A digital full service agency with units operating in Bremen and Berlin, we have been realising digital marketing strategies for over 20 years. Content Marketing, Digital Advertising, SEO, SEA, or Social Media: with spirit and the right content in the right place at the right time, we develop solutions that work for your target audience -- creative and performance-oriented thinking included. Among our clients: congstar, OBI, Volkswagen Financial Services, REWE, Nickelodeon, Pickup, Allos, Kalkhoff, McCain and NABU. We're happy to share our experience and look forward to your visit.
Finch is the first eCommerce Growth Platform that combines software and expertise, with a specific focus on the needs of eCommerce brands. For 12 years, Finch has been helping brands and manufacturers grow across all digital channels. By working with 500+ customers around the world, Finch has developed its formula for success for eCommerce growth: clearly defined goals, a profound growth plan, comparable, normalized data, meaningful reports, control over your own processes, transparent and efficient workflows, expert knowledge of all relevant channels - all integrated in one powerful platform.
Claneo is one of the leading German agencies for international Search and Content Marketing. More than 70 experts advise and support well-known companies and brands from various industries both nationally and internationally in over 14 different languages. The agency has been certified and awarded several times and belongs to one of the best German employers.
Digital PR x SEO: How to get everyone talking about your brand and make your SEO rock!
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.
Customer Journeys: From Search to Decision
Wednesday, 18.05
08:45 - 10:15
Halle B2
English
Google Ads? Smarketer! We are the leading pure Google Ads agency in the german speaking region (DE, AT, CH) with our headquarters located in Berlin. Awarded as Google Premium Partner and CSS Premium Partner, we are the growth driver for over 800 customers from various industries.Our clients love our individual consulting. We cover the entire Ads portfolio from Search, Shopping, Remarketing, YouTube, Display, GSP and Mobile to App Marketing.Our close cooperation with Google and our focus on Google Ads makes us the perfect partner. As a Microsoft Advertising Elite Channel Partner, we also set up Bing ads campaigns for our customers.We are performance-driven. True to the motto: commitment through performance, not through contracts.
Automation in Google Ads: what's behind the new Performance Max format?
Wednesday, 18.05
08:45 - 10:00
Halle B1
German
Adference provides powerful PPC optimization for Amazon Advertising. Adference’s innovative PPC solution empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. We make the most of your campaigns on Amazon by using scientifically developed machine learning algorithms, bringing a complex set of factors together in an ideal campaign setup. Your gain: Better performance and less manual effort in optimizing your campaigns.
eology is an online marketing agency specialized in search engine marketing. A team of experts promotes clients’ websites and online shops to increase their online visibility via eology’s core competencies: Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach. Individual consultations at eology offer solutions for websites and online shops to gain the maximum output. Our experts develop a goal-oriented strategy and planned actions to increase the organic traffic. The efforts also include additional traffic gained via paid advertisements and corresponding content creation which can then be spread throughout the web.
Searchmetrics, our partners and our clients are united by a belief in the power of insight and an understanding that data makes decisions better. Its innovative approach ensures household names like AXA, Lowe’s and McKinsey & Company thrive in the hyper-competitive search landscape. Worldwide, thousands of businesses have already benefited from working with Searchmetrics and our comprehensive portfolio of data, software and services.
SEO is trendy? It's an evergreen!
Wednesday, 18.05
13:30 - 13:50
German
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
The conversion happiness formula: putting UX in practice
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Beyond channels and target groups – this is what customers want
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
English
The playbook to really rock your next YouTube campaign
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Business success made even easier – with Google Ads
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Take on tomorrow today: rethinking agile media strategies
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
Finch is the first eCommerce Growth Platform that combines software and expertise, with a specific focus on the needs of eCommerce brands. For 12 years, Finch has been helping brands and manufacturers grow across all digital channels. By working with 500+ customers around the world, Finch has developed its formula for success for eCommerce growth: clearly defined goals, a profound growth plan, comparable, normalized data, meaningful reports, control over your own processes, transparent and efficient workflows, expert knowledge of all relevant channels - all integrated in one powerful platform.
The company clicks digital GmbH is an online marketing agency with a focus on search engine optimization (SEO) and search engine advertising (SEA/ PPC). We analyze and optimize websites for better visibility in search engines. In addition, we create and manage ad campaigns in search engines and are a certified Google partner. In the area of e-commerce, we take care of design and programming for various store systems. In seminars and individual trainings we impart know-how for effective online marketing.
The Premium Performance Agency seo2b is active since 2007 and is located in Trier. Since the summer of 2018 it is also a part of the interdisciplinary agency group detailM with more than 60 employees in Berlin and Trier. Our established team includes experienced SEO-consultants, editors, marketing and usability experts as well as programmers. This allows us to use our versatile expertise, be prepared to work within an increasingly complicated market and identify and utilize promising potential. We are specialized in search engine optimization and content marketing.
influData enables influencer searches in the marketplace with over 50 graphically-enhanced analytics that determine an influencer's value for advertising campaigns and provide accurate insight into audience demographics. In addition to Instagram and TikTok, influData also offers discovery and analytics on YouTube shorts. influData is suitable for agencies, brands and creators, for all those who want to reach the next level in influencer marketing. The quality score allows to distinguish real followers from fakes, to check the audience of each creator and to precisely target the audience across platforms. influData has been available since 2020 and is already used by almost 5000 users worldwide.
