MARKETING

As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.

Carolina is the head of AR Product Strategy and Marketing at Snap, Inc. Her team leads the go to market launch of Snap’s augmented reality formats, AR software offerings, visual search features, and other immersive technologies. She was part of the early team that helped Snapchat scale its AR advertising products and is passionate about helping brands, developers, and creators find success with Snap’s industry leading technology. She was named among the Top 30 most influential people building the Metaverse.

Sophia Thiel began her journey on social media in 2014, starting where so many do: on Facebook, YouTube and Instagram. She quickly grew her follower base and now has over 3.6 million subscribers. After releasing her first online fitness program in 2015, she released three cookbooks, a workout book and a fitness planner. In addition, Sophia has released two successful sports clothing collections in collaboration with Aldi. Her mission today is to take a holistic approach to fitness and mental health and to take that message to the mainstream.

Andréa is Chief Marketing Officer at Pinterest where she oversees the global marketing, insights and creative teams responsible for telling the Pinterest story to Pinners, Creators and Businesses all over the world. As a published author and in-demand speaker around the globe, she speaks and writes enthusiastically about brand strategy, entrepreneurialism, product innovation and design thinking. Andréa has been named Ad Age’s 2021 Marketer of the Year, a 2021 Ad Age Leading Woman and a 2021 Brand Innovators Top 100 Women in Brand Marketing.

Juliane Leicht has been working for the online shop SportSpar since May 2018. The 30-year-old is in charge of the marketing department for the off-price ecommerce company. She manages the brands creative hub in Leipzig with 3 different departments. In addition to creating, planning and implementing all marketing measures, She is also specialized in CRM and the optimization of the user experience. She precisely keeps an eye on the needs of the dynamic companys‘ target groups. Her internationally oriented Bachelor and Master degrees in Düsseldorf and Berlin promoted intercultural competence, which benefits SportSpar‘s 6 international sub-shops. Additionally to her hard skills the power woman can be characterized by enthusiasm and expertise.

After positions as Client Lead at Grey, BBDO, DDB, Saatchi & Saatchi and as Marketing Consultant for Digitas & Publicis Media, Dirk Otto has been responsible for the national & international marketing of Eurowings, the leading European value carrier of the Lufthansa Group, since 2018. There, he is agnostically responsible for all matters of brand, marketing strategy and activation driving the digital transformation of marketing and the repositioning of the brand in times of great crisis and change. He is a forward-thinking believer in a customer-focused & data-based marketing approach, that is not reduced to optimizing ad placements but always keeps people and insights in focus, with the goal of "creating value starting from the consumer."

Jobst Schumacher is Head of Media & Brand Experience at Philip Morris GmbH. Within the Group, he has held numerous positions of responsibility, including Country Manager Austria, Senior Manager Corporate Affairs and Head of National Force Activation. Now he is part of the biggest transformation in the history of Philip Morris International: the company wants to be much more than a leading cigarette company and pursues the vision of a smoke-free future. Since June 2016, the tobacco company also wants to replace conventional cigarettes in Germany with risk-reduced products compared to cigarettes such as IQOS.

Since 2017 cookie- & identifier-less choice-driven advertising at Welect. Former CFO of MediaCom 2007 - 2017, until 2007 Manager Operations Grey Global Group Middle Europe.

Jan Mechtel is Co-Founder By Acquisition and Managing Director Germany at the next gen document generation platform Templafy. After his Master's degree in Finance from ESCP Business School Berlin and successful stints at Ableton and McKinsey, Jan founded the Berlin-based software startup Veodin (HTGF funded) in 2010. As Managing Director, Jan led the fortunes of the powerpoint expert for 8 years before managing the successful exit to Templafy. With the acquisition, the entire Veodin team including Jan moved to Templafy in 2018, where he has since played an integral role in Templafy’s product development while also driving strategy for the DACH region.

Michael Müller is VP Strategy & Innovation at Frontify. He has been working at Frontify since 2017 and has shaped topics around product management, growth, and marketing. He now drives strategic initiatives, M&A, and innovation projects.

Sven Bieber joined Spotify in 2016 and currently serves as Head of Sales for Germany and Austria. Prior to Spotify, Sven was Group Manager Planning at OMD in Düsseldorf. He gained his expertise in (online) audio during his nine years at RMS (Radio Marketing Service) where he held several roles from Sales Manager to Head of Digital Media to member of the Executive Board. In 2015, he started his own business as a consultant with the company audioStep before moving to Spotify.

As a marketing manager with Facelift's demand generation team, Julia is an expert in social media marketing, product management, PR, and paid advertising. At Facelift, she's part of the social media team and responsible for the company's official channels. She also hosts the Facelift 30 Minutes podcast and represents the company regularly as a speaker. Also she works on Facelift's email marketing and is involved in the development and implementation of innovative content formats

I joined P&C Düsseldorf as a fashion management trainee in 2014 and worked as a fashion buyer, among other things. I have been working in the field of content creation in marketing for over 2.5 years now. In addition to creating creative concepts for positioning the brand on all relevant social media channels, such as Instagram and TikTok, I am responsible for the editorial content of the stories and the feed as well as all other campaign content on these channels. Furthermore I am in charge of new and relevant social media and online marketing trends, such as live shopping.

Josi is enthusiastic about new e-commerce trends, has a passion for marketing topics and loves the face-to-face exchange with brands and suppliers. At P&C, she is team lead for Brand Relations & Retail Media and responsible for all relevant topics in this segment together with her team. In this context, they plan marketing campaigns and native advertising concepts with retail partners, especially in e-commerce. During her studies, Josi spent half a year in New York, where she majored in HR and Persuasive Communication and subsequently completed a Master's degree in Marketing & Communication. New technologies and growing trends have given her the opportunity to oversee exciting projects at P&C and help shape formats such as live-shopping.

Saskia's heart beats for innovations, digitalisation, performance marketing & technology. During her studies Media Management at Hochschule der Medien Stuttgart, Saskia developed a love for data-driven marketing. After her time in a consultancy, she tested her passions in various online marketing roles within the P&C Düsseldorf Group. Currently she is responsible for Paid Social as a team lead. Therefore she is also responsible for the promotion of live shopping.

Alexander Almerood, an international business economist with an additional bachelor's degree in Business Administration and Management, looks back on more than 10 years of leadership experience in various positions in well-known companies in the healthcare industry such as Teva ratiopharm, Amgen and Celgene. The focus of his career includes marketing, sales and digital transformation of companies. Since December 2020, Mr. Almerood has been Director Marketing & Sales of BioNTech. Here he is also responsible for the global digital infrastructure and was instrumental in the successful launch of the COVID-19 mRNA vaccine BNT162b2 in Germany.

Valerie Khalifeh is Marketing Automation Manager at morefire. As a consultant she advises companies on email marketing and marketing automation. She discovered her passion for email marketing in 2016 and hasn't been able to get away from it since. For 4 years, she directed the email marketing activities at the email marketing provider Sendinblue (formerly Newsletter2Go). Finally, she launched the Sendinblue Academy with free certification courses. Privately, she shares her knowledge on her YouTube channel E-Mail Marketing Snacks and on her LinkedIn account.

As Country Manager Germany, Kolja Brosche is responsible for the strategic development of LiveRamp's German business. He brings over 20 years of experience in the digital industry and has held various management roles, including in media agencies, digital marketers and technology and software providers from the adtech and martech sectors. Most recently, as EMEA Agency Alliances Director at Oracle, he managed the international agency partner network for the Oracle Marketing Cloud sector in Europe.

Experienced, passionate and motivating leader over almost 15 years in a very broad range in terms of nationalities, cross country, hierarchies, departments. Passionate about initiating and managing change processes to leverage innovation, digitalization and customer centricity.

Michaels experiences focus on the topics "digitization", "agile project management" and "online marketing" especially in the FMCG and B2B area. These are his professional experiences: - Online Marketing for Jacobs Douwe Egberts - Brands: Jacobs, Tassimo, Senseo, Piazza Doro - Foundation and set-up of the agricultural portal www.mein-bauernhof.de with the goal of market leadership - Project management and key account at Interwall GmbH - Team Neusta - Brands: Volkswagen - New business team at Mondelez for clients in the digital environment - Brands: Milka, Oreo, Jacobs - Content production for digital channels at hmmh - Brands: Tchibo

Sabine Jünger, born in Wolfsburg in 1969, has been Director Advertising Services at OTTO since August 2021. After graduating in business administration, Jünger started her career at the pay-TV provider Premiere in 1995. After holding positions at AOL, as COO of her own video ad start-up, at SPIEGEL and Amazon Advertising, Sabine Jünger moved to Pinterest in 2020 as Head of RAFT (Retail, Automobile, Finance & Telco) Northern Europe. Since 2021, Sabine Jünger has been Head of Advertising Services at OTTO and is responsible for OTTO's retail media business, as well as other marketing services for partners. Jünger has set herself the goal of using retail media to reach customers along the entire customer journey. The potential? Huge.

coming soon.

