the leads their D2C initiatives on puma.com and marketplaces. He has been with Puma for five and a half years in the eCom space setting up and scaling up businesses and being responsible for the end-to-end eCom value chain. A technologist at heart Jackson started his career as a researcher with Philips helping build next-generation consumer electronics products. In the past, he has been a strategy consultant with Accenture and an entrepreneur in the digital space.

Nadia Khafajova joined TikTok in June 2020 as Client Solutions Manager, working across multiple verticals and business models. Nadia is currently leading the Client Solutions team for App First clients in the DACH & NL region, working on app marketing strategies and solutions with her team, helping app clients grow their UA activities on TikTok. Prior to TikTok, Nadia worked for 7+ years in performance marketing & UA in multiple apps and digital platforms in Germany, Singapore, Mexico, Italy & Colombia.

Cyrus Zaboli is the Head of Amazon Ad Tech Sales in Germany. Cyrus joined Amazon Advertising in 2012 and executed along various roles, prior to his current role he was responsible for the Entertainment, Media & Toys vertical. After his diploma of business administration at the University of Applied Sciences in Rosenheim, he started his digital advertising journey in 2008 at Yahoo.

Peter Hense is a litigator at Spirit Legal. He works in international IT and technology law, data protection and litigation (privacy litigation). He focuses on advertising technology, sensor data, machine learning and the ethics of automated decision-making systems (accountable AI).

Nils Graef is Managing Director at Amazon Advertising in Germany. Nils has worked in digital advertising, media and retail for 20 years, is one of the founders of the digital agency Cocomore, an alumnus of BCG, and the former Category Leader for Books at Amazon Germany. Nils has an MBA from IESE Business School (Barcelona) and Bachelor’s degrees from ESB (Reutlingen) and Northeastern University (Boston).

Dani leads the Data & Analytics team at CLARK in our mission to get people properly insured. This includes leveraging analytics, building a modern data platform, and developing data products and ML models.Before that, Dani spent 8 years in lead data roles at Simply Business, a London-based digital broker that won many customer and data awards.

He is a computer science engineer from India, who has been working for 10+ years in Fintech/Tech industry in BI, Data, Product and CRM roles. He is currently leading CRM initiatives at CLARK in Berlin.

Christopher has over 7 years of experience in martech. His focus: how clients can use data as a strategic advantage for their user experience - for real-time personalized customer engagement.

After initial positions in the automotive and tech industries, Tobias has been responsible for the development of the IT ecosystem in his role as Lead Product Owner at smart Europe GmbH since August 2020. Together with his team, he relies on a flexible architecture paired with data insights to shape the smart customer experience in the long term.

Kai Ladwig has been CMO of the video marketer VISOON Video Impact since January 2016. He has also been a member of the Executive Board of Axel Springer All Media since the beginning of 2021. Previously, as Managing Director of Thads Media, he was responsible for marketing of the TV channel N24. Kai Ladwig also brings further marketing expertise from his work at IQ Media Marketing GmbH. As Commercial Director, he was responsible for the TV & Print division. The next big challenge is the data and media-side linking of all internal and external BigScreen inventories at VISOON.

Veronika is VP and tech innovation manager at msg systems AG. She contributes a holistic and strategic perspective based on a multidisciplinary and international career. As an entrepreneur and consultant previously working for the Telekom group, she developed an award-winning IoT and connected car solution for the automotive industry, but also with DHL the Logistics Trend Radar. In Spain, Veronika was Head of New Business and Market Research at Correos, where she established a new product cluster Data Products and published an in-depth study Dialog Marketing 360° B2C and B2B. She also was CLO/COO in Spain for a US publishing/e-commerce corporation as well as technology and strategy consultant at Arthur D. Little in Madrid and Lisbon.

Phil has been a passionate digital marketer for 15 years. He started his agency career in 2010 as an SEO consultant and was able to advise clients from various verticals. Among others, he also worked on a three-year project as an in-house SEO expert for the Telefónica Group, where he was tasked with building a sustainable SEO strategy. Currently, as Head of CRO Business Development at PIA Media, Phil is responsible for the unit "Conversion Excellence" in close cooperation with the agency sisters of the PIA Group and supports clients in maximizing sales through on-site conversion optimization.

Yasmin is a Product person with experience in ecommerce, online marketplaces and teleco. She comes from a business background, and she came to know the product world by chance and just fell in love. Her passion is conversion rate optimization with the user experience at its heart and she enjoys coaching PMs to learn how to put facts and data at the center of their decision making.

Jens-Ole has over 25 years’ experience in the direct-sales/E-Commerce field and has devoted almost two decades to customer and user experience. He is currently Head of Customer & User Experience at the Otto Group, one of the world's largest E-Commerce players, headquartered in Hamburg, Germany. He and his team are dedicated to improving the user experience of the group’s many online shops and other digital applications through a wide portfolio of qualitative and quantitative user-research methods. Moreover, he functions as an evangelist for customer-experience topics within the Otto Group’s culture-change and other strategic initiatives.

