MessengerPeople is the pioneering company in professional messenger services & the leading SaaS provider for messenger communication. The innovative Messenger Communication Platform allows companies an easy & GDPR-conform way to communicate with their customers using the most popular global messaging apps: WhatsApp, Facebook Messenger, Apple Business Chat, Telegram & Viber. Over 1,600 companies, cities, associations, institutions, political parties & influencers from over 60 countries currently use the MessengerPeople solution. Since September 2021 MessengerPeople is part of Sinch. Its leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video.
Creating Superior Customer Experience and Higher Conversions with Conversational Marketing
Tuesday, 17.05
12:45 - 14:15
Halle B4
English
90% Conversion Rate via WhatsApp: With Conversational Commerce from Stationary Retailer to E-Commerce Champion
Tuesday, 17.05
11:00 - 11:15
German
LoyJoy transforms customer journeys into automated and emotional chatbot dialogues. The LoyJoy toolbox offers ready-made, customisable chatbot processes from lead acquisition to loyalty. LoyJoy Chat can represent the entire customer journey and answer more than just questions.
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
Understanding marketing and data in a privacy-first world
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. In 2021, Adjust was acquired by AppLovin, a leading marketing platform software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.
The mobile Ad Tech pioneer madvertise has been active on the market since 2008. With a clear focus on the further development of its in-house technologies, madvertise offers various advertising service solutions with a mobile focus. The genres of mobile are data-based and combined with digital out-of-home, desktop and social to help advertisers get the best possible communication results. As a premium marketer, madvertise specializes in innovative branding solutions with activating forms of advertising based on HTML5, interactive videos and exclusive special placements.
MyPostcard is your #1 app to send photos as real postcards and greeting cards. We print, stamp, and mail them worldwide! We are a creative and international team passionately upholding the postcard tradition in the digital age. We deliver memories. We support movements. We send postcards to inmates, to Trump, to grandmas, representatives, moms, and celebrities. The MyPostcard App has been downloaded over 5+ million times and is available in 10 languages on iOS, Android and web, providing 10.000+ designs for just about any occasion. We are a privately funded company, based in Berlin and New York, and are part of the German Accelerator Incubator as well as Facebook's FbStart program.
Snap Inc. is a camera company.We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
The new Shopping Reality: this is how Augmented Reality will take ecommerce, retail and brands to the next level
Tuesday, 17.05
10:45 - 12:15
Halle B3
German
With over 120 employees and offices in Berlin, Hamburg, Cologne and Vienna, the Intermate Group is one of the largest social agencies in DACH.With its own production company Truemates, its own content studios, a holistic and proprietary influencer technology and the influencer and social agency Intermate, the group was able to establish a leading position in the social market with its strong focus on creators.With a direct connection to the platforms and using its own technological infrastructure, the Intermate.Group offers the entire value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production and performance ads.
TikTok Superstars: How McDonald's, ALDI Nord, Kellog´s, Douglas, Deichmann or Storck conquer and master the fastest growing platform on Social Media
Tuesday, 17.05
12:30 - 14:00
Halle B1
German
Increase your customer value. With our all-in-one loyalty solution you can reach your customers anytime & anywhere – directly on their smartphone. Your sales increase through higher shopping cart value & customer frequency. Your loyal customers will attract new customers – on a regular basis. We help power medium-sized companies to increase their customer valu. Our product consists of two components: a control center including a dashboard and a customer database for the entrepreneur and a loyalty app, which can be modularly adapted to different customer requirements and is used by end consumers. Over 500 companies from 25 countries are already using a hello again solution.
Jodel instantly connects you with the people around you. It's a live social feed of your community's hottest news, questions, events, stories, and jokes. Never miss out on what's happening around you again!
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
The conversion happiness formula: putting UX in practice
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Beyond channels and target groups – this is what customers want
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
English
The playbook to really rock your next YouTube campaign
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Business success made even easier – with Google Ads
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Take on tomorrow today: rethinking agile media strategies
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with customers. We work with leading brands all over the world.