Mischa-Alexander Knief is Head of Brand Communication at Philip Morris GmbH. Within the Group, he held various positions in marketing and has been working for years to make the brand more tangible. His responsibility was also the "Make Tomorrow New" campaign. The competition, which is staffed by the high-calibre jury of Tim Mälzer, Lea-Sophie Cramer, Fynn Kliemann and Philipp Westermeyer supported the best 30 future ideas in Germany with a total of 1 million €. His long-term goal is to establish the brand as forward-looking, progressive and approachable in the minds of smokers to bring the company a step closer to the vision of a smoke-free future.

James Ardinast was born in Frankfurt am Main, Germany, in 1972. In 1995, he graduated from Boston University with a bachelor's degree in Hospitality Administration. In 2003, he founded IMA CLIQUE with his brother David. Today, IMA CLIQUE consists of the bars & restaurants BAR SHUKA, SHUKA BAR, Shuka Cafe & Stanley as well as the consulting and creative agencies IMA and Urban Tribes. Concepts such as the off-location club LIDO, the 100 YARDS block festival or the Urban Hot Spots have also sprung from her pen. IMA CLIQUE is known for its innovative and individual projects. James is also on the board of DEHOGA Kreisverband Frankfurt, Initiative Gastronomie Frankfurt and TAB Verein zur Förderung kreativer Projekte in Frankfurt.

Thomas Dmoch is Head of Digital Marketing at frog, part of Capgemini Invent and leads the global Connected Marketing offer of the management and strategy consultancy. With a strong background in Automotive and FMCG, he supports companies in reorganizing their marketing teams and agencies to take full advantage of Automation and Content Marketing with adequate Marketing Technology. Before heading to consulting, Thomas worked as Marketing Director at Skoda and Renault Trucks.

Bernd Oltmann has been with Emarsys for 11 years. As Sales Director he is responsible for generating new business in the core markets Germany and Switzerland. He gives guidance to marketing decision makers in the retail, e-commerce and travel industry on creating personalized omnichannel campaigns for customer acquisition and retention to add value to their business.

Ilona is an expert in Google Analytics, with more than 13 years of experience, of which nearly 6 years at Google. At Google she has worked as a tech specialist in Enterprise Sales for GA360, as Digital Transformation Lead, and she has spent a quarter working in San Francisco as a Global Product Lead, in the kitchen of Google Analytics with the product team, seeing the development of GA4 in close-up. During her career as a web analyts before Google, she has experienced many changes in the industry first hand. Today she is responsible for the rollout of GA4 in DACH.

As Ads Privacy & Data Activation Specialist, Torsten aims to find the sweet spot between user privacy and data-driven online advertising. In his former role, he's been working as an Analytical Consultant in Google Germany's ad sales department, lastly leading a team of analysts since 2016. Before he joined Google in 2012, Torsten worked at TradeDoubler and Amazon.de – after having entered the online marketing space as an affiliate in the early 2000ies.

Judith leads the Omnichannel initiative bringing the best of both worlds, online and offline, together. She joined Google 2021 and brings in 10 years+ experience from leading retailers and brands.

Mariya, who has more than nine years of experience in Apps Product & Marketing, supports large retail companies in defining and implementing app strategies that contribute effectively to their main business goals. Her past experience includes OMIO and multiple Rocket Internet companies.

Mario Pumm is leading major performance marketing channels like paid search, display and retargeting, affiliate and app marketing at bonprix International. Mario started at bonprix in 2017 with the goal to operationalize shopping app distribution in all markets. In addition to the technological implementation, data driven decision making and performance based budget evaluation, he is particularly enthusiastic about the close cross team collaboration around the common app growth goal.

In his role as a App Lead at Google, Timo Gutenberger consults Google's biggest and most successful advertisers on their App strategies to help them grow further. He focusses on unifying the mobile experience and integrating apps into their KPIs for a holistic and successful online marketing strategy.

Bernhard Egger is a Retail and Customer Service Community Manager at the software company BSI. Bernhard Egger completed his apprenticeship as a men's tailor, studied textile engineering at the technical university and has proven his creative potential at the fashion school in St. Gallen. For the fashion company Walbusch, he built up the Swiss market and eventually also took over the management for Austria. Since the beginning of November 2019, he enriches the retail and customer service community at BSI with his customer experience know-how, his customer-focused visions and human-centered solution approaches.

Juliane Czepak is an expert in performance marketing and Senior CX Manager at HDI. She drives the further development of sales including the optimization of the hdi.de website and the customer experience management. Juliane knows what matters when it comes to lead generation and creating marketing and sales automation campaigns. She started her professional career at ERGO Insurance Group. After studying economics, she moved to HDI in 2018. There, she helped introducing the Customer Experience Platform from the very beginning, for which she is now primarily responsible. Since 2022, Juliane Czepak has been focusing on customer experience in the context of closing opportunities in direct sales and lead generation for exclusive sales.

Alexander Küblbek is Head of SEA at Smarketer, the leading pure Google Ads and Microsoft Ads agency in EMEA. With his many years of experience in optimizing search advertising campaigns, Alexander is a driving force behind the strategic development of Smarketer’s core competencies: performance marketing with Google Ads and Microsoft Ads.

Like many children of the Tamagotchi generation, Ric is a digital native and finds digital marketing and privacy fascinating. He is responsible for making Mapp Cloud the platform that their 3000+ brands and agencies adore and helping them create value-based and insight-led relationships with consumers worldwide. Over the last 10 years, Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies and he is currently on a crusade to challenge marketers to fuel their decisions with insight rather than gut feel.

Mona Szyperski, Marketing Team Lead DACH at Talkwalker, has been working in PR, social media and marketing roles for over ten years, primarily for companies in tech, IT & consulting. She is co-founder of Digital Media Women (#DMW) in Cologne and Women Techmakers Frankfurt/Rhein-Main; two initiatives that advocate for visibility and equal participation of women in the tech industry.

Simone Barilla has been the Head of Performance Marketing at Sowa Labs GmbH since September 2019. As such, he's been responsible for – among other things – customer acquisition, scaling, and optimization for the crypto app BISON. After his time at Rocket Internet and Team Europe, Simone spent 10 years working in various performance marketing positions for startups like Outfittery, Knip, and Locafox.

Ebba is Chief Marketing Officer at Melitta Kaffee, Bremen. After various positions at agencies and companies in Germany and abroad, including Henkel Skin Care and Leibniz PiCK UP!, she is now responsible for the marketing of the well-known coffee brand Melitta and consistently leads it into the future. Under her leadership, Melitta has been developed into an experiential D2C event brand and the entire product portfolio has been modernized and further differentiated. She is passionate about shaping the brand, the team, collaboration and the future.

Oliver leads Reddit’s Large Customer Sales Team covering Germany, Austria and Switzerland. He is responsible for growing Reddit’s DACH advertising business and works closely with cross-functional teams to ensure innovative products and solutions are brought to the markets. Oliver has over 15 years of experience across Marketing, Media and Technology at Pinterest, Google, Facebook and Apple. Together with his team, Oliver seeks to provide best in class services and solutions for the biggest advertisers and their agencies in the regions.

Robert Beckert, born in Duisburg in 1980 joined Ad Alliance in 2015 as Senior Conception Manager Innovation Development and is responsible for the development of new forms of advertising. Robert Beckert studied communication science at the University of Duisburg-Essen. After graduating, he started his career in 2009 as an online editor at RTL Disney Fernsehen, then moved to RTL interactive in 2010 as a conceptioner for video-on-demand, where he was responsible for the further development of TVNOW.

Sebastian Busse is Director Addressable TV International at smarclip Europe – the leading video ad-tech platform shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Busse started his career in digital media sales at several digital agencies, including NetRange, VOD solutions, and IMG Media. Today, Busse brings over 15 years of extensive experience in the broadcast and online advertising industry and has gained a thorough understanding of both the buy and supply side. With his passion for online video, connected TV, and addressable TV advertising, Busse is often seen on stage sharing his vision about how to pave the way for a future of true, addressable TV.

Kia built the sales structure at Podstars by OMR and strategically advised partners on podcasting advertising opportunities, so she has countless campaigns and learnings in podcast marketing to look back on. She now leads the Brand & Agency Partnerships team at OMR. The team manages all brands and agencies partnerships with OMR & Podstars, including all podcast campaigns that complete every good marketing mix. The team works with brands like AUDI, Lichtblick or Ipalat and knows all areas of OMR to be able to advise their partners in the best possible way.

