SOCIAL

Alisa Jahnke always knew she wanted to be her own boss. During a semester abroad in Hawaii in 2013, she fell in love with Hawaiian culture and was determined to bring the aloha vibe to Germany. As she was a big fan of jewelry she founded jewelry and lifestyle brand PURELEI together with Frederik Jahnke and Etienne Espenner in 2016. Influencer and partner marketing are essential pillars to the brand, which has not only been a success at home, but throughout Europe as well. After becoming a mother for the first time in 2020, Alisa has made it a point to support expecting mothers and fathers in her company, as it is her firm belief that you should not have to choose between being a parent and having a career.

Piran Asci, born in 1993 in Berlin, is an entrepreneur, mathematician and process enthusiast. He studied mathematics and business administration at Freie Universität Berlin. His enthusiasm for entrepreneurship came about when he won the Funpreneur Competition at Freie Universität Berlin in 2014. He financed his studies and later his start at KoRo by buying and selling Yu-Gi-Oh! and Pokémon cards. The following year he joined KoRo as a working student and in 2016 acquired the company shares of the then founder Roberts.Piran Asci is now responsible for marketing, sourcing and IT.

Laura Kampf is a maker! Not ringing any bells? She creates crazy things in her workshop and uploads videos of the creation process to her YouTube channel–and her 300,000 followers. Whether it’s a beer bike, a children’s bicycle carousel, a tiny house and a drill-propelled raft, every new workshop and project sharpens and expands Kampf’s skillset and motivate the world to engaging in DIY activities. Furthermore, she appears in seminal German kids show "Sendung mit der Maus" and has built a bottle opener with Mythbusters legend Adam Savage.

Jason Modemann is the founder and managing director of Mawave Marketing GmbH, the leading social media performance agency in Germany, Austria and Switzerland. Here he is responsible for both strategic direction and business development and is an expert in social media advertising, performance marketing and platform innovations. Clients such as About You, Hello Fresh and Snocks rely on his expertise and professional competence. With his 50-person team, he manages an advertising budget of over 10 million euros per month. Mawave specializes in the conception and optimized playout of holistic social media campaigns on all relevant social platforms and works closely with Facebook, Instagram, Pinterest and TikTok.

Katjana Gerz is a German-America and known in Germany for her work on the funk comedy program “Gute Arbeit Orignials.” The trained actor regularly appears in German-American productions and is currently active on a variety of TV and ad formats, a regular guest on Rocket Beans TV, Luksan Wunder and interviews a variety of people for the OMR podcast production “Nie Gehört.”

Johannes (better known as @jo.semola on TikTok and Instagram) got through his wife Sarah into backing bread and gained a lot of expertise in this area over time. Now, he turned his passion into a career and shares it with over halb a million people on Instagram and TikTok. Due to the strong connection to his community and the focus on short-video-content his channels reached 9 million people in a short period of time.

As a marketing manager with Facelift's demand generation team, Julia is an expert in social media marketing, product management, PR, and paid advertising. At Facelift, she's part of the social media team and responsible for the company's official channels. She also hosts the Facelift 30 Minutes podcast and represents the company regularly as a speaker. Also she works on Facelift's email marketing and is involved in the development and implementation of innovative content formats

Albrecht is the Head of Revenue Operations at Bambuser. He leads a cross-functional team with the goal of making the world's leading provider of Live Shopping solutions more efficient and effective. Prior to joining Bambuser, Albrecht worked at Google, consulting some of their biggest advertising clients in the DACH market on digital growth.

Justice Mvemba has been working in eCommerce since 2017. As a Customer Success Manager, she dealt holistically with the topic of live shopping and looked after customers such as Douglas, Tamaris, Hagebau and many more. Together with the brands, she developed the first successful live shopping channels in Germany. With her experience of more than 600 live shows, she can contribute her expertise on the topics of generating reach and winning new customers in a targeted manner. As Head of 42 Stream, she not only focuses on holistic advice and the development of live shopping channels, but also ensures that clients hit the desired number of viewers in the live shopping streams through the innovative "42 Stream" technology.

