Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach over 500 million daily active users within relevant contexts. The company has 22 offices worldwide and 1,800 employees.
Leads.io is a fast-growing, tech-driven lead generation agency helping businesses to grow. We acquire high-quality leads that convert, using online advertising and through our own marketplaces. Expand your customer database and increase your ROI with a partner you can trust.
Are you looking for creative, innovative and customized solutions for your campaigns? You are not just looking for reach, but qualitative reach? Then you have come to the right place! As a marketer of Axel Springer, Media Impact combines the quality reach of major German media brands like BILD and WELT with intelligent technology and creative solutions. Since September 1, 2019, Media Impact has also been cooperating with the Ad Alliance in digital marketing. This cooperation creates a unique quality reach in Germany. We are creative and fast customer understanders. Through our proximity to the best journalists in Germany, storytelling is in our DNA.
Ad Alliance is an expert partner to advertising customers and media agencies, offering the custom creation and orchestration of cross-media campaigns and meeting a rising demand in the market for cross-category marketing services. Ad Alliance has been combining the expertise of a strong network of media partners since 2016: IP Deutschland, G+J e|MS, smartclip, Ligatus and SPIEGEL MEDIA – a quality portfolio spanning TV, print, online and mobile. It offers customised staging across every platform, including performance and influencer marketing and native advertising. As well as creating content, Ad Alliance offers technical solutions for the delivery of advertising, from pragmatic to data-based.
Campaign Booster Addressable TV: How to use ATV smart in your media mix
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Context is everything - The meaning of context in a cookieless world
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
High reach, targeted approach and attractive online advertising – mobile.de, Germany’s largest Internet vehicle market, offers advertising customers and sales partners a wide range of placement options, targeting options and marketing on mobile devices. Headquartered in Dreilinden, just outside Berlin, mobile.de is one of Germany’s highest circulation online marketers. Besides the German market leader mobile.de, Europe’s largest car community MOTOR-TALK also belongs to the company. Together, both platforms reach around 16.95 million unique users (source: AGOF digital facts 2018-04).
Goodbye, cookies - welcome back, contextual! Vibrant Media is a leading provider of contextual targeting - worldwide. With 4,000 premium websites, we implement user-initiated, unique cross-platform brand user experiences for well-known brands. Vibrant reaches more than 250 million UUs per month. Thanks to our patented SafeServe ™ algorithm, campaigns are only delivered in brand-safe items. With Quintesse, our new RTA SaaS service, our advertisers can use over 20 years of market know-how in contextual targeting. Campaigns are relevant, brand-safe, cookie-free, and 100% GDPR-compliant via curated marketplaces or contextual segments in DSPs in real-time. More at vibrantmedia.com & quintesse.io
XING Marketing Solutions - part of NEW WORK SE. The NEW WORK SE Group builds upon the XING SE success story by offering brands, products and services that foster a more fulfilling world of work. NEW WORK SE is a central leadership and management holding, serving as a service department for its subsidiaries. The company embodies the reflection of its commitment to a better working world and brings all of its business activities under the umbrella of New Work
At AdUp, we believe that online marketing can be so much more. Every day we work on our tools that connect advertisers and publishers across Europe, thinking about what we can rethink and change. We build our systems for everyone - experienced marketers as well as marketing novices. Driven by fascinating technology, our team focuses on simplicity and strong performance. As an advertiser, you get clicks, conversions, and revenue from us, and as a publisher, we monetise your website with you. Today, as part of Axel Springer SE, AdUp is backed by a team of diversity: from creative minds full of drive to great experts with visionary thoughts.
Bambuser is a SaaS company and the world’s leading Live Video Shopping technology provider. Brands and Retailers use Bambuser’s powerful solutions to drive engagement and conversions, directly on their own sites.Bambuser is headquartered in Stockholm and is publicly traded on the Nasdaq First North Growth Market (BUSER). Its clients range from international market leaders like LVMH, Adidas, Samsung, Otto Group, and Tommy Hilfiger to startups like Schrammek Kosmetik, Flattered, and CV Beauty.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Bring! is Europe's largest shopping list app with over 13 million registered users. The free Bring!-app guides users through all aspects of shopping for everyday items such as groceries and drugstore goods – from inspiration, to collaborative planning, to purchase. With the help of shareable shopping lists, recipe ideas, and local deals, shopping, and thus organizing the entire household is simplified for millions of consumers worldwide. In addition to the shopping platform for consumers, Bring! offers partners from FMCG and retail an innovative mobile native advertising platform that enables them to open up new marketing channels and place products in the context of shopping in a highly targeted and native way.
The B2B Media Alliance is an initiative from Haufe Media Sales, Holzmann Medien and businessAD. As partners we offer comprehensive advertising solutions for the B2B world: from classic print and display formats, native advertising, advertorials, topical sponsorings or webinars over to mobile, newsletter and leadgen campaigns. The high reach multi-channel offer of the B2B Media Alliance is your ideal partner for integrated cross-media solutions.
Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, and many more. For more information, visit www.shopify.com.
Managing Director
Vibrant Media GmbH
Head of AdOperations
Vibrant Media & Quintesse
Head of Revenue Operations
Bambuser AB
Producerin
ODALINE
CEO / Founder
FOODBOOM
Teamlead Social Media Strategy
ALDI SÜD
Head of Creative Lab Europe
TikTok Germany GmbH
Brand Strategy DACH
TikTok Germany GmbH
Targeting without cookies? Christoph von Reibnitz has been with Vibrant Media, the pioneer and global leader in contextual advertising, for over 11 years. More than four years as managing director (D-A-CH Markets). At the latest, with Google's announcement that it will no longer support third-party cookies, the market is looking for new solutions. With Quintesse, a new SaaS solution, advertisers and agencies can now leverage Vibrant Media's 20+ years of contextual targeting know-how to deliver campaigns that are relevant, brand-safe, cookie-free and 100% GDPR compliant using DSPs via curated marketplaces or the integration of contextual segments programmatically in real-time.
Targeting without cookies? Anne has been with Vibrant Media, the pioneer and global leader in contextual advertising, for over 14 years. For more than six years as Head of AdOperations. In this position, she is responsible for, e.g., campaign innovations, programmatic integration, and semantic technology. At the latest, with Google's announcement that it will no longer support third-party cookies, the market is looking for new solutions. With Quintesse, a new SaaS solution, advertisers and agencies can now leverage Vibrant Media's 20+ years of contextual targeting expertise to deliver campaigns that are relevant, brand-safe, cookie-free and 100% GDPR compliant using DSPs programmatically in real-time.
Albrecht is the Head of Revenue Operations at Bambuser. He leads a cross-functional team with the goal of making the world's leading provider of Live Shopping solutions more efficient and effective. Prior to joining Bambuser, Albrecht worked at Google, consulting some of their biggest advertising clients in the DACH market on digital growth.
Pauline Schmeling has been working at ODALINE since May 2021 and taking care of ALDI SÜD as a client from the very beginning. Due to her experience in film production, she was able to significantly shape the format "Like A Gourmet". During her studies, she kept working on various social media productions and started working directly as a producer at KollektivZwo after finishing her bachelor's degree. Besides her job, she runs the brand frohnatur NATURWEINE.
At the intersection of food & media is Sebastian Heinz: Through stations as a media scientist, consultant, entrepreneur and co-founder of FOODBOOM, he knows all the nooks and crannies of the food marketing industry. Under his leadership, FOODBOOM quickly developed into the leading food content producer in the DACH region and serves clients such as Bitburger & Dr. Oetker. He never gets bored: Sebastian is also managing director of the food accelerator Food Harbour Hamburg, sits on the advisory board for next.Media and acts as a coach for the Journalism Innovator Program at Hamburg Media School.
Christoph has been working in social media marketing for more than 10 years. Before moving to food retailing at ALDI SÜD in July 2017, he was employed by various agencies in Hamburg and looked after clients from the entertainment, textiles and mobile sectors, among others. Today, the Essen native is Team Lead Social Media Strategy at ALDI SÜD. In addition to the paid social field, he and his team are responsible for the strategic orientation and further development of the corporate social channels as well as the conception of social media campaigns.
Neil's team within TikTok is dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok's full-screen, sound-on environment and cut through with its highly engaged community. They aim to showcase brands' products and services in a way that chimes with TikTok's culture and drives results. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world's most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy.
Leon Celan is Brand Strategist at TikTok, with experience in strategy on creative agency side in the UK (adam&eveDDB) and Germany (Scholz & Friends, Jung von Matt). His interest in strategy stems from the same interest he has in the dramatic arts - both based on the curiosity about human nature, and the resulting behaviour. At TikTok, he is helping brands understand the behaviour of the TikTok community, and unlock their full potential on the platform.
Constantin Buer is the managing director of Podstars GmbH, OMR's podcast studio, that produces, publishes and markets cross-platform audio content. In 2016, he accompanied the young company in becoming a GmbH (Ltd.) and since 2019 he has been the managing director together with Vincent Kittmann and Jasper Ramm. Together they advise partners strategically on advertising opportunities in podcasting, develop suitable audio formats, and bring advertisers and podcasters together. Podstars now supplies over 100 podcasts with native advertising and are involved as producers in over 80 productions.
Finn is CEO and Founder of Sanity Group, which has rapidly brought more than six cannabis companies to success. Focus. Wellbeeing products and medical cannabis. Finn is a serial entrepreneur and business angel, having learned his trade at Boston Consulting Group and Rocket Internet SE. He spent five years in consulting (consumer goods, insurance, pharma), has founded five companies of his own, including THE ICONIC, Berliner Berg Craft Beer, Sportsecondhand, Valmano and Petobel, and he was the boss of Movinga for years, leading the company through the crisis.