Vincent is CEO of Podstars by OMR. The Podstars GmbH is the official OMR Podcast Studio, producing, publishing and marketing podcasts since 2016. Today, Podstars consists of a team of over 70 creative individuals, including digital marketing specialists and experienced audio producers. Together, they advise partners on strategic advertising, develop audio formats that meet partner specifications and bring together advertisers and podcasters. Podstars delivers native advertising to over 100 podcast formats and is directly involved in the production of over 80 podcasts, including the OMR Podcast or FUSSBALL MML. Podstars is proud to have partnered with and developed branded podcasts for companies as Vodafone or Trade Republic.

Maike Schmidt has been with congstar since 2015 and has been the creative head of the Brand&Content management team since Oct 2021. In addition to strategic and operational brand management, she is responsible for congstar's social media presence, TTL campaigns and content marketing, among other things. Her roots are in classic communication - but in the meantime, online channels and especially social media have become her main topics.

"No time to rush!" As Head of Marketing at SPM Sportplatz Media, Niklas Fahrenholz combines his passion for sport with digital innovations and trends. With his marketing team, he is driving the further development and internationalisation of the team sports app SpielerPlus, is working on the brand development of the fitness brand SportlerPlus and is responsible for the B2B marketing of the marketing unit.

Julian A. Kramer, Head of Heads, Future Leaders & Thought Leadership at Adobe is a connector between Tech-, Creative- and Business world. As Strategy Director he is leading the partnerships with Universities and Executive programs to foster a pipeline of future digital leaders. In his +15 years in Tech & Marketing he has worked as Tech Evangelist at Adobe, helped at Google to build the Innovation Consultancy „The Zoo“ DACH and Digital Academy EMEA, severed on the Board of Education Y and lead Content production as Head of Film for Mercedes Benz TV. In his free time he is a passionate photographer and rides a Vespa with his dog Fred.

Julian Stank is an expert in digital marketing and programmatic advertising. At Adobe, he is a Solution Consultant for Adobe Audience Manager (Data Management Platform) and Adobe Media Optimizer (Search, DSP, DCO), helping Adobe's customers realize the value of technology in data-driven marketing. Previously, he worked as a Senior Account Manager at Efficient Frontier, directly supporting and advising advertisers on a technical and strategic level.Julian Stank has more than 9 years of experience in online marketing, specifically for the Search, Display and Social channels as well as in data management. He is a graduate of Kiel University of Applied Sciences in Business Administration.

Sabine has been working in the tech industry for more than 6 years with a strong focus on cloud solutions. She started her career in the field of Cloud-ERP for SAP. To get a holistic understanding of a company’s digital backbone, she complemented her knowledge in the IaaS and PaaS environment at Oracle. Since 2021, Sabine has been working as an Account Executive at Adobe, where she has already gained experience in the German and Eastern European region. In her sales role, she’s made it her mission to consult brands towards their digital transformation and support them in transforming the customer journey into a connected, contextual and personalized experience with the help of Marketing Automation technology.

Daniela Kursawe ist seit 2013 bei RMS als Senior Digital Sales Managerin für die Vermarktung des Digitalportfolios zuständig und berät große Agenturnetworks, wie die GroupM. Die leidenschaftliche Sales Expertin treibt erfolgreich den Verkauf der Digitalprodukte des Audiovermarkters voran und ist Expertin für Online Audio, Programmatic Audio, Voice Advertising und Podcasts. Bevor die Marketingkommunikationswirtin in das Audiouniversum eintauchte, sammelte sie Branchenerfahrungen als Senior Sales Managerin bei Axel Springer, wo sie zehn Jahre crossmedial an unterschiedlichen Standorten tätig war.

Philipp is the “inventor” of the Online Marketing Rockstars. In addition to OMR, Philipp has been decisive in building up and selling off various online marketing and ad-tech companies together with his partners (in 2011 adyard was sold to Gruner + Jahr, in 2015 metrigo to Zalando). With the OMR Podcast, one of Germany’s 50 biggest podcasts, he reaches 50,000 listeners a week.

Bjoern Sjut is co-founder and managing director of the Finc3 Group, who specializes in consulting services for eCommerce and Amazon, business audience marketing, customer relationship management, analytics and business intelligence. He authored the OMR reports on email marketing and digital analytics and is a regular speaker at international online marketing events. Previously, he was a marketing manager at international dating platforms be2 and C-date and also co-founded wine platform Navinum.

Vaith Schmitz has had many stops on his way to Twilio Segment. From strategy consulting to sales, creative and software development, the common thread running through is his passion for creating value and driving innovation through data. At Twilio Segment, he empowers clients across industries to turn their flood of data into digital gold, and use it to build better products and execute marketing strategies that are customer-centric and targeted.

Claudia Fischer is Managing Director DACH at Whalar, an award-winning global creator commerce company that works closely with the biggest German and global brands, creators, and the world's leading social platforms. Claudia oversees all brand, agency, and platform partnerships in the region. She helps brands to build ambassador programmes and to create relevant content for their social channels. Prior to joining Whalar, Claudia led Talenthouse in DACH, a creator platform for emerging talent. Before that, she built the insight and strategy unit at Viacom and worked as a strategic consultant for the automotive industry.

Alina Bally is a senior strategist in Brandwatch’s in-house strategy consulting unit. For several years, she has brought Swiss quality to the SaaS company’s Copenhagen office. She simplifies comprehensive information and delivers precise, data-driven solutions to help clients grow their brands. Her passion for business and social media helps clients of Brandwatch stay up to date on the latest social trends. While always pursuing her main goal: adding and proving value. In her free time she tries to suppress her quarterlife-crisis through traveling, skiing and restaurant visits. ⛷️🍝

The past ten years, Mårten has been focusing on marketing technology platforms focusing on creating a better digital customer experience. As a Director of Product Evangelism at Optimizely, he is guiding companies and marketing teams to help them become more customer-centric by focusing on data, experiments and personalization.

Hey, ich bin Marc und gemeinsam mit meinem Team aus 25 smarten Köpfen habe ich die Ehre Brands wie Paul Valentine, Rosental Organics, Snocks, waterdrop, yfood und weitere bei ihren Paid Social Ads zu unterstützen.Wir dürfen die spannendsten DTC Cases im deutschsprachigen Raum begleiten. Brands von 7-stelligen auf 8-stellige oder auch 9-stellige Umsätze skalieren. Vor allem im Bereich User-Generated Content konnten wir den deutschsprachigen Markt nachhaltig prägen und Performance-Rekorde für unsere Kunden brechen.Ich habe zudem die Ehre Teil des Gründerteams und CMO der Tracify GmbH zu sein.Tracify ist eine Software für Tracking & Attribution, die es ermöglicht jeden User ohne Cookies oder Modelling zu tracken und das sogar DSGVO-konform!

Daniela Dodan, Director Online Marketing & Insights, StepStone, is responsible for StepStone’s user acquisition in EMEA, South Africa and Caribbean regions through digital and social media marketing. Her focus is on adapting the role of ‘marketer’ to a world dominated by machine learning. Originally from Romania, Daniela has more than 10 years of experience working in world-leading technology companies in marketing tech and data insights roles, holds an MBA from Rotterdam School of Management (Netherlands) and a BSc in Mathematics from Jacobs University Bremen (Germany). She worked already in 6 countries and considers herself a modern nomad, perpetually learning from the variety of cultural influences she was exposed to.

Franziska leads the Creative Partnerships Team in DACH/NL. Her team is responsible for onboarding and networking with creative agencies, content/sound production and artists & brand collaboration. Through Franziska's years of agency experience (including at Heimat, GREY, DDB, Publicis and Jung von Matt), she knows the importance of excellent creation for brands.

Moonie is a native Chinese who has been living in Germany since 2006. She is specialized in consumer goods and retail industry with 10 years of professional experience in large German corporations (Beiersdorf, Henkel and Tchibo) before she co-founded eTOC GmbH. She is an expert in Marketing, Brand Building, Strategy Development and E-commerce. She has managed many brands including growing brands in a mature market Germany and building up brands in a new market China. She provides many success track-records of introducing and localizing global brands in China through e-commerce.

Coralie Grau leads JOKOLADE jointly with the company's founder Joko Winterscheidt as CEO since December 2021. Together with her team she works towards making chocolate not only delicious but also fair. After stations at the Boston Consulting Group, ABOUT YOU and yfood she is now advancing responsible entrepreneurship at JOKOLADE.

Jan Bechler has been a member of the OMR family from very early days. He has founded several successful Online Marketing companies and today runs the digital marketing agency Finc3 in Hamburg with 150 colleagues not working for global brands like Unilever, Bosch or essity but also for some of the fastest growing companies in the world like Mailchimp, Pipedrive or asana.