I joined P&C Düsseldorf as a fashion management trainee in 2014 and worked as a fashion buyer, among other things. I have been working in the field of content creation in marketing for over 2.5 years now. In addition to creating creative concepts for positioning the brand on all relevant social media channels, such as Instagram and TikTok, I am responsible for the editorial content of the stories and the feed as well as all other campaign content on these channels. Furthermore I am in charge of new and relevant social media and online marketing trends, such as live shopping.

Saskia's heart beats for innovations, digitalisation, performance marketing & technology. During her studies Media Management at Hochschule der Medien Stuttgart, Saskia developed a love for data-driven marketing. After her time in a consultancy, she tested her passions in various online marketing roles within the P&C Düsseldorf Group. Currently she is responsible for Paid Social as a team lead. Therefore she is also responsible for the promotion of live shopping.

James Ardinast was born in Frankfurt am Main, Germany, in 1972. In 1995, he graduated from Boston University with a bachelor's degree in Hospitality Administration. In 2003, he founded IMA CLIQUE with his brother David. Today, IMA CLIQUE consists of the bars & restaurants BAR SHUKA, SHUKA BAR, Shuka Cafe & Stanley as well as the consulting and creative agencies IMA and Urban Tribes. Concepts such as the off-location club LIDO, the 100 YARDS block festival or the Urban Hot Spots have also sprung from her pen. IMA CLIQUE is known for its innovative and individual projects. James is also on the board of DEHOGA Kreisverband Frankfurt, Initiative Gastronomie Frankfurt and TAB Verein zur Förderung kreativer Projekte in Frankfurt.

As Video Sales Lead, Franziska consults advertisers on the development of their individual YouTube strategy, specializing in Discovery & Action Ads and how they complement the social media strategy. With a background in media and film production, she has a profound understanding of the media landscape and is particularly passionate about the creative potential of video.

Dr. Michalina Seekamp is Video Sales Lead at Google and consults companies on optimizing their holistic video strategy on YouTube. Before joining Google in 2010, she worked for Warner Music Central Europe and Sony Europe. She holds a degree in business administration and a PhD from the Free University of Berlin in the field of media management on the subject of digital change and industry culture.

Jan is a retailer at heart - for more than ten years he has been supporting Retail companies to get maximum return from their Google campaigns. His passion has always been video: Since 2018, he is leading the Display & Video business in the Retail sector, and develops joint strategies, to effectively use these ad solutions along the entire customer journey. Before his time at Google, Jan worked as a print journalist for close to ten years, among other jobs as the co-founder of a special interest sports magazine.

Since 2015, Konstantin has been the youngest German Master of Wine ever and thus one of only 420 people in 30 countries worldwide who can count themselves among this circle. The Master of Wine is the Olympus for wine experts and less than 10% of the candidates make it through the tough exams. In 2019, Konstantin was the only German to be selected by the WSET and IWSC institutions as one of the top 50 talents in the global wine, spirits and sake industry. His mission is to make sure that "Germany tastes better" and so he tries to bring people closer to wine. He also communicates with his 22k+ followers on Instagram and runs the biggest YouTube wine channel in Europe with over 30k subscribers.

Egon Wilcsek, VP of DACH, has been leading all regional activities at Emplifi / Socialbakers for 4 years. He is a proven social media and digital marketing expert from the very beginning with over 25 years of experience in companies such as censhare, Visual IQ, Adobe, Omniture and Siebel Systems. He has a degree in computer science.

Oliver leads Reddit’s Large Customer Sales Team covering Germany, Austria and Switzerland. He is responsible for growing Reddit’s DACH advertising business and works closely with cross-functional teams to ensure innovative products and solutions are brought to the markets. Oliver has over 15 years of experience across Marketing, Media and Technology at Pinterest, Google, Facebook and Apple. Together with his team, Oliver seeks to provide best in class services and solutions for the biggest advertisers and their agencies in the regions.

Maike Schmidt has been with congstar since 2015 and has been the creative head of the Brand&Content management team since Oct 2021. In addition to strategic and operational brand management, she is responsible for congstar's social media presence, TTL campaigns and content marketing, among other things. Her roots are in classic communication - but in the meantime, online channels and especially social media have become her main topics.