FACT-Finder is the leading search, merch and personalization solution for B2C and B2B eCommerce. The company is rooted in technological innovation and customer growth, using proprietary technology to enhance every online interaction for buyers while increasing revenue for sellers by 20-33%. This, along with accrued experience in the industry and a dedicated team of experts, has established FACT-Finder as the smartest way to the best products. Online shops powered by FACT-Finder benefit from access to the latest developments in AI and ML, enabling them to deliver digital shopping experiences unlike any other on the market.
Co-Founder & Managing Director
Studyflix
Industry Manager - Integrated Retail
Google Germany GmbH
SEOpresso
Ladenzeile GmbH
Omnichannel Specialist
Google Germany GmbH
Search Growth Lead, Central Europe
Google Germany GmbH
Search Growth Lead, Central Europe
Google Germany GmbH
Retail Performance Specialist
Google Germany GmbH
Industry Manager - Retail
Google Germany GmbH
Reinhard Blech co-founded e-learning platform Studyflix, which is currently revolutionizing digital education for Generation Z in the DACH region. Within just three years, Studyflix has acquired in excess of four million active users per month through successful SEO. In 2021, Sistrix named it among its biggest winners of 2021. Now, more than 500 companies use Studyflix for targeted employer branding and recruiting among Generation Z and for internal employee training.
Judith leads the Omnichannel initiative bringing the best of both worlds, online and offline, together. She joined Google 2021 and brings in 10 years+ experience from leading retailers and brands.
Björn Darko is an SEO strategist, speaker, manager and podcast host. In his role Head of Product & SEO at ladenzeile.de, he is responsible for the development of the shopping platform.He was VP Product at Searchmetrics and Director of the Digital Strategies Group - the Searchmetrics Inhouse Consultant Team - until 2020. Hosting the popular SEOPRESSO Podcast, he regularly welcomes major SEO players and continues to be active in the Searchmetrics community.
Moritz brings online to offline measurement solutions to Google’s largest advertising clients. As an omnichannel, Moritz focuses on ad tech solutions for reaching omnichannel consumers, measuring the impact of online advertising on offline transactions, and optimizing for omnichannel impact.
With over 8 years of experience as a SEA advertiser and Google specialist, Bjarne has seen firsthand how Search has evolved into a channel full of automation. As a Search Growth Lead, he works closely with advertisers and agencies in Central Europe to help them capitalize on this trend and achieve their business goals.
As Search Growth Lead, Michaela works with advertisers and agencies across Central Europe to design and implement sustainable growth strategies using automation in Google search. She has been with Google for almost 10 years and previously worked as a specialist for holistic audience strategies and ad formats as well as a key account manager in the areas of tech, B2B and travel.
Jule is Retail Performance Specialist and is working with various different DACH Retailers on improving their Text, Shopping and Performance Max activities. In her 6 years in Google, Jule worked in Customer Support and Key Account Management before joining the Performance Specialist Team.
As Industry Manager, Eva is consulting multichannel retailers on their digital transformation journey. Her key areas of expertise are marketing technologies and online to offline activation.
Selcuk is a Display & Video Specialist for Central Europe. As a DV Expert in Central Europe he is focusing on our biggest retail clients. Before his time with Google, he worked in Berlin for different digital companies in Performance Marketing, where he started, optimized and scaled several Online Marketing Channels.
Philipp von Stülpnagel has more than 20 years of experience in digital marketing. In 2001, he founded the agency SUMO, which he built into a market leader in SEO and sold to a private equity investor in 2011. After further management positions in online marketing and ad tech companies, he founded BlueOak in 2020 with two colleagues as one of the first providers of "Result Guaranteed Advertising". Born in Munich, he lives in Cologne with his wife, three children and dog.
As Teamlead Paid Search, Sven has been responsible for managing all of OTTO's paid search activities (Shopping Ads & Text Ads) since the beginning of 2022. In this role he benefits from his previous experience in product data marketing with a focus on Google Shopping. In total, Sven now has over ten years of professional experience in online marketing and is certain that automated marketing with structured product data has huge potential.
Florian has been working for Consumer Electronics Retailer MediaMarktSaturn since 2014. The omnichannel retailer is reaching millions of customers with its offers and services via its brands MediaMarkt and Saturn. Florian is responsible for Paid Media in online and offiline channels at MMS. In order to reach customers at all touchpoints, he is delivering the best media mix in classic and digital media channels. Before MMS, he was working in digital marketing for an incubator specialized on e-commerce and digital subscription models.