Jolanta Baboulidis has been the Country Director of Twitter Germany since 2018 and is responsible for Twitter's business in Germany. Prior to her current position, the 36-year-old has already worked in various positions and divisions of the company in San Francisco, Dublin, London and Hamburg. Among other things, Jolanta was instrumental in setting up Twitter's EMEA headquarters in Dublin and was one of the leading employees who developed the German advertising market for Twitter. Prior to her return to Twitter, she was responsible for developing the German market for Snapchat. She holds an MBA from the University of the Pacific in the U.S. and began her career at The OutCast Agency in San Francisco.

What "Al Bundy" did offline, Felix Eckert does online: He sells shoes - and very successfully so. Felix has been in charge of marketing for mirapodo (member of the OTTO GROUP), one of the largest online shops for shoes in Germany, since 2017. In his function, he is responsible for the areas of Creative & Brand, App & Customer Activation as well as Channel Management and is developing mirapodo into an inspiring e-commerce and retail media platform for shoes. Felix Eckert is considered an expert in Germany when it comes to live video shopping and implemented more than 50 shows with his team last year alone.

Simon Fleck, born in 1987, studied business administration at the University of Cologne. His professional career began in 2015 at IP Deutschland as Product Manager Data & Programmatic. He is currently responsible for the cross-genre product strategy and development of targeting products in the Product Management xMedia of the Ad Alliance.

Shortly you will learn more about Mary here. But you know what they say...anticipation is half the pleasure ;-)

Benjamin Pahnke is Deputy Director Creative Studio & Head of Creation at Ad Alliance – so, very close to creative, special solutions and innovative ideas for all kinds of customers. For 10 years he has been responsible for ideation and production of innovative, special and out-of-the box advertisment formats for display, mobile and video. Today Benjamin leads a team of creative talents of designers, developers and editors to create custom ads and special advertising solutions in the areas of Print, Native, Display, In-Stream, Out-Stream and ATV

When the kindergarten friend becomes a business partner: Florian and co-founder Branko have created influence.vision, a marketplace for influencer marketing that stands for innovation and transparency. Starting as startup scouts in the US after completing their studies in finance, the two founded the Vienna AdNetwork and cleaned up the influencer market. The visionaries behind influence.vision want to show the brands that there are new ways to reach consumers.

Wiktor Stopa is Head of Growth DACH at Revolut. In this role, Wiktor is responsible for Revolut's growth in Germany, Austria and Switzerland through relevant marketing and business development activities. Over the years, Wiktor has gained a broad expertise in the marketing sector. His track record includes several senior positions with marketing focus in the German fintech scene - among others at Clark, where he was responsible for the entire offline marketing department, and at LIQID Investments. Thanks to his extensive knowhow, he will support Revolut in DACH in scaling its financial superapp as well as Revolut Bank to the mass market.

Claus-Dominique Otto studied German and political science. He started his professional career in 2003 at the largest German media agency Mediacom in Düsseldorf. Here he looked after the brands P&G, Deutsche Telekom, Lindt and dm, among others - in both classic and digital media planning. In 2011, he moved to congstar on the corporate side, where he was initially responsible for media planning and market research as well as budget management in marketing. From 2019, he was the technical leader of the Media team. Since 2021, he has been heading the Brand & Content team together with Maike Schmidt - with a focus on strategic planning for brand and product communication. Translated with www.DeepL.com/Translator (free version)

Max Höwedes is Marketing Manager at the social media agency Social Match, which has positioned itself in the market with the pillars Channel Management & Editorial, Influencer Marketing, Content Creation, Paid Media Advertising and Strategy. He is responsible for the entire appearance of the content format Social Talk, in particular the moderation of web panels on trends from the social media universe. For brands, Social Talk places a special focus on access to the GenZ, which is to be reached in a more targeted manner with a better understanding of core values and needs.

Neil is a marketing and social media enthusiastic teenager from Hamburg who helps other agencies, companies and organizations to better understand Generation Z and reach them with his GenZ consultancy PlayTheHype. His team has built communities of over 180k teens from all over Germany who share daily insights on what content they consume, what topics engage them, but also what platform they use. These insights form the framework for anticipating hypes, trends and general topics at an early stage and making companies fit for successful communication with the up-and-coming Gen Z.

Sajeh Tavassoli recognized the power of content creators in brand marketing early on in the game. An experienced brand marketing careerist of over 10 years, she now focuses on the fields of social media communications. As a former brand and project manager of the "adidas" brand, she knows how to communicate innovative ideas boldly and confidently. As Senior Brand Manager at hi!share.that, Tavassoli presents the influencer tech company as a strong and future-oriented partner with pioneering spirit. Producing creative communication concepts for the digital as well as the analog world is part of her daily do's. Together with her team of 6, she spearheads the hi!share.that’s brand department. Her motto? Ride the wave - don't chase it!

I AM AN ABSOLUTE SALES AND MARKETING ENTHUSIAST

Simon Mader is Co-Founder of Adbaker, one of the most successful specialist agencies for Social Performance Advertising in the DACH region. Adbaker has been working with well-known brands such as Ravensburger, Schwäbisch Hall and Rocka Nutrition for years. As a sparring partner for clients, Adbaker enables brands to maximize visibility and sales on social. Simon has been a social advertiser from the very beginning and over time has established himself as a recognized expert in all matters relating to Social Ads. Since 2020 he has been passing on his expertise from over 10 years of social ads to up-and-coming advertisers, marketing teams and entrepreneurs in Adbaker Mentoring. Simons motto in all areas is - No bullshit just proven knowledge.

Philipp Martin is the founder and CEO of the influencer marketing agency Reachbird. He has been involved in influencer marketing since 2015 and has already managed campaigns with Reachbird for companies such as Porsche, Coca-Cola and Impressionen. Philipp holds a master's degree from the University of Liechtenstein. Since 2021, Reachbird has been part of adesso SE, which is also active in six locations in Switzerland.

Dimitri Gärtner is FRAMEN’s CEO and previously worked for Deutsche Bank in the strategy department for five years. He founded the Berlin tech startup FRAMEN in 2018 together with 3 co-founders. On the way to revolutionizing the world of entertainment and marketing, FRAMEN managed to exit in 2020 from Europe’s largest media group Axel Springer. FRAMEN currently has 100 employees and is active in 10 countries with offices in Berlin and London.

In her role as Conversion Specialist & UX Lead, Christina supports companies to grow by optimizing their web strategies. In doing so, she focusses on User Experience Design, Modern Web technologies and Website Speed. Christina started at Google more than 5 years ago. She has a business background and has gained experience in collaborating with a braod range of different industries ranging from Retail to Travel, LeadGen and more.

Ralf is a Conversion Specialist & Web Performance Expert at Google. He advises Google's largest retail and travel clients on their mobile strategy. His focus is on UX, loading speed, and modern web technologies like Progressive Web Apps to make the web a smooth experience for end customers. Before Google, Ralf was responsible for technical SEO at Zalando for 6 years and built performance marketing teams at Zalando.

Alex works at Google as a video lead. He consults advertisers and agencies on how to implement communication strategies on YouTube. This includes topics such as cross-media planning and effectiveness measurement. His focus area is Responsibility in Central Europe. This includes all measures relating to brand safety & brand suitability that make YouTube a safe platform for users and advertisers. Prior to joining Google in 2010, he was responsible for consulting media agencies at AOL and managing the sales activities of the online shop at Talkline.

Lioba is specialist in the area of video advertising and advises brands and agencies on the implementation of their media and marketing activities on YouTube. This includes topics such as cross-media planning and effectiveness measurement. She focusses on clients from the finance industry.

Sina Stieding is the Culture & Trends Manager at YouTube for Germany and Austria. There she looks at trends every day and tries to explain why viewers love what they love. Previously, she managed the trending product on Amazon Alexa in Germany and worked as a freelance journalist for several years.

Ludwig works as a measurement specialist in Google's Media Effectiveness team. His main focus is on measurement solutions that allow to quantify the effectiveness and efficiency of online advertising in the offline world. Ludwig consults large advertisers from the CPG industry on how to measure the incremental value of their advertising based on marketing experiments. Moreover Ludwig leads Google's Global Marketing Mix Modeling Program for the region Central Europe. Prior to joining Google in 2012 he worked as a market research consultant at Kantar.

Friederike has been working at Google in the Agency & Partner team for over 4 years. In her current role she partners with strategic consultancies. Before her time at Google, she was active in digital performance marketing on both the client and agency side.

Moritz brings online to offline measurement solutions to Google’s largest advertising clients. As an omnichannel, Moritz focuses on ad tech solutions for reaching omnichannel consumers, measuring the impact of online advertising on offline transactions, and optimizing for omnichannel impact.

With over 8 years of experience as a SEA advertiser and Google specialist, Bjarne has seen firsthand how Search has evolved into a channel full of automation. As a Search Growth Lead, he works closely with advertisers and agencies in Central Europe to help them capitalize on this trend and achieve their business goals.