Philipp is the “inventor” of the Online Marketing Rockstars. In addition to OMR, Philipp has been decisive in building up and selling off various online marketing and ad-tech companies together with his partners (in 2011 adyard was sold to Gruner + Jahr, in 2015 metrigo to Zalando). With the OMR Podcast, one of Germany’s 50 biggest podcasts, he reaches 50,000 listeners a week.

Claudia Fischer is Managing Director DACH at Whalar, an award-winning global creator commerce company that works closely with the biggest German and global brands, creators, and the world's leading social platforms. Claudia oversees all brand, agency, and platform partnerships in the region. She helps brands to build ambassador programmes and to create relevant content for their social channels. Prior to joining Whalar, Claudia led Talenthouse in DACH, a creator platform for emerging talent. Before that, she built the insight and strategy unit at Viacom and worked as a strategic consultant for the automotive industry.

Ilona Bench is a Senior Manager Digital Communications at Rotkäppchen-Mumm and supervises the company’s social media and digital strategy. She studied Media Management and has 12 years of experience in Digital Marketing across international brands and agencies. Besides her job at Rotkäppchen-Mumm, she is a lecturer at Wiesbaden’s Fresenius University of Applied Sciences.When she doesn’t work, she loves to travel, indulge in fantastic food and pursues her passion for creative crafts.

Alina Bally is a senior strategist in Brandwatch’s in-house strategy consulting unit. For several years, she has brought Swiss quality to the SaaS company’s Copenhagen office. She simplifies comprehensive information and delivers precise, data-driven solutions to help clients grow their brands. Her passion for business and social media helps clients of Brandwatch stay up to date on the latest social trends. While always pursuing her main goal: adding and proving value. In her free time she tries to suppress her quarterlife-crisis through traveling, skiing and restaurant visits. ⛷️🍝

Hey, ich bin Marc und gemeinsam mit meinem Team aus 25 smarten Köpfen habe ich die Ehre Brands wie Paul Valentine, Rosental Organics, Snocks, waterdrop, yfood und weitere bei ihren Paid Social Ads zu unterstützen.Wir dürfen die spannendsten DTC Cases im deutschsprachigen Raum begleiten. Brands von 7-stelligen auf 8-stellige oder auch 9-stellige Umsätze skalieren. Vor allem im Bereich User-Generated Content konnten wir den deutschsprachigen Markt nachhaltig prägen und Performance-Rekorde für unsere Kunden brechen.Ich habe zudem die Ehre Teil des Gründerteams und CMO der Tracify GmbH zu sein.Tracify ist eine Software für Tracking & Attribution, die es ermöglicht jeden User ohne Cookies oder Modelling zu tracken und das sogar DSGVO-konform!

Pauline Schmeling has been working at ODALINE since May 2021 and taking care of ALDI SÜD as a client from the very beginning. Due to her experience in film production, she was able to significantly shape the format "Like A Gourmet". During her studies, she kept working on various social media productions and started working directly as a producer at KollektivZwo after finishing her bachelor's degree. Besides her job, she runs the brand frohnatur NATURWEINE.

Few have influenced Asian cuisine in Germany as much as The Duc Ngo. Born in Hanoi in 1974, he came to Berlin via Hong Kong where, after graduating from high school, he studied, started working in the restaurant business and developed his enthusiasm for Asian cuisine. Since 1999, he has established over 14 successful Japanese, Vietnamese and pan-Asian restaurants in Berlin and Frankfurt. In addition to numerous TV appearances, such as on Kitchen Impossible with Tim Mälzer, he was named 2018 gastronome of the year by Rolling Pin and has been featured in various top 50 best chefs awards. He is also very active on social media and, among other things, is the face of ALDI SÜD's #WieEinGourmet series.