How RTL+ Built Loyalty Through Multi-Touch Customer Engagement
Tuesday, 17.05
10:30 - 12:00
Halle B1
English
FREE NOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 56 million users in 16 markets and in over 170 cities today are already moving freely from A to B. Through the unique integration of mobility brands and payment services, they can book their nearest taxi, private hire vehicle, car sharing or micro-mobility option such as eScooters, eMopeds, and eBikes within the app. FREE NOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The German based company, led by CEO Thomas Zimmermann, is backed by the BMW Group and Mercedes-Benz Mobility.
MoEngage is an insights-led customer engagement platform, trusted by more than 1000 global consumer brands such as McAfee, Domino’s, Nestle, Deutsche Telekom, Travelodge and more. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 900 million users every month.
CleverPush is one of the leading messaging software solutions in the DACH region. Since 2016, publishers, online shops and many other industries such as Funke Mediengruppe, ProSiebenSat.1, Der Postillon or Hubert Burda Media have trusted our easy-to-use and constantly evolving SaaS solution. By using CleverPush, advertising sales can be increased significantly and conversion rates and customer loyalty can be increased in the long term. All data is stored on servers in Germany in compliance with the GDPR. Our German-speaking account managers continuously support our customers in optimizing the most important KPIs.
The Bonn-based Startup Murmuras developed a new method to collect and analyze insights from mobile apps like Facebook, YouTube and Amazon. The technology enables companies to better understand their customers & competitors in the mobile world, to react faster to trends and to make faster business decision. Together with agencies, media & marketing companies Murmuras provides insights on relevant marketing questions such as: Which ads do users see in social media apps? At what prices are products purchased in apps like Amazon? What app and online trends are emerging for my target groups?The software is based on the Menthal-Project – a study by the University of Bonn – and has been collecting usage data on over 700,000 smartphones since 2014.
Flawless premium display ads. Clipcentric is a Creative Management Platform (SaaS) that makes creating fully responsive HTML5- video- & rich media ads much easier. Clipcentric's creative production platform puts powerful ad engineering technology at your fingertips, allowing any creative vision to come alive across devices. We've distilled 20+ years of ad tech experience into a robust platform for creating, deploying, and measuring ad formats that drive revenue, all backed by our superhuman support team.
Bring! is Europe's largest shopping list app with over 13 million registered users. The free Bring!-app guides users through all aspects of shopping for everyday items such as groceries and drugstore goods – from inspiration, to collaborative planning, to purchase. With the help of shareable shopping lists, recipe ideas, and local deals, shopping, and thus organizing the entire household is simplified for millions of consumers worldwide. In addition to the shopping platform for consumers, Bring! offers partners from FMCG and retail an innovative mobile native advertising platform that enables them to open up new marketing channels and place products in the context of shopping in a highly targeted and native way.
We are a digital agency uniting technology, data and creativity within the JvM group. We expand business models through innovative platforms, products and services.
Digital to save the climate. New ways of product development at LichtBlick.
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
About OneSpan OneSpan helps protect the world from digital fraud by establishing trust in people’s identities, the devices they use and the transactions they execute. OneSpan’s security solutions significantly reduce digital transaction fraud and enable regulatory compliance for more than half of the top 100 global banks and thousands of financial institutions around the world. Whether automating agreements with identity verification and e-signatures, reducing fraud using advanced analytics, or transparently securing financial transactions, OneSpan helps lower costs and accelerate customer acquisition while improving the user experience. Learn more at onespan.com.
Super Apps AGAIN - The 3 focus points to be fit for the future with Revolut + Vivid Money + OneSpan
Wednesday, 18.05
14:30 - 16:00
Halle B3
English
congstar, the telecommunications provider headquartered in Cologne, provides prepaid and postpaid mobile phone services as well as DSL and VDSL complete connections. The success of congstar since its market launch in 2007 is due to the combination of excellent D-Netz quality, favorable prices and flexible contract terms. More than five million customers now benefit from this. congstar products and services regularly receive awards. Since 2014, congstar has been the main sponsor of FC St. Pauli for the second time. According to the international research and consulting institute Great Place to Work®, congstar has already been ranked among Germany's best employers several times.