As Search Growth Lead, Michaela works with advertisers and agencies across Central Europe to design and implement sustainable growth strategies using automation in Google search. She has been with Google for almost 10 years and previously worked as a specialist for holistic audience strategies and ad formats as well as a key account manager in the areas of tech, B2B and travel.

Jule is Retail Performance Specialist and is working with various different DACH Retailers on improving their Text, Shopping and Performance Max activities. In her 6 years in Google, Jule worked in Customer Support and Key Account Management before joining the Performance Specialist Team.

As Industry Manager, Eva is consulting multichannel retailers on their digital transformation journey. Her key areas of expertise are marketing technologies and online to offline activation.

Selcuk is a Display & Video Specialist for Central Europe. As a DV Expert in Central Europe he is focusing on our biggest retail clients. Before his time with Google, he worked in Berlin for different digital companies in Performance Marketing, where he started, optimized and scaled several Online Marketing Channels.

Hans Elstner impresses with his positive energy and sense of purpose. In 2005, he founded an agency for digital transformation. With his steadily growing team, he advised and supported companies on digitization issues. He was able to gain valuable experience in this field. The essential business idea for a 3D platform came to the entrepreneur in 2012. He dreamed that 3D tech would one day be available to everyone and accessible everywhere, at any time. In 2018, rooom was launched. People joined the mission of “Democratize 3D”. In addition to the powerful platform solution and a motivated team behind the scenes, it was the enthusiastic and freshly presented pitches with which the founder quickly led rooom to a high level of popularity.

Oliver helps his clients understand and systematically improve the performance of their marketing activities - both in terms of the efficiency of digital campaigns and the effective allocation of marketing spend across channels (online and beyond) and also along the entire funnel. In doing so, he either enables efficiency gains or - much more preferably - frees up marketing budget that can be invested in further growth. His client portfolio includes both B2C and B2B companies and he is driven by the question ""what is next"" in marketing performance measurement.

Dr. Markus Wuebben is Chief Data Officer of CrossEngage and a marketing veteran for data-driven applications. For Rocket Internet, he developed a solution for multichannel campaign management that was used by more than 70 companies in 20 countries. Moreover, he was Customer Management Director at EPIC companies as well as Head of Industry Promotions at Arvato/Bertelsmann. He holds a Ph.D. in Data-Driven Marketing from the Technical University of Munich.

The challenges of digitization - especially in the B2B sector - are what drive me. I listen, understand and find solutions that fit everyone.

As the go-to-market lead for Adobe Experience Platform Markus is responsible for the strategy of all data solutions in Central Europe. With more than 10 years experience in tech & - as he calls himself - data geek Markus supports the successful positioning and realization of major transformational projects across all verticals within Adobe’s customer base. Moreover, he is the link between product management, marketing, strategy, partner management & enablement. He also acts as thought leader & speaker @ various events and webcasts to position the value of Adobe’s solution set.

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Katharina Kremming is the communications expert at MessengerPeople by Sinch, the leading Software-as-a-Service provider for messenger communication. She convinces companies and journalists with innovative applications of WhatsApp and other messenger services along the whole customer journey. As Head of Communications, she also hosts the Vodcast "WUMMM weekly", where she regularly talks to experts about Business Messaging, Chatbots und Conversational Commerce. Previously, Katha worked as a PR and crisis communications consultant. Now her heart beats for customer communications via messenger apps.

Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers.

Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. With more than 800m USD assets under management, Project A invests in digital companies at an early stage all over Europe. In addition to capital, Project A provides portfolio companies with exclusive operational support by a team of 100 in-house experts including all areas across product, growth, data and people. Since 2012 Project A has invested in more than 100 companies, among them Trade Republic, Spryker, Kry, Sennder, WorldRemit/Zeps, LUQOM, Voi, and Casavo. Before co-founding Project A, Florian was Managing Director at Rocket Internet with the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and Spark Networks (aka eDarling/Affinitas). Prior to Rocket, Florian was Co-Founder and Managing Director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon in 2008). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was Co-Founder of the online marketplace antibodies-online.com (exit to Broadoak). Moreover, Florian has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor), Betreut.de/Care (seed investor), ClassPass (early stage investor), Mimi Hearing (early stage investor), Bitbond (seed investor), Lillydoo (early stage investor), and the Code University (seed stage investor). Apart from his Project A-related board activities he sits on the supervisory boards of Koerber AG and Fressnapf and the digital advisory boards of Henkel and Oetker.

Holger Neckenbürger is Client Director at Merkle DACH, where his responsibilities include managing the BioNTech account. With more than 17 years of experience in the digital industry, he brings extensive expertise in managing well-known clients as well as in building new business units (e.g. Marketing Services at Merkle DACH, formerly Namics) and agency expansions abroad (New York, Beijing, Istanbul).

John Bache is Managing Partner of the German operations of Dutch brand specialists VIM Group. He and his team support companies with their brand change projects. Before joining VIM Group, John Bache was Head of Client Services at the international digital agency Razorfish. He entered the agency world in 2013 at AKQA, where he led multidisciplinary project teams. Before that, he gained extensive experience in the entertainment and media industries at Eurosport Media and Plazamedia Film and Television. The native New Zealander is also responsible for the SiebenMeilenMarken podcast, in which he interviews the leaders of various German brands.

Mona Hellenkemper is Director of Marketing at social media agency Social Match. In her role, she is responsible for the conception and implementation of the marketing and communications strategy for Social Match, which is based in Münster, Cologne and Berlin. In the previous five years, she was responsible for the marketing strategy of software company InfluencerDB and positioned the company as the leading B2B software-as-a-service company of Germany’s the influencer industry. She started her career on the B2C side in social media and PR for the e-commerce company eis.de.

At the intersection of food & media, you'll find Sebastian Heinz: Through stations as a media expert, consultant, entrepreneur and co-founder of FOODBOOM, he knows all the nooks and crannies of the food marketing industry. With his expertise, FOODBOOM quickly became the leading food content producer in the DACH region and serves clients such as Kaufland & Dr. Oetker. And as if that is not enough, Sebastian is also managing director of the food accelerator Food Harbour, sits on the advisory board for next.Media and oversees the Journalism Innovator Program at Hamburg Media School.

Nat Lloyd is the Head of Loyalty & CRM at Harrods & responsible for leveraging data to create bespoke customer experiences and communications programmes that drive long term engagement and value from Harrods' luxury-orientated consumer base. In previous roles Nat has been involved in developing customer loyalty strategy for some of the UK's largest consumer brands such as Sainsbury's, Argos, Npower and LloydsPharmacy.

Prof. Dr. Matthias Johannes Bauer is professor of communication management at IST University of Applied Sciences in Düsseldorf/Germany. One of his recently published books focuses on the psychology of digital communication.

Dr. Lasse Meißner moves between the spheres of business, entrepreneurship & science. As CDO of BUTLERS he is responsible for all digital services such as digital marketing, international eCommerce, marketplace activities and digital category management. Previously founder of an IT startup in the field of machine learning and self-employed consultant and project manager in the fields of digitalization, corporate development, marketing and sustainability. He is a former scholarship holder of the EXIST Gründerfonds, ERASMUS program and the Friedrich-Ebert-Stiftung and a member of the Managerkreis and Young-Leaders-Club of the FES.

Janine started her working journey in 2007 with a gastronomic education and seven years later began her coffee career as a barista and store manager. This was followed by her own pop-up café & trainer for roasters. She was then employed as a Quality Manager for a green coffee retailer & roasted & tasted a wide variety of coffees daily to assess the quality behind each green coffee sample. The highlight was a successful exam to become a Q grader. The exam, conducted by the Coffee Quality Institute, is the most recognized coffee sensory training in the world. Since the end of 2021, she is now self-employed to advise roasters, cafes and frahling lovers in the field of sensory analysis and coffee qualities.

Claude Schuler is an expert in CRM and marketing automation. At BSI, he drives the topics of customer experience management and lead management. His passion: the conception and technical realization of seamless customer journeys to create positive customer experiences. The customer experience professional lectures at ZHAW, has published CRM and customer loyalty studies among other things, stages and moderates customer events and presentations at trade fairs, and leads workshops on all aspects of sales, marketing and service. He is frequently asked to give talks in the field of digital marketing. Before joining BSI, he worked as a communication consultant at McKinivan Moos.

Head of Brand Marketing mobile.de.

Daniel Hikel, General Manager, DACH at Optimizely, is a digital marketer through and through. With more than 20 years of experience and a passion for smart technologies, he helps brands and businesses leverage their full potential for the best customer experience. Daniel is a regular speaker at events on the latest topics in digital transformation and a sparring partner for C-level and management. Translated with www.DeepL.com/Translator (free version)

Julius Palm is a strategist and sustainability thinker. The question of future viability and compatibility of society and the planet moved him academically for a long time, now practically at the sustainable food brand followfood. The goal: not just to think, but to do - followfood as a beacon for a sustainable food world and truly sustainable entrepreneurship. Showing by example that things can be different.