Christoph has been working in social media marketing for more than 10 years. Before moving to food retailing at ALDI SÜD in July 2017, he was employed by various agencies in Hamburg and looked after clients from the entertainment, textiles and mobile sectors, among others. Today, the Essen native is Team Lead Social Media Strategy at ALDI SÜD. In addition to the paid social field, he and his team are responsible for the strategic orientation and further development of the corporate social channels as well as the conception of social media campaigns.

Jolanta Baboulidis has been the Country Director of Twitter Germany since 2018 and is responsible for Twitter's business in Germany. Prior to her current position, the 36-year-old has already worked in various positions and divisions of the company in San Francisco, Dublin, London and Hamburg. Among other things, Jolanta was instrumental in setting up Twitter's EMEA headquarters in Dublin and was one of the leading employees who developed the German advertising market for Twitter. Prior to her return to Twitter, she was responsible for developing the German market for Snapchat. She holds an MBA from the University of the Pacific in the U.S. and began her career at The OutCast Agency in San Francisco.

Christina Wolke-Steendam is Director of Account Management at Social Match. Christina and her team are responsible for over 15 brands from various industries in the areas of strategy, influencer marketing, social media and paid media. She leverages her expertise and passion for social platforms from over 6 years of experience in digital marketing. Besides her work at Social Match, she can be found at the Rhine riverside walking her dog Milla.

With 20+ years of experience in the digital industry, Paco Panconcelli, Channel Factory's DACH MD, has held major commercial roles across a range of leading companies including Managing Director Quantcast Germany, Vice President Sales IDG Germany and Director Product Management AOL Germany.

Claus-Dominique Otto studied German and political science. He started his professional career in 2003 at the largest German media agency Mediacom in Düsseldorf. Here he looked after the brands P&G, Deutsche Telekom, Lindt and dm, among others - in both classic and digital media planning. In 2011, he moved to congstar on the corporate side, where he was initially responsible for media planning and market research as well as budget management in marketing. From 2019, he was the technical leader of the Media team. Since 2021, he has been heading the Brand & Content team together with Maike Schmidt - with a focus on strategic planning for brand and product communication. Translated with www.DeepL.com/Translator (free version)

Max Höwedes is Marketing Manager at the social media agency Social Match, which has positioned itself in the market with the pillars Channel Management & Editorial, Influencer Marketing, Content Creation, Paid Media Advertising and Strategy. He is responsible for the entire appearance of the content format Social Talk, in particular the moderation of web panels on trends from the social media universe. For brands, Social Talk places a special focus on access to the GenZ, which is to be reached in a more targeted manner with a better understanding of core values and needs.

Neil is a marketing and social media enthusiastic teenager from Hamburg who helps other agencies, companies and organizations to better understand Generation Z and reach them with his GenZ consultancy PlayTheHype. His team has built communities of over 180k teens from all over Germany who share daily insights on what content they consume, what topics engage them, but also what platform they use. These insights form the framework for anticipating hypes, trends and general topics at an early stage and making companies fit for successful communication with the up-and-coming Gen Z.

Sajeh Tavassoli recognized the power of content creators in brand marketing early on in the game. An experienced brand marketing careerist of over 10 years, she now focuses on the fields of social media communications. As a former brand and project manager of the "adidas" brand, she knows how to communicate innovative ideas boldly and confidently. As Senior Brand Manager at hi!share.that, Tavassoli presents the influencer tech company as a strong and future-oriented partner with pioneering spirit. Producing creative communication concepts for the digital as well as the analog world is part of her daily do's. Together with her team of 6, she spearheads the hi!share.that’s brand department. Her motto? Ride the wave - don't chase it!

Simon Mader is Co-Founder of Adbaker, one of the most successful specialist agencies for Social Performance Advertising in the DACH region. Adbaker has been working with well-known brands such as Ravensburger, Schwäbisch Hall and Rocka Nutrition for years. As a sparring partner for clients, Adbaker enables brands to maximize visibility and sales on social. Simon has been a social advertiser from the very beginning and over time has established himself as a recognized expert in all matters relating to Social Ads. Since 2020 he has been passing on his expertise from over 10 years of social ads to up-and-coming advertisers, marketing teams and entrepreneurs in Adbaker Mentoring. Simons motto in all areas is - No bullshit just proven knowledge.