Jutta is Global Digital Marketing Manager at BMW for the MINI brand. In this role, she is responsible for all global digital media campaigns and leads various innovation projects.She has many years of international experience on the corporate, startup, agency and platform side, e.g. at Siemens, Intent Media, groupm (WPP), iCrossing (Hearst) and Google.

Rico Zimmermann is leading the Digital Services team for Client Solutions at TikTok. In this role Rico is working on performance marketing strategies and solutions with his team to enable Digital Services clients to grow and scale their business on TikTok. Industries Rico and his team serve include Education, Financial Services, Healthcare, Travel and more. Prior to TikTok, Rico was working at Facebook (Meta) in their EMEA HQ in Dublin educating and consulting Startups and Scaleups on their digital marketing strategy.

Nele Odzuck is leading the E-commerce team for Client Solutions at TikTok. In this role Nele is working on performance marketing strategies and solutions with her team to enable e-commerce clients to grow and scale their business on TikTok. Prior to TikTok Nele has been living in the UK having graduated with an MBA from Glasgow Caledonian University and having worked at MediaCom London across various digital channels, markets and a wide variety of brands.

Vesselina Markova is leading the Brand Partnerships Team for E-Commerce & Multi-Channel at TikTok. Together with her team they consult brands on how to achieve their business goals by successfully using TikTok's advertising solutions with a special focus on performance driven marketing. Prior to joining TikTok Vesselina worked for Google, and consulted agencies and their clients on their digital marketing strategy. Thanks to her experience in multiple digital marketing disciplines (CRM, Affiliate, E-Mail, Display, SEA, etc.) she gained a holistic view on marketing and understands how each channel can make an impact.

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Nino Bergfeld is a Directory of Retail Advisory in the Global Retail industry division. He works closely with leading Retailers and Brands in Europe on topics like digitization, customer-centric transformation, loyalty and innovation. Before joining Salesforce, he worked as a business consultant at publicis sapient.

Dr. Vesper has over 10 years of experience in digital business management, with a focus on online advertising, video advertising, connected TV, OTT and addressable TV (ATV). He has expertise in Adtech (Broadcaster Ad Server, Programmatic SSP and ATV HbbTV Infrastructure), business development, operations, sales and controllership along the whole digital video and ATV value chain. He joined smartclip in 2009 as Director Business Development and has been Co-CEO and MD Media & Operations since March 2020.

Alissa has already worked for creative agencies such as Jung von Matt, Scholz & Friends and Heimat, and as a digital consultant for brands such as NIKE, McDonald's, BMW and Vodafone. In addition, she held positions at MTV and VICE Media with a focus on the development of entertainment and content formats. She joined Google in 2017 and advises brands and agencies on how to use Google products and platforms in an effective, creative and user-centric way. As a Creative Strategist, her focus is particularly on data-driven insights, creative technologies and YouTube content strategies. Her professional passion is storytelling, narrative change and new tools, formats & platforms.

Lena ist als Customer Success Managerin bei Sensape, einer AR- und KI-Agentur für interaktive Markenerlebnisse, die erste Anlaufstelle für namhafte Kunden aus dem Eventbereich, Tourismus, Gastronomie, Retail und Medien im DACH-Raum. Kunden - u. a. wie RTL, Westlotto, Optadata, RCKT. oder Soprema - haben bereits auf ihre Expertise gesetzt und gemeinsam mit Lena ihre Kampagnen mit Hilfe von Augmented Reality und KI interaktiver, persönlicher und zielorientiert gestaltet.

Johannes De Zordo is a passionate software developer. Already at the age of 16 he programmed smaller websites, worked in several startups and is responsible for frontend development at Marc O'Polo since 2017. Besides developing high-quality headless web applications, he is also the contact person for technical SEO.

Sylvia is a solution focused, dynamic leader who is passionate about supporting customers in their Marketing Transformation with 10+ years experience in MarTech. She started her journey at Salesforce over 9 years ago supporting Enterprise brands in EMEA on their first Marketing Transformation journey. She now looks after Germany's Enterprise Services Industry, from Travel, Transport, Telco over FinServ, Media to Utilities and Logistics.

Bosch Power ToolsBosch Power Tools; Leinfelden-Echterdingen, Baden-Württemberg, GermanyLeinfelden-Echterdingen, Baden-Württemberg, Germany- Online Advertising ManagerOnline Advertising Manager;Process Owner Business IntelligenceProcess Owner Business Intelligence;- Project Manager Supplier CollaborationProject Manager Supplier Collaboration;Bosch RexRothbosch Rexroth;- Project Manager Logistics Informationflow Asia PacificProject Manager Logistics Informationflow Asia Pacific; Shanghai, ChinaShanghai, China

Markus Sommer helps companies put their spend management on autopilot with Yokoy.