Christian Fenner is co-founder and Head of Brand at nucao. His passion for storytelling, communication and branding has catapulted the start-up from zero to 100 among the top sustainability brands in Germany. Previously, the "Forbes 30 under 30" young entrepreneur completed his bachelor's degree in industrial engineering at RWTH Aachen University. After a brief stint in the automotive industry, in 2016 he embarked on a mission with nucao to create sustainable chocolate with maximum positive impact for the planet.

Leonard Diepenbrock is an entrepreneur, designer, creative, speaker and was a presenter and reporter at RTL for 12 years. The overdue turnaround of the family business, provided a hard cut ten years ago, when he traded the world of the rich and beautiful at RTL Exclusiv for a plastic production. In addition to transforming TOX-Dübel-Technik (est. 1941, 110 employees), in 2013 he founded the vegan body care brand Jean&Len (philosophy: "ohne Gedöns"), whose creams and shampoos are available throughout Germany. The Harvard alumnus has two children and lives in Cologne.

Philipp von Stülpnagel has more than 20 years of experience in digital marketing. In 2001, he founded the agency SUMO, which he built into a market leader in SEO and sold to a private equity investor in 2011. After further management positions in online marketing and ad tech companies, he founded BlueOak in 2020 with two colleagues as one of the first providers of "Result Guaranteed Advertising". Born in Munich, he lives in Cologne with his wife, three children and dog.

Carsten Jens Maschmeyer (born 8 May 1959) is a German billionaire businessman, investor, and panel member of the German investment television series Die Höhle der Löwen ("The Lions' Den"). He is the founder and owner of the Maschmeyer Group which combines all of his current business activities. Through ALSTIN (Alternative Strategic Investments) he invests growth capital in emerging industries and future markets with outstanding innovations in sectors like the Internet, technology, and life sciences. Through Paladin Asset Management, his team undertakes value investments in publicly listed companies. Through Seed & Speed, Maschmeyer provides seed investments to very early-stage companies.

Birgit Heyer has been working for STAGE Entertainment for almost 20 years. CRM - enthusiast and professional. Focus is the further development, implementation and evaluation of the cross-company CRM strategy, emphasis: innovative, data-based CRM measures along the product and customer life cycle. This includes all CRM topics from lead generation, email and print campaigns, marketing automation, testing to analysis and success control.

Pascal Nehrkorn is audience manager at DB Vertrieb GmbH and is responsible for the development of a cross-channel marketing dashboard. After several years as a software developer, he moved on to digital marketing at Deutsche Telekom in 2010, where he worked in the CRM department and created customer data analysis. After a short trip to Ströer, he reached his destination at Deutsche Bahn in 2017. Through his many years of experience in digital marketing and his studies in information science, he has the necessary skills to drive innovative topics such as data-driven targeting and the use of AI for performance marketing.

Sebastian Holder is responsible for Creator Solutions, the internal expert team for brand cooperation in the DACH & NL regions at TikTok, the leading platform for mobile short videos. Our mission is to inspire creativity and bring joy. TikTok is a global company with offices in Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo, among others.

Thomas Wlazik has been Managing Director, Global Business Solutions at TikTok since April 2020. In this role he is responsible for the areas of monetization and partnerships with brands. He is currently building a team for his work area. Prior to TikTok, Thomas worked for Google in various functions in advertising marketing for twelve years and led teams in Dublin, Berlin and Hamburg. Before that he worked for Reutax AG. Thomas Wlazik holds a degree in Business Administration and International Management from the international University in Bruchsal.

Thomas Kalinna has many years of experience as a cross-channel marketing consultant and is an expert in introducing KPI frameworks for larger companies. He has extensive know-how in web analytics and insight generation. He now works as a Senior Pre-Sales Consultant in the DACH region for Mapp.

Klaus Müller, Founder and Co-CEO, is responsible for the commercial side of JENTIS. In his career, he can already look back on more than 20 years of experience in the Internet business. Among other things, he brought the Blackberry to Austria at T-Mobile in 2002. After that he was head of product management and later product marketing & CRM at the first UMTS provider H3G Austria. As Head of Industry for Google, Klaus was responsible for business development and sales and looked after clients such as Red Bull and XXXLutz globally. Together with his co-founders, he now wants to reinvent web tracking with JENTIS, the innovative hybrid tracking solution for 1st party data.

As Head of Fragmented Markets, Çağrı Çaylak joined Bayer Consumer Health(CH) Digital Transformation & IT team in 2020. Based in Switzerland, he is globally responsible for Pharmacy and Doctors channels digital transformation agenda in Bayer CH Fragmented Markets (CRM, HCP activation and overall sales enablement). Çağrı has 16 years of experience as an IT executive under his belt leading transformation projects for many multi-national companies across different industries.

Nadia Khafajova joined TikTok in June 2020 as Client Solutions Manager, working across multiple verticals and business models. Nadia is currently leading the Client Solutions team for App First clients in the DACH & NL region, working on app marketing strategies and solutions with her team, helping app clients grow their UA activities on TikTok. Prior to TikTok, Nadia worked for 7+ years in performance marketing & UA in multiple apps and digital platforms in Germany, Singapore, Mexico, Italy & Colombia.

Maximilian Lambsdorff is the founder and CEO of ExpressGroup (formerly ExpressSteuer), which saw the light of day in 2019. In addition to his role as CEO, he has also been responsible for Marketing and Growth since 2021. ExpressGroup's goal is to democratize financial services for everyone. To achieve this, Max and his team rely on the following strategies: 1. creating barrier-free access to financial services; 2. generating cash events for customers; and 3. the implementation of a commission-based revenue model. ExpressGroup successfully uses TikTok (among other performance marketing channels) to market its services, making it a pioneer in the financial services industry.

Kathrin Franssen leads the TikTok agency team. In addition to media, social and full-service agencies, her focus is also on creative agencies, which are particularly enthusiastic about the variety of new communication possibilities. She has held leadershi

Tobias leads the Growth Team at TikTok for the DACH + NL region. Together with a team of performance experts, he develops successful market and growth strategies for start-ups, small and medium-sized enterprises, and established brands. Before TikTok, he started his career in tech 10 years ago at Google AdWords. He then founded two startups himself, in Germany and Silicon Valley. Topics such as discovery shopping, radically new user experience and marketing strategies have always been his driving force. In 2018, he was voted 2nd out of the 100 most creative founders by Business Punk Magazine. He is the proud father of two children and lives in Berlin.

Neil's team within TikTok is dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok's full-screen, sound-on environment and cut through with its highly engaged community. They aim to showcase brands' products and services in a way that chimes with TikTok's culture and drives results. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world's most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy.

Leon Celan is Brand Strategist at TikTok, with experience in strategy on creative agency side in the UK (adam&eveDDB) and Germany (Scholz & Friends, Jung von Matt). His interest in strategy stems from the same interest he has in the dramatic arts - both based on the curiosity about human nature, and the resulting behaviour. At TikTok, he is helping brands understand the behaviour of the TikTok community, and unlock their full potential on the platform.

Lisa is responsible for the innovation lab of first mover display, in-stream and out-stream special ads. As the supervisor of AdSpecial project management at Ad Alliance, she and her team are constantly on the lookout for innovative advertising ideas for clients such as BMW, Disney and Aldi. For her thinking big and moving forward are the topics of the time - as her professional career also shows: In 2016 she started as a project manager for AdSpecials at G+J e|MS and as adspecial leader accompanied the change to Ad Alliance. Through constant exchange with clients and agencies, she knows what moves the advertising market and sets advertising trends instead of running after them.

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Vera is a freelance journalist. She writes about marketing and advertising, about branded companies and market research, about traditional companies and start-ups - and about how digitization is turning our economy upside down, sustainability is becoming a competitive factor, and attitude is suddenly a question of safeguarding the future.

Dominik knows how organizations work and how to make them successful in the market. No matter whether it's in the chemical or software industry. Today, he is COO of squarelovin - a bootstrapped Hamburg-based SaaS company, which he has supported since the early stages. It's impressive how well he can mediate between the various stakeholders across departments and companies and get them excited about changes. He delivers good and innovative solutions in a flash. As a result, he successfully implemented new business concepts together with all sizes of corporations.

Petra Klemmer, born in Cologne in 1984, studied media management in Cologne. During her studies she already worked as a student assistant at RTL and IP Germany. Since 2009 she has worked at Ad Alliance as Senior Conception Manager. Within the Ad & Concept studio, she is responsible, among other things, for the marketing of the daily series on RTL (GZSZ, AWZ and UU) and for the formats on RTL+.