Digital transformation in marketing - challenges and opportunities for a mobile communications brand
Wednesday, 18.05
09:20 - 09:35
German
Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, and many more. For more information, visit www.shopify.com.
Hamburger Morgenpost, or MOPO for short, is Hamburg's leading media brand. In addition to the print edition, MOPO.de is northern Germany's widest-reaching news portal with an average of 27.7 million visits per month (according to IVW). The cross-media reach is 4.41 million people per month (according to ma IntermediaPLus 2021 II). With the “Werbelokal” offer, it is the first media company with a hyper-local self-service tool for local SMEs: With just 4 clicks, advertisers in the Hanseatic city can place their advertising easily and themselves on mopo.de – even limited to individual districts . Another MOPO family member is the Discovery Dock, an interactive world of experience that makes Hamburg come alive via virtual reality.
Apps Strategy Partner
Google Germany GmbH
Head of Performance Marketing
bonprix Handelsgesellschaft mbh
Apps Strategy Partner
Google Germany GmbH
OneSpan Regional CTO, EMEA
OneSpan NV
CEO
Timeless Investments
CEO
SPM Sportplatz Media GmbH
Head of Marketing
SPM Sportplatz Media
Head of Media Agencies DACH, Facebook Germany
Meta
Mariya, who has more than nine years of experience in Apps Product & Marketing, supports large retail companies in defining and implementing app strategies that contribute effectively to their main business goals. Her past experience includes OMIO and multiple Rocket Internet companies.
Mario Pumm is leading major performance marketing channels like paid search, display and retargeting, affiliate and app marketing at bonprix International. Mario started at bonprix in 2017 with the goal to operationalize shopping app distribution in all markets. In addition to the technological implementation, data driven decision making and performance based budget evaluation, he is particularly enthusiastic about the close cross team collaboration around the common app growth goal.
In his role as a App Lead at Google, Timo Gutenberger consults Google's biggest and most successful advertisers on their App strategies to help them grow further. He focusses on unifying the mobile experience and integrating apps into their KPIs for a holistic and successful online marketing strategy.
Dan is based in the UK covering, global account customers. Dan has worked extensively with Small, Medium and Large Enterprises and also many of the world’s largest banks. Dan has a strong background with remote access, authentication and Mobile Security, he has spoken extensively on the subject authentication and customer security at events internationally. Dan is a Certified Information Systems Security Professional (CISSP) and has worked in Security for over 20 years.
Co-Founder & CEO at Timeless Investments. The first platform which fractionalizes collectibles and NFTs in Germany.
Marcel is a passionate athlete, business economist and entrepreneur for over 20 years. The founder and CEO of SPM Sportplatz Media combines his passions for sports and digital business models at SPM. He is responsible for the overall strategic direction of the company and drives the further development of the SPM digital portfolio and the SPM Sports Media Network.
"No time to rush!" As Head of Marketing at SPM Sportplatz Media, Niklas Fahrenholz combines his passion for sport with digital innovations and trends. With his marketing team, he is driving the further development and internationalisation of the team sports app SpielerPlus, is working on the brand development of the fitness brand SportlerPlus and is responsible for the B2B marketing of the marketing unit.
As Head of Media Agencies, DACH at Meta, Andreas Rau and his team are responsible for strategic consulting and development of leading agency partners. Before his time at Meta, Andreas held senior and leading positions at uniquedigital, United Internet Media AG and Yahoo! Europe, where he was responsible for strategy, innovation, processes and technologies with a focus on programmatic and social advertising, yield management and performance marketing. Andreas Rau is member of the Executive Board of the MMA Germany and has a long-standing history of active contribution in the BVDW.