Felix Schwarz is a Digital Consultant and has been driving Hays' digital transformation since 2019. As Digital Consultant, he advises companies and entrepreneurs to maximize the many opportunities of social media - to inspire stakeholders even more convincingly Since 2021, he has been co-lead for Hays' official Corporate Influencer Program. The program comprises 30 corporate influencers from Germany & Austria. The declared priority is to make Hays visible and attractive for applicants, customers and candidates through the diversity of the employees. Furthermore, he has been driving the development of innovative solutions as a member of the Social Selling Matrix team - an organizational incubator.

2019 - today: Head of Training as a Service: advising our clients on their (digital) learning strategies. Head of Strategic X Work: Driving interdisciplinary collaboration to strengthen our advisory business. 2008 - 2019: Head of Hays Learning Center: Improvement, modularisation and digitalisation of the internal Learning Center to become an USP in our industry. 2000 - 2008: Sales positions: Acquiring new clients, maximizing potential, building up a sales team.

Mona Hellenkemper is Director of Marketing at social media agency Social Match. In her role, she is responsible for the conception and implementation of the marketing and communications strategy for Social Match, which is based in Münster, Cologne and Berlin. In the previous five years, she was responsible for the marketing strategy of software company InfluencerDB and positioned the company as the leading B2B software-as-a-service company of Germany’s the influencer industry. She started her career on the B2C side in social media and PR for the e-commerce company eis.de.

Janine started her working journey in 2007 with a gastronomic education and seven years later began her coffee career as a barista and store manager. This was followed by her own pop-up café & trainer for roasters. She was then employed as a Quality Manager for a green coffee retailer & roasted & tasted a wide variety of coffees daily to assess the quality behind each green coffee sample. The highlight was a successful exam to become a Q grader. The exam, conducted by the Coffee Quality Institute, is the most recognized coffee sensory training in the world. Since the end of 2021, she is now self-employed to advise roasters, cafes and frahling lovers in the field of sensory analysis and coffee qualities.

Valentina is pursuing a career as a Mexican-German, queer writer, journalist, and successful social media creator. Her skills and experiences highlight what it means to be a creative in today’s online-driven world. She finds it very rewarding to work in a project-oriented way at the intersection of classic and modern disciplines such as poetry, publishing, and social media content and strategy. She is an eager learner actively searching for experiences that will help her grow as a writer and leader. She is interested in journalism, politics, literature, pop culture, mental health, sex education, and LGBT+ empowerment.

With a strong focus on fashion, beauty and lifestyle, Anika entertains her 163,000 followers on Instagram and 107,000 subscribers on YouTube on a daily basis. Anika lives by the motto "Nobody needs to be perfect" and shows her community that not everything always works out as anticipated. Her content includes "Try-On-Hauls", "Style and Talks" and vlogs about her travels and everyday life. Her joyful personality is not only popular on social media, Anika is also an experienced presenter.

Content first – and only. Even in his early days as a journalist, a good story was always a top priority. Tom Nollau has retained this focus throughout his career. From various positions at German publishing houses, he moved into content marketing. There, he advised brands on the agency side on how to successfully set up and implement content strategies. Today, he is responsible for content and media at the revolutionary pizza brand Gustavo Gusto.

Philipp von Stülpnagel has more than 20 years of experience in digital marketing. In 2001, he founded the agency SUMO, which he built into a market leader in SEO and sold to a private equity investor in 2011. After further management positions in online marketing and ad tech companies, he founded BlueOak in 2020 with two colleagues as one of the first providers of "Result Guaranteed Advertising". Born in Munich, he lives in Cologne with his wife, three children and dog.

Sebastian Holder is responsible for Creator Solutions, the internal expert team for brand cooperation in the DACH & NL regions at TikTok, the leading platform for mobile short videos. Our mission is to inspire creativity and bring joy. TikTok is a global company with offices in Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo, among others.