Christos Hoursidis advises business customers of Vodafone Business digital: He has over 20 years of experience in the telecommunications market and detailed know-how in digitization. He brings this knowledge to customers when it comes to networking individual machines, company locations, comprehensive communication solutions, but above all all employees. He accompanies customers nationwide completely digitally - with digital tools from Stuttgart.

Sarah Standke is Director Business Development at The Trade Desk. In her role, she helps leading brands successfully set up and continuously optimize digital campaigns to clearly highlight the contribution of data-driven marketing to business growth. A marketing management graduate, she has several years of sales experience and expertise in digital moving image advertising and contextual marketing. Prior to joining The Trade Desk, Sarah Standke held several positions, including Unruly and Vibrant Media.

Shankar is an international executive who has worked globally in pharmaceutical/chemical and banking industry over 25 years. Currently he works at UBS as Head, Digital Portfolio within Communications & Branding. From a martech perspective he acts as product owner for branded documents, and marketing operations.

Christopher has over 7 years of experience in martech. His focus: how clients can use data as a strategic advantage for their user experience - for real-time personalized customer engagement.

Anne-Kathrin Hegner-Kakar verantwortet als Commercial Director das Integrated Solutions Business der GfK in Deutschland. Sie ist Expertin für crossmediale Kampagnenevaluation und Media Measurement. Zuvor leitete Sie den Bereich Fashion & Lifestyle der GfK in Deutschland und durchlief verschiedene Stationen als Key Account Manager. Sie verfügt über umfangreiche Erfahrungen in der datenbasierten Beratung von werbetreibenden Kunden aus FMCG und Handel.

Philipp is an absolute professional when it comes to marketing intelligence! At FlixBus, he has been developing this area for seven years in a row - always considering the latest technologies. With his strong analytical mindset and at the same time strong communicative personality, he implements innovative projects that bridge the gap between scientific methods and their practical application in marketing. Philipp’s approach includes data-driven attribution technologies which use machine learning. This way Flixbus is able to not only analyze the marketing performance descriptively but, above all, discover the next steps for marketing optimization in a holistic way.

As Teamlead Paid Search, Sven has been responsible for managing all of OTTO's paid search activities (Shopping Ads & Text Ads) since the beginning of 2022. In this role he benefits from his previous experience in product data marketing with a focus on Google Shopping. In total, Sven now has over ten years of professional experience in online marketing and is certain that automated marketing with structured product data has huge potential.

Phil has been a passionate digital marketer for 15 years. He started his agency career in 2010 as an SEO consultant and was able to advise clients from various verticals. Among others, he also worked on a three-year project as an in-house SEO expert for the Telefónica Group, where he was tasked with building a sustainable SEO strategy. Currently, as Head of CRO Business Development at PIA Media, Phil is responsible for the unit "Conversion Excellence" in close cooperation with the agency sisters of the PIA Group and supports clients in maximizing sales through on-site conversion optimization.

For over 10 years, Samy has been developing marketing, media and communication strategies for national and international clients with a focus on FMCG, Retail and Healthcare. He has developed an algorithm-based brand management model that makes digital brand communication more measurable and manageable.

Yasmin is a Product person with experience in ecommerce, online marketplaces and teleco. She comes from a business background, and she came to know the product world by chance and just fell in love. Her passion is conversion rate optimization with the user experience at its heart and she enjoys coaching PMs to learn how to put facts and data at the center of their decision making.

Jens-Ole has over 25 years’ experience in the direct-sales/E-Commerce field and has devoted almost two decades to customer and user experience. He is currently Head of Customer & User Experience at the Otto Group, one of the world's largest E-Commerce players, headquartered in Hamburg, Germany. He and his team are dedicated to improving the user experience of the group’s many online shops and other digital applications through a wide portfolio of qualitative and quantitative user-research methods. Moreover, he functions as an evangelist for customer-experience topics within the Otto Group’s culture-change and other strategic initiatives.

With about 12 years of experience in online marketing, Georg is a real expert. He has held various positions at freenet AG since 2017, including managing the SEO & SEA team. As of this year, Georg is Team Lead Performance Marketing and responsible for all other performance channels as freenet as well.

Joe Krumhard is Co-Founder and CSO at Retamo. Founded in 2020, the startup is already supporting over 400 companies with its innovative online review management software. With over 15 years of B2B sales experience, he knows the challenges companies face with their online reputation. With Retamo, he has the right solutions at hand to help companies, together with his team, achieve the best possible reputation and visibility on the internet.

Moritz Neuhaus ensures that CEOs and founders become #1 thought leaders online. He gained experience in projects at startups, owner-managed medium-sized companies and DAX corporations such as Porsche, VW and Continental before founding Insight Consulting with Thomas Reck. In addition to branding, education is also important to Moritz Neuhaus in consulting. On social media, he has been building the largest social media platform with IN. UP! OUT?, the largest German-speaking consulting community, since 2018.

Christoph Weber is Marketing Director at Mars Wrigley GmbH. He has been with Mars since 2008 in a variety of marketing roles, including Media Director for Mars in the UK and Snickers Brand Director prior to his time as Marketing Director in Germany. Christoph is a driving force for digital transformation at Mars and believes deeply in anchoring brands in cultural themes to increase relevance and fame with consumers.

Jutta is Global Digital Marketing Manager at BMW for the MINI brand. In this role, she is responsible for all global digital media campaigns and leads various innovation projects.She has many years of international experience on the corporate, startup, agency and platform side, e.g. at Siemens, Intent Media, groupm (WPP), iCrossing (Hearst) and Google.

Inga Kapteina (30) ist Senior Conception Managerin im Ad + Concept Studio bei der Ad Alliance und ist für die Entwicklung crossmedialer und hochindividueller Kampagnenkonzepte für Werbekunden verantwortlich. Nach ihrem Marketing Studium im Bereich „Kommunikations- und Multimediamanagement“ an der Hochschule Düsseldorf sammelte sie praktische Erfahrungen im Bereich Redaktion & Produktion um dann ihre Karriere bei der IP Deutschland in der Entwicklung digitaler Werbekonzepte mit Fokus auf innovativen Ad Special Formaten startete.

Georgia Näder, born in 1997 and fourth generation of an entrepreneurial family, studied Business Administration in Barcelona and is currently completing her Master's degree in Business Administration and Innovation in Healthcare at Copenhagen Business School. At the age of 20 she was appointed to the supervisory board of Ottobock SE & Co KGaA and is now one of the youngest female supervisory board members in Germany. She is committed to topics such as sustainability, employer branding and recruiting as well as digitalization. In addition to her studies and involvement in the family business, the great-granddaughter of Otto Bock founded her own start-up Maluwa Superfoods in 2018.

If you’ve ever been to the OMR Festival, then you’ve come into contact with Christoph Bernard’s handiwork. From furniture, exhibition counters, kitchen technology or tabletops—Christoph and Party Rent, where he is Managing Director, are the exclusive equipment partner of OMR. With over 100,000 individual items in use at the Festival, the logistics of pulling off such an event are a challenge of scale—but a challenge that Christoph and his team are passionate about overcoming.

Rico Zimmermann is leading the Digital Services team for Client Solutions at TikTok. In this role Rico is working on performance marketing strategies and solutions with his team to enable Digital Services clients to grow and scale their business on TikTok. Industries Rico and his team serve include Education, Financial Services, Healthcare, Travel and more. Prior to TikTok, Rico was working at Facebook (Meta) in their EMEA HQ in Dublin educating and consulting Startups and Scaleups on their digital marketing strategy.

Nele Odzuck is leading the E-commerce team for Client Solutions at TikTok. In this role Nele is working on performance marketing strategies and solutions with her team to enable e-commerce clients to grow and scale their business on TikTok. Prior to TikTok Nele has been living in the UK having graduated with an MBA from Glasgow Caledonian University and having worked at MediaCom London across various digital channels, markets and a wide variety of brands.

Vesselina Markova is leading the Brand Partnerships Team for E-Commerce & Multi-Channel at TikTok. Together with her team they consult brands on how to achieve their business goals by successfully using TikTok's advertising solutions with a special focus on performance driven marketing. Prior to joining TikTok Vesselina worked for Google, and consulted agencies and their clients on their digital marketing strategy. Thanks to her experience in multiple digital marketing disciplines (CRM, Affiliate, E-Mail, Display, SEA, etc.) she gained a holistic view on marketing and understands how each channel can make an impact.

Florian has been working for Consumer Electronics Retailer MediaMarktSaturn since 2014. The omnichannel retailer is reaching millions of customers with its offers and services via its brands MediaMarkt and Saturn. Florian is responsible for Paid Media in online and offiline channels at MMS. In order to reach customers at all touchpoints, he is delivering the best media mix in classic and digital media channels. Before MMS, he was working in digital marketing for an incubator specialized on e-commerce and digital subscription models.