In her role as Conversion Specialist & UX Lead, Christina supports companies to grow by optimizing their web strategies. In doing so, she focusses on User Experience Design, Modern Web technologies and Website Speed. Christina started at Google more than 5 years ago. She has a business background and has gained experience in collaborating with a braod range of different industries ranging from Retail to Travel, LeadGen and more.
Ralf is a Conversion Specialist & Web Performance Expert at Google. He advises Google's largest retail and travel clients on their mobile strategy. His focus is on UX, loading speed, and modern web technologies like Progressive Web Apps to make the web a smooth experience for end customers. Before Google, Ralf was responsible for technical SEO at Zalando for 6 years and built performance marketing teams at Zalando.
Head of Brand Marketing mobile.de.
Nadia Khafajova joined TikTok in June 2020 as Client Solutions Manager, working across multiple verticals and business models. Nadia is currently leading the Client Solutions team for App First clients in the DACH & NL region, working on app marketing strategies and solutions with her team, helping app clients grow their UA activities on TikTok. Prior to TikTok, Nadia worked for 7+ years in performance marketing & UA in multiple apps and digital platforms in Germany, Singapore, Mexico, Italy & Colombia.
Maximilian Lambsdorff is the founder and CEO of ExpressGroup (formerly ExpressSteuer), which saw the light of day in 2019. In addition to his role as CEO, he has also been responsible for Marketing and Growth since 2021. ExpressGroup's goal is to democratize financial services for everyone. To achieve this, Max and his team rely on the following strategies: 1. creating barrier-free access to financial services; 2. generating cash events for customers; and 3. the implementation of a commission-based revenue model. ExpressGroup successfully uses TikTok (among other performance marketing channels) to market its services, making it a pioneer in the financial services industry.
Tobias leads the Growth Team at TikTok for the DACH + NL region. Together with a team of performance experts, he develops successful market and growth strategies for start-ups, small and medium-sized enterprises, and established brands. Before TikTok, he started his career in tech 10 years ago at Google AdWords. He then founded two startups himself, in Germany and Silicon Valley. Topics such as discovery shopping, radically new user experience and marketing strategies have always been his driving force. In 2018, he was voted 2nd out of the 100 most creative founders by Business Punk Magazine. He is the proud father of two children and lives in Berlin.
Phil has been a passionate digital marketer for 15 years. He started his agency career in 2010 as an SEO consultant and was able to advise clients from various verticals. Among others, he also worked on a three-year project as an in-house SEO expert for the Telefónica Group, where he was tasked with building a sustainable SEO strategy. Currently, as Head of CRO Business Development at PIA Media, Phil is responsible for the unit "Conversion Excellence" in close cooperation with the agency sisters of the PIA Group and supports clients in maximizing sales through on-site conversion optimization.
Yasmin is a Product person with experience in ecommerce, online marketplaces and teleco. She comes from a business background, and she came to know the product world by chance and just fell in love. Her passion is conversion rate optimization with the user experience at its heart and she enjoys coaching PMs to learn how to put facts and data at the center of their decision making.
Jens-Ole has over 25 years’ experience in the direct-sales/E-Commerce field and has devoted almost two decades to customer and user experience. He is currently Head of Customer & User Experience at the Otto Group, one of the world's largest E-Commerce players, headquartered in Hamburg, Germany. He and his team are dedicated to improving the user experience of the group’s many online shops and other digital applications through a wide portfolio of qualitative and quantitative user-research methods. Moreover, he functions as an evangelist for customer-experience topics within the Otto Group’s culture-change and other strategic initiatives.
After studying economics, Sabri began his sales career in 2000 as a sales assistant at what was then Arcor. In 2006, Sabri was responsible for various management positions in both the direct and indirect business customer segment and thus played a key role in the transformation and digitization. In September 2016 he took over the management of the Northern Region within Vodafone Business Germany. In 2020, Sabri moved to Vodafone Group Services GmbH, where he has held the position of Head of Sales Cloud & Security Germany ever since.