In the role as a Business Developer at bonprix, Anika is the holistic view in bonprix’s Digital Marketing. She collaborates with various stakeholders and focusses on testing new advertising partners, formats, campaigns as well as drives the interaction of different marketing channels. Previously, Anika worked in Paid Search, where her responsibilities included the expansion of feed management as well as campaigns in PLA, SEA and PSM at bonprix.

Jacob is one of the most successful content creators in Europe with a community of 8 million followers on TikTok and almost 1 million followers on Instagram. As a representative of the significant and powerful GenZ, he not only wants to break down generational boundaries, but also act as a liaison between companies and consumers. He uses strategy, know-how and his experience to achieve the best possible output on both sides. Born in Frankfurt, he also campaigns against discrimination on the net with the organisation HateAid and uses his reach, among other things, to convey acceptance and understanding for GenZ to society that is not social media-savvy.

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2x Triple, 3x Social Media Meister, 9x Deutscher Meister - Head of Social Media @ FC Bayern, responsible for developing FC Bayern‘s global Social Media strategy - managing overall social presence (+115M following on 23 accounts) and engaging with new and existing fans worldwide. Speaker & lecturer. Passion for Sport/Football, Digital (Content) Marketing, Social Media Marketing, Innovationen, Technology. Teamplayer. #WeiterImmerWeiter

... as CDO and member of the board at häppy, Michael has worked for more than 25 clients from consumer electronics, food and skin care to fmcg and the green energy sector for the last decade.

20 years ago Ansgar started with the repair of catering coffee machines, although he did not call himself a coffee drinker. The spark for the interest in this great product, which continues to this day, was the contact with a non-"standard coffee". Through his activities at Kaffeeplan & Union Rösterei, he has the opportunity to share a variety of experiences every day. Ansgar also works for the Specialty Coffee Association Germany, where he and a team of volunteer coffee enthusiasts take care of the national coffee championships. He is also a certified technical judge at national and international championships. From the bean to the cup.

Serial Entrepreneur, angel investor, political activist, cannabis advocate. These are just a few things that describe Finn’s biography. After being a consultant at BCG in Sydney, the US and Germany, he became part of the start-up scene by founding THE ICONIC, Australia’s number online fashion retailer. He was MD of Rocket Internet before he supported ProSiebenSat1 to build a start-up incubator in Germany, EPIC companies with companies like Gymondo, Amorelie and Valmano in its portfolio. In the following years, Finn was on the board of the German Start-up Association, founded a Berlin-based craft beer company (Berliner Berg) and was the CEO of Movinga during its roughest times. Finn founded a new company together with Fabian Friede in 2018, focusing on Cannabis – the Sanity Group. With its brand VAAY, Sanity Group wants to redefine how people see cannabis and CBD – and at the same time become Europe’S number 1 cannabis company.

TikTok Creator with more than 2,7 million followers: https://www.tiktok.com/@andiisbae https://www.tiktok.com/@andiisworld Andreas Dürnberger also known as Andiisworld is an Austrian content creator. In addition to his business studies, he made a name for himself on TikTok and Instagram with comedy, lifestyle and beauty videos. The young Austrian now has a reach of over 2.7 million followers on his social media channels. Since the beginning of March he has been working for the Intermate Group, where he supports the creative team with his social media know-how.

Christof Schmid has headed Twitter's communications in Germany since 2020. Before that, he worked as Comms expert for Stage Entertainment together with brands such as Disney or Cirque du soleil and personalities such as Tina Turner, Bryan Adams or Phil Collins. He is also a speaker on the topics of digital storytelling and digital story marketing.

Florian dances on many stages: On the one hand, he is the founder of a concert and artist management agency with artists like Shantel. He is also the founder of the Guilty76 Cycling Team, the world's first rock'n roll cycling team. With the Street Guerilla Division, he beautifies the Alpine passes at the Tour de France with street art actions. Since 2021 he has also gone among the restaurateurs- with Massiv Central he has created an "Urban Hangout" in Frankfurt City: Café, bar, event location & bike workshop in one. Last but not least, he is co-founder of TAB e.V.: the collective of creatives, restaurateurs & artists has already upgraded several neighborhoods in Frankfurt through street art actions for the community.