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Übersetzen Julien Arnold is the founder and CEO of Labs Management, one of the leading players in the talent management industry in the field of social media. With locations in Berlin, Cologne and L. A. , Labs Management reaches several million people worldwide every day. The focus of the agency is the 360-degree idea, which promises the Content Creators support in all product areas from merchandise, beauty, books to own music publications. Previously, Julien Arnold founded the multibanking app “numbrs”, the savings app Clinc and was a partner at Hamburg-based venture capital fund Neuhaus Partners. He has been named one of the top 10 CEOs transforming finance with technology by entrepreneur.com.

Karoline is an expert in digital marketing with an agency and consulting background. She supports clients in driving digital innovation in marketing and shaping the customer engagement of tomorrow. Her focus is on creating seamless customer experiences using the right data, technology and marketing messages.

As Chief Marketing & Operations Officer of RTL AdConnect, Daniel Bischoff oversees all marketing functions, is responsible for strategy & development, pan-European digital and TV planning & buying, cross country total video research, development of scalable inventory products, the identification of new business and all sales support. Prior to joining RTL AdConnect in 2016, Daniel was head of strategic Marketing at IP Deutschland after joining from MediaCom Germany where he held various positions, including Managing Partner. Daniel Bischoff is 41 years old, married with three children. He studied Theater, Film and Media Sciences as well as Philosophy in Frankfurt, Brussels and Berlin.

... as CDO and member of the board at häppy, Michael has worked for more than 25 clients from consumer electronics, food and skin care to fmcg and the green energy sector for the last decade.

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Hanna verantwortet als Senior Marketing & PR Managerin bei Sensape, eine AR- und KI-Agentur für interaktive Markenerlebnisse, die komplette externe Kommunikation, sodass unsere Kundenprojekte - national wie auch international - noch mehr an Bekanntheitsgrad gewinnen. Darüber hinaus hat sie ein ausgezeichnetes Gespür für virales Marketing und ein gutes Auge für ästhetischen Social Media Content. Das geht sogar soweit, dass unsere Kunden auf ihr bildliches sowie journalistisches Know-how setzen.

Mila Kocianova joined Spotify in 2019. As Senior Account Manager she is responsible for the Tech & Telco and CPG verticals. In addition to developing campaign strategies and detailed planning, she also focuses on topics such as brand measurement, audio and podcast creation, and insight collection. Mila learned her media trade at OMD in Düsseldorf, where she supported clients in the automotive and entertainment sectors holistically in all media, before diving into the digital audio world at Spotify.

Sylvia is a solution focused, dynamic leader who is passionate about supporting customers in their Marketing Transformation with 10+ years experience in MarTech. She started her journey at Salesforce over 9 years ago supporting Enterprise brands in EMEA on their first Marketing Transformation journey. She now looks after Germany's Enterprise Services Industry, from Travel, Transport, Telco over FinServ, Media to Utilities and Logistics.

Roland Pieri, graduated in Economy and International Finance at Università Cattolica del Sacro Cuore di Milano, has been working in Analytics since 2014, gaining experience in a multitude of markets and environments. After his experience in Sky (Television), RCS (Publishing) and eBay (e-commerce), he joins HYPE to work Marketing Analytics and Business Intelligence, where his main responsibilities are strategic and actionable insights aimed at the growth and development of the Customer Base. His job contributes to italian’s first challenger bank growth, able to reach 1.5 milion clients by end 2021.

Serial Entrepreneur, angel investor, political activist, cannabis advocate. These are just a few things that describe Finn’s biography. After being a consultant at BCG in Sydney, the US and Germany, he became part of the start-up scene by founding THE ICONIC, Australia’s number online fashion retailer. He was MD of Rocket Internet before he supported ProSiebenSat1 to build a start-up incubator in Germany, EPIC companies with companies like Gymondo, Amorelie and Valmano in its portfolio. In the following years, Finn was on the board of the German Start-up Association, founded a Berlin-based craft beer company (Berliner Berg) and was the CEO of Movinga during its roughest times. Finn founded a new company together with Fabian Friede in 2018, focusing on Cannabis – the Sanity Group. With its brand VAAY, Sanity Group wants to redefine how people see cannabis and CBD – and at the same time become Europe’S number 1 cannabis company.

Sandra advises as Head of Consent Management at e-dialog international brands on the implementation of privacy-based data strategies. As data protection officer she knows how to skillfully combine user-friendly implementation and legal requirements. With her many years of experience in the field of digital communication, she was instrumental in setting up various units at e-dialog, including Cloud & Data Science, before taking over the management of the Consent & Privacy department in 2019.

Marketing and Advertising professional. I currently oversee Global Brand and Marketing Planning function in Farfetch, covering Strategic, Operational and Trade planning. Previously worked in world’s top communication agencies with such clients as PepsiCo, Reckitt, Pfizer, Volvo, Teva etc.

Finn is CEO and Founder of Sanity Group, which has rapidly brought more than six cannabis companies to success. Focus. Wellbeeing products and medical cannabis. Finn is a serial entrepreneur and business angel, having learned his trade at Boston Consulting Group and Rocket Internet SE. He spent five years in consulting (consumer goods, insurance, pharma), has founded five companies of his own, including THE ICONIC, Berliner Berg Craft Beer, Sportsecondhand, Valmano and Petobel, and he was the boss of Movinga for years, leading the company through the crisis.

Jens is Senior Manager at Deloitte Digital and Lead Alliance Partner for the Meta Alliance. Jens has more than 15 years of experience in the areas of digital brand strategy, digital marketing and communication as well as digital customer experience and digital product development. As a former P&L client lead for Dax-30 customers, he managed large digital transformation projects from lead to launch, evaluating strategy, design and implementation of digital projects and services.

Kirsten Gabriel is a communications expert and has been CEO of the dialogue marketing agency Jahns and Friends AG in Düsseldorf since 2012.

Senior Marketing Trade Manager at FARFETCH. I specialize in actioning cross-functional trade solutions, while building effective collaboration processes and coaching people into better project management behaviors. For nearly 5 years, I’ve been leading the briefing and execution for highly complex discounting campaigns such as Black Friday, Singles Day and Lunar New Year.

For 15 years, Antje has worked as a trend consultant for national and international clients, agencies and start-ups, initially with Professor Peter Wippermann at Trendbüro Hamburg, and independently since 2013. Her focus is on trend-based brand management and consumer research. Her work at the interface of research, strategy and creation is translated into lectures, trend reports and workshops for clients. Antje's clients often have a lifestyle context, she prefers to work for the Food&Beverage industry as well as anything "to do with four-legged friends". At the EMBA Media Academy in Hamburg, she taught trend management as a lecturer.

Maximilian brings over 13 years of experience in digital marketing and advises clients from various industries on how to best leverage data and analytics to understand marketing impact and drive digital transformation. He has deep experience in advising brands to identify, design and implement growth strategies and associated technologies to take share while evolving operations in today’s disrupted digital environment.

Christof Schmid has headed Twitter's communications in Germany since 2020. Before that, he worked as Comms expert for Stage Entertainment together with brands such as Disney or Cirque du soleil and personalities such as Tina Turner, Bryan Adams or Phil Collins. He is also a speaker on the topics of digital storytelling and digital story marketing.

Florian dances on many stages: On the one hand, he is the founder of a concert and artist management agency with artists like Shantel. He is also the founder of the Guilty76 Cycling Team, the world's first rock'n roll cycling team. With the Street Guerilla Division, he beautifies the Alpine passes at the Tour de France with street art actions. Since 2021 he has also gone among the restaurateurs- with Massiv Central he has created an "Urban Hangout" in Frankfurt City: Café, bar, event location & bike workshop in one. Last but not least, he is co-founder of TAB e.V.: the collective of creatives, restaurateurs & artists has already upgraded several neighborhoods in Frankfurt through street art actions for the community.

Leonard Seilkopf (CIPP/E, CIPM) is Offering Specialist at OneTrust. He studies psychology, hold a Bachelor of Business Administration and spends most of his free time traveling and learning about foreign cultures. At OneTrust he helps organizations to put trust at the center of their operations.

Maria Miersch (32) ist Online Marketing Managerin im Digital Branding Bereich bei Otto in Hamburg. Dort verantwortet sie u.a. die Kampagnen- und Mediaplanung sowie die Agentursteuerung für digitale Branding Kanäle (Bewegtbild, Display, ATV, Podcast). Zuvor war sie im Display Advertising (Performance) Bereich für die Planung, Kreation, Optimierung & Reporting von lieferanten- und eigenfinanzierten Kampagnen im Kanal Display tätig. Dort kreierte, organisierte und optimierte sie die lieferanten- und eigenfinanzierten Kampagnen, für die sie verantwortlich war. Ihr Studium der Betriebswissenschaftslehre mit Schwerpunkt Marketing und Medien im Bereich Unternehmensführung hat sie in Hamburg absolviert.